Dongfeng Yulon

{{Short description|Chinese automobile manufacturing company}}

{{Infobox company

| name = Dongfeng Yulon Motor Co., Ltd.

| native_name = 东风裕隆汽车有限公司

| native_name_lang = zh

| logo = Dongfeng Yulon logo.jpg

| logo_size = 200px

| caption =

| type = joint venture

| traded_as =

| defunct = {{end date|2020}}

| fate = Bankruptcy

| predecessor =

| successor = Luxgen

| foundation = {{sda|2010|12|14}}

| founder =

| location_city = Hangzhou, Zhejiang

| location_country = China

| location =

| locations =

| area_served = China

| key_people =

| industry = Automotive

| products = Automobiles

| services =

| revenue =

| operating_income =

| net_income =

| assets =

| equity =

| owner = Dongfeng Motor Corporation (50%)
Yulon Motor (50%)

| num_employees =

| parent =

| divisions =

| subsid =

| homepage = [http://www.dfyl-luxgen.com/ www.dfyl-luxgen.com] {{in lang|zh}}

| footnotes =

| intl =

}}

{{Infobox Chinese

| title = Dongfeng Yulon Motor Co., Ltd.

| t = 東風裕隆汽車有限公司

| s = 东风裕隆汽车有限公司

| p = Dōngfēng Yùlóng Qìchē Yǒuxiàn Gōngsī

| altname = Dongfeng Yulon

| t2 = 東風裕隆

| s2 = 东风裕隆

| p2 = Dōngfēng Yùlóng

| order = st

}}

File:Luxgen booth at TWTC 20121222.jpg

Dongfeng Yulon Motor Co., Ltd. (Dongfeng Yulon) was an automobile manufacturing company headquartered in Hangzhou, China and a 50:50 joint venture between the mainland Chinese automaker Dongfeng Motor Corporation and the Taiwanese automaker Yulon Motor. Its principal activity was the production, distribution and sale of Luxgen passenger cars in mainland China.

History

On 29 July 2010, Dongfeng Motor obtained approval from the National Development and Reform Commission of China for the establishment of a joint venture with Yulon Motor.{{citation needed|date=October 2020}}

Dongfeng Yulon was formally established on 14 December 2010, with the two partners agreeing to invest an initial 3.4 billion yuan (US$510 million) in the venture.{{cite news|url=http://europe.chinadaily.com.cn/business/2010-12/15/content_11704278.htm|title=Leading car makers across Taiwan Strait set up JV|access-date=23 March 2013|publisher=China Daily|date=15 December 2010}}{{cite news|url=http://english.peopledaily.com.cn/90001/90778/90860/7235992.html|title=Cross-Straits partnership links Dongfeng and Yulon|access-date=23 March 2013|publisher=People's Daily|date=20 December 2010}}

Dongfeng Yulon began production of its first model, the Luxgen 7 SUV, on 28 July 2011.{{cite news|url=http://www.chinadaily.com.cn/cndy/2011-08/01/content_13019743.htm | archive-url = https://web.archive.org/web/20160304104216/http://www.chinadaily.com.cn/cndy/2011-08/01/content_13019743.htm | title=Production gears up at Dongfeng Yulon| author = Han Tianyang | archive-date= 2016-03-04 |publisher=China Daily|date=1 August 2011}} Mainland China sales of the Luxgen 7 began in October 2011.{{cite news|url=http://www.carnewschina.com/2011/10/05/dongfeng-yulong-luxgen-7-listed-priced-in-china/|title=Dongfeng-Yulong Luxgen 7 listed & priced in China|access-date=23 March 2013|publisher=Car News China|date=5 October 2011}}

Due to declining sales of the past years, Dongfeng Yulon entered bankruptcy liquidation in November 2020.

Products

Dongfeng Yulon currently produces the following vehicles:{{cite web|url=http://chinaautoweb.com/auto-companies/dongfeng-yulon/|title=Dongfeng Yulon|access-date=23 March 2013|publisher=China Auto Web}}

File:Luxgen S3 China 2017-03-30.jpg|Luxgen S3

File:Luxgen 5 Sedan 2 China 2014-04-28.jpg|Luxgen S5

File:Luxgen U5 01.jpg|Luxgen U5

File:Luxgen U6 01 China 2015-04-10.jpg|Luxgen U6

File:Luxgen U7 01 China 2014-04-28.jpg|Luxgen U7

File:Luxgen Master CEO Auto Chongqing 2012-06-07.jpg|Luxgen Master CEO MPV

Operations

Dongfeng Yulon operates manufacturing facilities in the Linjiang Industrial Zone of Xiaoshan which have an annual production capacity of 120,000 vehicles and 120,000 engines.

Sales

Dongfeng Yulon sold a total of 31,106 vehicles in 2011, the majority of which were Luxgen 7 models.{{cite news|url=http://www.chinadaily.com.cn/business/motoring/2013-02/18/content_16232516.htm|title=Separate sales for Dongfeng Yulon|access-date=23 March 2013|publisher=China Daily|date=18 February 2013}}

A total of 31,270 Luxgen brand vehicles were sold in China in 2013, making it the 49th largest-selling car brand in the country in that year.{{cite news|url=http://chinaautoweb.com/2014/01/2013-passenger-vehicle-sales-by-brand/|title=2013 Passenger Vehicle Sales by Brand|access-date=6 March 2014|publisher=China Auto Web|date=15 January 2014}}

References

{{Reflist}}