Demi Grace
{{UPE|date=April 2021}}
{{Use dmy dates|date=April 2022}}
{{Infobox musical artist
| name = Demi Grace
| image = Demi Grace (born 1989) performing 'Why Would You Lie' for Popdust in 2018.png
| image_size =
| landscape =
| alt =
| caption = Performing in 2018
| birth_name = Grace Abidemi Ayorinde
| birth_date = {{Birth date and age|1989|11|09|df=y}}
| native_name_lang =
| alias =
| birth_place = London, United Kingdom
| origin =
| death_date =
| death_place =
| genre = {{flatlist|
| occupation = Singer, songwriter, performer, actress
| instrument =
| years_active = 2014–present
| label = Universal Music Group Nigeria
| associated_acts =
| website = {{URL|demigrace.com/}}
}}
Grace Abidemi Ayorinde (born 9 November 1989), professionally known as Demi Grace, is a US-based model, singer, songwriter, performer and occasional actor. She made history as the first model to appear in a major hair product ad campaign for Pantene with natural dreadlocks in 2017.{{cite web|author=|url=https://www.ebony.com/style/black-hair-pantene-dreadlocks/ |title=Style Exclusive: Meet Demi Grace, the First Model With Locs to Star in a Pantene Campaign |publisher=ebony.com |date=23 March 2017 |accessdate=4 September 2019}}{{cite web|author=|url=https://www.naijaloaded.com.ng/download-mp3/demi-grace-just-friends |title=Demi Grace - Just Friends |publisher=naijaloaded.com |date=15 January 2019 |accessdate=4 September 2019}}{{cite web|author=|url=https://www.teenvogue.com/story/demi-grace-pantene-locs-campaign-interview |title=Demi Grace on Wearing Locs in Her Pantene Campaign |publisher=teenvogue.com |date=28 March 2017 |accessdate=4 September 2019}}
Early life
Grace was born in London, England to Nigerian parents.{{cite web|author=|url=http://elitemuzik.net/introducing-london-born-nigerian-artist-demi-grace/ |title=Introducing London-Born, California-Based Nigerian Artist Demi Grace |publisher=elitemuzik.net |date=11 November 2017 |accessdate=4 September 2019}} She is of Yoruba heritage. At the age of six, she and her family emigrated to the United States. She and her siblings began to take interest in the arts at a young age and her sister Deborah Ayorinde went on to become a Hollywood actor, appearing alongside Kevin Hart in the 2019 movie Fatherhood.{{cite web|author=|url=https://deadline.com/2019/06/lil-rel-howery-paul-reiser-deborah-ayorinde-kevin-hart-fatherhood-sony-1202639546/ |title=Lil Rel Howery, Paul Reiser, & Deborah Ayorinde Join Sony's Kevin Hart-Led 'Fatherhood' Film |publisher=Deadline Hollywood |date=30 April 2019 |access-date=4 September 2019}} She attended Deer Valley High School in Antioch, CA and during her time in high school, she became heavily involved in school music programs, as she joined and taught the school choir and she also performed weekly in a local fish shop.
Demi Grace began recording music under the provision of Disney Music executive, Alyssa Talovic, while she was attending college at CSU-Northridge,{{cite web |author= |url=https://www.musicunitesafrica.org/voices-of-afrikans/introducing-demi-grace-singer-songwriter-and-pan-african-wonder-woman |title=Introducing 'Demi Grace', Singer/Songwriter and Pan-African Wonder Woman! |publisher=musicunitesafrica.org |date=20 April 2017 |accessdate=4 September 2019 |archive-date=4 September 2019 |archive-url=https://web.archive.org/web/20190904151704/https://www.musicunitesafrica.org/voices-of-afrikans/introducing-demi-grace-singer-songwriter-and-pan-african-wonder-woman |url-status=dead }} after which she earned a bachelor's degree in Business Management with a minor in Marketing and released her first record the year she graduated.
Career
Grace began her career in music singing background for rock bands in 2008.{{cite web |author= |url=http://api.sonicbids.com/band/demi-grace/?destination=%2Fmanage%2Fmusician%2F |title=Demi Grace |publisher=sonicbirds.com |date=23 May 2018 |accessdate=4 September 2019 }}{{Dead link|date=January 2024 |bot=InternetArchiveBot |fix-attempted=yes }} She also began actively pursuing a career in acting and modeling and she has gone on to model for several notable brands and featured in ad campaigns. In 2014, she covered Rolling Out magazine and has also covered German magazine Trend Prive and was featured in Teen Vogue.
