Disney Channel

{{Short description|American children's/family television channel}}

{{other uses}}

{{protection padlock|small=yes}}

{{Use dmy dates|date=July 2016}}

{{Infobox television channel

| name = Disney Channel

| logo = File:Disney Channel text logo (2024).svg

| logo_size = 240px

| launch_date = {{Start date and age|1983|04|18}}

| closed_date =

| owner = Disney Entertainment

| parent = Disney Branded Television

| picture_format = {{plainlist|

}}

| country = United States

| language = {{plainlist|

  • English
  • Spanish {{small|(via SAP audio track)}}

}}

| area = Nationwide

| slogan =

| headquarters = Burbank, California, U.S.

| sister_channels = {{collapsible list|

}}

| former_names = The Disney Channel (1983–1997)

| webcast = [https://disneynow.com/watch-live?brand=disney-channel Watch live]

| website = {{official website|https://disneynow.com/all-shows/disney-channel}}

| online_serv_1 = Affiliated streaming service

| online_chan_1 = Disney+

| online_serv_2 = Service(s)

| online_chan_2 = Fubo TV, Hulu + Live TV, Sling TV, YouTube TV, DirecTV Stream, Vidgo

}}

Disney Channel is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney Entertainment business segment of the Walt Disney Company.{{Cite news|last=Low|first=Elaine|date=10 November 2020|title=Disney Reorganizes TV and Streaming Content Units Under Peter Rice|work=Variety|publisher=Penske Media Corporation|url=https://variety.com/2020/tv/news/disney-general-entertainment-content-reorganization-1234827326/|access-date=10 November 2020|archive-date=10 November 2020|archive-url=https://web.archive.org/web/20201110211557/https://variety.com/2020/tv/news/disney-general-entertainment-content-reorganization-1234827326/|url-status=live}}

Launched on April 18, 1983, under the name The Disney Channel as a premium channel on top of basic cable television systems, it originally showcased programming towards families due to availability of home television sets locally at the time. It dropped the "The" word from the name in 1997, thus getting rebranded as just Disney Channel, with its programming since till date shifting focus to target mainly children and adolescents ages 6–14.{{cite web |title=Disney Channels Worldwide Fact Sheet January 2019 |url=https://www.dgepress.com/storage/uploads/6C/D1/6CD1F20D-309F-A786-C52E-C515FC8B65A7/press-release-9-165053.pdf |website=dgepress.com |publisher=Disney ABC Television Group |access-date=22 June 2024}} The channel showcases original first-run children's television series, theatrically released and original television films and other selected third-party programming.

{{As of|2023|11}}, Disney Channel is available to approximately 70 million pay television households in the United States — down from its peak of 100 million households in 2011.{{cite web|url=https://wrestlenomics.com/u-s-cable-network-households-universe-1990-2023-nielsen-data/|title=U.S. cable network households (universe), 1990 – 2023|website=wrestlenomics.com|date=May 14, 2024|access-date=May 15, 2024}} The channel's international footprint, once encompassing 46 channels available in 33 languages,{{cite web|title=Disney Channels Worldwide|url=https://www.dgepress.com/disneygeneralentertainmentcontent/about-us/disney-channels/|url-status=live|archive-url=https://web.archive.org/web/20220504182054/https://www.dgepress.com/disneygeneralentertainmentcontent/about-us/disney-channels/|archive-date=4 May 2022|website=Disney General Entertainment Content|access-date=4 May 2022}} has also diminished in parts of Europe and most of the Asia-Pacific due to the launch of Disney+ and competition from other streaming and social media platforms.

History

{{Main|History of Disney Channel}}

Disney Channel launched nationally as a premium channel at 7:00 a.m. Eastern Time on April 18, 1983, under the name The Disney Channel.{{cite news|title=Disney invades cable TV|url=https://news.google.com/newspapers?id=P2YeAAAAIBAJ&pg=1920,4087795&dq=disney-channel&hl=en|author=Vernon Scott|agency=United Press International|newspaper=TimesDaily|page=8|date=April 19, 1983|access-date=October 31, 2010|archive-date=17 May 2022|archive-url=https://web.archive.org/web/20220517050808/https://news.google.com/newspapers?id=P2YeAAAAIBAJ&pg=1920,4087795&dq=disney-channel&hl=en|url-status=live}}{{cite news|title=Mickey to star on Disney Channel|url=https://news.google.com/newspapers?id=jsxRAAAAIBAJ&pg=7193,677930&dq=good+morning+mickey&hl=en|author=Win Fanning|newspaper=Pittsburgh Post-Gazette|publisher=Cox Enterprises|page=31|date=April 5, 1983|access-date=October 31, 2010|archive-date=18 May 2022|archive-url=https://web.archive.org/web/20220518060259/https://news.google.com/newspapers?id=jsxRAAAAIBAJ&pg=7193,677930&dq=good+morning+mickey&hl=en|url-status=live}} The channel's development with help from its founding president Alan Wagner, and formally announced the launch of its family-oriented cable channel in early 1983. The channel – which initially maintained a 16-hour-per-day programming schedule from 7:00 a.m. to 11:00 p.m. Eastern and Pacific Time – would become available on cable providers in all 50 U.S. states by September 1983, and accrue a base of more than 611,000 subscribers by December of that year.{{sfn|Grover|1991|p=148}} In October 1983, the channel debuted its first made-for-cable movie, Tiger Town, which earned the channel a CableACE Award.{{cite news|author=Kidscreen Staff|title=A Salute to Disney Channel: Disney Channel time line|url=http://kidscreen.com/1998/04/01/21442-19980401/|newspaper=KidScreen.com|date=April 1, 1998|access-date=April 12, 2014|archive-date=30 June 2017|archive-url=https://web.archive.org/web/20170630112321/http://kidscreen.com/1998/04/01/21442-19980401/|url-status=live}} The channel had reached profitability by January 1985, with its programming reaching 1.75 million subscribers by that point.

In September 1990, TCI's Montgomery, Alabama, system became the first cable provider to carry the channel as a basic cable service. Between 1991 and 1996, a steadily increasing number of cable providers began shifting The Disney Channel from a premium add-on offering to their basic tiers, either experimentally or on a full-time basis; however, Walt Disney Company executives denied any plans to convert the channel into an ad-supported basic service, stating that the premium-to-basic shifts on some providers was part of a five-year "hybrid" strategy that allowed providers to offer the channel in either manner.{{cite news|title=Jones to offer Disney on basic tier in Fla.|url=http://www.highbeam.com/doc/1G1-10493789.html|archive-url=https://web.archive.org/web/20110624034122/http://www.highbeam.com/doc/1G1-10493789.html|url-status=dead|archive-date=June 24, 2011|periodical=Multichannel News|publisher=Cahners Business Information|date=February 25, 1991}}{{cite news|title=More systems trying Disney on expanded basic|url=http://www.highbeam.com/doc/1G1-11343830.html|archive-url=https://web.archive.org/web/20110624034253/http://www.highbeam.com/doc/1G1-11343830.html|url-status=dead|archive-date=June 24, 2011|periodical=Multichannel News|publisher=Cahners Business Information|date=September 30, 1991}}{{cite news|title=Marcus moves Disney; Marcus Cable makes The Disney Channel part of its basic service; analysts wonder if Disney is planning major changes|url=http://www.highbeam.com/doc/1G1-18333380.html|archive-url=https://web.archive.org/web/20110624034330/http://www.highbeam.com/doc/1G1-18333380.html|url-status=dead|archive-date=June 24, 2011|periodical=Broadcasting & Cable|publisher=Cahners Business Information|date=May 27, 1996}} On April 6, 1997, the channel officially rebranded as Disney Channel, although occasionally marketed as "Disney" from 1997 to 2002.

