Decon#Decon Records

Originally named Deconstruction Company, it was founded in 2002 by Peter Bittenbender and Jason Goldwatch after the creation of their hip-hop documentary and accompanying soundtrack, One Big Trip.{{cite web|url=http://www.psfk.com/2010/03/brands-who-became-agencies-decon-media.html|archive-url=https://archive.today/20120907095321/http://www.psfk.com/2010/03/brands-who-became-agencies-decon-media.html|url-status=dead|archive-date=September 7, 2012|title=Brands Who Became Agencies: Decon Creative Group|first=Arthur|last=Soleimanpour|date=March 25, 2010|publisher=PSFK}} The soundtrack was then released as a double-sided DVD/CD in 2002 with Hieroglyphic Imperium Records.{{cite magazine|title=Del, Automator, Dilated Take 'Big Trip'|url=http://www.billboard.com/articles/news/75380/del-automator-dilated-take-big-trip|magazine=Billboard|access-date=31 July 2013}}

In 2012, Decon earned a Promax Award for work on NBCUniversal's "Green Week" campaign.{{cite web|url=http://www.promaxbda.org/docs/pdfs/2012-bda-na-winners.pdf?sfvrsn=2|title=2012 Promax BDA design north America awards winners list|publisher=PromaxBDA|access-date=2013-06-06|archive-date=2016-03-04|archive-url=https://web.archive.org/web/20160304060752/http://www.promaxbda.org/docs/pdfs/2012-bda-na-winners.pdf?sfvrsn=2|url-status=dead}} That year, Misha Louy and Sacha Jenkins both joined as partners, in the Production and Entertainment divisions.{{cite web|url=http://www.awn.com/news/business/misha-louy-joins-decon|title=Misha Louy Partners with Decon as Executive Producer|publisher=AWN|first=Jennifer|last=Wolfe|date=March 20, 2012}}{{cite web|url=http://newsle.com/article/0/19773864/|title=Decon Keeps Rolling with Sacha Jenkins|publisher=Newsle|date=May 2, 2012}}

Decon Records is an independent record label functioning as a division of Decon.{{cite news|last=Ugwu|first=Reggie|title=Double Agents: Hybrid label/creative agencies thrive by mixing brands and bands better than the competition|newspaper=Billboard|date=August 10, 2013|page=7}} It was established in 2003, with a focus on underground hip-hop recordings. In 2013, Decon Records was noted as one of Billboard’s 50 Best Independent Labels in America.{{cite magazine |title=Billboard Pro's D.I.Y. 50 Indie Labels (Part II) |url=http://www.billboard.com/biz/articles/news/indies/1175301/billboard-pros-diy-50-indie-labels-part-ii |archive-url=https://web.archive.org/web/20130430092035/http://www.billboard.com/biz/articles/news/indies/1175301/billboard-pros-diy-50-indie-labels-part-ii |url-status=dead |archive-date=April 30, 2013 |access-date=30 July 2013 |magazine=Billboard}}{{cite web|title=BEST SOUNDTRACK: One Big Trip|url=http://www.hightimes.com/read/horatio-sanz-crowned-stoner-year|work=High Times|access-date=31 July 2013|archive-date=10 August 2014|archive-url=https://web.archive.org/web/20140810133209/http://www.hightimes.com/read/horatio-sanz-crowned-stoner-year|url-status=dead}} Decon Records began working with the west coast collective Project Blowed to release Love & Hate by Aceyalone, which features production from El-P and RJD2.{{cite web|title=Aceyalone - Love & Hate|url=http://www.splendidezine.com/review.html?reviewid=106370873529788|work=Splendid|access-date=7 August 2014}} Decon Records also partnered with The Roots to establish Okayplayer Records.{{cite web|title=The Roots Launch Okayplayer Records|url=http://www.glidemagazine.com/5739/the-roots-launch-okayplayer-records/|work=Glide Magazine|date=23 January 2004 |access-date=31 July 2013}}

