District Vision
{{Orphan|date=March 2018}}
{{Infobox company
| name = District Vision
| industry = Eyewear and Sports Gear
| logo = District_Vision_Logo.png
| founded = 2016
| founder = Tom Daly and Max Vallot
| hq_location_city = Los Angeles, US
| website = https://www.districtvision.com
}}
District Vision is a running brand and wellness collective,{{Cite web|last=Cheslaw|first=Louis|date=2021-02-02|title=What Is the Best Men’s Long-sleeved T-shirt?|url=https://nymag.com/strategist/article/best-mens-long-sleeve-t-shirts.html|access-date=2021-02-05|website=The Strategist|language=en-us}} based in Los Angeles. The company was founded by Tom Daly and Max Vallot in 2016.{{Cite news|url=https://www.thecut.com/2017/09/district-vision-will-expand-into-meditation.html|title=Meditation Gear Just Got a Lot More Fashion-Forward|last=Spellings|first=Sarah|work=The Cut|access-date=2018-02-19|language=en}}{{Cite news|url=https://www.wired.co.uk/article/braun-what-matters-district-vision|title=Running, yoga, design: what matters to District Vision's Max Vallot and Tom Daly|access-date=2018-02-19}}{{Cite news|url=https://www.mensfitness.com/life/gearandtech/max-vallot-and-tom-daly-style-mavericks-who-are-outfitting-worlds-coolest-runners|title=Max Vallot and Tom Daly: The Style Mavericks Who Are Outfitting the World's Coolest Runners|work=Men's Fitness|access-date=2018-02-19|language=en}}{{Cite news|url=https://www.thecut.com/2015/11/new-boys-of-wellness.html|title=The New Boys of Wellness|work=The Cut|access-date=2018-02-19|language=en}}
Founders
The founders met at a business school in London, after which Vallot worked for Saint Laurent and Daly for Acne Studios.{{Cite news|url=https://www.nytimes.com/2016/04/25/t-magazine/meditation-mindfulness-millennials-nyc.html|title=My Meditation Binge, in a Nutshell|date=2016-04-25|work=The New York Times|access-date=2018-06-04|language=en-US|issn=0362-4331}} They are both devoted runners and meditators. Through their Mindful Athlete Program,{{Cite web|title=District Vision|url=https://www.capbeauty.com/blogs/the-thinking-cap/district-vision|access-date=2021-02-12|website=CAP Beauty|language=en}}{{Cite web|date=2019-09-06|title=Running towards enlightenment: District Vision values curiosity over cultism|url=https://www.documentjournal.com/2019/09/running-towards-enlightenment-district-vision-values-curiosity-over-cultism/|access-date=2021-02-12|website=Document Journal|language=en-US}} they collaborate with athletes and running clubs around the world to promote mental health.{{Cite news|url=https://gearpatrol.com/2016/09/16/district-vision-eyewear/|title=District Vision Eyewear - Gear Patrol|date=2016-09-16|work=Gear Patrol|access-date=2018-02-19|language=en-US}}{{Cite news|url=https://www.nytimes.com/2015/12/01/t-magazine/district-vision-fashion-sports-sunglasses.html|title=A New Sports Company Serves Up Wellness, and Sunglasses|last=Vu|first=Mimi|date=2015-12-01|work=The New York Times|access-date=2018-02-19|language=en-US|issn=0362-4331}}
Overview
District Vision initially had 2 frames; Keiichi and Nagata.{{Cite news|url=https://www.wired.com/2016/11/district-vision-running-sunglasses/|title=District Vision Makes Super-Light Titanium Running Shades That Also Look Really Chic|work=WIRED|access-date=2018-02-19|language=en-US}} In 2017 they introduced 3 additional frames; Kaishiro Explorer, Nako Multisport and Yukari Windshield.{{Cite news|url=https://www.highsnobiety.com/2017/07/19/district-vision-sports-sunglasses/|title=These Sunglasses Are Designed to Improve Your Workout|date=2018-06-04|work=Highsnobiety|access-date=2018-06-04|language=en-US}}{{Cite news|url=https://gearpatrol.com/2017/07/19/district-vision-announces-nako-yukari/|title=Running's Coolest Eyewear Maker Announces Two New High-Performance Sunglasses|date=2017-07-19|work=Gear Patrol|access-date=2018-02-19|language=en-US}} They come in 4 lens variations; Sky G15 (full UV protection), Sports Yellow (for visibility in low light), Water Gray (polarized lenses to minimize glare from water) and Black Rose (changing light conditions).{{Cite news|url=https://www.vogue.com/article/district-vision-sport-sunglasses-running-marathons|title=Sport Sunglasses That Look Good? Introducing District Vision’s Stylish Frames for Runners|work=Vogue|access-date=2018-02-19|language=en}}
All frames are made out of nylon and titanium weighing 22 grams. The lenses are Polycarbonate which blocks UV rays and is resistant from impact, shatter and scratch. They have retail distribution in Dover Street Market in New York, and Barneys New York.
District Vision also introduced a holistic tool kit for runners besides their signature eyewear, including a performance sock line in collaboration with Falke.{{Cite web|title=Tools for Mindful Athletes.|url=https://www.districtvision.com/|access-date=2020-06-16|website=District Vision|language=en-US}} They work with athletes of all backgrounds and organise the Mindful Athlete program for Marathon participants.
Awards
- Gear Patrol 100: District Vision was selected as one of the best 100 products in 2016.
- Runner's World Editor's Choice Award: Kaishiro as best new running sunglasses in 2017.{{Cite news|url=https://www.runnersworld.com/sunglasses/the-best-and-best-looking-new-sunglasses|title=The Best (and Best-Looking) New Sunglasses for Runners|date=2017-07-17|work=Runner's World|access-date=2018-06-04|language=en-US}}