Programming

{{Main|List of programs broadcast by Disney Channel}}

=Movie library=

{{Main|List of Disney Channel original films}}

Television films have also been produced for broadcast on Disney Channel since its launch under the banner of Disney Channel Premiere Films, with the first film released being Tiger Town in 1983, until October 1997, which is when they stopped using the "Premiere Films" label and renamed it the "Disney Channel Original Movies" (DCOM) thereafter. The first movie to be released under the Disney Channel Original Movie category was Under Wraps, a Halloween themed movie that aired for the first time on Disney Channel on October 25, 1997.{{Cite web |title=A Salute to Disney Channel: Disney Channel time line |url=https://kidscreen.com/1998/04/01/21442-19980401/ |access-date=2023-02-01 |archive-date=15 August 2022 |archive-url=https://web.archive.org/web/20220815213719/https://kidscreen.com/1998/04/01/21442-19980401/ |url-status=live }}{{Cite web |title=What Is The Best Disney Channel Original Movie Of All Time? Vote Now |url=https://www.mtv.com/news/xyxyva/best-dcom-of-all-time-ranking-dcom |access-date=2023-02-01 |website=MTV |language=en |archive-date=1 February 2023 |archive-url=https://web.archive.org/web/20230201151928/https://www.mtv.com/news/xyxyva/best-dcom-of-all-time-ranking-dcom |url-status=dead }}{{Cite web |title=Disney Channel Premiere Films |url=https://d23.com/a-to-z/disney-channel-premiere-films/ |access-date=2023-02-01 |website=D23 |language=en-US |archive-date=1 February 2023 |archive-url=https://web.archive.org/web/20230201150424/https://d23.com/a-to-z/disney-channel-premiere-films/ |url-status=live }}{{Cite web |title=Under Wraps (television) |url=https://d23.com/a-to-z/under-wraps-television/ |access-date=2023-02-01 |website=D23 |language=en-US |archive-date=1 February 2023 |archive-url=https://web.archive.org/web/20230201150427/https://d23.com/a-to-z/under-wraps-television/ |url-status=live }}

The most successful original film under the banner in terms of popularity and accolades is High School Musical 2, which debuted on August 17, 2007, to 17.2 million viewers and set a current longstanding record for the highest-rated television premiere in the history of the channel.{{cite news |author=Rick Kissell |author2=Michael Schneider |date=August 18, 2007 |title='High School Musical 2' huge hit |periodical=Variety |publisher=Reed Business Information |url=https://variety.com/2007/scene/markets-festivals/high-school-musical-2-aces-test-1117970479/ |access-date=August 18, 2007 |archive-date=23 August 2007 |archive-url=https://web.archive.org/web/20070823105546/http://www.variety.com/article/VR1117970479.html?categoryid=14&cs=1 |url-status=live }} Following High School Musical 2, the movie that had the second highest-rated Disney Channel Original Movie (DCOM) premiere was Wizards of Waverly Place: The Movie, followed by Camp Rock, Descendants 2, Princess Protection Program, Teen Beach Movie, and Jump In!.{{Cite web |title=Highest-Rated Disney Channel Original Movie (DCOM) Premieres |url=https://www.listchallenges.com/highest-rated-disney-channel-original-movie |access-date=2023-02-01 |website=List Challenges |archive-date=1 February 2023 |archive-url=https://web.archive.org/web/20230201150427/https://www.listchallenges.com/highest-rated-disney-channel-original-movie |url-status=live }}{{Cite web |last=Crupi |first=Anthony |date=August 31, 2009 |title=Disney's 'Wizards' Conjures Up 11.4 Million Viewers |url=https://www.adweek.com/convergent-tv/disneys-wizards-conjures-114-million-viewers-113240/ |access-date=2023-02-01 |website=www.adweek.com |language=en-US |archive-date=1 February 2023 |archive-url=https://web.archive.org/web/20230201150427/https://www.adweek.com/convergent-tv/disneys-wizards-conjures-114-million-viewers-113240/ |url-status=live }} It also set a basic cable record for the single most-watched television program until December 3, 2007, when corporate sister channel, ESPN, surpassed it with the telecast of an NFL game between the New England Patriots and Baltimore Ravens on its Monday Night Football programme by 0.3 million viewers more (17.5 million viewers). The Cheetah Girls media franchise was also notably successful in terms of merchandise and sales for its concert tours and soundtrack albums. Its debut film from 2003, being the first Disney Channel original musical television film, premiered to over 84 million global viewers and its sequel premiered to 8.1 million American viewers and in the process became the most successful of the film series. An 86-date concert tour featuring the eponymous girl group was ranked as one of the top 10 concert tours of 2006, smashing the record at the Houston Rodeo previously set by Elvis Presley in 1973, selling out with 73,500 tickets in three minutes at one point.

In addition to its original television films, Disney Channel has rights to theatrically released feature films, with some film rights shared with sister network, Freeform. Alongside films released by Walt Disney Studios Motion Pictures (mainly consisting of releases from Walt Disney Pictures, Walt Disney Animation Studios and Pixar), the channel also maintains rights to films from other studios. Some films released by Bagdasarian Productions (such as The Chipmunk Adventure and Alvin and the Chipmunks Meet Frankenstein) have also aired on Disney Channel, although most of them are not currently owned by any of the Walt Disney Company's divisions.

=Programming blocks=

==Current==

  • Disney Jr./Mickey Mornings – A weekday morning block of preschool programming from Disney Jr. It debuted on February 14, 2011, following the closure of Playhouse Disney; the current name and Mickey Mouse-hosted continuity segments were both launched in June 2020, replacing the previous "Disney Junior on Disney Channel" branding.{{cite web|url=http://www.d23.com/how-mickey-mouse-is-making-mornings-more-magical-for-families/|title=How Mickey Mouse is Making Mornings More Magical for Families|last=Deitchman|first=Beth|website=D23 press release|date=June 2020|access-date=26 October 2020|archive-date=30 October 2020|archive-url=https://web.archive.org/web/20201030190016/https://d23.com/how-mickey-mouse-is-making-mornings-more-magical-for-families/|url-status=live}}