The label also released RJD2's Magnificent City Instrumentals (2006) and Evidence's Red Tape Instrumentals (2007).{{cite web|title=Label - Decon|url=http://www.discogs.com/label/Decon|work=Discogs|access-date=31 July 2013}}

In 2008, the label released an album from 88-Keys, called The Death of Adam.{{cite web|title=88-Keys - The Death of Adam|url=http://thephoenix.com/boston/music/72206-88-keys-the-death-of-adam/|work=The Phoenix|access-date=7 August 2014}} The album featured Kid Cudi and Redman and was executive produced by Kanye West.{{cite web|title=The Death of Adam - 88-Keys|url=http://www.allmusic.com/album/the-death-of-adam-mw0000800323/credits|work=Allmusic|access-date=31 July 2013}} The video for the lead single “Stay Up! (Viagra)” was directed by Decon co-founder Jason Goldwatch and premiered on MTV.{{cite web|last=Reid|first=Shaheem|title=Kanye West, 88-Keys Become Dirty Old Men For 'Stay Up (Viagra)' Video|url=http://www.mtv.com/news/articles/1606825/kanye-west-88-keys-become-dirty-old-men.jhtml|archive-url=https://web.archive.org/web/20121104122720/http://www.mtv.com/news/articles/1606825/kanye-west-88-keys-become-dirty-old-men.jhtml|url-status=dead|archive-date=November 4, 2012|work=MTV|access-date=31 July 2013}}

The following year, Decon licensed RJD2’s “A Beautiful Mine” as the theme song for the AMC show Mad Men.{{cite web|last=Kujundzic|first=Petar|title=HYPETRAK INSIGHTS with Peter Bittenbender, Co-founder of Decon Records|url=http://hypetrak.com/2012/08/hypetrak-insights-with-peter-bittenbender-co-founder-of-decon-records/|work=HYPETRAK|access-date=31 July 2013}} That year, Decon released Jay Electronica's Just Blaze-produced tracks "Exhibit A" and "Exhibit C".{{cite web|title=Jay Electronica - Exhibit A|url=http://www.discogs.com/Jay-Electronica-Exhibit-A/release/2040357|work=Discogs|access-date=31 July 2013}}{{cite web|title=Jay Electronica - Exhibit C|url=http://www.discogs.com/Jay-Electronica-Exhibit-C/release/2060059|work=Discogs|access-date=31 July 2013}}

The Alchemist's Russian Roulette, Gangrene's Vodka & Ayahuasca, and Roc Marciano’s Reloaded all made the HipHopDX 2012 records of the year awards list,{{cite web|title=HipHopDX's Top 25 Albums Of 2012|url=http://www.hiphopdx.com/index/editorials/id.2015/title.hiphopdxs-top-25-albums-of-2012|work=DX Staff|date=26 December 2012|access-date=31 July 2013}} and were favorably reviewed in Complex Magazine.{{cite web|title=The 50 Best Albums of 2012 (So Far)|url=http://www.complex.com/music/2012/06/the-50-best-albums-of-2012-so-far/|work=Complex Magazine|access-date=31 July 2013}}{{cite web|title=The 50 Best Albums of 2012 - Roc Marciano - Reloaded|url=http://www.complex.com/music/2012/12/2012-year-in-review-the-50-best-albums-of-2012/roc-marciano-reloaded|work=Complex|access-date=31 July 2013}} XXL singled out Roc Marciano's Decon Records release, Reloaded, as the “Best Slept-On Album” of that year.{{cite web|title=First Annual XXL Awards Winners|url=http://www.xxlmag.com/news/2013/02/xxl-awards-winners/7/|work=XXL|access-date=31 July 2013}} In 2011, Decon earned recognition from Billboard as one of the 50 Best Indie Labels in America.{{cite web|url=http://www.billboard.com/biz/articles/news/indies/1175301/billboard-pros-diy-50-indie-labels-part-ii|title=Billboard Pro's D.I.Y. 50 Indie Labels (Part II)|publisher=Billboard|date=August 15, 2011}}

