Deodeo
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{{More citations needed|date=April 2022}}
{{Update|date=October 2016}}
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{{Infobox company
| name = Deodeo Corporation
| logo = 120px|
| native_name = 株式会社デオデオ
| romanized_name = Kabushiki gaisha Deodeo
| traded_as = {{tyo|8199}}
{{jasdaq|8199}}
| founded = {{Start date|1947|05|07}}
| defunct = {{End date|2009|09|30}}
| fate = Rebranded into EDION
| successor = EDION Corporation
| location_city = Hatsukaichi, Hiroshima Prefecture
| location_country = Japan
| area_served = Japan
| key_people =
| industry = Retail
| products =
| num_employees = 3,234 (as of March 31, 2006)
| footnotes =
}}
{{Nihongo|Deodeo Corporation|株式会社デオデオ|Kabushiki gaisha Deodeo}} was a consumer electronics retailer chain based in Hatsukaichi, Hiroshima, Japan, having served the Chūgoku region. The company operated until September 30, 2009, when it changed its name to EDION West Corporation a day later.{{Cite web |title=DEODEO CORPORATION - Singapore Company |url=https://singapore-corp.com/co/deodeo-corporation |access-date=2022-04-04 |website=singapore-corp.com}}
History
In 1946, {{nihongo|Kubo Kyōdai Denki Shōkai|久保兄弟電機商会||lit. Kubo Brothers Electric Company}} was founded in Hiroshima. The company was renamed {{nihongo|Daiichi Sangyo Co., Ltd.|第一産業株式会社|Daiichi Sangyō Kabushiki gaisha}}. From 1977 to 1979, Daiichi was ranked number one in the home appliance industry in a Nikkei Ryutsu Shimbun specialty store survey.{{cite news |url=https://www.nikkei.com/article/DGXNASFK2302G_T20C12A5000000/ |title=ビック、コジマ提携に不気味なジンクス |publisher=Nikkei, Inc. |date=2012-05-25 |access-date=2023-10-31}}
On October 1, 1986, the company changed its name to {{nihongo|Daiichi Co. Ltd.|株式会社ダイイチ|Kabushiki gaisha Daiichi}}. On April 1, 1997, it was renamed Deodeo and moved its headquarters to Hatsukaichi.{{Cite web |title=Group History {{!}} EDION Home Appliances and Living |url=https://www.edion.co.jp/en/corporate/group-history |access-date=2022-04-04 |website=家電と暮らしのエディオン |language=en}}
On March 29, 2002, DEODEO and Chūbu region chain {{nihongo|Eiden|エイデン}} founded EDION Corporation. On October 1, 2009, Deodeo merged with Kansai region chain {{nihongo|Midori Denka|株式会社ミドリ電化|Kabushiki gaisha Midori Denka}} and was rebranded EDION West; a year later, EDION West merged with EDION East (formerly Eiden). On October 1, 2012, all Deodeo, Midori, and Eiden stores, as well as Kantō region chain {{nihongo|Ishimaru Denki|石丸電気株式会社|Kabushiki gaisha Ishimaru Denki}}, were completely rebranded into EDION; the Deodeo name continues to be used as a store brand.
References
{{reflist}}
External links
{{Commons category|Deodeo}}
- {{Official website|https://web.archive.org/web/20010923023212/http://www.deodeo.co.jp/}} (Archived)
Category:Consumer electronics retailers of Japan
Category:Companies based in Hiroshima
Category:Retail companies established in 1947
Category:Retail companies disestablished in 2010
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