Direct Selling Europe

{{Short description|Trade federation}}

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Direct Selling Europe (DSE) is a federation of trade associations founded in 2007{{Cite web |url=http://eu.directsellingnews.com/index.php/site/comments/direct_selling_europe_dse_explains_its_role_and_objectives/ |title=Direct Selling News Europe, Issue 7, March 2009 |access-date=2009-10-27 |archive-url=https://web.archive.org/web/20110710132223/http://eu.directsellingnews.com/index.php/site/comments/direct_selling_europe_dse_explains_its_role_and_objectives/ |archive-date=2011-07-10 |url-status=dead }} to represent the interests of the European direct selling industry in the European Union. It was founded by national direct selling associations from Austria, Belgium, Germany and Switzerland, and 10 European-based direct selling companies (AMC International AG, Déesse AG, Eismann, inmediaOne, Just International AG, Lux International AG, Pierre Lang Europe, Tupperware Brands Corporation, Vorwerk & Co AG, and WIV International AG).

Since then, four other companies joined DSE, including Avon Products.