Design for Loving

{{Short description|1962 British film by Godfrey Grayson}}

{{Use dmy dates|date=June 2016}}

{{Use British English|date=June 2016}}

{{Infobox film

| name = Design for Loving

| image = "Design_for_Loving"_(1962).jpg

| caption = British quad poster

| director = Godfrey Grayson

| producer = John Ingram

| writer = Mark Grantham

| narrator =

| starring = June Thorburn
Pete Murray

| music = Bill Le Sage

| cinematography = Stephen Dade

| editing = John Dunsford

| studio = Danziger Productions

| distributor = Columbia Pictures Corporation (UK)

| released = {{Film date|1962|03||UK}}

| runtime = 68 minutes

| country = United Kingdom

| language = English

| budget =

| gross =

}}

Design for Loving (also known as Fashion for Loving) is a 1962 British comedy film directed by Godfrey Grayson and starring June Thorburn, Pete Murray and Soraya Rafat.{{Cite web |title=Design for Loving |url=https://collections-search.bfi.org.uk/web/Details/ChoiceFilmWorks/150016593 |access-date=26 April 2024 |website=British Film Institute Collections Search}}[https://web.archive.org/web/20090116025958/http://ftvdb.bfi.org.uk/sift/title/31094 BFI.org]

A beatnik becomes a top fashion model.

Plot

With an eye on the youth market, fashion executive Barbara Winters hires beatnik Stanford as her chief fashion adviser. However, discovering Stanford is in reality Lord Stanford, leads to ensuing comic complications.

Cast

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Critical reception

The Monthly Film Bulletin called the film: "one of those shop-soiled little romantic comedies stuck in the bargain-basement where the situations, backdrops and staging are concerned. The jokes at the expense of beatniks and haute couture tend to become tedious, for all that they are put over with energy by a willing cast."{{Cite journal |date=1 January 1962 |title=Design for Loving |url=https://www.proquest.com/docview/1305822611/372D1108399549D7PQ/1 |journal=The Monthly Film Bulletin |volume=29 |issue=336 |pages=67 |via=ProQuest}}

TV Guide concluded that the film "...fails to produce much excitement, comic or otherwise."{{Cite web|url=http://www.tvguide.com/movies/design-for-loving/review/112748/|title = Design for Loving}}

References