Diapers.com

{{short description|Online retailer for baby products}}

{{Infobox website

| name = Diapers.com

| logo = Diaperscomlogo.gif

| logo_size = 210px

| logo_alt = Diaperscomlogo.gif

| collapsible = yes

| collapsetext = Screenshot

| screenshot = Diapers.com screenshot.jpg

| caption =

| type = Retailer

| area_served = United States & 67 other countries

| founded = 2005 in Montclair, New Jersey

| dissolved = {{end date and age|2017|4|19}}

| founder = Marc Lore and Vinit Bharara

| key_people = {{ublist |

Emilie Arel Scott (CEO) |

Dave Lakshmanan (CTO) |

Randy Greben (CFO & GM) |

Jennifer Clarke (VP, HR) |

Mike Scelzo (VP, Customer Care) |

Cate Khan (VP, Merch & Buying) |

David Czehut (VP, Marketplace & Operations) |

Arlene Hong (General Counsel)

}}

| website = [https://web.archive.org/web/20160317093754/https://www.diapers.com/ www.diapers.com]

}}

Diapers.com was an online specialty retailer for baby products from 2005 to 2017. It was founded by Marc Lore and Vinit Bharara in Montclair, New Jersey. Initially named 1800DIAPERS, the company set out delivering consumables, such as diapers, wipes, and formula. It used Kiva robots for warehouse automation and a combination of UPS Ground and FedEx delivery. In late 2008, Diapers.com expanded its selection of baby products, including clothes, car seats, strollers, and toys."[https://web.archive.org/web/20081225024304/http://www.diapers.com/AboutUs/AboutUs.aspx Diapers.com | About Us - Archived Link ]"

Diapers.com was ranked #35 overall, #1 for Retail, #3 in NY-NJ-PA, and #5 Top Indian Run Companies by Inc. magazine in 2009."[http://www.inc.com/inc5000/2009/company-profile.html?id=200900350 Inc 500 - Fastest Growing Online Retailers in America]" The company's headquarters were located at Exchange Place in Jersey City, New Jersey.{{Cite web |title=Quidsi.com |url=http://www.quidsi.com/ |url-status=dead |archive-url=https://web.archive.org/web/20170318192446/https://www.quidsi.com/ |archive-date=2017-03-18 |access-date=2019-07-24}}

Amazon.com acquired parent Quidsi, Inc. for $545 million on November 8, 2010. Prior to Amazon's purchase, Amazon sold diapers at steep losses in order to undercut Diapers.com and drive down the purchase price of the company.{{Cite news |date=2020 |title=Amazon Emails Show Effort to Weaken Diapers.com Before Buying It |url=https://www.bloomberg.com/news/articles/2020-07-29/amazon-emails-show-effort-to-weaken-diapers-com-before-buying-it |archive-url=http://web.archive.org/web/20241122144739/https://www.bloomberg.com/news/articles/2020-07-29/amazon-emails-show-effort-to-weaken-diapers-com-before-buying-it |archive-date=2024-11-22 |work=Bloomberg.com |language=en}}{{Cite news |last=Oremus |first=Will |date=2013-10-10 |title=The Time Jeff Bezos Went Thermonuclear on Diapers.com |url=https://slate.com/technology/2013/10/amazon-book-how-jeff-bezos-went-thermonuclear-on-diapers-com.html |work=Slate |language=en-US |issn=1091-2339}}

In March 2017, Amazon.com announced the shutdown of Diapers.com and all other Quidsi sites as of April 19, 2017,{{cite news|title=Quidsi FAQ|url=https://www.amazon.com/b/ref=s9_acss_bw_cg_QSFDiap_4a1_w?node=16580289011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search-6&pf_rd_r=SF4PFS97J842K90JG6FJ&pf_rd_t=101&pf_rd_p=9fa2e978-307f-402f-ad44-53fd9af6ebf4&pf_rd_i=16575122011|access-date=26 April 2017|work=amazon.com|date=March 2017}} due to lack of profitability.{{cite news|last1=Soper|first1=Spencer|last2=Son|first2=Hugh|title=Amazon Closes Money-Losing Quidsi to Narrow Focus on Groceries|url=https://www.bloomberg.com/news/articles/2017-03-29/amazon-to-shut-quidsi-unit-after-failure-to-reach-profitability|access-date=3 April 2017|work=Bloomberg.com|date=29 March 2017}} On April 20, 2017, Quidsi.com, Diapers.com, Soap.com, Wag.com, BeautyBar.com, Casa.com, and YoYo.com were relocated to Amazon.com, and were available at their former URLs. These URLs no longer work.