DataGravity
{{Infobox company
| name = DataGravity Inc.
| logo =
| type = Private limited company
| founded = {{start date and age|2012}}
| founder = Paula Long
John Joseph
| location_city =
| location_country = USA
| area_served = Worldwide
| key_people =
| industry = Industry data management, Security software
| fate = Assets acquired by HyTrust
}}
DataGravity Inc. was an American industry data management company, which produced security software. The company was founded in April 2012 by Paula Long and John Joseph.{{Cite news|url=http://www.businessinsider.com/exclusive-paula-longs-new-42-million-startup-is-an-ingenius-way-to-do-big-data-2013-3|title=EXCLUSIVE: Paula Long's New $42 Million Startup Is An Ingenious Way To Do Big Data|work=Business Insider|access-date=2018-01-10|language=en}}{{Cite news|url=https://www.techrepublic.com/article/data-storytelling-offers-a-new-approach-to-storage-says-datagravity-founders/|title=Data storytelling offers a new approach to storage, says DataGravity founders|work=TechRepublic|access-date=2018-01-10|language=en}}
DataGravity announced its first products at VMworld in 2014. It won Best of Show, and New Technology awards for the event.{{Cite news|url=http://www.techtarget.com/press-release/techtargets-searchservervirtualization-com-announces-best-of-vmworld-2014-award-winners/|title=TechTarget's SearchServerVirtualization.com Announces "Best of VMworld" 2014 Award Winners - TechTarget|work=TechTarget|access-date=2018-01-10|language=en-US}} It began shipping their first products in October 2014.{{Cite news|url=http://www.crn.com/news/storage/300074006/datagravitys-data-aware-storage-appliance-is-winning-over-customers-partners.htm|title=DataGravity's Data-Aware Storage Appliance Is Winning Over Customers, Partners|last=Burke|first=Steven|date=2014-09-11|work=CRN|access-date=2017-12-29|language=en}}
The company focused on protection and security of the data stored on the array,{{Cite news|url=https://www.forbes.com/sites/geristengel/2014/04/23/growing-companies-big-isnt-just-for-the-boys/#771b7d5f779a|title=Growing Companies BIG Isn't Just For The Boys|last=Stengel|first=Geri|work=Forbes|access-date=2018-01-10|language=en}} and named this new type of storage as data-aware storage.{{Cite news|url=http://www.datacenterknowledge.com/archives/2014/08/19/datagravity-data-aware-storage|title=EqualLogic Founders' Startup DataGravity Launches First Data-Aware Storage Product|date=2014-08-19|work=Data Center Knowledge|access-date=2017-12-29}} It publicly changed its product strategy in February 2016{{Cite news|url=http://fortune.com/2016/03/14/datagravity-pulls-plug-hardware/|title=DataGravity To Drop Storage Hardware Business|work=Fortune|access-date=2018-01-10|language=en}}{{Cite news|url=https://www.theregister.co.uk/2017/01/16/datagravity_become_virtualised_data_guardian/|title=DataGravity moves away from arrays to become a virtualised data guardian|access-date=2018-01-10|language=en}} from data storage appliances to a software solution focused on behavioral data security.{{Cite web|url=http://www.storagereview.com/datagravity_adds_behaviordriven_data_management_to_veeam_environments|title=DataGravity Adds Behavior-Driven Data Management To Veeam Environments {{!}} StorageReview.com - Storage Reviews|date=2017-05-17|website=www.storagereview.com|language=en|access-date=2018-01-10|archive-date=2018-01-08|archive-url=https://web.archive.org/web/20180108174824/http://www.storagereview.com/datagravity_adds_behaviordriven_data_management_to_veeam_environments|url-status=dead}} This product strategy change resulted in multiple rounds of layoffs.{{Cite news|url=https://www.theregister.co.uk/2016/02/08/datagravity_falls_to_earth/|title=DataGravity falls to Earth, cuts exec post, lays off staff|access-date=2018-01-10|language=en}}{{Cite news|url=http://fortune.com/2016/02/08/datagravity-cuts-jobs/|title=Storage Security Startup DataGravity Cuts Jobs|work=Fortune|access-date=2018-01-10|language=en}}{{Cite news|url=https://www.theregister.co.uk/2016/03/15/datagravity_layoffs_and_regrouping/|title=DataGravity axes gear, sheds staff as it pulls away from black hole|access-date=2018-01-10|language=en}}
Fate
Multiple reports use conflicting terminology about the final fate of the company.{{Cite news|url=https://www.hytrust.com/hytrust-and-datagravity/|title=HyTrust and DataGravity - HyTrust|work=HyTrust|access-date=2018-01-28|language=en-US}}{{Dead link|date=March 2023 |bot=InternetArchiveBot |fix-attempted=yes }}{{Cite news|url=https://www.xconomy.com/boston/2017/07/11/datagravity-snapped-up-by-hytrust-after-struggles-and-layoffs/|title=Xconomy: DataGravity Snapped Up by HyTrust After Struggles and Layoffs|date=2017-07-11|work=Xconomy|access-date=2018-01-28|language=en-US}}{{Cite web|url=http://searchstorage.techtarget.com/blog/Storage-Soup/Like-Newtons-apple-startup-DataGravity-lands-with-a-thud|title=Like Newton's apple, startup DataGravity lands with a thud - Storage Soup|website=searchstorage.techtarget.com|language=en|access-date=2018-01-28|archive-date=2018-01-16|archive-url=https://web.archive.org/web/20180116181928/http://searchstorage.techtarget.com/blog/Storage-Soup/Like-Newtons-apple-startup-DataGravity-lands-with-a-thud|url-status=dead}}
