Derral Eves

After Eves was introduced to Dallas Jenkins, creator of The Chosen, Jenkins named him to be executive producer, with his primary responsibility being to build the audience through the show's social media platforms.{{Cite web|title=This is so Powerful|url=https://watch.angelstudios.com/thechosen|access-date=2021-11-07|website=The Chosen}}{{Cite web|title=See the Biggest Live Nativity Scene in the World|url=https://abcnews.go.com/US/biggest-live-nativity-scene-world/story?id=27307510|access-date=2021-11-07|website=ABC News|language=en}}{{Cite web|title=Expert Ownership Podcast on Apple Podcasts|url=https://podcasts.apple.com/us/podcast/expert-ownership-podcast/id1506068263|access-date=2021-11-07|website=Apple Podcasts|language=en-US}}

According to Eves, he was shown a short film Jenkins did for his church. "It was shown to me. It was just amazing. He said, 'Let's do a television series.' That's how I got in on the project. I met Dallas and we became partners."{{Cite web|date=2020-12-05|title=The Pulse of Entertainment: Season 2 of 'The Chosen' Begins Filming in Utah at LDS Motion Picture Studio|url=https://eurweb.com/2020/12/04/the-pulse-of-entertainment-season-2-of-the-chosen-begins-filming-in-utah-at-lds-motion-picture-studio/|access-date=2021-11-07|website=EURweb}}

Eves helped scout locations for the first season, securing Capernaum Village in Weatherford, Texas. Capernaum Village offers film set rental and live experiences for tourists, to recreate the historical Capernaum. The filming was supplemented by a sound stage and visual effects.{{Cite web|last=Toone|first=Trent|date=2020-10-28|title='The Chosen' finds a Holy Land outside a small desert town|url=https://www.deseret.com/faith/2020/10/28/21515467/the-chosen-faith-utah-desert-film-jesus-lds-mormon-show-jesus-dallas-jenkins-covid-testing|access-date=2021-11-07|website=Deseret News|language=en}}{{Cite web|date=2018-12-28|title=New TV Series "The Chosen" a Modern Day 'Five Loaves and Two Fish' Story|url=https://www1.cbn.com/television/new-tv-series-chosen-modern-day-five-loaves-and-two-fish-story|access-date=2021-11-07|website=CBN.com - The Christian Broadcasting Network|language=en}}{{Cite web|last=Law|first=Jeannie Ortega|last2=Reporter|first2=Christian Post|title=Record-breaking 'The Chosen' series gathers 2,000 extras to film biblical reenactment amid COVID regulations|url=https://www.christianpost.com/news/the-chosen-gathers-2000-extras-for-sermon-on-the-mount-scene.html|access-date=2021-11-07|website=The Christian Post|language=en-US}}

Season 2 moved filming to Utah's version of ancient Israel in Goshen, Utah County, where the Church of Jesus Christ of Latter-day Saints built a replica Jerusalem movie set to film scenes for their Bible and Book of Mormon videos.{{Cite web|last=Mikita|first=Carole|last2=Oct. 26|first2=KSL-TV {{!}} Posted-|last3=P.m|first3=2020 at 2:21|title=Production on Season 2 of 'The Chosen' begins in Utah|url=https://www.ksl.com/article/50037911/production-on-season-2-of-the-chosen-begins-in-utah|access-date=2021-11-07|website=www.ksl.com|language=en}} In October 2020, Eves signed a lease to use the Jerusalem set. It is the first time a production not affiliated with the Church of Jesus Christ Latter-day Saints has filmed at the Motion Picture Studio South Campus. On this filming location, Eves said, "It is unbelievable. This is the dream location to shoot this story. You have the Dead Sea and the Sea of Galilee, and this area has the Great Salt Lake and the Utah Lake and the River Jordan connects the two. You can't get much better than that!"{{Cite web|title=With Utah standing in for Israel, season 2 of TV series 'The Chosen' now shooting|url=https://www.israelhayom.com/2020/11/11/with-utah-standing-in-for-israel-season-2-of-tv-series-the-chosen-now-shooting/|url-status=live|access-date=2021-11-07|website=www.israelhayom.com|archive-url=https://web.archive.org/web/20201112024618/https://www.israelhayom.com/2020/11/11/with-utah-standing-in-for-israel-season-2-of-tv-series-the-chosen-now-shooting/ |archive-date=2020-11-12 }}{{Cite web|title=400 Bad Request|url=https://californer.com/dca/season-two-of-the-groundbreaking-television-series-the-chosen-shooting-in-utah-californer-10101384|access-date=2021-11-07|website=californer.com}} For the third, a new soundstage was built, including a replica Capernaum and workshops for sets and costumes.{{Cite news|last=Journal|first=John Jurgensen {{!}} Photographs by Cooper Neill for The Wall Street|date=2021-11-27|title=Fans Pour Funding—and Faith—Into a Hit Drama About Jesus|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/fans-pour-fundingand-faithinto-a-hit-drama-about-jesus-11637989204|access-date=2022-01-16|issn=0099-9660}}

