Diggy Down

File:Marian_Hill_06-15-2016_-4_(27742842545).jpg's (pictured) "Got It" (2014), for which the American duo received credit as a featured artist on the single.]] "Diggy Down" was written by Ilsey Juber, Marcel Botezan, Radu Bolfea and Sebastian Barac, while being solely produced by Vlad Lucan. It samples elements from Marian Hill's recording "Got It" (2014), for which the band is credited as a featured artist. The single is a mid-tempo dance-pop recording incorporating R&B influences into its sound.{{cite news|title=Videopremiere: Inna feat. Marian Hill mit "Diggy Down"|url=http://www.hitfire.eu/blog/news/508/videopremiere-inna-feat-marian-hill-mit-diggy-down/|access-date=20 July 2016|publisher=Hitfire|date=11 December 2014|language=de|trans-title=Video premiere: Inna feat. Marian Hill with "Diggy Down"}}{{cite news|title=Inna se v "Diggy Down" kroutí do rytmů Orientu|url=http://musicserver.cz/clanek/49178/inna-feat-marian-hill-diggy-down/|access-date=20 August 2016|publisher=Music Server|date=11 December 2014|language=cs|trans-title=Inna shakes to the rhythms of the Orient in "Diggy Down"|author=Koc, Jaromír}} According to music website Direct Lyrics's Kevin Apaza, the track lyrically portrays Inna "[loving] the way her boy moves and [telling] him she is 'diggy diggy down' to do whatever he wants".{{cite news|author=Apaza, Kevin|title=Inna Serves Cleopatra Realness in Hot "Diggy Down" Music Video|url=http://www.directlyrics.com/inna-serves-cleopatra-realness-in-diggy-down-music-video-news.html|access-date=5 June 2016|publisher=Direct Lyrics|date=9 December 2014}} Apaza went on noting similarities between the track's saxophone sequences and Jason Derulo's work.

"Diggy Down" received favorable reviews from music critics. Kevin Apaza, writing for Direct Lyrics, named the song "definitely Top 40 radio material" and "American industry-friendly". Furthermore, he labelled it as a "sexy saxophone-tinged track", being disappointed about Atlantic Records not promoting the single in the United States. German portal Hitfire praised "Diggy Down", and called the saxophone parts of the recording a highlight, while pointing out the whole result as being different from Inna's past material.

"Diggy Down" reached number one on native Airplay 100 on 1 March 2015, claiming the position for a total of six weeks.{{cite news|url=https://www.kissfm.ro/emisiuni/54/Airplay-100-Cristi-Nitzu|title=Airplay 100 – Cristi Nitzu {{!}} Kiss FM|access-date=27 January 2018|publisher=Kiss FM}} Note: User may scroll down the 'Podcasturi' menu to play or download the respective podcast. In Bulgaria, the recording similarly experienced commercial success, reaching number three on the Singles Top 40 in its eleventh week; it was a top-ten for eleven consecutive weeks. While being present in the Bulgarian chart for a total of twenty-two editions, "Diggy Down" peaked as well at number two hundred twenty-four in the Commonwealth of Independent States.{{cite web |title=Diggy Down – Tophitru.com |url=http://www.tophit.ru/ru/tracks/63594/view |publisher=Tophit |access-date=7 July 2015 |archive-date=28 August 2016 |archive-url=https://web.archive.org/web/20160828190821/http://www.tophit.ru/ru/tracks/63594/view |url-status=dead }}

The track was awarded with "Best Dance" at the Media Music Awards 2015, a Romanian music awards ceremony primarily based on a song's radio and television coverage.{{cite web| title = Media Music Awards 2015: listă câştigători| url =http://www.urban.ro/muzica/media-music-awards-2015---lista-castigatori/| access-date = 7 February 2016|publisher=Urban.ro|language=ro|trans-title=Media Music Awards 2015: winners list|date=3 September 2015|author=Scris de Alex|archive-date=28 January 2016|archive-url=https://web.archive.org/web/20160128192330/http://www.urban.ro/muzica/media-music-awards-2015---lista-castigatori/}} With this occasion, it was revealed that—according to Media Forest's measurements in the first half of 2015—"Diggy Down" was the most-played song on Romanian radio. Its music video led as well the chart with visuals played the most on Romanian television; they received 4,216 and 5,520 total spins, respectively.{{cite news|title=Inna – cea mai difuzată artistă la TV|url=http://www.viata-libera.ro/magazin/69068-vedete-inna-cea-mai-difuzata-artista-la-tv|access-date=24 August 2016|publisher=Viața Liberă|date=2 August 2015|author=Miron, Teodora|language=ro|trans-title=Inna – most aired artist on TV}}