==Former==

  • Disney Night Time – As The Disney Channel as a premium channel from its launch until April 6, 1997, this block featured programming aimed at older parental audiences during the evening and overnight hours under the banner title "Disney Nighttime". The content seen in these blocks was devoid of sexual and violent content. Programming seen during Disney Nighttime included older feature films (similar to those seen at the time on American Movie Classics, and eventually Turner Classic Movies, with both Disney film titles and movies from other film studios mixed in), alongside original concert specials (featuring artists ranging from Rick Springfield to Jon Secada to Elton John), variety specials and documentaries.{{citation needed|date=October 2018}}
  • The Magical World of Disney – used as a Sunday night umbrella for films and specials on The Disney Channel from September 23, 1990, to November 24, 1996, originally airing exclusively on Sunday evenings at 7:00 p.m. Eastern/Pacific. The Disney Channel Magazine, Vol. 8, no. 4 (typo in the magazine: should be "no. 5"), September/October 1990: pp. 24, 51. From December 1, 1996, to 2001, The Magical World of Disney served as the overall branding for Disney Channel's nightly evening lineup of films starting at 7:00 p.m. Eastern/Pacific.
  • The American Legacy – ran on Tuesday evenings at 9:00 p.m. Eastern/Pacific from January 7, 1992, to August 27, 1996. Originally launched in honor of the 500th anniversary of the discovery of the United States,{{cite web|title=IN CELEBRATION OF THE 500th BIRTHDAY OF THE DISCOVERY OF AMERICA, THE DISNEY CHANNEL PRESENTS 'THE AMERICAN LEGACY'|url=http://www.thefreelibrary.com/IN+CELEBRATION+OF+THE+500th+BIRTHDAY+OF+THE+DISCOVERY+OF+AMERICA,+THE...-a011716932|work=The Free Library|access-date=28 March 2014|archive-date=28 March 2014|archive-url=https://web.archive.org/web/20140328224735/http://www.thefreelibrary.com/IN+CELEBRATION+OF+THE+500th+BIRTHDAY+OF+THE+DISCOVERY+OF+AMERICA,+THE...-a011716932|url-status=dead}} the block featured films, documentaries and specials about the contributions, history and scenic wonders of the nation.
  • Toonin' Tuesday – Running from October 5, 1993, to August 27, 1996, "Toonin' Tuesday" was a weekly program block featuring various animated programs. Each Tuesday from 6:00 to 9:00 p.m. Eastern/Pacific,The Disney Channel Magazine, Vol. 11, no. 6, October/November 1993: pp. 32–33, 40. "Toonin' Tuesday" featured primarily animated films and specials (though reruns of The Charlie Brown and Snoopy Show sometimes aired as part of the block). The block ended on August 27, 1996, due to changes to the channel's programming schedule.The Disney Channel Magazine, Vol. 14, no. 3, June/July 1996: p. 27.The Disney Channel Magazine, Vol. 14, no. 4, August/September 1996: p. 29.
  • Bonus! Thursday – From October 7, 1993, to August 29, 1996, The Disney Channel ran a weekly program block called "Bonus! Thursday" (or "Bonus!" for short), which ran each Thursday from 5:00 to 9:00 p.m. Eastern/Pacific.The Disney Channel Magazine, Vol. 11, no. 6, October/November 1993: pp. 33, 40.The Disney Channel Magazine, Vol. 12, no. 1, December 1993/January 1994: pp. 28, 43. The block featured programs aimed at teenagers, including series such as Kids Incorporated, The All-New Mickey Mouse Club, various Mickey Mouse Club serials (including Teen Angel and Match Point), and Eerie Indiana, followed by films and specials. The block ended on August 29, 1996, due to changes to the channel's programming schedule.
  • Totally Kids Only ("TKO") – an afternoon lineup of live-action and animated series introduced in 1992, The Disney Channel Magazine, Vol. 14, no. 3 (typo in the magazine: should be "no. 2"), April/May 1996: p. 26. which became the overall branding for the channel's daytime children's programs from 1995 to 1996.
  • Triple Feature Friday – ran each Friday starting at 5:00 p.m. Eastern/Pacific from October 8, 1993, to May 30, 1997, featured three separate films – sometimes regardless of each film's genre – that were tied to a specific subject The Disney Channel Magazine, Vol. 11, no. 6, October/November 1993: pp. 32–33, 58.
  • Disney Drive-In – ran each Saturday starting at 1:30 p.m. Eastern/Pacific from October 8, 1994, to August 31, 1996, featured Disney series such as Zorro, Texas John Slaughter and Spin and Marty, followed by Disney films and specialsThe Disney Channel Magazine, Vol. 12, no. 6, October/November 1994: pp. 36, 42. The block ended on August 31, 1996, due to changes in the channel's schedule.The Disney Channel Magazine, Vol. 14, no. 3, June/July 1996: p. 26.The Disney Channel Magazine, Vol. 14, no. 4, August/September 1996: pp. 28, 40, 48–49.
  • Block Party – From October 2, 1995, to August 28, 1996, four animated series that previously aired in syndication on The Disney Afternoon (Darkwing Duck, TaleSpin, DuckTales and Chip 'n Dale Rescue Rangers) were rerun together on The Disney Channel as a two-hour programming block called "Block Party", which aired weekdays from 5:00 to 7:00 p.m. Eastern/Pacific."Block Party: Four Disney Animated Series". The Disney Channel Magazine, Vol. 13, no. 5, October/November 1995: p. 36. The "Block Party" branding was dropped on September 3, 1996, when Darkwing Duck was removed as the block's lead-in and Goof Troop was added to end the lineup.The Disney Channel Magazine, Vol. 14, no. 4, August/September 1996: pp. 25, 28, 34. This unnamed block continued to air into 1997.The Disney Channel Magazine, Vol. 14, no. 6, December 1996/January 1997: p. 28.
  • Magical World of Animals{{citation needed|date=October 2018}} – an hour-long block of wildlife series aimed at children that ran from August 1997 to 1999. Promoted as an offshoot of the Magical World of Disney and airing Sunday evenings from 7:00 to 8:00 p.m. Eastern Time, the block consisted of two series: Going Wild with Jeff Corwin and Omba Mokomba.
  • Vault Disney – premiered in September 1997,{{cite news |date=September 9, 1997 |title=Television News & Notes |newspaper=The Record |publisher=North Jersey Media Group |url=http://www.highbeam.com/doc/1P1-22405127.html |url-status=dead |archive-url=https://web.archive.org/web/20110624034132/http://www.highbeam.com/doc/1P1-22405127.html |archive-date=June 24, 2011 }} five months after Disney Channel's first major rebrand, replacing the Disney Nighttime lineup. Originally airing only on Sunday nights from 9:00 p.m. to 6:00 a.m. Eastern and Pacific Time, Vault Disney expanded to seven nights a week in September 1998 (the Monday through Saturday editions of the block at this time aired from 11:00 p.m. to 6:00 a.m. Eastern/Pacific; the start time of the block as a whole was moved consistently to midnight daily in September 1999). The vintage programming featured during the late-night schedule changed to feature only Disney-produced television series and specials (such as Zorro, Spin and Marty, The Mickey Mouse Club and the Walt Disney anthology television series), along with older Disney television specials. Older Disney feature films also were part of the lineup from 1997 to 2000 but aired in a reduced capacity. The block also featured The Ink and Paint Club, an anthology series featuring Disney animated shorts, which became the only remaining program on the channel to feature these shorts by 1999, upon the removal of Quack Pack from the schedule. The channel discontinued the block in September 2002, in favor of running reruns of its original and acquired series during the late evening and overnight hours (which comparative to the adult-focused Vault Disney, are aimed at children and teenagers, an audience that is typically asleep during that time period).
  • Zoog Disney – launched in August 1998, a program block that originally aired only on weekend afternoons from 4:00 p.m. to 7:00 p.m. Eastern/Pacific. The hosts for the block were "Zoogs", animated anthropomorphic robot/alien creature-hybrid characters with human voices (some of whom acted like teenagers). The block unified television and the Internet, allowing viewer comments and scores from players of ZoogDisney.com's online games to be aired on the channel during regular programming in a ticker format (which the channel continued to use after the block was discontinued, however, the ticker has been all but completely dropped from on-air usage {{as of|May 2010|lc=y}}).{{cite news |date=December 26, 1998 |title=Digital L.A. : Truly It's All Happening at the Zoog |newspaper=Los Angeles Daily News |publisher=Times Mirror Company |url=http://www.highbeam.com/doc/1G1-83849759.html |url-status=dead |archive-url=https://web.archive.org/web/20110624034114/http://www.highbeam.com/doc/1G1-83849759.html |archive-date=June 24, 2011 }} From June 2000 to August 2002, the afternoon and primetime lineups on Fridays, Saturdays, and Sundays were branded under the umbrella title "Zoog Weekendz". The Zoogs were redesigned with cel shading and given mature voices in 2000, though the remade Zoog characters were discontinued after less than a year; the entire Zoog Disney block was phased out by September 2002.{{Cite book|url=https://books.google.com/books?id=9-FBDgAAQBAJ&q=programming+blocks+of+disney+channel&pg=PT29|title=Girlhood on Disney Channel: Branding, Celebrity, and Femininity|last=Blue|first=Morgan Genevieve|date=2017-03-16|publisher=Routledge|isbn=9781317365051|language=en}}
  • Disney Replay – "Disney Replay" was a block that premiered on April 17, 2013, featuring episodes of defunct Disney Channel Original Series that premiered between 2000 and 2007 (such as Lizzie McGuire, That's So Raven, The Suite Life of Zack & Cody and Hannah Montana).{{cite magazine|title='So Weird', 'That's So Raven,' and other shows we want to see on Disney Replay|url=http://family-room.ew.com/2013/04/17/so-weird-thats-so-raven-disney-replay/|last=Caldwell|first=Sarah|magazine=Entertainment Weekly|date=April 17, 2013|access-date=August 7, 2014}} Airing Wednesday nights/early Thursday mornings (as a nod to the popular social media trend "Throwback Thursday"), originally from 12:00 to 1:00 a.m. Eastern and Pacific Time, the block expanded to six hours (running until 6:00 a.m. Eastern/Pacific) on August 14, 2014.{{cite news|title=Disney Channel's expanded replay block here to stay|url=http://voices.suntimes.com/arts-entertainment/the-daily-sizzle/disney-channels-expanded-replay-block-here-to-stay/|newspaper=Voices|last=Rack|first=Lori|date=August 20, 2014|access-date=August 22, 2014|url-status=dead|archive-url=https://web.archive.org/web/20140826120422/http://voices.suntimes.com/arts-entertainment/the-daily-sizzle/disney-channels-expanded-replay-block-here-to-stay/|archive-date=August 26, 2014|df=mdy-all}} Programs featured on Disney Replay were added to the WATCH Disney Channel service on August 16, 2014. The block was discontinued on April 28, 2016, and moved to Freeform with a new name: That's So Throwback.
  • Disney XD on Disney Channel – "Disney XD on Disney Channel" is the former branding of two blocks airing on Friday and Saturday nights; an animated block airing Fridays from 9:00 p.m. to 10:00 p.m., showing series mainly exclusive to Disney XD such as Phineas and Ferb, Star vs. the Forces of Evil, Milo Murphy's Law, and DuckTales, and a live-action block airing Saturdays from 10:00 p.m. to 11:00 p.m., airing series such as MECH-X4 and Walk the Prank. It was discontinued as Disney XD's carriage became equivalent to that of Disney Channel.

