Dort Motor Car Company

{{Short description|U.S. automotive manufacturer 1915–24}}{{Infobox company

| image = Dort Motor Car Company logo

|image_upright= 0.6

| image_caption =

| industry = Automotive manufacturing

| founded = {{start date and age|1915}}

| founder = Josiah Dallas Dort

| defunct = {{end date|1924}}

| hq_location = Flint, Michigan

}}

File:1918 Dort Sedan and Sedanet (6113179245).jpg

File:1922 Dort 5 Passenger Sedan (9420101410).jpg in Hickory Corners, Michigan]]

The Dort Motor Car Company of Flint, Michigan, built automobiles from 1915 to 1924. The company was founded by Josiah Dallas Dort as a spinoff from the Durant-Dort Carriage Company, and produced vehicles at Durant-Dort Factory One until its dissolution.

History

In 1886, William Crapo "Billy" Durant and Josiah Dallas ("Dallas") Dort, as equal partners, established the Flint Road-Cart Company, later named the Durant-Dort Carriage Company. By 1900 it was the largest manufacturer of horse-drawn vehicles in the United States. In 1914, Durant sold out of the business and departed, amicably, to pursue his existing interests in General Motors. Dallas Dort and the remaining stockholders took over the carriage business, incorporated the Dort Motor Car Company, and used some of the same plant to manufacture Dort cars.Automobile News. Chicago Livestock World, 23 March 1916{{cite book|title=Lost car companies of Detroit |first=Alan |last=Naldrett |date=2016 |location=Charleston, South Carolina |publisher=The History Press |isbn=9781625856494 }}{{rp|26}}{{refn|group=note|The Durant-Dort Carriage Company stopped manufacturing carriages in 1917 and was dissolved in 1924.{{cite news |title=Articles of Association, Genesee County |agency=State of Michigan Archives |issue=Record Group 81-50, Container V1-10 |publisher=Lansing, Michigan |date=1841–1935}}}}

Dort's chief engineer, the Swiss mechanic Louis Chevrolet, together with noted French designer Étienne Planche, designed the company's product. Two models were launched in 1915 and 1916: both touring cars (i.e., open cars without a fixed roof) with a 4-cylinder, 17-horsepower (12.7-kilowatt) Lycombe engine. They quickly acquired a reputation for being reliable.{{rp|26}} Demand became so strong – 9,000 cars in its first year{{citation|title=History of Genesee County, Michigan: her people, industries and institutions, volume 1|first=Edwin Orin |last=Wood|publisher =Federal Publishers |year=1916|page=778|url= https://books.google.com/books?id=zKp5AAAAMAAJ&pg=PA778 |access-date=April 7, 2013}} – that the company opened an extra factory {{convert|60|mi|km|abbr=off|-1}} to the south of Flint, adjacent to Detroit at Windsor, in the Canadian province of Ontario.

In 1917, three more models were introduced: the Cloverleaf roadster{{refn|group=note|At the time, the United States Society of Automobile Engineers defined a roadster as "an open car seating two or three. It may have additional seats on running boards or in rear deck."{{cite news| title= What's What in Automobile Bodies Officially Determined |url= https://query.nytimes.com/gst/abstract.html?res=F10C1FFB3F5D17738DDDA90A94D0405B868DF1D3|format= pdf| agency=Nomenclature Division, Society of Automobile Engineers |newspaper = The New York Times| location= New York, NY USA|issn= 0362-4331| oclc= 1645522| date = August 20, 1916| access-date= 2012-05-31}}}} and two sedan (closed-in) models.

Dort's cars came at a premium: whereas Ford Model T cars were selling for $440 in 1915,{{cite book |title=Cars: 1886–1930 |url=https://archive.org/details/cars188619300000geor |first=G. N.|last=Georgano |year=1985 |publisher=Random House Value Publishing |isbn=0517480735}} the Dort sedan sold in 1917 at $1,065; the convertible sedan at $815; the five-place open tourer at $695, and the roadster at $695.{{cite web |url=http://www.retronaut.co/2011/07/dort-auto-brochure-1917/ |title=Dort auto brochure, 1917 |access-date=2022-02-14 |url-status=dead |archive-url=https://web.archive.org/web/20120501151648/http://www.retronaut.co/2011/07/dort-auto-brochure-1917/ |archive-date=May 1, 2012 }}

A coupé followed in 1918.{{rp|28}} In the company's peak year, 1920, production was 30,000 cars. Subsequently, more luxurious models, including the Harvard and Yale, were introduced with design features derived from a Rolls-Royce model, and a six-cylinder car was produced in 1923.{{rp|28}}

Dort had become the country's 13th largest automobile producer by 1920.{{cite book |last1=Schafer |first1=Robert G. |title=J. Dallas Dort: Citizen Compleat |date=1986 |publisher=University of Michigan-Flint Archives |location=Flint, Michigan |page=33}} The company built a new large factory on the east end of Flint; however, the post-World War I recession took hold at the same time. The company started bleeding cash and attempted to seek capital or a merger partner, neither of which eventuated; staff numbers were cut and expenses were curtailed. By 1924, J. Dallas Dort was ready to retire, and liquidated the company.{{rp|28}} The new factory building was sold to AC Spark Plug to manufacture carburetor air filters and fuel pumps.{{cite news |title=20 Feb 1925, Page 29 - Lansing State Journal at Newspapers.com |url=https://www.newspapers.com/image/207499882/?terms=dort%2Bmotor |work=Newspapers.com |agency=Lansing State Journal |date=20 February 1925 |language=en}}File:Lock-gray-alt-2.svg subscription: the source is available for a free trial period before a paid subscription is required ("paywall"). Dort died while playing golf on May 17, 1925, aged 64.{{cite news |url=https://images.findagrave.com/photos/2019/243/29332890_230d832c-fe47-4877-9f20-be2a64e2c2e0.jpeg |title=Pioneer auto maker is dead|agency=Associated Press |accessdate=14 February 2022}}

Gallery

File:Dortcar.jpg|A 1918 Dort demonstrates its durability

File:Sloan Museum at Courtland Center December 2018 21 (1922 Dort Model 19-T).jpg|1922 Dort Model 19-T at the Sloan Museum in Flint, Michigan

File:South Australian Railways -- Dort motor inspection car at Islington workshops, ca 1924.jpg|Eleven Dort tourers were exported to be motor inspection cars on the South Australian Railways

File:Dort Motor Car Corp 1922.jpg|Certificate for shares in the Dort Motor Car Company

File:DurantDortCarriageCoFactoryFlintMI.JPG|The Water Street factory inherited from Durant-Dort

File:Durant Dort Carriage Co Office.jpg|Water Street offices and showroom in 1977 before restoration

Notes

References

External links

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