The second season was filmed between October 2020 and November 2020, after being approved to film by the Utah Governor's Office of Economic Development Board in Utah in September 2020.{{Cite web|last=Williams|first=Carter|last2=KSL.com|date=2020-09-12|title=5 productions approved to be filmed in Utah|url=https://www.eastidahonews.com/2020/09/5-productions-approved-to-be-filmed-in-utah/|access-date=2021-11-07|website=East Idaho News}} The second season was also approved for a Motion Picture Incentive Program by the Utah Film Commission.

The series has been translated into more than 50 languages, and viewed more than 250 million times, and available on many streaming services like Amazon Prime Video and Peacock. Eves said his goal is to reach 1 billion people.{{Cite web|last=Flores|first=Roman|title=The Chosen planting seeds in a fertile desert, locals speak on show's growing fandom|url=https://www.thedesertreview.com/arts_and_entertainment/the-chosen-planting-seeds-in-a-fertile-desert-locals-speak-on-shows-growing-fandom/article_186c6492-ee30-11eb-a0d6-8f3b43b3119e.html|access-date=2021-11-13|website=The Desert Review|language=en}}{{Cite web|title="The Chosen" expande para 90 idiomas e quer alcançar 1 bi de pessoas 'até Jesus voltar'|url=https://guiame.com.br/gospel/noticias/chosen-expande-para-90-idiomas-e-quer-alcancar-1-bi-de-pessoas-ate-jesus-voltar.html|access-date=2021-11-13|website=Notícias Gospel}}

Due to the ongoing COVID-19 pandemic, which initially suspended filming of the second season at the beginning of 2020, Eves setup ongoing tests for the cast and crew, costing $800,000.{{Cite web|last=Carson|first=Joseph|date=2020-10-22|title='The Chosen' season two filming in Utah|url=https://universe.byu.edu/2020/10/21/the-chosen-season-two-filming-in-utah/|access-date=2021-11-13|website=The Daily Universe|language=en-US}}

Seven seasons are planned.{{Cite web|title='The Chosen' TV series on Christ finds 'perfect' filming location in Weatherford area|url=https://www.star-telegram.com/news/local/community/weatherford-star-telegram/article235655362.html|url-status=live|website=Fort Worth Star-Telegram|archive-url=https://web.archive.org/web/20191004164430/https://www.star-telegram.com/news/local/community/weatherford-star-telegram/article235655362.html |archive-date=2019-10-04 }} In 2021, a Christmas special was released to 1,700 cinemas for ten days.

Eves graduated from Southern Utah University with a degree in public relations and advertising. His first job was the assistant director of public relations at a hospital in Utah but he left to start his own interactive agency in 1999, Creatus.{{Cite web|title=YouTube Marketing Tips From Derral Eves|url=https://projectignite.com/youtube-marketing-tips-make-more-sales/|access-date=2021-11-13|website=Project Ignite - Start An Online Business Today|language=en-US}}{{Cite web|last=DrAmyJaumanSMS|date=2017-02-21|title=It's All About Engagement: An Interview with YouTube Expert Derral Eves|url=https://nismonline.org/its-all-about-engagement-an-interview-with-youtube-expert-derral-eves/|access-date=2021-11-13|website=NISM Online|language=en-US}}

Eves is YouTube certified{{Cite web|date=2016-03-11|title=Learn how to be successful on Youtube from a verified expert|url=https://www.fox13now.com/2016/03/11/how-to-start-your-own-youtube-account|access-date=2021-11-13|website=KSTU|language=en}} and has been working with brands and businesses through his agency since 1999.{{Cite web|last=by|title=How to Work With YouTube Influencers : Social Media Examiner|url=https://www.socialmediaexaminer.com/youtube-influencers-work-with-derral-eves/|access-date=2021-11-13|website=Social Media Examiner {{!}} Social Media Marketing|language=en-US}} Clients have included Bill Gates, Epic Games, The Piano Guys, ABC, NBC, and ESPN.{{Cite web|last=Kaysville|last2=October 19|first2=United States-|last3=2016 /MarketersMEDIA|title=The Leading Video Creators And Conversion Conference To Be Held October 20–22 In Los Angeles « MarketersMEDIA – Press Release Distribution Services – News Release Distribution Services|url=https://marketersmedia.com/the-leading-video-creators-and-conversion-conference-to-be-held-october-20-22-in-los-angeles/139202|access-date=2021-11-13|language=en-US}} Eves has generated more than 74 billion views for his clients' videos on YouTube and Facebook.{{Cite web|last=Eve|first=Derral|title=Certified YouTube Consultation & Audit with Derral Eves|url=https://www.channeljumpstart.com/order-495963091625764198083|access-date=2021-11-13|website=www.channeljumpstart.com|language=en}}

