Der Bazar
{{Short description|Weekly women's fashion magazine in Berlin (1855–1933)}}
{{Use dmy dates|date=March 2024}}
{{Infobox magazine
| image_file = Der Bazar 1856 01.pdf
| image_size = 250px
| image_caption = Cover page of Der Bazar dated 1856
| editor =
| editor_title =
| frequency = {{ubl|Biweekly (December 1854–January 1857) | Weekly (January 1857–1933)}}
| circulation =
| category = {{ubl|Women's magazine|Fashion magazine}}
| company =
| publisher = Louis Schäfer publishing company
| founded = 1854
| firstdate = 10 December 1854
| finaldate = 1933
| country = German Empire
| based = Berlin
| language = German
| website =
| issn =
}}
Der Bazar was a fashion magazine which was published in Berlin, German Empire, in the period 1854–1933. Its subtitle was first {{Lang|de|Technische Muster-Zeitung für Frauen}}. Then it was changed to {{Lang|de|Illustrirte Damen-Zeitung}} (Illustrated Women's Magazine) from 1 January 1857. It is one of the earliest examples of a multilingual magazine.
History and profile
Der Bazar was launched on 10 December 1854 as a biweekly magazine and was based in Berlin.{{cite thesis
|author=Ruxandra Marcu Looft|title=Mobile Ideas and (Im)mobile Subjects: Women Writers and Women's Fashion Magazines in Nineteenth-Century Germany and Austria|doi=10.7936/K73J3B2V|location=Washington University in St. Louis|pages=3–5|date=August 2012}} Its publisher was owned by Louis Schäfer.{{cite journal|author=Ruxandra Looft|date=Winter 2017|title=Unseen Political Spaces: Gender and Nationhood in the Berlin and Paris Fashion Press during the Franco-Prussian War|journal=Journal of European Periodical Studies
|volume=2|issue=2|pages=46–48|doi=10.21825/jeps.v2i2.4812|doi-access=free}} However, it was Antonie von Cosmar who suggested establishing Der Bazar. She was a playwright and novelist. From 1857 the magazine was redesigned, and its subtitle was modified, and the frequency was switched to weekly. Der Bazar folded in 1933.
Content
The magazine covered fashion-related news and illustrations, as well as suggestions to retailers on methods of selling clothes to women.{{cite journal|author=Philipp Jonke|year=2021|title=Off the Rack. The Production of Fashionable Female Bodies in Early 20th Century Berlin|journal=Trajectories|volume=14|doi=10.4000/trajectoires.5983|s2cid=237879658 |doi-access=free}} Der Bazar featured illustrations of ballroom outfits as clothing advice to its readers in its first January issue every year. The magazine also published articles on cosmopolitan lifestyles, home life and aesthetics.
Editions and circulation
Der Bazar enjoyed international readership and had editions in other languages. By 1863, in addition to 105,000 copies in German annually, it sold 50,000 copies in English, 32,000 in French and 15,000 in Spanish.{{cite journal|author=Marianne Van Remoortel|year=2017|title=Women Editors and the Rise of the Illustrated Fashion Press in the Nineteenth Century|journal=Nineteenth-Century Contexts|volume=39|issue=4|pages=269–295|doi=10.1080/08905495.2017.1335157|hdl=1854/LU-8518574|s2cid=220356178|hdl-access=free}} The magazine also published editions in Dutch, Russian, Italian, Hungarian and Czech, and claimed to be the most widespread journal in the world with a circulation of over half a million. By 1891 it was the best-selling women’s fashion and home magazine in Germany, targeting primarily middle to upper class women.
Der Bazar had many spin-offs and inspired many women's magazines. A notable example was the American fashion magazine Harper's Bazaar, which employed some of the content of Der Bazar following its foundation in 1867.{{cite journal|author=Winifred Aldrich|year=2003|title=The Impact of Fashion on the Cutting Practices for the Woman's Tailored Jacket 1800-1927|journal=Textile History|volume=34|issue=2|page=167|doi=10.1179/004049603235001580|s2cid=191468588}} Another magazine inspired from Der Bazar which republished its fashion content was Magyar Bazár, a Hungarian fashion magazine based in Budapest.{{cite journal|author=Zsolt Mészáros|date=2021|title=The Magyar Bazár (1866–1904) and the Literary Salon Hosted by the Wohl Sisters in Budapest|journal=Journal of European Periodical Studies|volume=6|issue=1
|doi=10.21825/jeps.v6i1.15630|s2cid=237749346|doi-access=free}} The Dutch edition of Der Bazar was {{Lang|nl|De Gracieuse}} which was published in Leiden between 1862 and 1936.{{cite journal|author=Marianne Van Remoorte|year=2021|pages=555–573|issue=4
|title=Scissors, paste, and the female editor: the making of the Dutch women's magazine De Gracieuse (1862–64)|volume=30|hdl=1854/LU-8669739
|doi=10.1080/09612025.2020.1773041|journal=Women's History Review|s2cid=219926334|hdl-access=free}}
References
{{Reflist}}
External links
- {{Commons-inline}}
{{Authority control}}
{{DEFAULTSORT:Bazar}}
Category:1854 establishments in the German Confederation
Category:1933 disestablishments in Germany
Category:Biweekly magazines published in Germany
Category:Defunct women's magazines published in Germany
Category:Defunct women's fashion magazines
Category:Defunct German-language magazines
Category:Magazines established in 1854
Category:Magazines disestablished in 1933
Category:Magazines published in Berlin