=Bumpers=

In between regularly scheduled programming and advertisement breaks, Disney Channel features bumpers. These bumpers have varied in content substantially throughout the history of the channel, created using a broad array of artistic methods such as traditional animation, digital animation, claymation, live action, and puppeteering. They have been praised for their high quality composition and ingenuity.{{cite web |last1=Perjurer |first1=Kevin |date=November 20, 2022 |title=Disney Channel's Theme: A History Mystery |url=https://www.youtube.com/watch?v=b_rjBWmc1iQ |access-date=23 November 2022 |website=Defunctland |publisher=YouTube |archive-date=22 November 2022 |archive-url=https://web.archive.org/web/20221122210826/https://www.youtube.com/watch?v=b_rjBWmc1iQ |url-status=live }}

However, they became especially iconic in September 2002, when Disney Channel underwent a major rebranding, including in its bumpers and logo. These bumpers highlighted the iconic 'mouse ears' logo throughout them, featuring various videos that culminated in both the appearance of the logo, alongside a newly introduced theme song, which is regarded as its most recognizable and is still used to this day. This theme song consists of a four-note mnemonic jingle composed by Alex Lasarenko, former executive of Tonal Sounds and creative director at Elias Arts.{{cite web |last1=Bailey |first1=Matt |title=Defunctland uncovers secret behind Disney Channel's iconic musical theme|url=https://themusicuniverse.com/defunctland-uncovers-secret-behind-disney-channels-iconic-musical-theme/ |website=The Music Universe |date=21 November 2022 |archive-url=https://web.archive.org/web/20221121045228/https://themusicuniverse.com/defunctland-uncovers-secret-behind-disney-channels-iconic-musical-theme/ |access-date=24 November 2022|archive-date=21 November 2022 |url-status=live }}

In addition to its logo and jingle, Disney Channel's most recognizable bumper format consists of a celebrity or figure from one of its programs holding a wand and drawing the then-current form of the Disney Channel logo on the screen. This celebrity will introduce their name, the program they are featured on, and finish with the line "And you're watching Disney Channel." Dubbed a 'Wand ID' by fans, this format typically ends in a variation of the mnemonic.

= Sports =

For a period, ESPN's broadcasts of the Little League World Series baseball tournament frequently featured cross-promotion with music-related Disney Channel properties, with past editions having featured collaborations with High School Musical, the Jonas Brothers, Camp Rock, and Phineas and Ferb.{{Cite web |last=Hudak |first=Kristen |date=2012-08-14 |title=Band 1985's Summer Forever is Little League World Series' theme |url=https://www.espnfrontrow.com/2012/08/band-1985s-summer-forever-is-little-league-world-series-theme/ |access-date=2023-03-15 |website=ESPN Front Row |language=en-US |archive-date=15 March 2023 |archive-url=https://web.archive.org/web/20230315043106/https://www.espnfrontrow.com/2012/08/band-1985s-summer-forever-is-little-league-world-series-theme/ |url-status=live }}

In March 2023, Disney Channel broadcast a live professional sporting event for the first time, carrying a youth-oriented alternate broadcast of a National Hockey League (NHL) game—known as the Big City Greens Classic—as part of ESPN's coverage of the league. The broadcast was themed around the Disney Channel animated series Big City Greens, visualizing data from the league's player and puck tracking system with 3D animated players.{{Cite web |last=Steinberg |first=Brian |date=2023-02-14 |title=Disney Will Animate ESPN Coverage for Disney Channel to Get Kids Into Hockey |url=https://variety.com/2023/tv/news/disney-espn-animated-nhl-hockey-big-city-greens-1235522327/ |access-date=2023-03-15 |website=Variety |language=en-US |archive-date=20 March 2023 |archive-url=https://web.archive.org/web/20230320135819/https://variety.com/2023/tv/news/disney-espn-animated-nhl-hockey-big-city-greens-1235522327/ |url-status=live }}{{Cite web |title=Rangers, Capitals in 'Big City Greens' Classic on ESPN, Disney Channel |url=https://www.nhl.com/news/new-york-washington-to-play-in-big-city-greens-classic-on-espn-disney-channel/c-341043372 |access-date=2023-02-15 |website=NHL.com |language=en-US |archive-date=15 March 2023 |archive-url=https://web.archive.org/web/20230315050903/https://www.nhl.com/news/new-york-washington-to-play-in-big-city-greens-classic-on-espn-disney-channel/c-341043372 |url-status=live }}{{Cite web |last=Dachman |first=Jason |date=2023-03-14 |title=ESPN, Disney Take Next Tech Leap in Kids-Focused Broadcast With Live, Animated 'NHL Big City Greens Classic' |url=https://www.sportsvideo.org/2023/03/14/espn-disney-take-next-tech-leap-in-kids-focused-broadcast-with-live-animated-nhl-big-city-greens-classic/ |access-date=2023-03-15 |website=Sports Video Group |language=en |archive-date=15 March 2023 |archive-url=https://web.archive.org/web/20230315043058/https://www.sportsvideo.org/2023/03/14/espn-disney-take-next-tech-leap-in-kids-focused-broadcast-with-live-animated-nhl-big-city-greens-classic/ |url-status=live }}

Related channels and programs

=Current sister channels=

== Disney Jr. ==

{{Main|Disney Jr.|Playhouse Disney}}

Disney Jr. is a daily morning program block aimed at preschoolers, spiritually succeeding Playhouse Disney which launched on April 6, 1997, as part of Disney Channel's morning lineup. On May 26, 2010, Disney General Entertainment Content (at the time known as Disney-ABC Television Group) announced the expansion of the block in to a 24/7 cable and satellite channel which debuted on March 23, 2012 The channel would be commercial-free channel and compete with other preschooler-skewing cable channels such as the Nick Jr. Channel and Universal Kids (previously known as PBS Kids Sprout and then Sprout).{{cite news|date=27 May 2010|title=PreSchool Programs Replace SOAPnet|url=https://www.nytimes.com/2010/05/27/business/media/27disney.html?src=busln|newspaper=The New York Times|access-date=24 June 2012|archive-date=25 June 2017|archive-url=https://web.archive.org/web/20170625221708/http://www.nytimes.com/2010/05/27/business/media/27disney.html?src=busln|url-status=live}} The channel features programs from Disney Channel's existing preschool programming library and films/movies from the Walt Disney Pictures film library. On its launch, Disney Junior took over the channel space held by Soapnet – a Disney-owned cable channel featuring soap operas – due to that genre's decline in popularity on broadcast television and the growth of video on demand, online streaming, and digital video recorders negating the need for a linear channel devoted to the soap opera genre. After a period during which cable providers unwilling to drop the network immediately retained it to prevent subscriber cancellations, Soapnet ceased all operations on December 31, 2013.{{cite web|last=James|first=Meg|date=9 November 2013|title=Disney's SOAPnet channel headed for the drain|url=https://www.latimes.com/entertainment/envelope/cotown/la-fi-ct-disney-soapnet-20131109,0,3311291.story|website=Los Angeles Times|access-date=November 10, 2013|archive-date=6 March 2014|archive-url=https://web.archive.org/web/20140306063407/http://www.latimes.com/entertainment/envelope/cotown/la-fi-ct-disney-soapnet-20131109,0,3311291.story|url-status=live}} The former Playhouse Disney block on Disney Channel rebranded as Disney Junior on February 14, 2011, along with the existing international channels; they had their names shortened to "Disney Jr." since June 1, 2024, although spelt/pronounced the same as before. Disney-ABC Television Group once planned to launch a Playhouse Disney-branded channel in the United States in 2001, however it never happened despite launching internationally.{{cite news|url=http://www.highbeam.com/doc/1G1-76166895.html|archive-url=https://web.archive.org/web/20110624034312/http://www.highbeam.com/doc/1G1-76166895.html|url-status=dead|archive-date=June 24, 2011|title=Play nice now; Walt Disney Co. plans to introduce Playhouse Disney Channel|date=June 25, 2001|work=Broadcasting & Cable}}