Search Engine Journal described Eves as the "godfather of YouTube optimization".{{Cite web|last=376shares|last2=79kreads|date=2020-02-21|title=YouTube for Beginners: How to Set up Your Channel|url=https://www.searchenginejournal.com/youtube-beginners-set-up-channel/349814/|access-date=2021-11-13|website=Search Engine Journal|language=en}} Eves's own YouTube channel dates back to 2006, the same year Google bought the platform for $1.65 billion.{{Cite web|last=Fidelman|first=Mark|title=20 Must Watch YouTube Channels That Will Change Your Business|url=https://www.forbes.com/sites/markfidelman/2016/09/06/20-must-watch-youtube-channels-that-will-change-your-business/|access-date=2021-11-13|website=Forbes|language=en}}{{Cite web|title=Google buys YouTube for $1.65 billion|url=https://www.nbcnews.com/id/wbna15196982|access-date=2021-11-13|website=NBC News|language=en}}

Social Media Examiner reported that Eves quintupled the earnings of a pest control company, and helped The Piano Guys go from retail piano store owners to having more than 1.8 million subscribers. Eves also worked on the three-minute ad for Squatty Potty, which appeared on the reality investor TV show Shark Tank and Dr Oz, and won "Ad of the Year" at the 2015 Webby Awards.{{Cite web|title=Spectacle - The Best Video Marketing Inspiration|url=https://spectacle.is/video/this-unicorn-changed-the-way-i-poop-squattypotty|access-date=2021-11-13|website=spectacle.is}}{{Cite web|last=by|title=YouTube Ads: What Marketers Need to Know About YouTube Advertising : Social Media Examiner|url=https://www.socialmediaexaminer.com/youtube-ads-what-marketers-need-to-know-about-youtube-advertising-derral-eves/|access-date=2021-11-13|website=Social Media Examiner {{!}} Social Media Marketing|language=en-US}}{{Cite web|last=Gil|first=Carlos|title=The Best Advice This YouTube Expert Gives Creators to Get to 1 Million Views|url=https://www.entrepreneur.com/article/313136|access-date=2021-11-13|website=Entrepreneur|language=en}} He was the executive producer and project lead.{{Cite web|date=2015-12-07|title=How Squatty Potty Generated 60 Million Video Views|url=https://www.leadpages.com/blog/conversioncast-poop/|access-date=2021-11-13|website=Leadpages Blog|language=en-US}} In 2015, it was reported the video had more than 43 million views on YouTube and Facebook. As of November 2021, the video had more than 39 million views on YouTube alone.{{Citation|title=This Unicorn Changed the Way I Poop - #SquattyPotty|url=https://www.youtube.com/watch?v=YbYWhdLO43Q|language=en|access-date=2021-11-13}} Boing Boing described the ad as "the greatest viral ad in Internet history".{{Cite web|last=Doctorow|first=Cory|date=2015-10-09|title=Unicorn poop and squatty potties: the greatest viral ad in Internet history|url=https://boingboing.net/2015/10/09/unicorn-poop-and-squatty-potti.html|access-date=2021-11-13|website=Boing Boing|language=en-US}}

In 2013 Eves founded VidSummit, an annual event with the top YouTubers on how to build a brand and grow revenue.{{Cite web|date=2019-04-18|title=Branded Entertainment Network CEO and VidSummit Founder Release Podcast Series|url=https://apnews.com/press-release/Business%20Wire/b9add315c2d34e37bfff345a988fe5c7|access-date=2021-11-13|website=AP NEWS|language=en}}{{Cite web|last=@10times|title=VidSummit|url=https://10times.com/vidsummit|access-date=2021-11-13|website=10times.com|language=en}}{{Cite web|title=SPI 355: How to Build a Successful YouTube Channel in 2019—with Derral Eves|url=https://www.smartpassiveincome.com/podcasts/how-to-build-a-successful-youtube-channel-in-2019-with-derral-eves/|access-date=2021-11-13|website=Smart Passive Income|language=en-US}} Eves was reported as saying it had one rule – speakers were not allowed to promote themselves.{{Cite web|date=2019-07-17|title=MrBeast Becomes Part Owner Of VidSummit, Will Keynote At The Annual Marketing Conference (Exclusive)|url=https://www.tubefilter.com/2019/07/17/mrbeast-youtube-vidsummit-ownership-keynote/|access-date=2021-11-13|website=Tubefilter|language=en-US}}

