Diva Universal (Italian TV channel)

{{Infobox television channel

| name = Diva Universal

| logo = Diva_Universal.svg

| logo_size = 200px

| launch_date = 1 September 1997

| closed_date = 30 June 2015

| owner = Universal Networks International Italy

| country = Italy

| language = Italian

| area = Italy

| former_names = Hallmark Channel (1997-2011)

| website = http://www.divauniversal.it/

| availability_note = (at time of closure)

}}

Diva Universal was an Italian television channel owned by Universal Networks International Italia, and broadcast on SKY Italia Channel 128 (Entertainment package).

It launched on 1 September 1997 as Hallmark Channel. On 31 March 2011, the channel was rebranded to Diva Universal.{{Cite web |date=1997-09-15 |title=TELE PIU' - la Repubblica.it |url=https://ricerca.repubblica.it/repubblica/archivio/repubblica/1997/09/15/tele-piu.html |access-date=2023-12-02 |website=Archivio - la Repubblica.it |language=it}}{{Cite web |last=Digital-News.it |first=Simone Rossi-Redazione |date=2011-04-01 |title=Novità digitali - Hallmark oggi si trasforma in Diva Universal (canale 128 Sky) |url=https://www.digital-news.it/news.php?id=25572 |access-date=2023-12-02 |website=Digital-News.it |language=it-IT}}

File:Hallmark Channel Il ritmo del cuore.svg

Hallmark Channel was owned by the privately backed Sparrowhawk Media Group, until late 2007 when the company was bought by NBCUniversal.

On 30 June 2015, Diva Universal Italy was permanently discontinued at midnight.{{Cite web |last=Grimaldi |first=Angela |date=2015-07-04 |title=Diva Universal è spenta, ma già si sente la mancanza |url=https://www.maridacaterini.it/news-televisione-novita-programmi-tv-ultime-notizie-programmazione/8814-diva-universal-e-gia-si-sente-la-mancanza.html |access-date=2023-12-02 |website=Marida Caterini - TV Intrattenimento Informazione Talk Show |language=it-IT}}