Dencio's

{{Short description|Restaurant group based in the Philippines}}

{{Infobox company

| name = Dencio's Bar and Grill

| logo = Dencios.jpg

| type = Wholly owned subsidiary

| foundation = {{start date and age|1991}} in Quezon City, Philippines

| location = Makati, Philippines

| locations = 30

| founders = Dennis Nakpil
Dennis Mariano Jr.

| key_people = Martin P. Lorenzo (CEO)

| industry = Restaurants

| products = Philippine cuisine

| revenue = {{Philippine peso|249 million|link=yes}} {{loss}} (2007){{cite web

|url = http://www.manilatimes.net/national/2007/nov/21/yehey/business/20071121bus12.html

|title = Pancake House hikes profit on sales uptick

|date = November 21, 2007

|accessdate = March 25, 2009

|author = Darwin G. Amojelar

|publisher = The Manila Times Internet Edition

|url-status = dead

|archiveurl = https://web.archive.org/web/20081103003825/http://www.manilatimes.net/national/2007/nov/21/yehey/business/20071121bus12.html

|archivedate = November 3, 2008

}}

| net_income = {{Philippine peso|60 million|link=yes}} {{profit}} (2008){{cite web

|url= http://www.philstar.com/Article.aspx?articleId=56478

|title= Pancake House earnings soar 58%

|date=April 17, 2008

|accessdate=March 25, 2009

|author=Zinnia B. Dela Peña

|publisher=The Philippine Star

}}

| parent = Max's Group Inc. (formerly Pancake House Inc.)

| homepage = {{URL|https://www.dencios.com.ph/}}

}}

Image:Denciosclark2.jpg, Angeles City.]]

Image:Denciosisig.jpg

Dencio's Bar and Grill, simply referred to as Dencio's, is a group of restaurants based in the Philippines.

History

Dennis Nakpil and Dennis Mariano Jr. thought of creating a restaurant that emphasizes certain Philippine traditions. Their principle was "bringing the BARRIO into the metropolis." Thus, they opened one in Quezon City in 1991.

{{cite web

|url=http://www.chibog.com/resto_page.php?restoId=018218

|title=Dining Guide to Restaurants and Bars in the Philippines: Dencio's

|accessdate=January 12, 2009

|publisher=Chibog.com

|archive-url=https://web.archive.org/web/20080930203212/http://www.chibog.com/resto_page.php?restoId=018218

|archive-date=September 30, 2008

|url-status=dead

}}

They named it Dencio's. Dencio is a Philippine variant of Dennis, the name of the two founders.

{{cite web

|url=http://ontherocks.jmtuazon.net/toast/three-for-satisfaction.htm

|title=Three for Satisfaction

|accessdate=January 14, 2009

|author=Anna Kristine Pasco

|publisher=On the Rocks

|archive-url=https://web.archive.org/web/20081122082619/http://ontherocks.jmtuazon.net/toast/three-for-satisfaction.htm

|archive-date=November 22, 2008

|url-status=dead

}}

In 2004, Dencio's was purchased by Pancake House, Inc. (now Max's Group, Inc.) for {{Philippine peso|160 million|link=yes}}. To buy the chain, almost all that money ({{Philippine peso|150 million}} or 93.75% of the price) had to be borrowed from banks.{{cite web

|url=http://www.manilastandardtoday.com/iserver?page=business04_may21_2004

|title=Pancake House buying Dencio's chain for P160m

|date=May 21, 2004

|accessdate=January 15, 2009

|author=Jennifer B. Austria

|publisher=Manila Standard Today

}} {{Dead link|date=October 2010|bot=H3llBot}}

Pugad Dencio's

Some characters from Pugad Baboy, a famous comic strip in the Philippines, are portrayed in Dencio's ads and menus. This was a concept proposed by two officials of the chain. It was believed though that the comic characters and the restaurant chain make a more perceived image of the local table custom. They call this Pugad Dencio's. This form of advertisement also goes with a song which is performed by rock band Sugarfree.{{cite web

|url=http://www.manilastandardtoday.com/?page=goodLife1_june18_2008

|title=Sizzling sisig and a side dish of stories

|date=June 18, 2008

|accessdate=January 12, 2009

|author=Camille V. Pilar

|publisher=Manila Standard Today

}}

References