Doin' It (Big Boi song)
{{Infobox song
| name = Doin' It
| type = single
| cover = Big Boi - Doin' It.png
| alt =
| artist = Big Boi
| B-side = Return of the Dope Boi
| released = {{start date|2019|02|01}}
| recorded =
| studio =
| genre =
| length = 6:13
| label = Hitco
| writer = {{hlist|Renegade El Rey|Dr. Luke|Theron Thomas|Antwan Patton}}
| producer =
| prev_title = All Night
| prev_year = 2017
| misc =
}}
"Doin' It" is a song by American rapper Big Boi featuring Sleepy Brown, released as a single on February 1, 2019, through L.A. Reid's label Hitco.{{cite web|url=http://hiphop-n-more.com/2019/01/big-boi-new-song-doin-it-return-of-the-dope-boi/|title=Big Boi Drops 2 New Songs 'Doin It' & 'Return of The Dope Boi'|work=HipHop-N-More|author=Navjosh|date=January 31, 2019|accessdate=February 1, 2019}} The single also features the song "Return of the Dope Boi" featuring Killer Mike and Backbone. Its release preceded Big Boi's Super Bowl LIII halftime show performance with Maroon 5 on February 3, and serves as his follow-up to 2017's Boomiverse.{{cite web|url=https://www.rapwave.net/2019/01/31/big-boi-doin-it-return-of-the-dope-boy/|title=Big Boi – Doin It / Return Of The Dope Boy|work=Rapwave|last=Fall|first=Kyle|date=January 31, 2019|accessdate=February 1, 2019}}
Critical reception
HotNewHipHop called the track "very hot", and said Big Boi and Sleepy Brown are a "time-tested duo" following their collaboration on 2004's "The Way You Move", from Speakerboxxx/The Love Below.{{cite web|url=https://www.hotnewhiphop.com/big-boi-and-sleepy-brown-impress-upon-a-strategy-for-doin-it-correct-new-song.1981831.html|title=Big Boi & Sleepy Brown Impress Upon A Strategy For "Doin' It" Correct|work=HotNewHipHop|last=Ch|first=Devin|date=January 31, 2019|accessdate=February 1, 2019}} Consequence of Sound called "Doin' It" "intergalactic",{{cite web|url=https://consequence.net/2019/02/big-boi-doin-it-return-of-the-boi-stream/|title=Big Boi drops new singles 'Doin It' and 'Return of the Boi': Stream|work=Consequence of Sound|last=Roffman|first=Michael|date=February 1, 2019|accessdate=February 15, 2019}} while Stereogum noted that it is "poppier" compared to "Return of the Dope Boi", which it called "harder-hitting".{{cite web|url=https://www.stereogum.com/2030509/big-boi-doin-it-return-of-the-dope-boi-super-bowl/music/|title=Big Boi – 'Doin' It' (Feat. Sleepy Brown) & 'Return Of The Dope Boi' (Feat. Killer Mike & Backbone)|website=Stereogum|last=DeVille|first=Chris|date=February 1, 2019|accessdate=February 15, 2019}} Rolling Stone echoed a similar sentiment, calling "Doin' It" a "radio-friendly pop-rap tune, with the Outkast emcee musing about eternal love over upbeat piano chords" and "Return of the Dope Boi" a "grittier cut full of staccato flexing and punctuated tag-teamed boasts, adorned with funk guitar stabs and orchestral synth lines".{{cite magazine|url=https://www.rollingstone.com/music/music-news/big-boi-super-bowl-new-song-killer-mike-dope-boi-doin-it-788008/|title=Hear Big Boi's Hard-Hitting New Song With Killer Mike, 'Return of the Dope Boi'|magazine=Rolling Stone|last=Reed|first=Ryan|date=February 1, 2019|accessdate=February 15, 2019}} Spin thought "Doin' It" had "soul undertones", while "Return of the Dope Boi" featured "heavier production and a standout verse from Backbone".{{cite web|url=https://www.spin.com/2019/02/big-boi-doin-it-sleepy-brown-return-of-the-dope-boi-killer-mike-backbone/|title=Stream 2 New Songs From Big Boi|work=Spin|last=Arcand|first=Rob|date=February 1, 2019|accessdate=February 15, 2019}} Writing for Forbes, Chris Malone Méndez wrote that "Doin' It" could "easily pass as a Lizzo song, which raises the question of how different it could've been with a chorus provided by the R&B songstress".{{cite web|url=https://www.forbes.com/sites/cmalone/2019/02/01/big-boi-releases-two-songs-ahead-of-super-bowl-halftime-performance/|title=Big Boi Releases Two Songs Ahead Of Super Bowl Halftime Performance|work=Forbes|last=Malone Méndez|first=Chris|date=February 1, 2019|accessdate=February 15, 2019}} Rap-Up also felt that "Doin' It" contains a "soulful hook from longtime collaborator Sleepy Brown and some syrupy rhymes from Big Boi".{{cite web|url=https://www.rap-up.com/2019/01/31/big-boi-doin-it-return-of-the-dope-boi/|title=Big Boi Drops Two New Singles|work=Rap-Up|date=January 31, 2019|accessdate=February 15, 2019}}
Music video
A music video was released for "Doin' It" on February 6, 2019. It features an appearance from Sherlita Patton, Big Boi's wife.{{cite web|url=https://hypebeast.com/2019/2/big-boi-doin-it-music-video-stream-sleepy-brown|title=Big Boi Reconnects with Sleepy Brown for New Video for 'Doin' It'|work=Hypebeast|last=Montes|first=Patrick|date=February 6, 2019|accessdate=February 15, 2019}} iHeartRadio noted that the video includes a "ton of owls, Sleepy Brown on the piano, and shots of the rapper just doin' it".{{cite web|url=https://www.iheart.com/content/2019-02-01-go-behind-the-scenes-of-big-bois-doin-it-music-video/|title=Go Behind-The-Scenes Of Big Boi's 'Doin' It' Music Video|publisher=iHeartRadio|last=Crawford|first=Lauren|date=February 1, 2019|accessdate=February 15, 2019}}
Track listing
{{Track listing
| title1 = Doin' It
| note1 = featuring Sleepy Brown
| length1 = 3:12
| title2 = Return of the Dope Boi
| note2 = featuring Killer Mike and Backbone
| length2 = 3:01
| total_length = 6:13
}}
References
{{reflist}}
{{Big Boi}}
{{authority control}}
Category:Songs written by Big Boi
Category:Songs written by Theron Thomas
Category:Songs written by Dr. Luke
{{2010s-hiphop-single-stub}}