Dior Homme
{{Short description|French clothing retailer for menswear}}
{{more citations needed|date=May 2015}}
Dior Homme is the menswear division of Christian Dior SA, the French clothing retailer.
Dior Homme named Jonathan Anderson as creative director on April 17, 2025 following his exit from Loewe.
[https://www.lemonde.fr/en/economy/article/2025/04/17/northern-irish-designer-jonathan-anderson-takes-helm-at-dior-men_6740348_19.html Northern Irish designer Jonathan Anderson takes helm at Dior Men] Le Monde/AFP, 2025/04/17
History
During the 1980s and 1990s Dior's menswear line was called Dior Monsieur.
Dior Homme was directed by Hedi Slimane from the fall/winter 2001-02 season. Under Slimane's direction, the label introduced a characteristic slim silhouette which soon took off within the fashion industry. The early collections delved into the exploration of the male sex. The look darkened during the Luster period which was inspired by the electroscene of Berlin. From 2004 A/W, Dior Men delved into exploring the different styles of Rock and Roll. The logo currently used by Dior Men is a bee, usually in the bottom right-hand side of knitwear and the top right side in polo shirts.
Following Slimane's departure in 2007, Kris Van Assche implemented a more formal and minimal style. Over the seasons, he softened the black stiff silhouette which had become too cliché{{cite web|author=Loïc Prigent|url=http://madame.lefigaro.fr/style/kris-van-assche-lessence-de-lesthete-220111-124083|title=Kris Van Assche, l'essence de l'esthète|publisher=|date=20 January 2012}} and opted for models who add an athletic look to the spindly Dior Men silhouette. This new look was characterized by attention to details and color palette of shades of black, gray, blue or brown.
In late 2007 Dior Men began producing a six-piece men's skin care range, with Slimane designing the packaging. The skin care range is available for sale in France and department stores in many other countries.
Kim Jones served as the artistic director of Dior Homme between 2018 and 2025.{{Cite web |last=Kotsoni |first=Elektra |date=2025-01-31 |title=Kim Jones is stepping down from Dior Men |url=https://www.vogue.com/article/kim-jones-is-stepping-down-from-dior-men |access-date=2025-01-31 |website=Vogue |language=en-US}} Under Jones's leadership, the Dior menswear line changed its name to Dior Men in March 2018.
Collections
| class="wikitable" border="1" |
| Season
! Title ! Runway Soundtrack |
|---|
| Autumn/Winter 2001
| SOLITAIRE | Inner Cycle / Solitaire 1 & 2 by Benjamin Diamond |
| Spring/Summer 2002
| RED | Boys Don't Cry & Domino Heart by Nicholas Lemercier |
| Autumn/Winter 2002
| REFLEXION | Flexion 1 & 2 by Readymade FC |
| Spring/Summer 2003
| FOLLOW ME | F. Me 1 & 2 by Readymade FC |
| Autumn/Winter 2003
| LUSTER | Change Yourself by Bosco |
| Spring/Summer 2004
| STRIP | Strip by DSL |
| Autumn/Winter 2004
| Unnamed. Unofficial name: "VICTIM OF THE CRIME" | Victim of The Crime by Phoenix |
| Spring/Summer 2005
| Unnamed. Unofficial names: "(UNTITLED)" & "BECK" | Dior Theme by Beck |
| Autumn/Winter 2005
| Unnamed or EVERYBODY JUST LOOKS THE SAME. Unofficial name: "IN THE MORNING" | In The Morning by Razorlight |
| Spring/Summer 2006
| Unnamed. Unofficial name: "THE WORLD WAS A MESS, BUT HIS HAIR WAS PERFECT" | The World Was a Mess, But His Hair Was Perfect by The Rakes |
| Autumn/Winter 2006
| Unnamed. Unofficial name: "THESE GREY DAYS" | These Grey Days by Eight Legs |
| Spring/Summer 2007
| WE LOOK GOOD TOGETHER | We Look Good Together by Littl'ans |
| Autumn/Winter 2007
| NAVIGATE | Navigate, Navigate by These New Puritans |
| Fall/Winter 2008
| "Lumiere Du Nord" | Wim Mertens (Song title: Wound to Wound) |
| Spring/Summer 2009
| "Planisphere" | Justice (Song title: Planisphere) |
| Fall/Winter 2009
| "Angles" | Malcolm McLaren (Song title: Deep In Vogue) |
| Spring/Summer 2010
| "Cold Love" | Ghinzu (Song title: Cold Love) |
| Fall/Winter 2010
| "Coal" | The Sisters of Mercy feat Ofra Haza (Song title: Temple of Love 1992) |
| Spring/Summer 2011
