Do It (Toni Braxton song)

"Do It" was written Braxton, Percy Bady, Paul Boutin, and Antonio Dixon. Due to the COVID-19 pandemic, Dixon had to do some of the final mixing sessions over Zoom due to the lockdown orders that were handed down in California in March 2020. In a press release, Braxton revealed that the song was initially written in 2019 when one of her friends was going through the struggles of trying to end a bad relationship. The singer further commented: "We have all been through situations like this when there is really nothing more to say, you know he’s not right and you just need to do what you need to do. There is also an element of hope in the song, that after you do what you need to do things will get better.”{{cite web|first=Christine|last=Imarenezor|title=New Music: Toni Braxton Delivers Encouraging Ballad "Do It"|url=https://www.vibe.com/2020/04/toni-braxton-do-it-song|work=Vibe|date=6 April 2020 |accessdate=May 25, 2020}}

Christine Imarenezor from Vibe called "Do It" an encouraging ballad on which Braxton "sings over a piano and violin-assisted melody, while offering encouraging advice of letting go of unhealthy or toxic love." Rap-Up found that "the sultry track hits close to home for Braxton",{{cite web|title=Toni Braxton Returns with New Single 'Do It'|url=https://www.rap-up.com/2020/04/06/toni-braxton-new-single-do-it/|work=Rap-Up|accessdate=May 25, 2020}} while SoulTracks called the song a "forlorn ballad about a lover", adding that "when Toni Braxton is singing sad, she’s usually doing something special. And "Do It" feels just right."{{cite web|title=First Listen: Toni Braxton says to just "Do It"|url=https://www.soultracks.com/first-listen-toni-braxton-do-it|work=SoulTracks|date=10 April 2020 |accessdate=May 25, 2020}} Elias Light from Rolling Stone found that the song was "glacial but sweeping, a slow-rolling ballad that practically commands a friend to leave a crumbling relationship."{{cite magazine|first=Elias |last=Light|title=See Toni Braxton's Homemade Video for 'Do It' |url=https://www.rollingstone.com/music/music-news/toni-braxton-do-it-video-984665/|magazine=Rolling Stone|date=17 April 2020 |accessdate=May 25, 2020}}

Two lyric videos for "Do It" premiered online during April 2020, one depicting a close-up performance from Braxton and the other of her lips mouthing the lyrics.{{cite web|title=Toni Braxton - Do It (Lyric Video)|url=https://www.youtube.com/watch?v=EHWVIfEyRVw|via=YouTube|accessdate=May 25, 2020}}{{Cite web|last=|first=|date=|title=Toni Braxton - Do It (Lips Lyric Video)|url=https://www.youtube.com/watch?v=-ropCn3416M|access-date=|website=YouTube}} A homemade, phone-shot performance for "Do It" was also released on her YouTube account, showing her lip-syncing the song in a lace bra.{{Cite web|last=|first=|date=|title=Do It - Lace Performance (YouTube)|url=https://www.youtube.com/watch?v=nnU6J77UUEA|access-date=|website=YouTube}}

File:Missy Elliott 2006.jpg produced and appears on a remix version of "Do It".]]

On May 8, 2020, Braxton's team released the Zac Samuel Remix of "Do It" to her YouTube account, a house-fused uptempo remix of the song that was provided by British DJ Zac Samuel.{{Cite web|title=Toni Braxton - Do It (Zac Samuel Remix / Audio)|url=https://www.youtube.com/watch?v=LGXaaa8NU7w|date=May 8, 2020|accessdate=August 2, 2020|website=YouTube}} On June 26, 2020, Braxton released another official remix featuring rapper Missy Elliott, which was produced by Elliott along with PromoBoi and Hannon Lane.{{cite web |url=https://music.apple.com/gb/album/do-it-single/1519291115|title=Do It (Remix) featuring Missy Elliott|work=iTunes|date=June 26, 2020|accessdate=June 28, 2020}} In a press statement that preceded its release, Elliott, who had never worked directly with Braxton before, commented: "Toni’s team reached out to my manager and asked if I could produce a remix for her next single. They said, ‘Hey if Missy wants to rap on it we would love that too.’ So they sent me the record and my boy Hannon and I, sped the track up to a mid-tempo and re-arranged the music.”{{cite web |first=Laura |last=Stavropoulos|url=https://www.udiscovermusic.com/news/toni-braxton-missy-elliott-do-it/|title=Toni Braxton And Missy Elliott Team Up On 'Do It' Remix|website=udiscovermusic.com|date=June 26, 2020|accessdate=August 2, 2020}} Elliott's remix, along with Dixon's original version, was included on the standard version of parent album Spell My Name (2020).{{cite web|url=https://music.apple.com/us/album/spell-my-name/1525791171|title=Spell My Name by Toni Braxton|website=iTunes(US)|accessdate=August 2, 2020}}

Credits lifted from the single's liner notes.{{cite AV media notes|title=Do It|others=Toni Braxton|year=2020|publisher=Island Records|type=booklet}}

• Percy Bady – keyboards, writing
• Paul Boutin – mixing, vocal production, writing
• Toni Braxton – vocals, vocal production, writing
• Antonio Dixon – keyboards, production, writing
• Nigel Bond – production, writing
• Demonte Posey – strings
• Herb Powers Jr. – mastering

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{{Toni Braxton singles}}

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Category:2020 singles

Category:2020 songs

Category:2020s ballads

Category:Toni Braxton songs

Category:Island Records singles

Category:Contemporary R&B ballads

Category:Songs written by Antonio Dixon (songwriter)

Category:Songs written by Toni Braxton