Dedeman
{{Short description|Romanian home improvement retailer}}
{{Multiple issues|
{{More citations needed|date=July 2014}}
{{Self-published|date=December 2022}}
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{{Use dmy dates|date=April 2016}}
{{infobox company
| name = Dedeman
| logo = Logo Dedeman.png
| founded = 1992
| image = Magazin Dedeman.jpg
| hq_location_city = Bacău
| hq_location_country = Romania
| num_locations = 63 stores (2024)
| area_served = Romania
| revenue = {{Unbulleted list|{{Increase}} 2.32b EUR (2023)| 2.23b EUR (2022)}}
| net_income = {{Unbulleted list|{{Decrease}} 308m EUR (2023)| 344m EUR (2022)}}
| equity = {{Unbulleted list|{{Decrease}} 973m EUR (2023)| 1,009m EUR (2022)}}
| owner = {{Unbulleted list|Dragos Paval (60%)|Adrian Paval (40%)}}
| num_employees = 12,113 (2023)
| website = https://www.dedeman.ro/
}}
Dedeman is a hypermarket chain with 100% Romanian capital{{cite web |url=http://www.alliance-arena.com/en/group/history-allies/dedeman |title=DEDEMAN | alliance-arena.com |access-date=2015-05-28 |url-status=dead |archive-url=https://web.archive.org/web/20150528151123/http://www.alliance-arena.com/en/group/history-allies/dedeman |archive-date=28 May 2015 |df=dmy-all }}https://www.linkedin.com/company/dedeman {{Self-published source|date=June 2022}}{{Cite web|url = http://www.nineoclock.ro/dedeman-biggest-retailer-on-the-diy-market-in-romania-builds-its-4th-store-in-bucharest/|title = Dedeman, biggest retailer on the DIY market in Romania, builds its 4th store in Bucharest|date = 10 January 2015|access-date = 28 May 2015|archive-date = 16 August 2017|archive-url = https://web.archive.org/web/20170816151154/http://www.nineoclock.ro/dedeman-biggest-retailer-on-the-diy-market-in-romania-builds-its-4th-store-in-bucharest/|url-status = dead}} offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 59 stores (as of July 2023) in the country.{{Cite web | url=https://www.dedeman.ro/ro/retea-dedeman.html |title = Dedeman Magazine - Dedicat planurilor tale|access-date=30 July 2023}} Dedeman was established in 1992.
History
Dedeman was founded in 1992 by two brothers named Adrian and Dragoș Pavăl, in Bacău, Romania.{{Cite web | url=http://www.zfenglish.com/companies/retail-consumer/diy-chain-dedeman-plans-expansion-abroad-9530182 | title=DIY Chain Dedeman Plans Expansion Abroad | ZF English}}
Its first store initially measured modest proportions, only 16 square meters, selling various retail merchandise.{{cite web|url=https://life.ro/fondatorii-dedeman-drumul-de-la-un-butic-in-bacau-la-liderul-incontestabil-pe-piata-de-bricolaj/|title=Fondatorii Dedeman – drumul de la un butic în Bacău la liderul incontestabil pe piaţa de bricolaj|date=17 March 2020|access-date=30 July 2023}}
Since 2010, Dedeman is the DIY market leader in Romania by turnover, and since 2012, it further became so by number of stores.{{Cite news|url=http://www.zf.ro/companii/dedeman-devine-lider-in-bricolaj-si-ca-numar-de-magazine-dupa-ce-a-investit-12-mil-euro-la-ramnicu-valcea-9563364|title=Dedeman devine lider în bricolaj şi ca număr de magazine, după ce a investit 12 mil. euro la Râmnicu-Vâlcea|last=Cristi|first=Moga|date=23 April 2012|work=Ziarul Financiar}}
In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years.{{Cite web|url=https://www.cosr.ro/stiri/2011-10-27/dedeman-cel-mai-nou-sponsor-al-cosr|title=Dedeman, cel mai nou sponsor al COSR|first=Comitetul Olimpic si Sportiv|last=Roman|website=www.cosr.ro}} The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.{{Cite web|url=https://www.cosr.ro/stiri/2015-06-08/team-romania-pentru-baku-2015|title=Team Romania pentru Baku 2015|first=Comitetul Olimpic si Sportiv|last=Roman|website=www.cosr.ro}}
In 2014, Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.{{Cite news|url=https://www.wall-street.ro/articol/Marketing-PR/169300/dedeman-incheie-un-contract-de-sponsorizare-cu-simona-halep.html#|title=Dedeman incheie un contract de sponsorizare cu Simona Halep|work=Wall-Street.ro}}
In 2015, Dedeman became the fourth biggest player in the Central and East Europe DIY market, with a market share of 1.9%, according to a study by PMR Research.{{Cite news|url=http://www.zf.ro/companii/retail-agrobusiness/dedeman-este-al-patrulea-cel-mai-mare-jucator-din-bricolaj-in-europa-centrala-si-de-est-o-piata-de-26-mld-euro-anual-15080177|title=Dedeman este al patrulea cel mai mare jucător din bricolaj în Europa Centrală şi de Est, o piaţă de 26 mld. euro anual|last=Bogdan|first=Alecu}}{{Cite book|url=https://books.google.com/books?id=vPdBDwAAQBAJ&q=Dedeman+Romanian&pg=PA420|title=Retail Market Study Worldwide 2014|date=2014-03-01|publisher=Location Group AG|isbn=978-3-9524314-4-3|language=en}}
Financial figures
| class="wikitable"
!Year !Store Count !Employees !Turnover (EUR) |
| 2023
|59 |12,113 |2.32b |
| 2022
|58 |12,245 |2.23b |
| 2021
|57 |11,948 |2.02b |
| 2020
|54 |11,374 |1.87b |
| 2019
|50 |10,769 |1.72b |
| 2018
|49 |10,413 |1.54b |
| 2017
|9,818 |1.36b |
| 2016
|8,421 |1.16b |
| 2015
|40 |7,656 |0.96b |
| 2014
|41 |7,179 |0.76b |
| 2013
|6,489 |0.60b |
References
{{Reflist}}
External links
- [https://www.dedeman.ro/ Dedeman]
- [https://www.dedemanauto.ro/ DedemanAutomobile]
Category:Retail companies of Romania