==Disney XD==

{{Main|Disney XD}}

Launched on February 13, 2009,{{cite news|title=Disney XD Set to Launch on TV and Online|url=http://www.highbeam.com/doc/1P3-1623346711.html|archive-url=https://web.archive.org/web/20110624034302/http://www.highbeam.com/doc/1P3-1623346711.html|url-status=dead|archive-date=June 24, 2011|work=Targeted News Service|date=January 7, 2009}} as the successor to Toon Disney, Disney XD is a cable and satellite television channel which was originally aimed at young male audiences aged 6 to 14, but has since included girls in its programming.{{cite web|date=7 August 2008|last=Chmielewski|first=Dawn C|title=Enough with the girls, tween boys get their own brand of Disney love|url=https://www.latimes.com/archives/la-xpm-2008-aug-07-fi-disney7-story.html|website=Los Angeles Times|access-date=October 17, 2020|archive-date=30 September 2020|archive-url=https://web.archive.org/web/20200930193135/https://www.latimes.com/archives/la-xpm-2008-aug-07-fi-disney7-story.html|url-status=live}} The channel showcases action and comedy programming from Disney Channel and the former Jetix block from Toon Disney, alongside some first-run original programming and off-network syndicated shows. Disney XD, unlike its sister channels Disney Channel and Disney Junior, operates as an ad-supported service, similar to its predecessor Toon Disney. The channel carries the same name as an unrelated mini-site and media player on Disney.com, which stood for Disney Xtreme Digital, though it is said that the "XD" in the channel's name does not have an actual meaning.{{cite news|date=17 January 2007|title=Disney to offer safe social site for kids|url=http://www.highbeam.com/doc/1G1-157749732.html|url-status=dead|archive-url=https://web.archive.org/web/20110624034420/http://www.highbeam.com/doc/1G1-157749732.html|archive-date=24 June 2011|newspaper=Chicago Tribune|access-date=23 March 2012}}

=Former sister channels =

  • Toon Disney – Launched on April 18, 1998, during the 15th anniversary celebration of the launch of sister network, Disney Channel,{{cite news |title= Disney Channel to Take Wing of Running 24 Hours of Cartoons |url= http://www.highbeam.com/doc/1G1-83894737.html |archive-url= https://web.archive.org/web/20110624034409/http://www.highbeam.com/doc/1G1-83894737.html |url-status=dead |archive-date= June 24, 2011 |work= Daily News |date= December 9, 1997}} this channel was aimed at children and teenagers between the ages of 6 and 18. The network's main competitors at launch were Cartoon Network from Warner Bros. Discovery (a merged company of previous owner Time Warner/WarnerMedia (who absorbed Turner Broadcasting System, the company that launched the channel) and Discovery, Inc.) and Nickelodeon from Paramount Global (formerly the first and the second incarnations of Viacom and ViacomCBS). Toon Disney initially operated as a commercial-free service from its launch until September 1999 when, unlike Disney Channel, it became ad-supported. The channel carried a mix of reruns of animated productions from Disney Television Animation (formerly Walt Disney Television Animation) and Disney Channel, alongside some third-party programs from other distributors, animated films and original programming. In 2004, the channel introduced a nighttime program block aimed at children ages 7 to 14 called Jetix, which featured action-oriented animated and live-action series. During Toon Disney's first year on the air, Disney Channel ran a sampler block of Toon Disney's programming on Sunday nights for interested subscribers. The network's successor, Disney XD, which launched on February 13, 2009, is also a channel also aimed at children and features a broader array of programming, with a heavier emphasis on live-action programs.
  • Jetix launched as a programming block in the United States on Toon Disney on February 14, 2004, to compete with Cartoon Network's Toonami block,{{cite news |last=Ball |first=Ryan |date=13 February 2004 |title=Toon Disney Launches Jetix, Live Card Game |newspaper=Animation Magazine |url=http://www.animationmagazine.net/tv/toon-disney-launches-jetix-live-card-game/ |access-date=3 March 2014 |archive-date=27 March 2019 |archive-url=https://web.archive.org/web/20190327223510/http://www.animationmagazine.net/tv/toon-disney-launches-jetix-live-card-game/ |url-status=live }} and in Europe in April 2004.{{Cite web|date=5 January 2005|title=Postul TV Fox Kids Romania a devenit Jetix Romania|trans-title=Fox Kids Romania TV station becomes Jetix Romania|url=https://www.hotnews.ro/stiri-rhiva-1245863-postul-fox-kids-romania-devenit-jetix-romania.htm|website=HotNews|location=Bucharest|access-date=23 December 2014|language=ro-RO}} By the end of 2004, Jetix started to completely replace global Fox Kids-branded channels, with the first of them being the French version in August 2004{{cite web|date=20 August 2004|title=Fox Kids Europe becomes Jetix to appeal to boys|url=http://www.brandrepublic.com/news/220094/Fox-Kids-Europe-becomes-Jetix-appeal-boys/?HAYILC=RELATED|website=Brand Republic|access-date=23 March 2012}} and the last one being the German version in June 2005.{{cite web|date=23 December 2006|title=Jetix Europe Financials|url=http://www.jetixeurope.com/site/pdf/financials/1046---PDF.pdf|url-status=dead|archive-url=https://web.archive.org/web/20141019095445/http://www.jetixeurope.com/site/pdf/financials/1046---PDF.pdf|archive-date=19 October 2014|website=Jetix Europe|access-date=11 January 2022}} The network's successor, Disney XD, launched on February 13, 2009, and features heavier emphasis on live-action programs.
  • Jetix Play was the sister channel to Jetix and owned by its dedicated company Jetix Europe that was broadcast in a small number of regions, such as Central and Eastern Europe and Middle East. The channel officially launched on January 1, 2005, and was available for 12 hours per day from 6 A.M. to 6 P.M.{{cite web|date=23 January 2005|title=Jetix Annual Review Report and Financial Statements 2006 PDF|url=http://www.jetixeurope.com/site/investor_relations/annual_report/2006/pdf/JETIXRA2006web.pdf|url-status=dead|archive-url=https://web.archive.org/web/20070330105233/http://www.jetixeurope.com/site/investor_relations/annual_report/2006/pdf/JETIXRA2006web.pdf|archive-date=30 March 2007|access-date=23 March 2022}} Jetix Play was aimed at a younger audience than the main Jetix channel and primarily showed archived programming from the catalogues of BVS Entertainment (previously known as Saban Entertainment) and Fox Kids Europe. Jetix Play was replaced with Playhouse Disney and later Disney Jr.{{efn|It was previously shown and spelt visually as Disney Junior between its launch in 2011 until 2024.}} in most regions by 2010.
  • Radio Disney was a radio network aimed towards music programming is oriented towards children, pre-teens and teenagers. Launched on November 18, 1996, the network focused mainly on current hit music and placed a heavy emphasis on talents who signed with Walt Disney Records and/or Hollywood Records, the two record labels of Disney Music Group. On December 3, 2020, the Walt Disney Company announced its closure in first quarter of 2021 during the company's restructuring activities.{{cite web|last=Porter|first=Rick|date=2020-12-03|title=Radio Disney Shutting Down Amid Restructuring|url=https://www.hollywoodreporter.com/tv/tv-news/radio-disney-shutting-down-amid-restructuring-4099864/|website=The Hollywood Reporter|access-date=14 January 2022|archive-date=14 January 2022|archive-url=https://web.archive.org/web/20220114051629/https://www.hollywoodreporter.com/tv/tv-news/radio-disney-shutting-down-amid-restructuring-4099864/|url-status=live}}{{cite web|last=Low|first=Elaine|date=2020-12-03|title=Radio Disney, Radio Disney Country to End Operations in Early 2021|url=https://variety.com/2020/tv/news/radio-disney-shut-down-operations-early-2021-1234845630/|access-date=14 January 2022|website=Variety|language=en-US|archive-date=17 February 2021|archive-url=https://web.archive.org/web/20210217182129/https://variety.com/2020/tv/news/radio-disney-shut-down-operations-early-2021-1234845630/|url-status=live}} On April 14, 2021, its feeds ceased totally when its last remaining terrestrial station was changed to a simulcast of KSPN.

