Dixons (retailer)#Dixons Travel
{{short description|Former online retailer in the United Kingdom and Ireland}}
{{About|the original UK electrical goods retailer|its original parent company|Dixons Retail|the current merged parent company|Currys plc}}
{{distinguish|Dixons (Netherlands)|}}
{{Use dmy dates|date=May 2015}}
{{Infobox company
| type = Online Retailer
| name = Dixons
| logo = Image:Dixons.svg
| foundation = 1937
| location = Hemel Hempstead,
Hertfordshire
England
| key_people = Per Bjørgås
(Managing Director)
| industry = Retail
| products = White goods, Telecommunications, Information technology
| fate = Closed
| defunct = 9 October 2012
| parent = Currys plc (intellectual properties)
}}
Dixons was a British high-street retailer of consumer electronics, originally founded in 1937 as a photographic studio by Charles Kalms. The company would later deal in many consumer electronics, with nationwide outlets in the United Kingdom and Ireland.
In 1984, Dixons purchased rival Currys, though kept separate brand identities between the two stores.{{Cite web|date=2006-09-29|title=Assessing the Currys.digital brand|url=https://www.marketingweek.com/assessing-the-currys-digital-brand/|access-date=2021-10-10|website=Marketing Week|language=en}} Dixons typically encompassed shopping centres and town centres, whereas Currys were larger stores in out-of-town retail parks. On 5 April 2006, it was announced that the Dixons brand in the United Kingdom would be superseded by Currys, branded as Currys.digital. The Ireland subsidiary followed this in August 2008.{{cite web|author=Cheers! |url=http://www.independent.ie/business/irish/electrical-store-dixons-to-be-rebranded-under-currys-name-1448260.html |title=Electrical store Dixons to be rebranded under Currys name|publisher=Irish Independent|date=7 August 2008|accessdate=23 July 2009}} Dixons continued to trade online as Dixons.co.uk, until 2012.{{Cite web|last=Lawson2012-10-08T08:44:00+01:00|first=Alex|title=Dixons.co.uk online brand ditched|url=https://www.retail-week.com/dixons-carphone/dixonscouk-online-brand-ditched/5041529.article|access-date=2021-10-10|website=Retail Week|language=en}}
History
File:Dixons Sheffield store in 2000 (cropped).jpg in 2000]]
The first Dixons was opened by Charles Kalms in Southend as a photographic studio in 1937. The business flourished during the Second World War, as there was much demand for photographic services and family portraits.{{Cite web|date=2011-10-23|title=Interview: Sir Stanley Kalms - Don't mess with Sir Stanley|url=https://www.independent.co.uk/news/business/interview-sir-stanley-kalms-don-t-mess-sir-stanley-1132426.html|access-date=2021-10-10|website=The Independent|language=en}}
By the end of the war, Kalms had opened seven more studios in the London area. The demands for portrait services decreased considerably after the war, and he was forced to close all but one studio in Edgware, north London. The company was taken over by his son Stanley Kalms, who was chairman until September 2002.{{cite web |url=http://nsg.fiftylessons.com/executives/Stanley_Kalms |title=National School of Government LES50NS | Biography |website=nsg.fiftylessons.com |access-date=6 June 2022 |archive-url=https://archive.today/20120711220649/http://nsg.fiftylessons.com/executives/Stanley_Kalms |archive-date=11 July 2012 |url-status=dead}}
On 5 April 2006, Dixons announced that there would no longer be any Dixons shops in Britain; shops would henceforth be named Currys.digital. This was said to signal a shift to more Internet based selling and to "reduce confusion". Dixons stores were to be retained in Ireland, and in locations such as airports, and the Dixons website would continue.{{Cite web|date=2006-04-05|title=Dixons to become internet-only operation|url=http://www.theguardian.com/business/2006/apr/05/highstreetretailers.retail|access-date=2021-10-10|website=the Guardian|language=en}}
The Dixons subsidiary in Ireland was discontinued in August 2008, renamed to Currys. A Dixons.ie internet site was set up. Dixons branches in airports were re branded as Dixons Travel from January 2009, and the new format was rolled out to many airports in the United Kingdom.{{cite web|date=20 January 2009|title=DGSi adopts Dixons Travel brand tests new PC World and Currys formats|url=http://www.marketingmagazine.co.uk/article/875048/dgsi-adopts-dixons-travel-brand-tests-new-pc-world-currys-formats|website=Marketing Magazine|accessdate=25 August 2015}}
= Closure =
In October 2012, Dixons Retail announced that they would no longer trade using Dixons.co.uk website. Customers were then redirected to the Currys and PC World websites, where all remaining orders and agreements were honoured.{{Cite web|url=http://www.retail-week.com/companies/dixons/dixonscouk-online-brand-ditched/5041529.article|title = Dixons.co.uk online brand ditched}}
Dixons Travel
{{Infobox company
| name = Dixons Travel
| logo = Dixons_Travel_Logo.png
| logo_size =
| logo_padding =
| logo_alt =
| logo_caption =
| image =
| image_size =
| image_alt =
| image_caption =
| former_name = Dixons Tax Free
| type = Division
| industry = Retail
| founded = {{end date and age|1994|06|13}}
| founder =
| defunct =
| fate = Closed (original)
Folded into Currys plc (relaunch)
| hq_location = North Acton
| hq_location_city = London
| hq_location_country = United Kingdom
| area_served =
| key_people = {{ubl|Wayne Bannerman (operations director)|Charlotte Green (head of finance)|Neil Matthews (head of merchandising)}}
| products = Electronics & Travel Accessories
| brands =
| services =
| owner = Currys plc
| website = {{URL|https://www.dixonstravel.com}}
}}
Dixons Travel was a technology retailer, with stores in four airports in the United Kingdom and Ireland. It was a division of Currys Retail, a subsidiary of Currys plc.
