Decima Research
{{Short description|Public opinion and market research company}}
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Decima Research is a public opinion and market research company in Canada. In 2007, it became a subsidiary of Harris Insights & Analytics. The Roper Center at Cornell University recognizes it as a "Historically Contributing Data Provider".{{cite web|url=http://ropercenter.cornell.edu/historically-contributing-data-providers|title=Historically Contributing Data Providers|publisher=Roper Center, Cornell University}}
History
Allan Gregg, the head of the firm, left Decima in 1994 and went into semi-retirement following the electoral disaster for the Progressive Conservatives in the 1993 election. Decima conducts polling of the federal political scene in Canada on a regular basis, whether or not an election campaign is in progress.
Decima Research's field work was conducted by Opinion Search, a call centre.{{Citation needed|date=February 2020}}
References
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External links
- [https://web.archive.org/web/20050901171703/http://www.decima.com/ Decima homepage]
Category:Public opinion research companies
Category:Market research companies of Canada
Category:Business services companies established in 1979
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