Dolly (magazine)
{{Short description|Australian teen magazine}}
{{EngvarB|date=June 2018}}
{{Use dmy dates|date=June 2018}}
{{Infobox magazine
| image_file = Dolly Magazine August 2015.jpg
| image_size = 200px
| image_alt =
| image_caption = A cover of Dolly, featuring Demi Lovato, August 2015.
| editor = Josephine Rozenberg-Clarke
| editor_title = Editor
| previous_editor =
| staff_writer =
| frequency = Bimonthly
| circulation = 28,030
| category =
| company = {{Plainlist|
- Bauer Media Group
- Mercury Capital (June 2020–present)
|}}
| publisher = Mercury Capital
| founded = {{Start date|df=y|1970}}
| finaldate = December 2016 (print)
| country = Australia
| based = Sydney
| website = {{URL|dolly.com.au}}
}}
Dolly (stylised in all-caps) was an Australian bimonthly teen magazine started in 1970 by Fairfax Ltd. in Australia and New Zealand, and purchased by ACP in 1988. The magazine became an online-only publication, and the print edition ceased, in December 2016.{{cite news|last=Vukovic |first=Dom|title=Bye bye DOLLY: Teen magazine's print edition axed|url=http://www.abc.net.au/news/2016-11-30/teen-magazine-dollys-print-version-to-be-axed/8080974|access-date=30 November 2016|work=ABC News|date=30 November 2016|url-status=live|archive-url=https://web.archive.org/web/20170920231253/http://www.abc.net.au/news/2016-11-30/teen-magazine-dollys-print-version-to-be-axed/8080974|archive-date=20 September 2017}} In June 2020, the magazine was purchased from the Bauer Media Group by Mercury Capital.{{cite web |last1=Kelly |first1=Vivienne |title=Bauer has left the building. What next for magazines in Australia? |url=https://mumbrella.com.au/bauer-has-left-the-building-what-next-for-magazines-in-australia-631475 |website=Mumbrella |date=17 June 2020 |access-date=30 June 2020|url-status=live|archive-url=https://web.archive.org/web/20200818003620/https://mumbrella.com.au/bauer-has-left-the-building-what-next-for-magazines-in-australia-631475|archive-date=18 August 2020}}{{cite news |last1=Whyte |first1=Jemina |title=Magazine buyer writes new story |url=https://www.afr.com/companies/media-and-marketing/magazine-buyer-writes-new-story-20200619-p55499 |access-date=17 July 2020 |work=Australian Financial Review |date=19 June 2020 |archive-url=https://web.archive.org/web/20200623122126/https://www.afr.com/companies/media-and-marketing/magazine-buyer-writes-new-story-20200619-p55499 |archive-date=23 June 2020|url-status=live}}
Dolly was the basis and inspiration for Sassy Magazine (1987–1996) in the United States. The magazine was aimed at teenage girls (13–17 age group) and covered celebrity news and gossip, fashion and beauty and various feature articles attractive to female teenagers and dealing with issues that are faced by this age group and gender. The magazine produced over 400 issues and as of 2007 had a readership of 505,000. Dolly now exists only as a website containing games, information on upcoming issues, quizzes and downloads.
History
The magazine was launched by Anne Goldie{{Cite web|url=https://www.smh.com.au/national/editor-who-looked-on-the-bright-side-of-life-20091225-leya.html|title=Editor who looked on the bright side of life|date=25 December 2009|website=The Sydney Morning Herald|access-date=26 March 2018}} in 1970.{{cite web|title=Dolly|url=http://www.bauer-media.com.au/brands/dolly/|work=Bauer Media Group|access-date=29 October 2016|archive-url=https://web.archive.org/web/20161029050341/http://www.bauer-media.com.au/brands/dolly|archive-date=29 October 2016|url-status=dead}}{{cite news|author1=Georgina Mitchell|title=Dolly magazine axes its print edition after 48 years|url=http://www.smh.com.au/business/media-and-marketing/dolly-magazine-axes-its-print-edition-after-48-years-20161130-gt0zu5.html|access-date=15 January 2017|work=The Sydney Morning Herald|date=30 November 2016}}
The editor was Josephine Rozenberg-Clarke. The previous editor was Lucy Cousins. The magazine had its headquarters in Sydney.{{cite news|title=Dolly Factsheet|url=http://www.publicitas.com/global/media-solutions/media-search/advanced-media-search/media-factsheet-detail/mediadata/dolly/?PARAM1=AS5DS1|access-date=29 October 2016|work=Publicitas|url-status=dead|archive-url=https://web.archive.org/web/20161030073523/http://www.publicitas.com/global/media-solutions/media-search/advanced-media-search/media-factsheet-detail/mediadata/dolly/?PARAM1=AS5DS1|archive-date=30 October 2016}}
In November 2016 it was announced that the December 2016 issue would be the last print issue of Dolly.{{cite news|last=Vukovic |first=Dom|title=Bye bye DOLLY: Teen magazine's print edition axed|url=http://www.abc.net.au/news/2016-11-30/teen-magazine-dollys-print-version-to-be-axed/8080974|access-date=30 November 2016|work=ABC News|date=30 November 2016|url-status=live|archive-url=https://web.archive.org/web/20170920231253/http://www.abc.net.au/news/2016-11-30/teen-magazine-dollys-print-version-to-be-axed/8080974|archive-date=20 September 2017}}
In June 2020, Dolly was acquired by Sydney investment firm Mercury Capital as part of its acquisition of the Bauer Media Group's former Australian and New Zealand titles.