= Other services =

class="wikitable" style="width:100%; background:#fff;"
style="color:white;"

! style="background:darkRed;"| Service

! style="background:darkRed;"| Description

style="text-align:center; width:200pt;"|Disney Channel HDDisney Channel HD is a high-definition simulcast feed of Disney Channel that broadcasts in the 720p resolution format; the feed first began broadcasting on April 2, 2008.{{cite web |title=DirecTV adds Disney Channel HD, Toon Disney HD and ESPNews HD |url=https://www.engadget.com/2008-04-02-directv-adds-disney-channel-hd-toon-disney-hd-and-espnews-hd.html |website=Engadget |publisher=Darren Murph |access-date=20 July 2024}} Most of the channel's original programming since 2009 is produced and broadcast in HD, along with feature films, Disney Channel original movies made after 2005, and select episodes, films, and series produced before 2009. Disney XD and Disney Jr. also offer their own high-definition simulcast feeds.
style="text-align: center; width:200pt;"| {{anchor|Disney Channel On Demand}} Disney Channel On DemandDisney Channel On-Demand is the channel's video-on-demand service, offering select episodes of the channel's original series and Disney Junior programming, along with select original movies and behind-the-scenes features to digital cable and IPTV providers.
style="text-align:center; width:200pt;"|DisneyNowDisneyNow is a TV Everywhere service that allows subscribers to Disney Channel on participating television providers to stream the channel's programming live and on-demand.{{Cite news|last=Perez|first=Sarah|title=Disney releases DisneyNow, a new app that combines live TV, on-demand, games and music|url=https://techcrunch.com/2017/09/29/disney-releases-disneynow-a-new-app-that-combines-live-tv-on-demand-games-and-music/|website=TechCrunch|access-date=30 September 2017|archive-date=27 March 2019|archive-url=https://web.archive.org/web/20190327204929/https://techcrunch.com/2017/09/29/disney-releases-disneynow-a-new-app-that-combines-live-tv-on-demand-games-and-music/|url-status=live}} The service succeeds Disney Channel's original TV Everywhere service, "Watch Disney Channel", which launched in June 2012;{{Cite web|title=Disney launches streaming apps for the iPhone and iPad, Comcast gets them first|website=The Verge|date=13 June 2012|url=https://www.theverge.com/2012/6/13/3083336/disney-launches-streaming-apps-iphone-ipad-comcast|access-date=30 September 2017|archive-date=30 September 2017|archive-url=https://web.archive.org/web/20170930084820/https://www.theverge.com/2012/6/13/3083336/disney-launches-streaming-apps-iphone-ipad-comcast|url-status=live}}{{cite web|last=Reynolds|first=Mike|date=9 January 2012|title=Comcast-Disney Deal a Model for Future|url=http://multichannel.com/news/policy/comcast-disney-deal-model-future/264273|work=Multichannel News|publisher=NewBay Media|access-date=2 January 2014|archive-date=26 August 2014|archive-url=https://web.archive.org/web/20140826115726/http://multichannel.com/news/policy/comcast-disney-deal-model-future/264273|url-status=live}} in September 2017, Disney replaced the separate apps for Disney Channel Jr. and XD with DisneyNow.{{cite news|last=Steinberg|first=Brian|date=28 February 2017|title=As 'Kids' Upfront' Kicks Off, Disney Woos Madison Avenue|url=https://variety.com/2017/tv/news/disney-tv-upfront-2017-advertising-kids-1201998365/|work=Variety|publisher=Penske Media Corporation|access-date=28 September 2017|archive-date=12 January 2022|archive-url=https://web.archive.org/web/20220112191019/https://variety.com/2017/tv/news/disney-tv-upfront-2017-advertising-kids-1201998365/|url-status=live}}
style="text-align:center; width:200pt;"|Disney+Launched in November 2019, Disney+ is a subscription video-on-demand streaming service owned and operated by the Direct-to-Consumer & International (DTCI) (now the Media & Entertainment Distribution) division of the Walt Disney Company. The service primarily distributes films and television series produced by the Walt Disney Studios and Disney General Entertainment Content, with the service advertising content from Disney's Marvel, National Geographic, Pixar and Star Wars brands.{{Cite web|last=Gebhart|first=Andrew|date=7 September 2017|title=Marvel and Star Wars films will ditch Netflix for Disney's own service|website=CNET|url=https://www.cnet.com/news/marvel-and-star-wars-films-will-ditch-netflix-for-disney/|access-date=7 September 2017 |archive-url=https://web.archive.org/web/20170907190259/https://www.cnet.com/news/marvel-and-star-wars-films-will-ditch-netflix-for-disney/|archive-date=2017-09-07}}{{Cite web|last=Kastrenakes|first=Jacob|date=8 August 2017|title=Disney to end Netflix deal and launch its own streaming service|website=The Verge|url=https://www.theverge.com/2017/8/8/16115254/disney-launching-streaming-service-ending-netflix-deal|access-date=5 April 2018 |archive-url=https://web.archive.org/web/20180406102020/https://www.theverge.com/2017/8/8/16115254/disney-launching-streaming-service-ending-netflix-deal|archive-date=6 April 2018}}
style="color:white;"

! style="background:darkRed;" colspan="2" | Former services

style="text-align:center; width:200pt;"|Disney Family MoviesDisney Family Movies is a defunct subscription video-on-demand service that launched on December 10, 2008, replacing Disney's previous service MovieBeam, which used a data stream from over-the-air television stations to offer purchasable films from the studio via a set-top box. The service offered a limited selection of movies and short films from the Walt Disney Pictures film catalog for a fee of about $5 to $10 per month, making it similar in structure to Disney Channel's original model as a premium service.{{cite web|title=Disney Family Movies|url=http://dadt.com/dfm/|work=Disney–ABC Domestic Television|access-date=November 3, 2013|archive-date=4 November 2013|archive-url=https://web.archive.org/web/20131104102254/http://dadt.com/dfm/|url-status=live}}{{cite web|title=Now available On Demand: Disney Family Movies|url=http://www.cox.com/sandiego/newsroom/service/2008/20081210-disney.asp|website=Cox Communications|location=San Diego, California|access-date=3 November 2013|archive-url=https://web.archive.org/web/20110725140224/http://www.cox.com/sandiego/newsroom/service/2008/20081210-disney.asp|archive-date=25 July 2011}} Disney Family Movies was discontinued on October 31, 2019, prior to the launch of Disney+, which offers a wider film selection beyond cable on-demand provider deliveries.{{cite news|last=Spangler|first=Todd|date=18 October 2019|title=Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut|url=https://variety.com/2019/digital/news/disney-plus-disney-family-movies-shutdown-1203375291/|work=Variety|publisher=Penske Media Corporation|access-date=30 October 2019|archive-date=26 October 2019|archive-url=https://web.archive.org/web/20191026033030/https://variety.com/2019/digital/news/disney-plus-disney-family-movies-shutdown-1203375291/|url-status=live}}

= Production studios =

== Disney Television Animation ==

{{Main|Disney Television Animation}}

Also known by its trade name, "Disney Channel Animation", it is the television animation production studio division of the Walt Disney Studios and based in Glendale, California, providing original animated programming for the three main Disney-branded television channels.

== It's a Laugh Productions ==

{{Main|It's a Laugh Productions}}

A live-action production studio based in Studio City, Los Angeles, California, that provides original sitcoms and comedy programs primary for Disney Channel. Despite being the prime production source of Disney Channel shows, many of its projects are still co-produced and financed by the Walt Disney Company.

== Walt Disney EMEA Productions ==

Walt Disney EMEA Productions Limited is the network's European production studio located in London, England, which co-produces original programs within Europe alongside other companies.

== Disney Original Documentary ==

Disney Original Documentary is a banner from Disney Branded Television for documentary-based programs broadcast on Disney Channel and released on Disney+ that launched on December 9, 2021.{{Cite web|last=Grobar|first=Matt|date=9 December 2021|title=Disney Branded Television Acquires Doc Short 'Sophie & The Baron' As First Title Under Newly Formed Disney Original Documentary Banner|url=https://deadline.com/2021/12/sophie-the-baron-disney-branded-television-acquires-documentary-short-1234887454/|website=Deadline Hollywood|access-date=1 September 2022|archive-date=1 September 2022|archive-url=https://web.archive.org/web/20220901015620/https://deadline.com/2021/12/sophie-the-baron-disney-branded-television-acquires-documentary-short-1234887454/|url-status=live}}

Media

= Video games =

In 2010, Disney Channel All Star Party was released for the Nintendo Wii.{{cite news|title=Disney Channel All Star Party|url=https://www.ign.com/games/disney-channel-all-star-party/wii-78798|work=IGN|access-date=2017-01-21|archive-date=10 July 2017|archive-url=https://web.archive.org/web/20170710121326/http://www.ign.com/games/disney-channel-all-star-party/wii-78798|url-status=live}} The four-player mascot party game, in which the stages resemble board games, features characters from Disney Channel programs such as Sonny with a Chance, Wizards of Waverly Place, and JONAS L.A. Several video games based on the Disney Channel animated series Phineas and Ferb were released by Disney Interactive Studios. The Disney Channel website also featured various Flash games incorporating characters from the channel's various program franchises, including Kim Possible and Hannah Montana.

