Decision Data

Decision Data Computer Corporation was founded in Horsham, Pennsylvania in 1969 by Loren A. Schultz (1927–2018),{{cite journal | last=McDermott | first=Joe | date=September 30, 1998 | url=https://www.mcall.com/news/mc-xpm-1998-09-30-3206082-story.html | title=Tech for Vacant Building | journal=The Morning Call | page=A1}} {{ProQuest|392864126}}. who had worked as a sales representative and as a manager for the UNIVAC division of Sperry Rand.{{cite web | last= | first= | date=2018 | url=https://memorials.falkfuneralhomes.com/loren-schultz/3650741/service-details.php | title=Obituary for Loren A. Schultz (Schultz) | publisher=Falk Funeral Homes & Crematory | archiveurl=https://web.archive.org/web/20221102062406/https://memorials.falkfuneralhomes.com/loren-schultz/3650741/service-details.php | archivedate=November 2, 2022}} The company's first offerings between 1969 and the mid-1970s were keypunch machines,{{cite book | last= | first= | date=2007 | url=https://books.google.com/books?id=p1yYKDcu0boC | title=Hoover's Handbook of Private Companies 2007 | publisher=Hoovers, Inc. | page=164 | isbn=9781573111157 | via=Google Books}} including the 9650 Multifunction Card Unit, compatible with IBM's identically titled MFCUs for their midrange System/3 and mainframe System/360 computers and said to be comparable in performance.{{cite journal | last=Staff writer | date=May 10, 1972 | url=https://books.google.com/books?id=X4xBOrwFEpYC&dq=%22decision+data+computer%22&pg=PT30 | title=Decision Data Shows 96-Column MFCU | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=31 | via=Google Books}} By 1975, the company had manufacturing operations overseas in Europe, although the company responsible for these items was placed in receivership in September 1975.{{cite journal | last=Staff writer | date=September 3, 1975 | url=https://books.google.com/books?id=9Ih5WQ-muXEC&dq=%22decision+data+computer%22&pg=PA27 | title=Decision Data Operation on Skids | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=27 | via=Google Books}} Also by 1975, Decision Data went public in the stock market.{{cite journal | last=Staff writer | date=August 6, 1975 | url=https://books.google.com/books?id=oBgA-v3Yl5sC&dq=%22decision+data+computer%22&pg=PA39 | title=Earnings Report | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=39 | via=Google Books}}{{cite journal | last=Staff writer | date=December 3, 1975 | url=https://books.google.com/books?id=f2XZVvbi_TAC&dq=%22decision+data+computer%22&pg=PA50 | title=Decision Data Sags in Nine Months | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=50 | via=Google Books}}

Decision Data greatly expanded its breadth of products between 1974 and 1976, including a clone of IBM's 5496 Data Recorder for the System/3;{{cite journal | last=Staff writer | date=February 5, 1975 | url=https://books.google.com/books?id=ZYupFsJquKIC&dq=%22decision+data+computer%22&pg=PT22 | title=Supershorts | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=31 | via=Google Books}} a standalone device that converts paper tape to 80-column punched card (this task previously required a mini- or mainframe to accomplish);{{cite journal | last=Staff writer | date=March 19, 1975 | url=https://books.google.com/books?id=5XHrnDj7kG8C&dq=%22decision+data+computer%22&pg=PA23 | title=Off-Line System Converts Punched Tape to Cards | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=23 | via=Google Books}} add-on MOSFET RAM boards for the System/3 Model 10;{{cite journal | last=Staff writer | date=August 27, 1975 | url=https://books.google.com/books?id=3NtbSHJUvBsC&dq=%22decision+data+computer%22&pg=PA30-IA4 | title=Decision Data Has S/3-10 Mosfet Unit | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=25 | via=Google Books}} standalone keypunch keyboards available in various programming language dialects;{{cite journal | last=Staff writer | date=February 2, 1976 | url=https://books.google.com/books?id=0de-Qqlfd6EC&dq=%22decision+data+computer%22&pg=PT21 | title=DDCC Introduces Keyboards for Its 80-Column Systems | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page= | via=Google Books}} and line printers for IBM's System/3 Models 8, 10, 12, and 15.{{cite journal | last=Farmer | first=Vic | date=May 28, 1975 | url=https://books.google.com/books?id=PPeM_JUhUqEC&dq=%22decision+data+computer%22&pg=PA9 | title=NCC Real Treat for Users of Minis, Small Systems | journal=Computerworld | publisher=IDG Publications | volume= | issue= | pages=9–10 | via=Google Books}}{{cite journal | last=Staff writer | date=November 12, 1975 | url=https://books.google.com/books?id=2otFgtEgfiEC&dq=%22decision+data+computer%22&pg=PA37 | title=Decision Data System/3 Printers Available for Use on Model 8 | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=37 | via=Google Books}}{{cite journal | last=Staff writer | date=October 11, 1976 | url=https://books.google.com/books?id=lO4GJDN9xAkC&dq=%22decision+data+computer%22&pg=PA40 | title=Printer from Decision Data Replacement for IBM 1403 | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=40 | via=Google Books}} Decision Data's line printers were originally designed by Dataproducts of Woodland Hills, California.{{cite journal | last=Staff writer | date=November 19, 1975 | url=https://books.google.com/books?id=khwnFtEzTccC&dq=%22decision+data+computer%22&pg=PA52 | title=Dataproducts OEMs Components | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=52 | via=Google Books}} In 1977, the company announced a clone of IBM's 2780 remote job entry workstation, named the CS 780,{{cite journal | last=Staff writer | date=June 20, 1977 | url=https://books.google.com/books?id=qaS3FuQJfjcC&dq=%22decision+data+computer%22&pg=PA47 | title=Decision Introduces RJE System | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=47 | via=Google Books}} as well as the Model 3240 teleprinter.{{cite journal | last=Staff writer | date=November 21, 1977 | url=https://books.google.com/books?id=3wLD-4p12toC&dq=%22decision+data+computer%22&pg=PA53 | title=Serial Printer, Teleprinter Added by Decision Data | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=53 | via=Google Books}}