File:Diggy Down (Screenshot).PNG. The visual included a special effect to duplicate some frames. (pictured)]]The release of "Diggy Down" and its accompanying music video was previewed on 20 November 2014 through a teaser uploaded by Inna on her YouTube channel.{{cite web|url=https://www.youtube.com/watch?v=31FhrkeXyh8 |archive-url=https://ghostarchive.org/varchive/youtube/20211213/31FhrkeXyh8 |archive-date=2021-12-13 |url-status=live|title=Inna – Diggy Down – Single Teaser|work=YouTube |date=20 November 2014|access-date=29 July 2015}}{{cbignore}} Subsequently, the visual was released on 9 December 2014 through the same platform.{{cite web|url=https://www.youtube.com/watch?v=1mzl2Oo8Ncw|title=Inna – Diggy Down feat. Marian Hill (Official Video)|work=YouTube |date=9 December 2014|access-date=29 July 2015}} It was filmed by Michael Mircea in Bucharest, with frequent collaborator John Perez acting as the director of photography.{{cite web|url=http://www.infomusic.ro/2014/11/inna-diggy-down-marian-hill-lyric-video/|title=Inna a lansat o piesă nouă, "Diggy Down" feat. Marian Hill|publisher=Info Music |date=25 November 2014|access-date=20 August 2016|language=ro|trans-title=Inna has released a new single, "Diggy Down" feat. Marian Hill|author=Tanasă, Raluca}}

The visual opens with two waterdrops dropping in slow motion into bubbling water; a cosmetic product floats in it.{{cite web|url=http://www.jukebox.es/inna/noticias,nuevo-videoclip-de-inna-con-marian-hill-para-diggy-down,r8pl5-38102.html|title=Nuevo videoclip de Inna con Marian Hill para "Diggy Down"|publisher=Jukebox|date=10 December 2014|access-date=24 August 2016|language=es|trans-title=Inna has released a new video with Marian Hill for "Diggy Down"|archive-date=29 August 2016|archive-url=https://web.archive.org/web/20160829005609/http://www.jukebox.es/inna/noticias,nuevo-videoclip-de-inna-con-marian-hill-para-diggy-down,r8pl5-38102.html|url-status=dead}} Subsequently, Inna is shown wearing a white habit and performing hand movements accompanied by a male background dancer sporting black boxer shorts. Following this, the singer kneels down on the floor while being surrounded by smoke, with the next scene of the clip presenting her wearing a metallic outfit and a bob cut in front of a flames-designed backdrop shown in the opening. The rest of the music video sees Inna and her backup performer further dancing to the song, with scenes interspersed through the main clip portraying the singer being engaged with a snake. A special effect was used to duplicate some frames of the visual.

Kevin Apaza of Direct Lyrics compared Inna's "mysterious" appearance throughout the video to Cleopatra. Hitfire was positive towards the clip, eventually comparing it to the Pussycat Dolls' 2006 single "Buttons". Romanian publication Libertatea stated that the visual emphasised the singer's both vocal and physical abilities, resulting a "maximum effect".{{cite news|url=http://www.libertatea.ro/monden/inna-mai-sexy-ca-niciodata-in-noul-clip-video-1099966|title=Inna, mai sexy ca niciodată în noul clip|newspaper=Libertatea |date=11 December 2014|access-date=20 August 2016|language=ro|trans-title=Inna, sexier than ever in her new clip}} Online magazine Star Gossip labelled the music video as "exotic and a bit erotic", and an "exercise of imagination", with them noticing the absence of a plot.{{cite web|url=http://star-gossip.com/2014/12/09/videoclip-inna-diggy-down|title=Videoclip: Inna – Diggy Down|publisher=Star Gossip|access-date=20 August 2016|language=ro}} The clip was nominated for "Best Video" at the 2015 Radio România Actualități Awards alongside Alina Eremia's "A fost o nebunie" and Shift featuring Andra's "Avioane de hârtie",{{cite web| title = Gala Premiilor Muzicale Radio Romania| url =http://www.romania-actualitati.ro/gala_premiilor_muzicale_radio_romania_editia_a_xiv_a-87992| access-date = 29 May 2016|publisher=Romania Actualitati|language=ro|trans-title=Radio Romania music awards gala|archive-date=26 March 2016|archive-url=https://web.archive.org/web/20160326080229/http://romania-actualitati.ro/gala_premiilor_muzicale_radio_romania_editia_a_xiv_a-87992}} eventually losing to the latter music video.{{cite web| title = Premiile Radio Romania 2016 - Lista castigatori| url =http://www.urban.ro/muzica/premiile-radio-romania-2016---lista-castigatori/|author=Scris de Alex|date=21 March 2016 |access-date = 29 May 2016|publisher=Urban.ro|language=ro|trans-title=Radio Romania Awards 2016 − Winners list}}

