Door Number 3
{{Short description|Independent brand development and integrated advertising agency}}
{{Multiple issues|{{Notability|Companies|date=March 2012}}
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{{Advert|date=August 2020}}
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{{Infobox company
| name = Door Number 3
| logo =
| type = Private
| key_people = Prentice Howe, President, Executive Creative Director />Karen Reiner, Vice President, Director of Account Service />Zach Cochran, Director of Media | industry = Advertising | services = Integrated Brand Development, Advertising and Media | homepage = [http://www.dn3austin.com dn3austin.com] | location = Austin, Texas }} Door Number 3 is an independent brand development and integrated advertising agency located in Austin, Texas, United States.{{cite news|title=About Door Number 3 | url=http://www.dn3austin.com/us | accessdate=11 May 2015 | work=The Times Of India}} The agency is known for creating and integrating marketing that helps challenger brands topple their giants. The agency was founded in 1994 by M.P. Mueller. Mueller is also known for her blog featured in The New York Times, "You're the Boss: The Art of Running a Small Business" series."You're the Boss: The Art of Running a Small Business, The New York Times" [http://boss.blogs.nytimes.com/author/mp-mueller/] The agency was purchased by Prentice Howe in February 2015. Prior to taking sole ownership of the company, Howe worked at Door Number 3 as Executive Creative Director from 2005 to 2012.{{Citation needed|date=April 2020}} Door Number 3 relocated their offices from East Austin to 910 West Avenue in 2016.{{Citation needed|date=April 2020}}
[https://www.facebook.com/dn3austin Facebook]
Campaigns
The firm's "Can you love a road?" campaign for the SH 130 Concession Company in 2012 gained wide state recognition and was also featured in The New York Times.[https://www.nytimes.com/2012/11/05/business/media/ads-hope-to-ignite-a-fine-roadmance.html "Ads Hope to Ignite a Fine Roadmance"]
The firm's "Access Granted" campaign in 2012 for the Cowboys Stadium was featured in Communication Arts (magazine).
[http://www.commarts.com/exhibit/cowboys-stadium-tours "Cowboys Stadium Tours,"] {{webarchive |url=https://web.archive.org/web/20131212073130/http://www.commarts.com/exhibit/cowboys-stadium-tours |date=December 12, 2013 }}
In 2010, the firm launched "The Allies of the Alamo", the first marketing campaign for the landmark. The campaign was featured in Communication Arts, AdWeek and AdFreak.[http://www.adweek.com/adfreak/without-ads-youd-quickly-forget-alamo-13004 "Without Ad's, You'd Quickly Forget The Alamo," "AdWeek Blogs"]
The firm's Number 3's 2010 "Heads of State" campaign for small Georgetown-based company, Cow Wow, featured six-foot terra cotta busts of Texas gubernatorial candidates Rick Perry and Bill White. The campaign was featured on a "Stuff from Ebay" segment on the Tonight Show with Jay Leno.[http://www.cowwow.net/25-seconds-of-fame/ "Cow Wow Featured on Leno"] {{webarchive |url=https://web.archive.org/web/20131218090925/http://www.cowwow.net/25-seconds-of-fame/ |date=December 18, 2013 }}"Texas Governor Rick Perry and Challenger Bill White Have a Hair-Off With Cow Wow"[http://www.dn3austin.com/newsroom_articles/texas-gov-rick-perry-and-challenger-bill-white-have-a-hair-off-with-cow-wow]
The firm's campaign for The Blood Center of Central Texas was covered by Austin American-Statesman"Quirky ad campaign draws more donors to blood center, "Austin American Statesman [http://www.statesman.com/search/content/business/stories/other/05/09/0509bloodads.html] and The New York Times."Don't Dial 'M' for Murder, Type 'A' for Altruistic," The New York Times [https://www.nytimes.com/2009/05/26/business/media/26adnewsletter1.html?_r=1] AdWeek and AdFreak both featured Door Number 3's work for The Blood Center of Central Texas as the Ad of the Day.[http://www.adweek.com/aw/creative/ad-of-the-day/article_display.jsp?creativeId=270046 "The Blood Center of Central Texas: Elevator" Adweek][http://adweek.blogs.com/adfreak/2009/04/give-blood-and-be-slightly-less-of-a-bastard.html "Give blood, and be slightly less of a bastard" AdFreak]
The firm's viral marketing campaign launched in 2008.[http://thecycle.prweekblogs.com/2008/08/22/cedra-prepares-for-official-launch-of-viral-drug-site/ "Cedra prepares for official launch of drug site" PRWeek] {{webarchive |url=https://web.archive.org/web/20090606074935/http://thecycle.prweekblogs.com/2008/08/22/cedra-prepares-for-official-launch-of-viral-drug-site/ |date=June 6, 2009 }} In 2009 the website, GetYourDrugOn.com was nominated for a Webby Award. It was highlighted by AdWeek as an Ad of the Day.[http://www.adweek.com/aw/creative/ad-of-the-day/article_display.jsp?creativeId=269693 "Cedra: Get Your Drug On" Adweek]
The firm's "Come Into the Cold" campaign for the Dallas Stars played off on the roughness of hockey compared to other sports, which gained media attention from a variety of media outlets.[https://www.espn.com/nhl/news/story?id=2999292 "Stars billboard makes light of NBA referee scandal" ESPN]
Recognition
- 2012 Webby for "Stop the Choddy" Initiative{{Cite web |url=http://winners.webbyawards.com/2012/web/general-website/humor/honorees |title="Webby Nominees" |access-date=2013-12-12 |archive-url=https://web.archive.org/web/20130611190617/http://winners.webbyawards.com/2012/web/general-website/humor/honorees |archive-date=2013-06-11 |url-status=dead }}
- 2009 Silver Addy Micro or Mini Site for CEDRA Clinical Research[http://www.austinaddys.com/2009ADDYsWinnerBook_0309.pdf "Austin Addys 2009"] {{webarchive |url=https://web.archive.org/web/20110707190703/http://www.austinaddys.com/2009ADDYsWinnerBook_0309.pdf |date=July 7, 2011 }}
- 2009 Bronze Addy Mixed Media Local Consumer for American Bank of Texas
- 2009 Bronze Addy Mixed Media National Consumer for American Bank of Texas
- 2009 Webby Award, People's Voice for CEDRA Clinical Research[http://www.webbyawards.com/webbys/current.php?season=13 "Webby Nominees"] {{webarchive |url=https://web.archive.org/web/20130307212720/http://www.webbyawards.com/webbys/current.php?season=13 |date=March 7, 2013 }}
- 2009 AdWeek Ad of the Day for The Blood Center of Central Texas
- 2008 Communication Arts 50th Anniversary Issue, Campaign for Marfa Texas"Welcome to Marfa, Texas: It's Out There Ad campaign" Communication Arts {{cite web |url=http://www.commarts.com/exhibit/its-out-there-campaign.html |title="Welcome to Marfa, Texas: It's Out There" ad campaign |accessdate=2009-08-06 |url-status=dead |archiveurl=https://web.archive.org/web/20090517111800/http://www.commarts.com/exhibit/its-out-there-campaign.html |archivedate=2009-05-17 }}
- 2008 Ad Freak Ad of the Day for The Blood Center of Central Texas
- 2008 Adweek Ad of the Day for CEDRA Clinical Research