Some reports say HyTrust acquired DataGravity.{{Cite news|url=http://fortune.com/2017/07/11/hytrust-funding-data-security/|title=This Computer Security Firm Scored More Funding and Data Security Smarts|work=Fortune|access-date=2018-01-28|language=en}}{{Cite news|url=https://www.theregister.co.uk/2017/07/05/datagravity_acquisition/|title=DataGravity swallowed by mystery buyer|access-date=2018-01-28|language=en}}{{Cite news|url=https://www.theregister.co.uk/2017/07/11/datagravity_bought_by_hytrust/|title=DataGravity's mystery buyer rips off mask: It's HyTrust|access-date=2018-01-28|language=en}}
Other reports, including a press release issued by HyTrust itself, say HyTrust acquired the assets of DataGravity after it was signed over to a liquidator.{{Cite web|url=http://searchstorage.techtarget.com/blog/Storage-Soup/Like-Newtons-apple-startup-DataGravity-lands-with-a-thud|title=Like Newton's apple, startup DataGravity lands with a thud - Storage Soup|website=searchstorage.techtarget.com|language=en|access-date=2018-01-28|archive-date=2018-01-16|archive-url=https://web.archive.org/web/20180116181928/http://searchstorage.techtarget.com/blog/Storage-Soup/Like-Newtons-apple-startup-DataGravity-lands-with-a-thud|url-status=dead}}{{Cite news|url=https://www.theregister.co.uk/2017/07/18/storage_news_roundup|title=The Lord saw that man was wicked and sent a flood of storage news|access-date=2018-01-28|language=en}}
HyTrust told Fortune that founder and CEO Paula Long left DataGravity a few weeks before the transaction was announced, and that co-founder John Joseph left some time before that.{{Cite news|url=http://fortune.com/2017/07/11/hytrust-funding-data-security/|title=This Computer Security Firm Scored More Funding and Data Security Smarts|work=Fortune|access-date=2018-01-29|language=en}}
According to some reports, DataGravity ceased day-to-day operations in June 2017, when it cancelled employee benefit plans and signed the company over to liquidator Barry Kallander of the Kallander Group.{{Cite news|url=https://www.theregister.co.uk/2017/07/05/datagravity_acquisition/|title=DataGravity swallowed by mystery buyer|access-date=2018-01-27|language=en}}{{Cite news|url=https://www.theregister.co.uk/2017/07/18/storage_news_roundup|title=The Lord saw that man was wicked and sent a flood of storage news|access-date=2018-01-27|language=en}}{{Cite web|url=http://searchstorage.techtarget.com/blog/Storage-Soup/Like-Newtons-apple-startup-DataGravity-lands-with-a-thud|title=Like Newton's apple, startup DataGravity lands with a thud - Storage Soup|website=searchstorage.techtarget.com|language=en|access-date=2018-01-28|archive-date=2018-01-16|archive-url=https://web.archive.org/web/20180116181928/http://searchstorage.techtarget.com/blog/Storage-Soup/Like-Newtons-apple-startup-DataGravity-lands-with-a-thud|url-status=dead}} In one such report, correspondence from DataGravity President Barry Kallander states "The corporation was not sold - the assets of the company were....Unfortunately the common shares are worthless."{{Cite news|url=https://www.theregister.co.uk/2017/07/18/storage_news_roundup/|title=The Lord saw that man was wicked and sent a flood of storage news|access-date=2018-01-28|language=en}}
Conversely, DataGravity CTO David Siles was quoted as saying the company "did not shut down",{{Cite news|url=https://www.theregister.co.uk/2017/07/05/datagravity_acquisition/|title=DataGravity swallowed by mystery buyer|access-date=2018-01-28|language=en}} and that the transaction "wasn't a fire sale. We were acquired because we complete a vision, add value, have customers who love what we do. Together we will offer a very compelling offering to the marketplace solving very pressing needs for many enterprises."{{Cite news|url=https://www.theregister.co.uk/2017/07/11/datagravity_bought_by_hytrust/|title=DataGravity's mystery buyer rips off mask: It's HyTrust|access-date=2018-01-28|language=en}}
Approximately 20 former DataGravity employees joined HyTrust to support DataGravity's product integration, led by former DataGravity CTO David Siles.{{Cite web|url=http://www.enterprisecloudnews.com/mobile/author.asp?section_id=570&doc_id=734432|title=Enterprise Cloud News - HyTrust Acquires DataGravity & Grabs $36M Funding for Cloud Security|website=www.enterprisecloudnews.com|access-date=2018-01-10}}
DataGravity's products remain a part of HyTrust's portfolio under its CloudAdvisor suite.{{Cite web|url=http://searchstorage.techtarget.com/blog/Storage-Soup/HyTrust-rekindles-DataGravity-analytics-for-multicloud-storage|title=HyTrust rekindles DataGravity analytics for multicloud storage - Storage Soup|website=searchstorage.techtarget.com|language=en|access-date=2018-01-10|archive-date=2018-01-10|archive-url=https://web.archive.org/web/20180110114650/http://searchstorage.techtarget.com/blog/Storage-Soup/HyTrust-rekindles-DataGravity-analytics-for-multicloud-storage|url-status=dead}}