Darryl Isaacs

In 1993, Isaacs, along with his father,{{Cite web|url=https://www.pilmma.org/podcasts/how-the-hammer-cares-for-clients-works-hard-and-employs-smart-marketing-with-darryl-isaacs/|title=How "The Hammer" Cares For Clients, Works Hard, And Employs Smart Marketing, with Darryl Isaacs – PILMMA|website=PILMMA|date=September 13, 2023}} founded Isaacs & Isaacs, a personal injury law firm.{{Cite web|url=https://moxietalk.com/episodes/darryl-isaacs/|title=Darryl Isaacs - MoxieTalk with Kirt Jacobs|website=MoxieTalk}}

Isaacs and his firm are known throughout Kentucky for their more than 500 different television, radio, and print ads. As a result of his prolific advertising and having been the subject of numerous viral videos, he has been called the most famous person in Kentucky.{{cite web|url=https://theabj.com.au/2023/02/21/the-million-job-mission-a-conversation-with-entrepreneur-dennis-yu/|title=The Million Job Mission: A Conversation with Entrepreneur Dennis Yu|website=Australian Business Journal|date=21 February 2023 }}

Isaacs rose to national prominence in the 2010s when his firm began producing a series of elaborate Super Bowl commercials,{{cite news|url=https://www.bizjournals.com/louisville/news/2018/02/06/lets-talk-about-darryl-isaacs-very-very-expensive.html |date=2018-02-06 |title= Let's talk about Darryl Isaacs' 'very, very expensive' Super Bowl ad|first1=David A. |last1= Mann |newspaper=Louisville Business First }} one of which went viral and received over 12 million views on YouTube in 2020.{{Cite web|url=https://www.wdrb.com/news/darryl-isaacs-launches-preview-of-new-super-bowl-commercial/article_16f5b478-42de-11ea-b2f8-cb321ba9b8b6.html|title=Darryl Isaacs launches preview of new Super Bowl commercial|first=Jessica|last=Bard|date=January 29, 2020|website=WDRB}} The A.V. Club called the firm's 2020 advertisement one of the best ads of Super Bowl LIV.[https://www.avclub.com/all-other-super-bowl-commercials-pale-in-comparison-to-1841449145 All Other Super Bowl Commercials Pale in Comparison to this Lawyer's Insurance Based Space Opera]

Isaacs created and managed several attorney associations called Mastermind Groups throughout the United States for the purposes of networking and developing legal strategies.{{Cite web|url=https://www.forbes.com/sites/rodberger/2023/01/06/mastermind-groups-approach-education-through-alternative-learning-models/?sh=b83ad946d75d|title=Mastermind Groups Approach Education Through Alternative Learning Models|date=January 6, 2023|website=Forbes}} This led to Isaacs founding the Brain Trust Legal Group, which brings law firm owners, CEOs, and marketing professionals together to share information and grow their firms.{{Cite web|url=https://www.24-7pressrelease.com/press-release/490676/brain-trust-legal-group-comes-to-las-vegas|title=Brain Trust Legal Group Comes to Las Vegas|website=24-7 Press Release Newswire}}{{Cite web|url=https://hennessey.com/blog/the-billion-dollar-legal-mastermind-with-darryl-isaacs/|title=The Billion-Dollar Legal Mastermind with Darryl Isaacs|first=Jason|last=Hennessey|date=June 1, 2022|website=Hennessey Digital}} His live marketing and management summit in Las Vegas has featured celebrity attorneys such as Ben Crump, Rex Parris, Mike Morse, and Andrew Finkelstein.

In 2023, Isaacs signed an endorsement deal with the University of Minnesota for the Golden Gophers soccer team to use his name, image, and likeness for publicity purposes.{{Cite web|url=https://gophersports.com/news/2023/9/19/university-of-minnesota-soccer-student-athletics-sign-historic-endorsement-with-legal-industry-icon-darryl-the-hammer-isaacs|title=University of Minnesota Soccer Student-Athletes Sign Historic Endorsement With Legal Industry Icon Darryl "The Hammer" Isaacs|date=September 19, 2023|website=gophersports.com}}{{Cite web|url=https://www.on3.com/nil/news/minnesota-gophers-womens-soccer-players-land-teamwide-nil-deal-with-legal-icon-youtube-star-darryl-isaacs/|title=Minnesota soccer players land teamwide NIL deal with legal icon, YouTube star Darryl Isaacs|date=September 20, 2023|website=www.on3.com}}

In 2015, Isaacs was in a life-threatening accident when he was struck by a motorist while on his bicycle.{{Cite web|url=https://www.courier-journal.com/story/news/local/2016/01/22/heavy-hitter-seeks-45m-bike-accident/79183948/|title='Heavy Hitter' Darryl Isaacs seeks $4.5M in bike accident|first=Andrew|last=Wolfson|website=The Courier-Journal}}{{Cite web|url=https://www.wdrb.com/news/personal-injury-attorney-darryl-isaacs-no-longer-suing-driver-who-hit-him-in-river-road/article_bf5386d3-ca47-5a61-a7c3-3c719727fd10.html|title=Personal injury attorney Darryl Isaacs no longer suing driver who hit him in River Road crash|date=March 8, 2016|website=WDRB}} He suffered a broken neck and brain swelling, in addition to lower back, shoulder, and knees injuries.{{Cite web|url=https://www.wlky.com/article/4-years-later-the-hammer-feels-fortunate-after-surviving-near-fatal-bike-accident/27535141|title=4 years later, 'The Hammer' feels fortunate after surviving near-fatal bike accident|first=Julie|last=Dolan|date=May 21, 2019|website=WLKY}}{{Cite web|url=https://www.wave3.com/story/27966924/attorney-darryl-isaacs-listed-in-fair-condition-after-being-hit-by-vehicle|title=Attorney Darryl Isaacs listed in fair condition after being hit by vehicle|first=Sarah|last=Jackson|date=January 29, 2015|website=wave3.com}} Following the accident, Isaacs became involved in bicycle safety related campaigns and philanthropy programs.