Dolly Teen Choice Awards
{{main|Dolly Teen Choice Awards}}
Dolly Model competition
The Dolly Model Competition was a branch from the Dolly magazine. It is a competition held for teen readers to enter to have the chance to win a modelling career. The competition started in 1979, with Helen Moyes appearing on the December 1979 issue as the first winner {{Cite web|url=http://www.doubledenimdays.com/1979|title=DOLLY Magazine Covers|website=Double Denim Days|language=en-AU|access-date=2020-04-27}} and ended in 2002 when the then editor in chief of Dolly, Mia Freedman felt it gave a negative impression towards young teenage girls and the Dolly brand.[http://www.news.com.au/entertainment/celebrity/meet-the-13-year-old-dolly-model-search-winner-kirsty-thatcher/story-fn9076o9-1226421477534 Dolly model search is back, with 13-year-old winner Kirsty Thatcher] In 2012 it returned after a 10-year hiatus, with the winner announced as 13-year-old Kirsty Thatcher from Brisbane, Australia. The winner will be awarded a one-year contract with Chadwick Modeling agency, a trip to New York to meet with Chadwick's US affiliates, and a fashion and cover shoot on Dolly Magazine.
Past Winners
| class="wikitable" |
| Year
! Winner ! Finalists |
|---|
| 1979
| Helen Moyes | {{vacant|missing}} |
| 1980–1989
| colspan="2" {{vacant|missing}} |
| 1990
| Danella Boyle | Letichia Richardson, Monique Grobben, Jacinda Barrett, Simone Tassicker, Catherine Jenkins |
| 1991
| Rebecca Kelly | Celeste Gibbins, Susan Bawden, Alexandra Pike, Cressida Wilson, Danah Mitchell |
| 1992
| Olivia Trick | Daniela Bej, Tasha Olsen, Kate Lillicrapp, Valerie Anthonisz, Amanda Cruwys |
| 1993
| Emma Gorrod | Amanda Tacey, Tracey Grose, Emma-Kate Harrison, Saara Hentschke, Joanna Stanaway-Becker |
| 1994
| Shannan Camilleri | Tania Batur, Amy Erbacher, Bianca Denham, Rosanna Mabilia, Emma Harrison |
| 1995
| Elle Wright | Natalie Decorte, Natasha Norton, Karen James, Nikki Okunev, Lydia Simunovic |
| 1996
| Renee Schwab | Amber Lee, Heather Pennell, Tasha King, Wymeng Wong, Gemma Hamilton |
| 1997
| Carlie Draeger, Bekky Buchanan, Abbie Cornish, Cassie Hunter, Kirsty Short |
| 1998
| Joline Lootsma, Sally Winnett, Anna Rawson, Kathy Zachwieja, Gemma Sanderson |
| 1999
| Cassidy Light | Lisa Johnston, Paloma, Kathryn, Teresa, Jessica |
| 2000
| Shadae Magdson, Emma, Kate |
| 2001
| Jessica Elsegood | Natasha George, Tara Horsburgh |
| 2002
| {{vacant|missing}} | Eunice Ward |
| 2003–2011
| colspan="2" align="center" |competition not held |
| 2012
| Kirsty Thatcher | Elodie Russell, Lucinda Crichton, Paige Garvey, Lillian Van Der Veen, Ayasha Alderson |
| 2013
| Samantha Garza | Angel Larkin, Emelia Roberts, Lucy Kleinhans, Neema Young, Dayna Opitz |
| 2014
| Mary Stickley | Tylah Morgan, Vienna Anderson, Emma Tenaglia, Jesper Ha, Sarah Danga |
Dolly Doctor
Dolly Doctor was a segment that ran in Dolly since its first issue to answer readers' health questions.{{Cite web|url=https://www.smh.com.au/national/dolly-and-cleo-merger-reflects-magazines-failure-to-follow-teen-readers-online-20131109-2x8ur.html|title=Dolly and Cleo merger reflects magazines' failure to follow teen readers online|last=Wells|first=Rachel|date=9 November 2013|website=The Sydney Morning Herald|access-date=26 March 2018}}