Following a decline in sales of aftermarket products for IBM computers in the first half of 1975, Decision Data began test marketing its own line of midrange computer systems in Philadelphia following the summer of 1975. Named the Decision Data System 4, the computer was commissioned and co-designed by UNIVAC Sperry Rand in 1974, initially for it to rebadged as the UNIVAC BC-7.{{cite journal | last=Surden | first=Esther | date=August 1, 1977 | url=https://books.google.com/books?id=gLYekwssyhsC&dq=%22decision+data+computer%22&pg=PA40 | title=Decision Data Readying Moves with System 4 | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=40 | via=Google Books}} 20 installations of this system were put up in small businesses in Philadelphia by September 1975. It utilized the same MOSFET RAM chips used in their IBM System/3 RAM expansion cards (available in configurations with between 32 KB and 65 KB of RAM) and ran off the Intel 8080 microprocessor.{{cite journal | last=Ward | first=Patrick | author2=Molly Upton | date=September 24, 1975 | url=https://books.google.com/books?id=da1CiG9bTzwC&dq=%22decision+data+computer%22&pg=PA41 | title=Decision Data Test-Marketing System 4 for Small Businesses | journal=Computerworld | publisher=IDG Publications | volume= | issue= | pages=41–42 | via=Google Books}} Most of Decision Data's wares were either rented or sold;{{cite journal | last=Staff writer | date=April 12, 1976 | url=https://books.google.com/books?id=0XjmsaVaPPwC&dq=%22decision+data+computer%22&pg=PT16 | title=Data Records for On-Line Use | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=16 | via=Google Books}} some, like their line printers, had sale prices into the low five digits.{{cite journal | last=Staff writer | date=October 18, 1976 | url=https://books.google.com/books?id=zpkGnFNTgAsC&dq=%22decision+data+computer%22&pg=PA36 | title=Decision Data Adds Printer, Reader/Punch | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page= | via=Google Books}}

In 1976, the company established a division that was a combined service bureau and supplier of hardware and spare parts.{{cite journal | last=Staff writer | date=January 5, 1976 | url=https://books.google.com/books?id=b_g0ykp_PUAC&dq=%22decision+data+computer%22&pg=PT35 | title=Decision Data Starts Unit | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=44 | via=Google Books}} Named Decision Data Supplies and Service Organization, decades later this division was spun off and renamed DecisionOne. It had established 70 offices in the U.S. and Canada by the decade's end.{{cite journal | last=Staff writer | date=July 14, 1980 | url=https://books.google.com/books?id=s4Po-oIhNpsC&dq=%22decision+data+computer%22&pg=RA1-PA84 | title=Decision Data Offers Maintenance | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=84 | via=Google Books}} By 1996, DecisionOne employed 6,000 people.{{cite book | last= | first= | date=1996 | url=https://archive.org/details/isbn_9780872171671/page/16/ | title=Directory of Corporate Affiliations: "Who Owns Whom" | publisher=National Register Publishing Database | page=328 | isbn=9780872171671 | via=the Internet Archive | volume=IV}}