In 2022, Isaacs went viral on TikTok for videos he posted documenting his attempts to lose weight following his accident. As a result, Green District, a chain of salad restaurants in Kentucky, Indiana, and Ohio named the "Hammer Time" salad after him, with a percentage of the proceeds benefiting special needs charities.{{cite web|url=https://www.wdrb.com/news/restaurant-chain-names-salad-after-the-hammer-proceeds-benefit-business-with-special-needs-employees/article_e9147c38-6a80-11ed-be30-ab0215f3fad6.html|title=Restaurant Chain Names Salad After 'The Hammer'|first=Chris|last=Sutter|website=WDRB|date=22 November 2022 }}

Isaacs is a patron of The Salvation Army's Angel Tree Foundation, which provides toys and clothes to impoverished families at Christmas.{{Cite web|url=https://www.whas11.com/article/features/great-day-live/darryl-isaacs-trades-in-the-hammer-for-a-santa-bag/417-500340929|title=Darryl Isaacs trades in "The Hammer" for a Santa bag.|date=December 20, 2017|website=whas11.com}}{{Cite web |url=https://wewin.com/blog/highlights-from-the-crusade-for-children-2015/ |title=2015 Crusade for Children - Eleven Days of Giving |access-date=2023-09-18 |archive-date=2022-12-10 |archive-url=https://web.archive.org/web/20221210083717/https://wewin.com/blog/highlights-from-the-crusade-for-children-2015/ |url-status=dead }}{{Cite web|url=https://distinguishedjusticeadvocates.com/listing/attorney-darryl-isaacs/|title=Darryl Isaacs Attorney Louisville|website=distinguishedjusticeadvocates.com}} He is also a supporter of the American Red Cross' donations program Louisville.{{Cite web |url=https://wewin.com/blog/blood-drive-recap/ |title=Isaacs & Isaacs Host American Red Cross Blood Drive Event |access-date=2023-09-18 |archive-date=2023-02-14 |archive-url=https://web.archive.org/web/20230214103628/https://wewin.com/blog/blood-drive-recap/ |url-status=dead }} Following a bicycling accident, he began giving away free bike helmets in his Helmets for Kids campaign.{{Cite web|url=https://www.wdrb.com/community/wdrb-teams-up-with-the-hammer-for-bike-helmet-giveaway/article_72f13ec2-a7fd-11e9-9496-5b555de61272.html|title=WDRB teams up with 'The Hammer' for bike helmet giveaway|date=July 16, 2019|website=WDRB}}

In 2007, Isaacs established the Betty and Shelly Isaacs Scholarship at Louisville's Trinity High School in honor of his parents. The scholarship is renewable and is awarded to sophomores on a need base. It is one of the largest scholarships at Trinity funded by a single individual.{{Cite web|url=https://www.whas11.com/article/news/community/6-inducted-into-trinity-high-school-hall-of-fame/417-322578902|title=6 inducted into Trinity High School Hall of Fame|date=October 27, 2013|website=whas11.com}}

Jack Harlow, who grew up seeing Isaacs' commercials, wrote a song called "Heavy Hitter", inspired by Isaacs.{{Cite web|url=https://www.courier-journal.com/story/entertainment/music/2021/12/15/jack-harlow-announces-hes-headlining-2022-forecastle-festival-louisville/6416920001/|title=Jack Harlow to headline 2022 Forecastle, he says at first of 5 sold-out Louisville shows|first=Kirby|last=Adams|website=The Courier-Journal}}{{Cite web|url=https://www.whas11.com/article/news/entertainment-news/jack-harlow-new-single-mixtape/417-7eaff462-807a-4862-b975-40db7b3ae61d|title=Louisville rapper Jack Harlow debuts new single 'Heavy Hitter' ahead of mixtape release|first=C.J.|last=Daniels|website=WHAS11|date=17 September 2019 }}

• Isaacs, Darryl, and Vander Kaay, Chris. (2023) Build Your Billion-Dollar Law Firm!: I Did It, and You Can, Too! {{ISBN|979-8398605099}}

{{reflist}}

• [https://wewin.com/ Isaacs & Isaacs] - His law firm
• [https://lawyers.findlaw.com/profile/lawyer/darryl-lee-isaacs/ky/louisville/MTQ0ODUxMl8x/PP FindLaw Profile]

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Category:Living people

Category:20th-century American lawyers

Category:21st-century American lawyers

Category:Kentucky lawyers

Category:Trial lawyers

Category:1964 births