Digital marketing engineer

A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge. The need for digital marketing engineers arose, as a result of marketing becoming reliant on increasingly sophisticated digital technologies.

See also

References

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Chris Koch, Julie Schwartz. "Why You're No Longer Qualified to be a B2B Marketer", [http://www.contentmarketinginstitute.com/chief-content-officer/ Chief Content Officer] magazine, April 2011, p. 10. ([http://www.nxtbook.com/nxtbooks/junta42/201104na_cco/index.php#/10/OnePage eBook article])

Mike Moran. "Why Digital Marketing Challenges Everyone", [http://www.webpronews.com/why-digital-marketing-challenges-everyone-2011-02 WebProNews], February 22, 2011.

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Category:Website management

Marketing

Category:Digital marketing