Eves was number four on Forbes' list of "20 Must Watch YouTube Channels That Will Change Your Business".{{Cite web|title=Cutting Edge Youtube And Video Marketing Strategies With Derral Eves|url=https://baconwrappedbusiness.simplecast.com/episodes/125a8385-125a8385|url-status=live|access-date=2021-11-13|website=baconwrappedbusiness.simplecast.com|archive-url=https://web.archive.org/web/20200803151345/https://baconwrappedbusiness.simplecast.com/episodes/125a8385-125a8385 |archive-date=2020-08-03 }}{{Cite web|date=2019-08-21|title=How Can Brands Influence on YouTube? Find out @ DIGITALIUM 2019|url=https://digitalium.ro/2019/08/21/how-can-brands-influence-on-youtube-find-out-digitalium-2019/|access-date=2021-11-13|website=Digitalium|language=en-US}}

In 2014, Eves produced and coordinated an attempt at setting a Guinness World Record for the largest live nativity scene. In Provo, Utah, US, 1,039 people volunteered themselves and their animals, which was reported to break the previously held record set in Lancashire, United Kingdom in 2013 with 898 people.{{Cite news|date=2014-12-03|title=More than 1,000 nativity scene performers vie for world record in Utah|language=en|work=Reuters|url=https://www.reuters.com/article/usa-nativity-utah-idINKCN0JH04520141203|access-date=2021-11-13}}{{Cite web|title=Guinness World Record for largest Nativity scene set in Provo|url=https://www.heraldextra.com/news/2014/dec/01/guinness-world-record-for-largest-nativity-scene-set-in-provo/|access-date=2021-11-13|website=heraldextra.com|language=en-US}} Eves said he was able to organize such a large number of people through social media. The video was released in December 2014.

In 2021, Eves authored "The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue". The book was released as hardcover and e-book. The book is described as providing the inner workings of the YouTube algorithm and how creators can use it to their advantage.{{Cite book|url=https://www.audible.com/pd/Derral-Eves-On-His-Book-The-YouTube-Formula-How-Anyone-Can-Unlock-the-Algorithm-to-Drive-Views-Build-an-Audience-and-Grow-Revenue-Podcast/B08VG6RCC8|title=Derral Eves On His Book|language=en}}{{Cite web|title=The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue {{!}} Wiley|url=https://www.wiley.com/en-as/The+YouTube+Formula%3A+How+Anyone+Can+Unlock+the+Algorithm+to+Drive+Views%2C+Build+an+Audience%2C+and+Grow+Revenue-p-9781119716020|access-date=2021-11-13|website=Wiley.com|language=en-as}}{{Cite news|last=Bhavani|first=Divya Kala|date=2021-05-10|title=These books will guide you through the intricacies of social media|language=en-IN|work=The Hindu|url=https://www.thehindu.com/books/top-podcasting-social-media-books-technology-to-read-in-2021/article34525777.ece|access-date=2021-11-13|issn=0971-751X}} The book became a Wall Street Journal Best Seller in February 2021.{{Cite book|last=Eves|first=Derral|url=https://www.amazon.com/YouTube-Formula-Algorithm-Audience-Revenue-ebook/dp/B08Y68P7VL|title=The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue|date=2021-03-04|publisher=Wiley|language=English}}

• The Youtube Formula: How Anyone Can Unlock The Algorithm To Drive Views, Build An Audience, And Grow Revenue. Wiley, 2023. {{ISBN|978-1-119-71602-0}}{{Cite book |last=Eves |first=Derral |url=https://www.amazon.com/YouTube-Formula-Algorithm-Audience-Revenue/dp/1119716020 |title=The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue |date=2021-02-24 |publisher=Wiley |isbn=978-1-119-71602-0 |edition=1st |location=Hoboken, New Jersey |language=English}}{{Cite web |title=The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue {{!}} Wiley |url=https://www.wiley.com/en-cn/The+YouTube+Formula%3A+How+Anyone+Can+Unlock+the+Algorithm+to+Drive+Views%2C+Build+an+Audience%2C+and+Grow+Revenue-p-9781119716037 |access-date=2023-10-17 |website=Wiley.com |language=en-cn}}

{{DEFAULTSORT:Eves, Derral}}

Category:Living people

Category:1974 births

Category:Southern Utah University alumni

Category:American male writers

Category:People from Hurricane, Utah

Category:American YouTubers

Category:YouTubers from Utah