The parent company's 1975 sales slump continued into the first half of 1976, and it was revealed that the company ran at a loss of US$8.4 million the previous year, for which the contemporaneous recession was blamed.{{cite journal | last=Staff writer | date=June 14, 1976 | url=https://books.google.com/books?id=D0TSJ6l8y9YC&dq=%22decision+data+computer%22&pg=PA62 | title=Decision Data Sees Poor Half-Year as '75 Losses Total $8.4 Million | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=62 | via=Google Books}} The company fared better in 1977, and the same year the company began ramping up production of their System 4 minicomputer, aimed at first-time enterprise buyers of disk-based minis and those seeking to upgrade from the System/3. The System 4's performance was seen as on par with IBM's System/34. As a bonus for Decision Data, the System 4 could make use of Decision Data's existing family of card readers, where as IBM's System/34 could not natively support any.{{cite journal | last=Staff writer | date=November 7, 1977 | url=https://books.google.com/books?id=P1x-hwc3_LcC&dq=%22decision+data+computer%22&pg=PA47 | title=System/4 Handles Card Reader | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=47 | via=Google Books}} Decision Data's revenue reached a new height in 1978,{{cite journal | last=Staff writer | date=August 14, 1978 | url=https://books.google.com/books?id=Z4s8fil_zIIC&dq=%22decision+data+computer%22&pg=PA106 | title=Earnings at Decision Data Top Past Records | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=106 | via=Google Books}} although the company had to ease back development of the System 4, as its market penetration grew at a rate slower than expected.{{cite journal | last=Staff writer | date=October 30, 1978 | url=https://books.google.com/books?id=Rjw-YqqGLnYC&dq=%+data+computer%22&pg=PA59 | title=Decision Data Triples Quarter Net | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=59 | via=Google Books}}

File:Decision Data Panatec Former Headquarters Garden Grove 2021.jpg, pictured in 2021]]

In April 1986, shareholders of the company agreed to rename Decision Data Computer Corporation to Decision Industries Corporation.{{cite journal | last=Staff writer | date=April 24, 1986 | url=https://www.proquest.com/docview/1829472666/ | title=Expansion plans cut by Pan Am | journal=The Philadelphia Inquirer | publisher=Philadelphia Media Network | page=C15 | via=ProQuest}} In May 1986, Decision Industries acquired Panatec, Inc., an application and operating system developer based in Garden Grove, California. The same year, they acquired the Beverage Systems Division of the Charlotte, North Carolina–based Endata, a company which supplied turnkey software and computer systems for the beverage industry.{{cite journal | last=Staff writer | date=May 1986 | url=https://books.google.com/books?id=WuAr2HpXPV8C&dq=%22decision+data+computer%22&pg=PA127 | title=Mergers and Acquisitions | journal=Computerworld | publisher=IDG Publications | volume= | issue= | page=127 | via=Google Books}} In 1987, a hostile takeover of the company for absorption into Econocom International N.V. was launched but fizzled.{{cite journal | last=Wilder | first=Clinton | date=November 2, 1987 | url=https://books.google.com/books?id=mUSIMiurpfYC&dq=%22decision+data+computer%22&pg=PP135 | title=Leading firm lowers takeover bid | journal=Computerworld | publisher=IDG Publications | volume= | issue= | pages=103, 105 | via=Google Books}}{{cite journal | last=McGaw | first=Jeff | date=February 25, 1990 | url=http://articles.philly.com/1990-02-25/news/25881307_1_onset-ddi-power-supplies | title=Decision Data Corp. Moving; 250 Workers Closer To Sister Firm | journal=The Philadelphia Inquirer | publisher=Philadelphia Media Network | page=H30 | via=ProQuest | archiveurl=https://web.archive.org/web/20150920113605/http://articles.philly.com/1990-02-25/news/25881307_1_onset-ddi-power-supplies | archivedate=September 20, 2015}} In September 1988, the Onset Corporation acquired Decision Industries in a leveraged buyout, renaming the division to Decision Data Inc. and allowing its two subsidiaries, Decision Data Computer Corporation and Decision Data Service, to continue operations. In 1992, Decision Data Inc. acquired the remnants of Qantel Corporation—the new name for the restructured Mohawk Data Sciences Corporation.{{cite journal | last=Staff writer | date=January 20, 1992 | url=https://techmonitor.ai/technology/decision_data_acquires_most_of_bankrupt_qantel | title=Decision Data Acquires Most of Bankrupt Qantel | journal=Computer Business Review | publisher=New Statesman Media Group | archiveurl= | archivedate=}}

Following the acquisition, Decision Data Inc. employed 1,965 in 1990.{{cite book | last=Petska-Juliussen | first=Karen | author2=Egil Juliussen | date=1990 | url=https://archive.org/details/computerindustry00kare/page/131/ | title=The Computer Industry Almanac | publisher=Brady | page=2.131 | isbn=9780131541221 | via=the Internet Archive}} By the end of the decade, Decision Data Inc. was later purchased by another company for $200 million.

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Category:1969 establishments in Pennsylvania

Category:1988 disestablishments in Pennsylvania

Category:American companies established in 1969

Category:American companies disestablished in 1988

Category:Computer companies established in 1969

Category:Computer companies disestablished in 1988

Category:Defunct companies based in Pennsylvania

Category:Defunct computer companies of the United States

Category:Defunct computer hardware companies

Category:Defunct computer systems companies