Demet Mutlu
{{short description|Turkish tech entrepreneur (born 1981)}}
{{Infobox person
| name = Demet Mutlu
| image = File:Demet Mutlu.jpg
| caption =
| image_size = 200px
| birth_place =
| occupation = CEO and founder of Trendyol group
| education = New York University
Harvard Business School (dropped out)
}}
Demet Mutlu is a Turkish entrepreneur. She is the founder and CEO of Trendyol, an e-commerce operating in Turkey and Europe.{{Cite web |last=Canbaz |first=Begüm |date=2020-10-19 |title=E-Ticaret Devi Trendyol’un Başarı Dolu Hikayesi |url=https://pazarlamasyon.com/e-ticaret-devi-trendyolun-basari-dolu-hikayesi/ |archive-url=https://web.archive.org/web/20201101130915/https://pazarlamasyon.com/e-ticaret-devi-trendyolun-basari-dolu-hikayesi/ |archive-date=2020-11-01 |access-date=2024-08-28 |website=pazarlamasyon.com}} She left Harvard Business School in 2010 and founded Trendyol. She is also an investor and co-founder of Peak Games, and one of the largest companies in the global mobile gaming industry which was acquired by Zynga for $1.8 billion.
Education and career
Demet Mutlu graduated cum laude from New York University with a degree in Economics. After working for a number of companies in marketing and business development in Switzerland, Japan, America and Turkey, Demet Mutlu started her MBA at Harvard Business School in 2009.{{Cite web|title=Teknolojide yaratıcı fikirlerle büyüyorlar|url=https://www.milliyet.com.tr/yazarlar/hanife-bas/teknolojide-yaratici-fikirlerle-buyuyorlar-6160813|access-date=2021-02-27|website=Milliyet|language=tr}}
During a visit to Turkey during the summer after her first year at Harvard Business School, Demet Mutlu saw there was a gap in the field of e-commerce, especially in fashion, and left Harvard Business School to found Trendyol in 2010.{{Cite web|date=2021-01-15|title=Mutlu'nun büyük hayali - Fast Company Türkiye -|url=https://fastcompany.com.tr/calisma-hayati/mutlunun-buyuk-hayali/|access-date=2021-02-27|website=Fast Company Türkiye|language=tr}}
Trendyol has taken an important step to reach consumers in Europe and launched the en.trendyol.com website for the users of 27 countries in Europe.{{Cite web|date=2020-10-02|title=2018'de Almanya operasyonunu başlatan Trendyol, Avrupa'da 27 ülkeye daha açıldı|url=https://webrazzi.com/2020/10/02/2018-de-almanya-operasyonunu-baslatan-trendyol-avrupa-da-27-ulkeye-daha-acildi/|access-date=2021-02-27|website=Webrazzi|language=tr-TR}} Trendyol is an online marketplace that enables local merchants to sell online through the platform. This model enables Trendyol to promote Turkish manufacturers and brands around the world.{{Cite web|title=Trendyol'un Avrupa yolculuğu başladı|url=https://www.aa.com.tr/tr/sirkethaberleri/perakende/trendyol-un-avrupa-yolculugu-basladi-/659815|access-date=2021-02-27|website=www.aa.com.tr}}
Trendyol has launched new businesses in line with demands from consumers such as Trendyol Express (logistics), Trendyol Go & Food (instant grocery and meal delivery), Trendyol Wallet (e-wallet) and Dolap (second-hand fashion marketplace) {{Cite web|date=2021-01-15|title=Mutlu'nun büyük hayali - Fast Company Türkiye -|url=https://fastcompany.com.tr/calisma-hayati/mutlunun-buyuk-hayali/|access-date=2021-02-27|website=Fast Company Türkiye|language=tr}}
Accomplishments