{{col-begin}}

{{col-2}}

• 88-Keys
• Aaron Cohen
• Aceyalone
• Alexander Spit
• Black Milk
• Chali 2na
• Classified
• Dan the Automator
• Del the Funky Homosapien
• Dilated Peoples
• DJ Z-Trip
• Ellay Khule
• Evidence
• Freddie Gibbs
• Freestyle Fellowship
• Gangrene
• Goapele
• Haiku D'Etat

{{col-break}}

• Hieroglyphics
• Jurassic 5
• Lyrics Born
• Ninjasonik
• Nneka
• Plantlife
• Pusha T
• Rakaa
• RJD2
• Roc Marciano
• Shad
• The Alchemist
• The A-Team
• The Good Brothers
• The Hood Internet
• Wax Tailor
• Zion I

{{col-end}}

{{Div col}}

• Aceyalone – Moonlit Skies
• Aceyalone – Love & Hate

• Haiku D'Etat – Coup De Theatre
• Haiku D'Etat – Haiku D'Etat
• Aceyalone – All Balls Don't Bounce - Revisited

• Lyrics Born – Big Money Talk

• Aceyalone and Abstract Rude – Who Reframed The A-Team
• RJD2 – Magnificent City Instrumentals
• Aceyalone – Grand Imperial
• Aceyalone– Supahero
• Aceyalone – Magnificent City

• Aceyalone – Lightning Strikes
• Dilated Peoples – The Release Party
• Evidence – Red Tape Instrumentals
• The Alchemist – Rapper's Best Friend

• Jurassic 5 – Jurassic 5 (Deluxe) REISSUE
• 88-Keys – The Death of Adam
• 88-Keys – Stay Up! (Viagra) ft. Kanye West (Single)

• Jay Electronica – Exhibit C
• Nneka – The Uncomfortable Truth
• Chali 2na – Fish Outta Water
• Jay Electronica – Exhibit A
• Aceyalone – Aceyalone and the Lonely Ones
• Evidence – The Layover

• Gangrene – Sawblade EP
• Lyrics Born – As U Were
• Gangrene – Gutter Water
• Freddie Gibbs – Str8 Killa EP
• Rakaa – Crown Of Thorns
• Chali 2na – Fish Market 2
• Aceyalone – Hip Hop And The World We Live In REISSUE
• Aceyalone – Accepted Eclectic REISSUE
• Nneka – Concrete Jungle

• Freestyle Fellowship – The Promise
• Goapele – Break Of Dawn
• Goapele – Play (Single)
• Roc Marciano – Greneberg
• Pusha T – Trouble On My Mind (Single)
• Classified – Handshakes and Middle Fingers
• Pusha T – My God (Single)
• Nneka – Soul Is Heavy

• Goapele – Break Of Dawn (Deluxe)
• Roc Marciano – Reloaded
• The Hood Internet – FEAT
• Lyrics Born – As U Were (Remixes)
• The Alchemist – Russian Roulette
• The Alchemist – Flight Confirmation (Single)
• Roc Marciano – Emeralds (Single)
• The Alchemist – Rapper's Best Friend 2
• Gangrene – Vodka & Ayahuasca

• Evidence – Green Tape Instrumentals
• Aceyalone – Leanin' On Slick
• The Hood Internet – FEAT Remixes

{{Div col end}}

• Aaron Cohen- Potential Fans{{cite web |url=http://nahright.com/news/2013/11/11/aaron-cohen-potential-fans-mixtape/ |title=Aaron Cohen – Potential Fans (Mixtape) {{!}} Nah Right |website=nahright.com |url-status=dead |archive-url=https://web.archive.org/web/20131111190412/http://nahright.com/news/2013/11/11/aaron-cohen-potential-fans-mixtape/ |archive-date=2013-11-11}}

• List of advertising agencies
• List of record labels

{{reflist}}

• {{Official website}}
• {{Discogs label|Decon}}

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Category:American record labels

Category:Record labels established in 2004

Category:Hip-hop record labels

Category:Companies based in New York City