Marketing programs

In June 2012, the Walt Disney Company announced that it would stop advertising or promoting food or beverage products that do not meet strict nutritional guidelines. Disney Channel purportedly became the first media company to take such a stance on stopping the marketing of junk food products to kids. Due to its commercial-free format, such advertising appears only in the form of underwriter sponsorships during promotional breaks.{{cite news |date=June 5, 2012 |title=Disney to quit taking ads for junk food aimed at kids |work=USA Today |publisher=Gannett Company |url=https://www.usatoday.com/money/advertising/story/2012-06-05/disney-advertising-to-kids/55385470/1 |accessdate=June 10, 2012 |archive-date=5 March 2016 |archive-url=https://web.archive.org/web/20160305060028/http://www.usatoday.com/money/advertising/story/2012-06-05/disney-advertising-to-kids/55385470/1 |url-status=live }}

On July 1, 2012, Disney Channel began providing Descriptive Video Service audio in compliance with the 21st Century Communications and Video Accessibility Act of 2010, which required network owned-and-operated stations and affiliates in the 25 largest television markets as well as the five highest-rated cable and satellite channels (including Disney Channel) to offer audio descriptions for the blind. This is accompanied by an on-screen mark at the beginning of certain scheduled programming indicating to viewers that the service is available. Some episodes of Gravity Falls, Austin and Ally, Good Luck Charlie, and Phineas and Ferb show the AD))) mark and a 2-tone sound repeated 3 times at the beginning of the episode to give notice of the audio description track available through the SAP feed. Disney Junior displays the AD)) mark and the intended SAP track on newer episodes of Little Einsteins. (ABC positions this mark in the bottom-left corner of the screen.){{cite web |date=June 13, 2012 |title=Networks Set To Launch Video Descriptions |url=http://www.tvnewscheck.com/article/60097/networks-set-to-launch-video-descriptions |work=TVNewsCheck |access-date=13 February 2013 |archive-date=14 December 2013 |archive-url=https://web.archive.org/web/20131214003401/http://www.tvnewscheck.com/article/60097/networks-set-to-launch-video-descriptions |url-status=live }}

International

{{Main|Disney Branded Television#List of Disney Channels}}

Disney Channel has established presence in various regions across the Americas, most of Europe, the Middle East, Africa, India, and Japan. Channel versions/feeds were also available or used to exist in Australia, New Zealand, Italy, the United Kingdom and Ireland, Southeast Asia, Hong Kong, South Korea, Taiwan and Turkey, but ceased broadcast since the early 2020s, with most content moving to Disney+ or Disney+ Hotstar following their launches in those countries/regions.{{Cite web|title=Walt Disney to shut down 100 TV channels in 2021: Bob Chapek|url=https://www.exchange4media.com/media-tv-news/walt-disney-to-shut-down-100-tv-channels-in-2021-bob-chapek-113153.html|website=Exchange4Media|access-date=13 August 2022|archive-date=20 May 2022|archive-url=https://web.archive.org/web/20220520041954/https://www.exchange4media.com/media-tv-news/walt-disney-to-shut-down-100-tv-channels-in-2021-bob-chapek-113153.html|url-status=live}}{{Cite web |last=Frater |first=Patrick |date=2023-06-14 |title=Disney to Close Remaining Linear TV Channels in Southeast Asia and Korea |url=https://variety.com/2023/tv/news/disney-closing-tv-channels-southeast-asia-korea-1235643667/ |access-date=2024-06-02 |website=Variety |language=en-US}}

On December 14, 2022, Disney ceased its distribution of programs in Russia in response to the ongoing Russian invasion of Ukraine.{{Cite web |date=2022-12-02 |title=Disney Channel Russia To Stop Broadcasting December 14th |url=https://www.laughingplace.com/w/news/2022/12/02/disney-channel-russia-shutdown/ |access-date=2022-12-03 |website=LaughingPlace.com |language=en-US |archive-date=3 December 2022 |archive-url=https://web.archive.org/web/20221203131141/https://www.laughingplace.com/w/news/2022/12/02/disney-channel-russia-shutdown/ |url-status=live }}{{Cite news |agency=Reuters |date=2022-12-02 |title=Disney Channel to stop broadcasting in Russia from Dec. 14 - Kommersant |language=en |work=Reuters |url=https://www.reuters.com/business/media-telecom/disney-channel-stop-broadcasting-russia-dec-14-kommersant-2022-12-02/ |access-date=2022-12-03 |archive-date=3 December 2022 |archive-url=https://web.archive.org/web/20221203050950/https://www.reuters.com/business/media-telecom/disney-channel-stop-broadcasting-russia-dec-14-kommersant-2022-12-02/ |url-status=live }}{{Cite web |date=2022-12-02 |title=Улетает наш ласковый Микки |trans-title=Our affectionate Mickey is flying away! |url=https://www.kommersant.ru/doc/5705386 |access-date=2022-12-03 |website=Kommersant |language=ru |archive-date=20 March 2023 |archive-url=https://web.archive.org/web/20230320182819/https://www.kommersant.ru/doc/5705386 |url-status=live }}{{Cite web |title=Russia's Media1 and Disney Channel dissolve their joint-venture |url=https://kidscreen.com/2022/12/13/russias-media1-and-disney-channel-dissolve-their-joint-venture/ |access-date=2022-12-14 |archive-date=14 December 2022 |archive-url=https://web.archive.org/web/20221214134331/https://kidscreen.com/2022/12/13/russias-media1-and-disney-channel-dissolve-their-joint-venture/ |url-status=live }}

Disney Channel also licenses its programming to air on certain other broadcast and cable channels outside the United States (formerly including Family Channel in Canada), regardless of whether or not a localized channel feed already exists in that country.

Criticism

Some critics disapprove of the Disney Channel marketing strategy led by Anne Sweeney,{{Cite web |title=Anne Sweeney Executive Biography |url=http://corporate.disney.go.com/corporate/bios/anne_sweeney.html |archive-url=https://web.archive.org/web/20041112142437/http://corporate.disney.go.com/corporate/bios/anne_sweeney.html |archive-date=November 12, 2004 |access-date=June 20, 2011 |publisher=The Walt Disney Company}} president of the Disney Channel from 1996 to 2014.{{Cite web |title=The Walt Disney Company |url=http://corporate.disney.go.com/corporate/bios/anne_sweeney.html |archive-url=https://web.archive.org/web/20041112142437/http://corporate.disney.go.com/corporate/bios/anne_sweeney.html |archive-date=November 12, 2004 |access-date=October 16, 2009}} Under Sweeney, the Disney Channel's programming was geared mainly towards preteen and teenage girls, with a decrease in animated programming.{{Cite web |title=Disney Expert Uses Science to Draw Boy Viewers |url=http://commercialexploitation.org/news/2009/04/disneyexpert.html |archive-url=https://web.archive.org/web/20100613135215/http://commercialexploitation.org/news/2009/04/disneyexpert.html |archive-date=June 13, 2010}} Criticism was also aimed at removing almost all Walt-era and pre-1990s material from the channel in 2002 with the removal of the late-night "Vault Disney" block devoted to this material, which used to make up the majority of the channel's programming since its inception in 1983.{{Cite news |last=Verrier |first=Richard |date=May 9, 2002 |title=Closing the 'Vault' leaves channel with no Disney |work=Chicago Tribune |url=https://www.chicagotribune.com/news/ct-xpm-2002-09-05-0209050029-story.html |access-date=November 20, 2018}}{{Cite web |date=September 11, 2008 |title=Disneys Evolving Business Model – News Markets |url=http://www.portfolio.com/news-markets/national-news/portfolio/2008/04/14/Disneys-Evolving-Business-Model |archive-url=https://web.archive.org/web/20080420044803/http://www.portfolio.com/news-markets/national-news/portfolio/2008/04/14/Disneys-Evolving-Business-Model |archive-date=April 20, 2008 |access-date=June 20, 2011 |publisher=Portfolio.com}} In 2008, Sweeney explained that Disney Channel, resulting from its multi-platform marketing strategy using television and music, would become "the major profit driver for the [Walt Disney] Company."

The channel has also pulled (and sometimes re-shot) episodes that have featured subject matter deemed inappropriate for its target audience, due either to humor or to timing of real-life events.