In 2011, she was named one of the “10 Most Powerful Women Entrepreneurs in the World” by Fortune magazine.{{Cite web|title=Fortune: 'Demet Mutlu en güçlü kadın girişimcilerden biri'|url=https://www.sabah.com.tr/amerika/2011/10/05/fortune-demet-mutlu-en-guclu-kadin-girisimcilerden-biri|access-date=2021-02-27|website=Sabah|language=tr}} In 2011, she was selected as a Global Shaper by the World Economic Forum and she became a founding member of the Global Shapers in Turkey. In 2012 she attended the Davos Summit.{{Cite web|date=2016-02-22|title=Demet Mutlu {{!}} Global Shapers Community|url=https://www.globalshapers.org/shapers/demet-mutlu|access-date=2021-02-27|archive-url=https://web.archive.org/web/20160222134730/https://www.globalshapers.org/shapers/demet-mutlu|archive-date=2016-02-22}}
In 2013, she was the only Turk on the BOF 500 – a list prepared by "Business of Fashion", which includes 500 names that lead today's fashion world.{{Cite web|last=Gazetesi|first=Dünya|date=2013-03-10|title=Demet Mutlu 'modaya yön verenler' listesinde|url=https://www.dunya.com/ekonomi/demet-mutlu-039modaya-yon-verenler039-listesinde-haberi-223315|access-date=2021-02-27|website=www.dunya.com |language=tr-TR}}
In 2015, she was named one of Europe's 50 Most Inspiring Women in technology.{{Cite web|date=2015-09-25|title=Meet The Fifty Most Inspiring Women In European Tech - Inspiring fifty|url=http://www.inspiringfifty.com/50-inspiring-women-list-2015-eu/|access-date=2021-02-27|archive-url=https://web.archive.org/web/20150925193629/http://www.inspiringfifty.com/50-inspiring-women-list-2015-eu/|archive-date=2015-09-25}}
In 2016 she was the only leader nominated from Turkey who got selected to the Young Global Leaders list of the World Economic Forum.{{Cite web|title=Trendyol.com'un kurucusu "Genç Küresel Lider" seçildi|url=https://www.cnnturk.com/ekonomi/sirketler/trendyol-comun-kurucusu-genc-kuresel-lider-secildi|access-date=2021-02-27|website=CNN Türk|language=tr}} Trendyol was defined as "the world's most exclusive private social network".{{Cite web|last=Brinded|first=Lianna|title=A 35-year-old Harvard dropout launched Turkey's largest e-commerce employer from her kitchen table|url=https://www.businessinsider.com/davos-demet-mutlo-interview-venture-capital-tech-leadership-entrepreneurship-2017-1|access-date=2021-02-27|website=Business Insider}} In 2016, she was cited by The Hundert and Forbes magazines as a model for European women entrepreneurs.{{Cite web|title=Avrupa'nın en iyi girişimcileri arasında Türkiye'den bir isim|url=https://digitalage.com.tr/avrupanin-en-iyi-girisimcileri-arasinda-turkiyeden-bir-isim/|access-date=2021-02-27|website=Digital Age|language=tr}} In 2016, she was cited by The Hundert and Forbes magazines as a model for European women entrepreneurs.
In 2017, she became the representative for Turkey of the “Inspiring Women” project of the world-famous lifestyle platform Refinery29.{{Cite web|title=Perakende.org|url=https://www.perakende.org/demet-mutlu-dunyanin-en-cok-ilham-veren-kadinlari-arasinda|access-date=2021-02-27|website=www.perakende.org}}
In 2019, she was named ‘Woman Entrepreneur of the Year’ at the Business People of the Year Awards by Ekonomist magazine.{{Cite web|date=2019-04-30|title=Bölgenin en büyük platformu olacağız|url=https://www.ekonomist.com.tr/kapak-konusu/bolgenin-en-buyuk-platformu-olacagiz.html|access-date=2021-02-27|website=Ekonomist|language=tr}}
References
{{reflist}}
External links
- [https://www.haber.com/trendyol-kimin-trendyolun-sahibi-kim-307564/ Demet Mutlu biography]
{{DEFAULTSORT:Mutlu, Demet}}
Category:Harvard Business School alumni
Category:New York University alumni
Category:Online retailer founders
Category:Technology company founders
Category:Turkish businesspeople