Deb Liu
{{Short description|American technology executive}}
{{Use mdy dates|date=March 2021}}
File:Deborah Liu's Keynote @ Facebook F8 16'.webm
Deborah Liu is an American technology executive and the former CEO of genealogy company, Ancestry from 2021 to January of 2025{{cite news |url=https://www.bloomberg.com/news/articles/2021-02-03/facebook-executive-deborah-liu-named-ceo-of-ancestry-com |title=Facebook Executive Deborah Liu Named CEO of Ancestry.com |date=February 3, 2021 |work=Bloomberg News | first1=Brody | last1=Ford | first2=Emily | last2=Chang}}{{cite web |url=https://www.ancestry.com/corporate/about-ancestry/our-team |title=Our Team {{!}} Ancestry Corporate |website=Ancestry.com |access-date=February 7, 2025 }}
Liu served on the board of Intuit and Women in Product.{{cite web |url=https://www.womenpm.org/about-us |title=About Us – Board of Directors |work=Women in Product |access-date=February 11, 2021 |archive-date=July 10, 2019 |archive-url=https://web.archive.org/web/20190710142157/https://www.womenpm.org/about-us/ |url-status=dead }}{{cite news |url=https://www.politico.com/news/2020/04/22/facebook-coronavirus-ban-misinformation-198756 |title='We wanted to be incredibly aggressive with this' |date=April 22, 2020 |publisher=Politico | first=Zack | last=Stanton }}
Early life and education
Liu is of Chinese descent and her parents emigrated to the U.S. in the 1960s.{{cite web|title=Ancestry CEO: Being labeled 'the other' was my rocket fuel to succeed|url=https://www.msnbc.com/know-your-value/career-growth/ancestry-ceo-being-labeled-other-was-my-rocket-fuel-succeed-n1297884|website=msnbc.com|access-date=2022-11-11}} She was raised in a small town in South Carolina.{{Cite web |last=Connley |first=Courtney |date=January 5, 2024 |title=Why Ancestry CEO Deborah Liu Believes Rejection Can Be a Gift |url=https://chief.com/articles/why-ancestry-ceo-deborah-liu-believes-rejection-can-be-a-gift-of-clarity |access-date=March 31, 2024 |website=Chief}} She is a graduate of Duke University (B.S.E in Civil Engineering) and Stanford Business School.{{cite web|title=Facebook Platform, 10 years later: VP Deb Liu on the social network's expanding developer program|url=https://www.geekwire.com/2017/facebook-platform-10-years-later-vp-deb-liu-social-networks-growing-developer-initiatives/|website=geekwire.com|date=July 26, 2017 |access-date=2022-10-10}}
Career
Liu was director of product for the end-to-end buyer experience at eBay and spearheaded the integration between eBay and PayPal.{{cite press release |url=https://www.businesswire.com/news/home/20170720006188/en/Intuit-Appoints-Deborah-Liu-to-Board-of-Directors |title=Intuit Appoints Deborah Liu to Board of Directors |date=July 20, 2017 |via=BusinessWire | author=Intuit | author-link=Intuit }}{{cite news |url=https://www.forbes.com/sites/parmyolson/2018/01/29/facebook-marketplace-ebay-craigslist/ |title=Meet The Woman Building Facebook's eBay-Killer |date=January 29, 2018 | first=Parmy | last=Olsen | work=Forbes}} She was director of product marketing management and product management at PayPal.{{cite web|title=Deborah Liu, director of product, Facebook platform at Facebook|url=https://www.businessinsider.com/most-powerful-women-in-mobile-advertising-2014-9?international=true&r=US&IR=T#4-deborah-liu-director-of-product-facebook-platform-at-facebook-29|website=businessinsider.com|access-date=2022-11-11}}
In 2009, she joined Facebook,{{cite interview | subject=Deb Liu | interviewer=The Lily and OK Real |url=https://www.thelily.com/optimize-for-people-and-passion-says-facebooks-deb-liu-2/ |title='Optimize for people and passion,' says Facebook's Deb Liu |date=November 14, 2017 |work=The Lily (Washington Post)}} where she worked on Facebook Credits and Facebook Platform{{cite news |url=https://abcnews.go.com/Business/founder-facebook-marketplace-deb-liu-shares-sheryl-sandberg/story?id=66268072 |title=Founder of Facebook Marketplace Deb Liu shares how Sheryl Sandberg convinced her to join |date=October 15, 2019 |work=ABC News | first=Layne | last=Winn }} and helped build their mobile app install ad business.{{cite news |url=https://www.buzzfeednews.com/article/mattlynley/meet-the-woman-behind-one-of-facebooks-fastest-growing-and-m |title=Meet The Woman Behind One Of Facebook's Fastest-Growing And Most Lucrative New Businesses |date=February 12, 2014 |work=BuzzFeed News | first=Matthew | last=Lynley}} In 2016, as VP of product development, she relaunched Facebook Marketplace{{cite news |url=https://www.forbes.com/sites/barbarathau/2018/12/27/facebook-marketplace-executive-reveals-key-retail-trends-for-2019/ |title=Facebook 'Marketplace' Executive Reveals Key Retail Trends For 2019 |date=December 27, 2018 |work=Forbes | first=Barbara | last=Thau | url-access=limited }} and became VP of marketplace in 2017.{{cite web|title=Facebook's Eddie O'Neil takes over Platform as Deb Liu grows Marketplace|url=https://techcrunch.com/2017/09/13/facebook-platform/|website=techcrunch.com|date=September 13, 2017 |access-date=2022-11-11}}
After being at Facebook for 11 years, Liu joined Ancestry.com as its CEO March 1, 2021.{{cite web |url=https://www.swfinstitute.org/news/84330/ancestry-com-taps-facebook-executive-for-ceo-role |title=Ancestry.com Taps Facebook Executive for CEO Role |date=February 4, 2021 |work=Sovereign Wealth Fund Institute}}
She was included on Business Insider's list of "The Most Powerful Female Engineers"{{cite news |url=https://www.businessinsider.com/the-most-powerful-female-engineers-of-2018-2018-4 |title=The 39 Most Powerful Female Engineers of 2018 |date=June 21, 2018 |work=Business Insider | first1=Julie | last1=Bort | first2=Rachel | last2=Sandler }} and PaymentsSource's list of "The Most Influential Women in Payments",{{cite web|title=Deb Liu|url=https://wsj.com/person/deb-liu/|website=wsj.com|access-date=2022-11-11}} and is a member of the Committee of 100.{{cite web |url=https://www.committee100.org/member/deborahliu/ |title=Members - Committee of 100 - Deborah Liu |work=Committee of 100 |access-date=February 11, 2021}}
In August 2022, she published her first book "Take Back Your Power: 10 New Rules for Women at Work". Liu is a seed investor and advisor to startups.{{cite web|title=How This Tech Leader Found Her Voice and Took the Reins of a Major Company|url=https://www.entrepreneur.com/leadership/how-this-tech-leader-found-her-voice-and-took-the-reins-of/432189|website=entrepreneur.com|date=August 19, 2022 |access-date=2022-11-11}}
References
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{{DEFAULTSORT:Liu, Deb}}
category:American people of Chinese descent
Category:American computer businesspeople
Category:American technology chief executives
Category:21st-century American businesswomen
Category:21st-century American businesspeople
Category:Year of birth missing (living people)
Category:Duke University alumni
Category:Stanford Graduate School of Business alumni
{{DEFAULTSORT:Liu, Deb}}