  • In November 2008, the episode "No Sugar, Sugar" (Hannah Montana), in which Mitchel Musso's character, Oliver Oken, is revealed to have Type 1 diabetes, was pulled before its broadcast, due to parent complaints about its portrayal of diabetics and sugar intake.{{Cite news |last=Huff |first=Richard |date=September 9, 2009 |title='Hannah Montana' episode on diabetes set to air on Disney Channel |work=Daily News |location=New York |url=http://www.nydailynews.com/entertainment/tv-movies/hannah-montana-episode-diabetes-set-air-disney-channel-article-1.403081}}
  • In December 2011, Disney Channel pulled episodes of two of its original series, due to complaints on Twitter from Demi Lovato about their portrayal of eating disorders. Pulled episodes included "Party It Up" (Shake It Up) and "Colbie Caillat" (So Random!).{{Cite news |last=Marcus |first=Stephanie |date=December 23, 2011 |title=Demi Lovato Slams Disney For Eating Disorder Joke On 'Shake It Up' (UPDATE) |work=HuffPost |url=https://www.huffingtonpost.com/2011/12/23/demi-lovato-slams-disney-for-eating-disorder-joke-on-shake-it-up_n_1168436.html}}{{Cite tweet |number=150418514426081281 |user=DisneyChannelPR |title=@ddlovato – we hear you & are pulling both episodes as quickly as possible & reevaluating them (1 of 2 messages) |author=Disney Channel PR |date=24 December 2011}}{{Cite web |date=December 23, 2011 |title=Demi Lovato Slams Disney Channel – Eating Disorder Joke |url=http://www.gossipcop.com/demi-lovato-slams-disney-channel-eating-disorder-joke-shake-it-up/ |access-date=September 4, 2012 |publisher=Gossip Cop}}{{Cite web |date=August 18, 2011 |title=Demi Lovato Fans Upset Over Last Episode Of So Random |url=http://disneyinfonet.com/2011/08/18/demi-lovato-fans-upset-over-last-episode-of-so-random-ddlovato-therealtiffany-disneychanphoto/ |archive-url=https://web.archive.org/web/20120429190255/http://disneyinfonet.com/2011/08/18/demi-lovato-fans-upset-over-last-episode-of-so-random-ddlovato-therealtiffany-disneychanphoto/ |archive-date=April 29, 2012 |access-date=May 5, 2013 |website=Disney Infonet}}
  • In May 2013, Disney Channel pulled "Quitting Cold Koala" (Jessie) due to parental concerns over a scene in which a character's gluten-free diet leads to ridicule.{{Cite news |date=May 20, 2013 |title=Mom: Disney show 'Jessie' ridicules kids with celiac disease |work=Pittsburgh Post-Gazette |url=http://www.post-gazette.com/stories/ae/tv-radio/mom-disney-show-jessie-ridicules-kids-with-celiac-disease-688350/}}
  • On June 13, 2023, the opening sequence of the series Primos, which premiered on the Disney Channel in July 2024, was released by Disney Branded Television,{{cite web|last=Lang|first=Jamie|url=https://www.cartoonbrew.com/series/disney-tv-animation-lineup-annecy-229724.html|title=Disney Presents Packed TV Slate With Loads Of New Trailers And Images|website=Cartoon Brew|date=June 15, 2023|access-date=June 17, 2023|archive-url=https://web.archive.org/web/20230615135946/https://www.cartoonbrew.com/series/disney-tv-animation-lineup-annecy-229724.html|archive-date=June 15, 2023|url-status=live}}{{cite web|last=Dar|first=Taimar|url=https://www.comicsbeat.com/disney-animated-primos-theme-song/|title=Disney unveils details and theme song for PRIMOS cartoon|website=ComicsBeat|date=June 13, 2023|access-date=June 17, 2023|archive-url=https://web.archive.org/web/20230613221520/https://www.comicsbeat.com/disney-animated-primos-theme-song/|archive-date=June 13, 2023|url-status=live}} with a mixed reception to the sequence on social media, including from Latinos and Mexicans.{{cite web|last=Rodríguez|first=Andrés|url=https://elpais.com/mexico/2023-06-16/racista-y-llena-de-estereotipos-primos-la-serie-animada-de-disney-que-ha-molestado-al-publico-latinoamericano.html|title="Racista" y "llena de estereotipos": 'Primos', la serie animada de Disney que ha molestado al público latinoamericano|trans-title="Racist" and "full of stereotypes": 'Primos', the Disney animated series that has upset the Latin American public|website=El País Mexico|date=June 16, 2023|access-date=June 17, 2023|archive-url=https://archive.today/20230616211732/https://elpais.com/mexico/2023-06-16/racista-y-llena-de-estereotipos-primos-la-serie-animada-de-disney-que-ha-molestado-al-publico-latinoamericano.html|archive-date=June 16, 2023|url-status=live|language=es}}{{cite web|url=https://aristeguinoticias.com/1506/cultura/disney-hace-enojar-a-mexicanos-con-su-nueva-serie-primos-acusan-racismo/|title=Disney hace enojar a mexicanos con su nueva serie 'Primos'; acusan racismo|trans-title=Disney makes Mexicans angry with its new series 'Primos'; accuse racism|website=Aristegui Noticas|date=June 15, 2023|access-date=June 17, 2023|archive-url=https://archive.today/20230617043954/https://aristeguinoticias.com/1506/cultura/disney-hace-enojar-a-mexicanos-con-su-nueva-serie-primos-acusan-racismo/|archive-date=June 17, 2023|url-status=live|language=es}}{{cite web|last=Martínez|first=Valerie|url=https://es-us.vida-estilo.yahoo.com/el-bochorno-que-disney-pudo-evitar-y-tiene-indignados-a-los-latinoamericanos-161510158.html|title=El bochorno que Disney pudo evitar y tiene indignados a los latinoamericanos|trans-title=The embarrassment that Disney was able to avoid and has Latin Americans outraged|website=Yahoo! vida y estello|publisher=Yahoo!|date=June 16, 2023|access-date=June 17, 2023|archive-url=https://web.archive.org/web/20230617043855/https://es-us.vida-estilo.yahoo.com/el-bochorno-que-disney-pudo-evitar-y-tiene-indignados-a-los-latinoamericanos-161510158.html|archive-date=June 17, 2023|url-status=live|language=es}} Some viewers argued that the sequence had various negative stereotypes, complained about names of some characters, and claimed the Spanish pronunciation of some characters in the sequence was incorrect.{{cite news |author= |date=Jun 16, 2023 |title="Primos" la nueva serie de Disney que Latinoamérica NO quiere |trans-title="Primos" the new Disney series that Latin America does NOT want |url=https://elcapitalino.mx/entretenimiento/titulares-entretenimiento/titular-3/primos-la-nueva-serie-de-disney-que-latinoamerica-no-quiere/ |language=Spanish |work=El Capitalino |location= |access-date=June 17, 2023 |archive-url=https://web.archive.org/web/20230617180831/https://elcapitalino.mx/entretenimiento/titulares-entretenimiento/titular-3/primos-la-nueva-serie-de-disney-que-latinoamerica-no-quiere/ |archive-date=June 17, 2023 |url-status=live}}{{Cite web |last=Arrieta |first=José |date=June 14, 2023 |title=¿Por qué está causando polémica "Primos", la nueva serie de Disney? |url=https://heraldodemexico.com.mx/espectaculos/2023/6/14/por-que-esta-causando-polemica-primos-la-nueva-serie-de-disney-514173.html |access-date=June 17, 2023 |trans-title= Why is "Primos", the new Disney series, causing controversy? |website=El Heraldo de México |language=es |archive-url=https://web.archive.org/web/20230615201230/https://heraldodemexico.com.mx/espectaculos/2023/6/14/por-que-esta-causando-polemica-primos-la-nueva-serie-de-disney-514173.html |archive-date=June 15, 2023}}{{cite web|last=Bermudez|first=Justin|url=https://www.latintimes.com/disneys-primos-gets-un-warm-welcome-family-544863|title=Disney's 'Primos' Gets Un-Warm Welcome To The Family|website=Latin Times|date=June 17, 2023|access-date=June 17, 2023|archive-url=https://web.archive.org/web/20230617181824/https://www.latintimes.com/disneys-primos-gets-un-warm-welcome-family-544863|archive-date=June 17, 2023|url-status=live}}

See also

{{Portal|Disney|Television|California|Companies}}

Notes

{{notelist}}

References

{{reflist}}

Bibliography

  • {{cite book |last=Grover |first=Ron |url=https://archive.org/details/disneytouchhowda0000grov |title=The Disney Touch: How a Daring Management Team Revived an Entertainment Empire |publisher=Business One Irwin |year=1991 |isbn=1-55623-385-X |url-access=registration}}