DevaCurl

The first Devachan salon was founded by Lorraine Massey and Dennis Da Silva in 1994 in New York City. Massey, a hairstylist, developed the "Curly Girl Method" and authored the book "Curly Girl: The Handbook" as guidelines for naturally curly hair care.{{Cite web|last=Silman|first=Anna|date=2020-03-06|title=Thousands of Women Are Losing Their Hair. Is DevaCurl to Blame?|url=https://www.thecut.com/2020/03/is-devacurl-the-reason-womens-hair-is-falling-out.html|access-date=2020-06-20|website=The Cut|language=en-us}}

In 2002, DevaCurl launched its first "no-poo" cleanser.

In 2007, DevaCurl established an academy to teach curly hair care stylists the signature Deva cut used in all of its salons.

In 2013, the DevaCurl brand was purchased by Tengram Capital Partners.

In May 2017, the DevaCurl brand was purchased by Ares Management for an undisclosed amount, before being resold to Henkel.{{cite web |url=https://www.wsj.com/articles/tengram-capital-to-sell-devacurl-to-ares-management-1495141992|title=Tengram Capital to Sell DevaCurl to Ares Management |first=Jaewon |last=Kang |work=The Wall Street Journal|date=May 18, 2017|url-access=subscription}}{{cite web|url=https://www.tengramcapital.com/pressArticles/fundNews/tengram-capital-partners-press-051817-deva-curl.html|title=Tengram Capital to Sell DevaCurl to Ares Management|website=tengramcapital.com}} In December 2018, Robert Schaeffler was named CEO.{{Cite web|url=https://www.businesswire.com/news/home/20181203005217/en/Robert-Schaeffler-Joins-DevaCurl-CEO|title=Robert Schaeffler Joins DevaCurl as CEO|date=2018-12-03|publisher=Business Wire|access-date=2019-05-16}} He previously served as General Manager for Henkel Professional North America.{{cite web |url=https://wwd.com/beauty-industry-news/beauty-features/robert-schaeffler-devacurl-ceo-1202916164/|title=Robert Schaeffler Joins DevaCurl as CEO|first=Layla |last=Ilchi |work=WWD|date=November 30, 2018|url-access=subscription}}

In November 2019, a Dallas law firm began investigating products sold under the DevaCurl brand name. They alleged that DevaCurl products, particularly the no poo products, may lead to hair loss and damage as well as other injuries to the hair and scalp.{{Cite web|url=https://cdfirm.com/investigation-for-law-suit-devacurl-no-poo-hair-products-alleged-to-cause-hair-loss-hair-damage-and-injury-to-scalp/|title=Investigation for Law Suit: DevaCurl No-Poo Hair Products Alleged to Cause Hair Loss, Hair Damage and Injury to Scalp.|date=2019-11-26|website=cdfirm.com|access-date=2020-02-04}}

In 2020, several class-action lawsuits were started by women who claimed to have suffered hair loss and other side effects from using DevaCurl products.{{Cite news|last=Rubin|first=Courtney|date=2020-04-01|title=Did a Cult Hair-Care Line Cause Thousands of Women to Lose Their Hair?|language=en-US|work=The New York Times|url=https://www.nytimes.com/2020/04/01/style/deva-curl-hair-loss.html|access-date=2020-06-20|issn=0362-4331}} Fashion influencer Ayesha Malik posted in a YouTube video titled "Why I Stopped Using DevaCurl" in which she claimed that using DevaCurl products had damaged her hair, and apologized for promoting the brand on her social media.{{Cite web|last=Robert|first=Yola|title=DevaCurl Is Under Fire From Their Loyal Customers For Alleged Hair Loss And Damage -Here's What We Know|url=https://www.forbes.com/sites/yolarobert1/2020/02/14/devacurl-is-under-fire-from-their-loyal-customers-for-alleged-hair-loss-and-damageheres-what-we-know/|access-date=2020-06-20|website=Forbes|language=en}}

• Natural hair movement

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• {{official|https://www.devacurl.com/}}

Category:Shampoo brands

Category:1994 establishments in New York City

Category:American companies established in 1994

Category:Companies based in New York City