Display stand
{{short description|Shop fitting}}
{{Marketing}}
File:Postcard rack in Thun.jpg
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A display stand is a free-standing physical fitting in a shop on which products are arranged. It is an advertising and merchandising tool that has a direct impact on product sales. {{cite book
| last =Pegler
| first =M M
| title = Visual Merchandising and Display
| publisher =Fairchild Books
| date =2012
| pages =
| isbn = 978-1-60901-084-3
}}
Artwork or statuary may also have a display stand to hold items securely for viewing.
Features
From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design, the display stand embodies the use of POP advertising functions. A display of goods must be met to convey information and the sales functions of goods and should have a personal style and structure design.
Important characteristics of a display stand are: appearance, solid structure, easy assembly, fast disassembly and convenient transportation.{{cite patent|number=5850922|title=Shipping and retail display pallet pack|country=US|pubdate=1998-12-22|assign1=Ryobi North America Inc.|inventor1-last=Fraser|inventor1-first=Ronald A.}}{{cite patent|number=4919270|title=Pallet assembly for promotional display use and method of making same|inventor=Govang|country=US|pubdate=1990-04-24|assign1=The Stanley Works|inventor1-last=Govang|inventor1-first=James A.|inventor2-last=Goldstein|inventor2-first=Mark E.}}{{cite patent|number=7131543|title=Display device|country=US|pubdate=2006-11-07|assign1=New Dimensions Research Corp.|inventor1-last=Mason|inventor1-first=Timothy L.}}{{cite patent|number=6098820|title=Tipping-resistant display stand|inventor=Smith|country=US|pubdate=2000-08-08|assign1=Arrow Art Finishers LLC|inventor1-last=Smith|inventor1-first=Michael J.}}
Display stands are commonly manufactured from corrugated fiberboard, fluted polypropylene (aka corrugated plastic or correx) and acrylic. Corrugated and fluted polypropylene stands can be full colour printed and supplied as flat-packs, ready for quick assembly.
See also
References
{{Reflist}}
External links
- {{Commonscatinline|Display stands}}
{{Retail}}
Category:Advertising techniques
Category:Promotion and marketing communications