Dr. John Wright was the first Dolly Doctor.{{Cite news|url=https://www.dailytelegraph.com.au/news/nsw/dr-john-wright-adventures-of-a-merry-medic-improvised-insemination-diet-tips-and-dolly-doctor/news-story/72ae9697db796d54493bded7543f2397|title=Dr John Wright, Adventures of a Merry Medic: Improvised insemination, diet tips and Dolly Doctor|last=Wright|first=James|date=30 April 2016|website=The Daily Telegraph}} Dr. Melissa Kang served as the Dolly Doctor from 1993{{Cite news|url=https://www.vice.com/en_au/read/dear-dolly-doctor|title=Dear Dolly Doctor|date=26 November 2012|work=Vice|access-date=26 March 2018}} until it closed in 2016.{{cite news |first1=Annika |last1=Blau |first2=Dave |last2=May |first3=Richard |last3=Mockler |title=As Dolly Doctor, girls told me their secrets. Here's what I learnt |work=ABC News |date=2018-09-29 |quote=Dr Melissa Kang was Dolly Doctor was 23 years and misses the role. |url=https://www.abc.net.au/news/2018-09-30/as-dolly-doctor-girls-told-me-their-secrets-heres-what-i-learnt/10317910 |access-date=29 September 2018 |archive-url=https://web.archive.org/web/20241112074550/https://www.abc.net.au/news/2018-09-30/as-dolly-doctor-girls-told-me-their-secrets-heres-what-i-learnt/10317910 |archive-date=2024-11-12 |url-status=live}} A Dolly Doctor standalone app was released in 2015.{{Cite news |url=http://www.bandt.com.au/media/dolly-doctor-goes-mobile |title=Dolly Doctor Goes Mobile – B&T |date=8 January 2015 |work=B&T |access-date=26 March 2018}}
A comparison of Dolly Doctor with other Australian magazines found that Dolly Doctor gave the most accurate health advice.{{Cite news |url=https://theconversation.com/looking-for-health-advice-dont-consult-health-magazines-try-dolly-63823|title=Looking for health advice? Don't consult health magazines, try Dolly |last=Wilson |first=Amanda |work=The Conversation |access-date=26 March 2018}}
Controversy
In 2005, Dolly came into media attention for taking advantage of young people wanting to get into the magazine industry. Dolly was accused of soliciting, publishing and ridiculing unpaid articles from hopeful young women looking for a job in magazine journalism.{{Cite web|url=http://www.abc.net.au/mediawatch/transcripts/s1473159.htm|archive-url=https://web.archive.org/web/20080312094002/http://www.abc.net.au/mediawatch/transcripts/s1473159.htm|url-status=dead|archive-date=12 March 2008|title=Media Watch: The dark side of Dolly (03/10/2005)|date=3 October 2005|publisher=Australian Broadcasting Corporation|access-date=26 March 2018}}
In Dolly's May 2007, a picture of a runway model's genitalia was published in a section called Dollywood Gossip. The accompanying caption included an arrow pointing to the model's genital region, and said "Look Closer, Eww! Not that close" and "Umm, we think you forgot something".[http://www.smh.com.au/news/national/dolly-drops-its-knickers/2007/04/19/1176696967549.html Dolly drops its knickers], The Sydney Morning Herald, 19 April 2007{{cite web |url=http://www.stuff.co.nz/life-style/41937/Dolly-A-magazine-of-mixed-messages|title=Dolly: A magazine of mixed messages|date=4 August 2007|work=The Press|access-date=29 September 2011}} Editor Bronwyn McCahon stated that "we did cover the area originally, and the little spot we used somehow fell off the page just before printing and we didn't notice".[http://dolly.ninemsn.com.au/article.aspx?id=260801 A big ooops! from us], Dolly Magazine, 12 April 2007{{webarchive |url=https://web.archive.org/web/20070522193226/http://dolly.ninemsn.com.au/article.aspx?id=260801 |date=22 May 2007 }}
References
{{Reflist}}
External links
- [https://web.archive.org/web/20061113023144/http://dolly.ninemsn.com.au/dolly/ Dolly magazine website]
{{Portal|Children and Young Adult Literature}}
{{Australian Consolidated Press}}
{{Bauer Media Group}}
Category:1970 establishments in Australia
Category:2016 disestablishments in Australia
Category:Bi-monthly magazines published in Australia
Category:Monthly magazines published in Australia
Category:Defunct magazines published in Australia
Category:Magazines established in 1970
Category:Magazines disestablished in 2016
Category:Magazines published in Sydney