"Diggy Down" was set on the track list of all concert tours that promoted her album Inna and its Japanese counterpart Body and the Sun in Europe and Japan.{{cite AV media notes |title=Inna |others=Inna |year=2015 |type=Liner notes/ CD booklet |publisher=Roton|location=Bucharest, Romania}}{{cite AV media notes |title=Body and the Sun |others=Inna |year=2015 |type=Liner notes/ CD booklet |publisher=Warner Music Japan|location=Tokyo}} The singer also provided live performances of the recording at festival Alba Fest held in Alba Iulia, Romania,{{cite web| title =Show cu Willy William, James Arthur și Inna la Alba Fest| url =http://alba24.ro/impossible-se-poate-si-la-alba-iulia-show-cum-n-a-mai-vazut-cetatea-cu-willy-william-james-arthur-si-inna-la-alba-fest-493344.html| access-date = 25 August 2016|publisher=Alba 24|language=ro|trans-title=Show with Willy Williams, James Arthur and Inna at Alba Fest|date=28 May 2016|author=Mezei, Andreea}} and at the World Trade Center Mexico,{{cite web|title=Detalles del concierto de Inna en México|url=http://entretenimiento.starmedia.com/musica/detalles-concierto-inna-en-mexico.html|access-date=25 August 2016|publisher=Star Media Latinoamerica|language=es|trans-title=Details about Inna's concert in Mexico|date=18 March 2016|author=Orduña, Nancy|archive-url=https://web.archive.org/web/20160913140927/http://entretenimiento.starmedia.com/musica/detalles-concierto-inna-en-mexico.html|archive-date=13 September 2016|url-status=dead}} On both occasions, she additionally sung a cover version of Justin Bieber's "Love Yourself" (2015), with her interpreting a stripped-down version of "Endless" (2011) at the Mexican venue. The singer also performed "Diggy Down" live at an event hosted by Los 40 Principales, where acts like One Direction, The Vamps, David Bisbal, Birdy, Cris Cab and Wisin were also present,{{cite news| title =Cum a pozat Inna pe coperta ediţiei din ianuarie a revistei FHM din Spania| url =http://www.gandul.info/magazin/cum-a-pozat-inna-pe-coperta-editiei-din-ianuarie-a-revistei-fhm-din-spania-foto-13743456| access-date = 1 September 2016|newspaper=Gândul|language=ro|trans-title=Inna posed for the January-edition of Spanish magazine FHM|date=30 December 2014}} and opened the Untold Festival in 2016.{{cite news|url=http://www.infomusic.ro/2016/08/inna-untold-2016-poze/|title=Inna a deschis Untold Festival 2016|trans-title=Inna has opened the Untold Festival 2016|publisher=Info Music|language=ro|access-date=3 November 2016|date=5 August 2016|author=Tanasă, Raluca}}

Official versions{{efn|group=upper-alpha|This acts as a summary of all versions of the single found on Body and the Sun and its digital releases in Romania and the United States.{{cite web|url=https://itunes.apple.com/jp/album/body-and-the-sun/id1018147712?l=en |archive-url=https://web.archive.org/web/20150724140905/https://itunes.apple.com/jp/album/body-and-the-sun/id1018147712?l=en |url-status=dead |archive-date=July 24, 2015 |title=Body And The Sun – Album by Inna on iTunes |work=iTunes Store |access-date=25 August 2016}}}}

1. "Diggy Down" (radio edit version; feat. Marian Hill) – 3:14
2. "Diggy Down" (extended version; feat. Marian Hill) – 4:42
3. "Diggy Down" (Embody remix; feat. Marian Hill) – 3:38
4. "Diggy Down" (piano version) – 2:48

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"Diggy Down" was simultaneously released to European digital outlets through Empire Music and Roton on 15 December 2014. On 24 July 2015, the song was made available for purchase in the United States by the same means. While the European release featured an extended version of the single, the American edition incorporated the Embody remix of the single. Additionally, a remix version of "Diggy Down" featuring the vocals of American reggaeton artist Yandel was posted on Inna's YouTube channel on 11 May 2015,{{cite web|url=https://www.youtube.com/watch?v=LsGrf-OnP_s |archive-url=https://ghostarchive.org/varchive/youtube/20211213/LsGrf-OnP_s |archive-date=2021-12-13 |url-status=live|title=Inna – Diggy Down feat. Yandel & Marian Hill (Official Video)|via=YouTube |date=12 April 2015|access-date=29 July 2015}}{{cbignore}} with scenes of him filmed in Paris being added to the single's music video.{{cite web|url=http://star-gossip.com/2015/05/13/inna-lanseaza-diggy-down-cu-yandel|title=Inna lanseaza "Diggy Down" cu Yandel|publisher=Star Gossip |language=ro|access-date=24 August 2016|trans-title=Inna releases "Diggy Down" with Yandel}}

• List of Airplay 100 number ones of the 2010s

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Category:Inna songs

Category:Ultra Music singles

Category:Romanian songs

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Category:Yandel songs

Category:Songs written by Ilsey Juber