| "Lessness" | Shigeru Umebayashi (Song title: 2046 Main Theme) |
| Fall/Winter 2011
| "Enfold/Unfold" | Grauzone (Song title: Eisbär) |
| Spring/Summer 2012
| "Less And More" | Gater (Song title: Taboo - Requiem for a Dream Remix) |
| Fall/Winter 2012
| "A Soldier on My Own" |Woodkid (Song title: Iron) |
| Spring/Summer 2013
| "Light" | Koudlam (Song title: Love Song) |
| Fall/Winter 2013
| | Anne Clark (Song title: Our Darkness) |
| Spring/Summer 2014
| | Pet Shop Boys (Song title: Paninaro) |
Advertising
For its advertising campaigns, Dior Homme worked with photographers including Willy Vanderperre,Jean E. Palmieri (7 January 2016), [https://wwd.com/feature/kris-van-assche-willy-vanderperre-team-dior-homme-ads-10305128/ Kris Van Assche, Vanderperre Team Up Again for Dior Homme] Women's Wear Daily. Larry Clark,Miles Socha (4 November 2016), [https://wwd.com/feature/dior-homme-larry-clark-film-skaters-kris-van-assche-sneakers-10697445/ Dior Homme Taps Larry Clark for Skater Film] Women's Wear Daily. Karl Lagerfeld,Jean E. Palmieri (25 February 2016), [https://wwd.com/business-news/marketing-promotion/karl-lagerfeld-robert-pattinson-dior-homme-ads-10366719/ Lagerfeld Shoots Robert Pattinson for Dior Homme Autumn Ads] Women's Wear Daily. David Sims,Joelle Diderich (13 June 2017), [https://wwd.com/feature/dave-gahan-lucas-hedges-dior-homme-ads-10910815/ Kris Van Assche Taps Dave Gahan, Lucas Hedges for Dior Ads] Women's Wear Daily. Patrick Demarchelier,Kali Hays (27 November 2017), [https://wwd.com/feature/dior-homme-taps-patrick-demarchelier-for-capsule-ad-campaign-11056420/ Dior Homme Taps Patrick Demarchelier for Capsule Collection Images] Women's Wear Daily. Steven MeiselJoelle Diderich (23 October 2019), [https://wwd.com/business-news/media/kim-jones-taps-daniel-arsham-for-dior-mens-ad-campaign-1203351828/ Kim Jones Taps Daniel Arsham for Dior Men’s Ad Campaign] Women's Wear Daily. and Alasdair McLellan.Lily Templeton (9 October 2023), [https://wwd.com/menswear-news/mens-designer-luxury/bts-jimin-stars-dior-men-campaign-spring-kim-jones-1235863877/ EXCLUSIVE: Dior Men Unveils Campaign With BTS’ Jimin] Women's Wear Daily.
The campaigns have featured Lucas Hedges, Kylian Mbappé (2021),Lily Templeton (17 December 2021), [https://wwd.com/feature/dior-ambassador-kylian-mbappe-soccer-football-striker-paris-saint-germain-1235020293/ EXCLUSIVE: Dior Taps Soccer Star Kylian Mbappé As Ambassador] Women's Wear Daily. Raphaël Quenard (2023),Joelle Diderich (21 November 2023), [https://wwd.com/fashion-news/fashion-scoops/dior-names-french-actor-raphael-quenard-as-men-ambassador-1235938711/ EXCLUSIVE: Dior Names French Actor Raphaël Quenard as Men’s Ambassador] Women's Wear Daily. Louis Garrel (2024)Joelle Diderich (16 May 2024), [https://wwd.com/fashion-news/fashion-scoops/dior-brand-ambassador-menswear-louis-garrel-1236381040/ Dior Names French Actor and Director Louis Garrel as Men’s Ambassador] Women's Wear Daily. and Robert Pattinson (2024).Joelle Diderich (7 October 2024), [https://wwd.com/business-news/media/dior-robert-pattinson-icons-menswear-campaign-1236669432/ Robert Pattinson Returns in Fall Campaign for Dior Icons Menswear Line] Women's Wear Daily.
Other projects
In 2017, Dior Homme collaborated with audio manufacturer Sennheiser to produce a special line of four headphones.Tiffany Ap (23 March 2017), [https://wwd.com/feature/dior-homme-sennheiser-earphones-collaboration-10849416/ Dior Homme Debuts Special Sennheiser Headphones Collaboration] Women's Wear Daily.
In 2020, Dior Men launched its first men’s ski capsule, in collaboration with specialist brands Descente, AK Skis and POC.Joelle Diderich (9 September 2020), [https://wwd.com/menswear-news/mens-sportswear/dior-launches-men-ski-capsule-collection-1234576003/ EXCLUSIVE: Dior Launches Men’s Ski Capsule] Women's Wear Daily.
See also
References
External links
- [https://www.youtube.com/watch?v=0c3aXu-0B-w Dior Homme collections SS02-SS07 (under Hedi Slimane)]
- [http://swankism.com/2015/07/dior-homme-spring-summer-2016-collection/ Dior Homme Spring/Summer 2016 Collection]