In 2015, "Want You", a track from her debut album Forward Movement Only was featured in the 2015 drama Phantom Halo, featuring Rebecca Romijn.{{cite web|author=|url=https://www.oakhella.com/blog/demi-grace |title=Portrait - Demi Grace |publisher=oakhella.com |date=23 May 2018 |accessdate=4 September 2019}} In 2016, "We are Not Alone", another song from her album was featured on MTV's Real World television series.
In 2016, Grace performed alongside Beyonce at the 2016 MTV Music Video Awards{{cite web|author=|url=https://myhoustonmajic.com/3243461/how-demi-grace-new-face-of-sephora-discovered-she-was-performing-with-beyonce-at-the-vmas/ |title=How Demi Grace, New Face Of Sephora, Discovered She Was Performing With Beyoncé At The VMAs |publisher=myhoustonmajic.com |date=29 March 2017 |accessdate=4 September 2019}} and she also performed the theme song for Dark and Lovely's nationally syndicated commercial.{{cite web|author=|url=https://notjustok.com/song/demi-grace-just-friends/ |title=Demi Grace – Just Friends |publisher=notjustok.com |date=17 January 2019 |accessdate=4 September 2019}}{{cite web|author=|url=https://hellobeautiful.com/2900459/demi-grace-beyonce-vmas-nyfw/ |title=How Demi Grace, New Face Of Sephora, Discovered She Was Performing With Beyoncé At The VMAs |publisher=hellobeautiful.com |date=29 March 2017 |accessdate=4 September 2019}} Grace has appeared on a number of television shows, including VH1's Beverly Hills Fabulous, The Unstoppables on TLC and WeTV's LA Hair. She also had a role in a Nollywood film, Black Gold.
Grace became the Face of Sephora in 2016, and in 2017, she made history as the first model to appear in a major hair product ad campaign with natural dreadlocks, when she was cast in the 2017 ad campaign for Pantene hair products.{{cite web |author= |url=https://www.konbini.com/ng/lifestyle/nigerian-model-demi-grace-is-the-first-woman-with-locs-in-a-pantene-campaign/ |title=Nigerian Model, Demi Grace, Is The First Woman With Locs In A Pantene Campaign |publisher=konbini.com |date=29 March 2017 |accessdate=4 September 2019 |archive-date=4 September 2019 |archive-url=https://web.archive.org/web/20190904140123/https://www.konbini.com/ng/lifestyle/nigerian-model-demi-grace-is-the-first-woman-with-locs-in-a-pantene-campaign/ |url-status=dead }}
Universal Music Group
In July 2019, she unveiled the lyric video for her debut single under the Universal Music Group, titled "Tired of You".{{cite web|author=|url=https://soundcity.tv/new-song/umg-artiste-demi-grace-shares-new-afro-pop-track-tired-of-you/ |title=UMG Artiste Demi Grace Shares New Afro-Pop Track, 'Tired of You' |publisher=soundcity.tv |date=26 July 2019 |accessdate=4 September 2019}}
Grace has a publishing agreement with JTV Digital.{{cite web |author= |url=https://www.jtvdigital.com/demi-grace-signs-with-universal-music-and-jtv-digital/ |title=Demi Grace Signs with Universal and JTV |publisher=jtvdigital.com |date=20 February 2019 |accessdate=4 September 2019 |archive-date=4 September 2019 |archive-url=https://web.archive.org/web/20190904151717/https://www.jtvdigital.com/demi-grace-signs-with-universal-music-and-jtv-digital/ |url-status=dead }}
Artistry
Grace has cited her musical influences as Janet Jackson, Grace Jones, and Missy Elliot. Her music style has been described as evolutionary, as she has sampled different sounds from the afrobeats genre, reggae, rock, pop and R&B.
Discography
- "Want You" (2012)
- "Watch Me" (2012)
- "Fire it Up" (2012)
- "Bad Girl" (2012)
- "We are Not Alone" (2012)
- "Poke it Out" (2012)
- "Dream Seller" (2012)
- "Spend it All" (2012)
- "Go! Live it Up" (2014)
- "For the Girls" (2016)
- "Afraid" (2016)
- "The Dream featuring Jay Karnell" (2017)
- "Why Would You Lie" (2018)
- "Come Closer" (2018)
- "Tired of You" (2019)
- "Just Friends" (2019)
References
{{reflist}}
External links
- {{Official website}}
{{DEFAULTSORT:Grace, Demi}}
Category:Yoruba women musicians
Category:Nigerian women pop singers
Category:Nigerian women singer-songwriters
Category:Nigerian contemporary R&B singers
Category:21st-century Nigerian women singers
Category:English people of Yoruba descent