It was initially established as Dixons Tax Free in June 1994 to relaunch the Dixons brand in airport locations. The name changed to Dixons Travel in January 2009. A branch in Brussels trades under the Knowhow brand.{{cite web|title=Electrical retailer, Dixons, opens new concept Travel store at Gatwick Airport|url=http://www.retailtimes.co.uk/electrical-retailer-dixons-opens-new-concept-travel-store-at-gatwick-airport/|website=Retail Times|access-date=25 August 2015|date=5 August 2013}}
On 28 April 2021, Dixons Carphone announced the closure of the Dixons Travel business,{{Cite news|url=https://www.theguardian.com/business/2021/apr/28/dixons-carphone-to-close-all-airport-stores-after-tax-free-shopping-scrapped|title=Dixons Carphone to close all airport stores after tax-free shopping scrapped|last=Partridge|first=Joanna|date=2021-04-28|work=The Guardian|access-date=2021-04-28|language=en-GB|issn=0261-3077}} due to the removal of tax-free shopping in UK airports from December 2020, and lower passenger numbers during the COVID-19 pandemic. The company stated that the Dixons Travel business had historically contributed annual profits of over £20 million to the Dixons Carphone group.{{Cite web|url=https://www.dixonscarphone.com/news-and-media/press-releases/year/2021/pre-close-trading-update|title=Pre-close trading update|date=2021-04-28|website=Dixons Carphone plc|language=en-GB|access-date=2021-04-28}}
In June 2021, Dixons Travel had reopened its stores{{Cite web|url=https://www.trbusiness.com/regional-news/international/dixons-travel-talking-to-airport-partners-on-store-closure-timeline/208073|title=Dixons Travel talking to airport business partners as store closures commence|date=2021-06-08|website=TRBusiness|language=en|access-date=2021-06-12}} in Birmingham Airport, Dublin Airport's Terminal 1, Gatwick Airport's North Terminal, and Heathrow Airport's Terminals 2 and 5. Other stores in Heathrow's Terminals 3{{Cite web|url=http://internetretailing.net/2017/08/dixons-travel-opens-new-look-digital-concept-store/|title=Dixons Travel opens new-look digital concept store at London Heathrow|date=2017-08-08|website=Internet Retailing|language=en|access-date=2021-06-12}} and 4 and the rest of the UK,{{Cite web|url=https://www.dixonstravel.com/stores|title=Dixons Travel - Our Stores|archive-url=https://web.archive.org/web/20210612061452/https://www.dixonstravel.com/stores|archive-date=2021-06-12|access-date=2021-06-12|url-status=live}} Dublin's Terminal 2 reopened July 19, 2021. Oslo Airport, and stores on both the P&O Ventura and Britannia cruise ships, closed due to folding into Currys plc.
References
{{Reflist}}
External links
- {{official website|https://web.archive.org/web/20150825050127/http://www.dixonstravel.com:80/}}
- [https://www.dixonstravel.com/ Dixons Travel]
{{Currys plc}}
{{DEFAULTSORT:Dixons (Online)}}
Category:1937 establishments in England
Category:Consumer electronics retailers of the United Kingdom
Category:Online retailers of the United Kingdom