Doubleday Broadcasting

Doubleday Broadcasting was a wholly-owned subsidiary of the publishing company Doubleday. In 1967, it acquired the radio and television properties of Texas-based Trigg-Vaughn Stations. The $14 million purchase included three television stations and seven radio stations:Trigg-Vaughn retained ownership of radio station KOSA, Odessa, Texas. {{cite magazine |author= |title=Trigg -Vaughn sale is approved; KMBC sold |magazine=Broadcasting |location=New York NY |date=February 6, 1967 |page=9}}

• KOSA-TV, Odessa-Midland, Texas
• KROD AM-TV, El Paso, Texas
• KITE AM-FM, San Antonio-Terrell Hills, Texas
• KDTV(TV), Dallas, Texas (unbuilt)
• KRNO, San Bernardino, California
• KHOW, Denver, Colorado
• KDEF AM-FM, Albuquerque, New Mexico

Founder Cecil L. Trigg continued to direct the enterprise as president of Doubleday Broadcasting, but resigned in November 1967.{{cite magazine |author= |title=Trigg resigns |magazine=Broadcasting |location=New York NY |date=November 20, 1967 |page=9}}

In early 1968, Doubleday began to make changes in the company's line-up of stations. It acquired KMYR(FM) of Denver for $101,000 to pair with KHOW.{{cite magazine |author= |title=For the record |magazine=Broadcasting |location=New York NY |date=January 15, 1968 |page=81}} The call sign was changed to KHOW-FM and later KXKX(FM), followed by KPKE(FM).

In May 1968, Doubleday bought KITE, KITE-FM, KROD, and KRNO, evincing a determination to focus on larger markets.{{cite magazine |author= |title=Doubleday & Company, the book publishers announces 3 radio stations on their best seller list.|magazine=Broadcasting |location=New York NY |date=May 13, 1968 |page=6}} In June 1969, David G. Scribner, then vice president and general manager of KITE AM-FM, was named president of the company.{{cite magazine |author= |title=Fates & Fortunes: Media.|magazine=Broadcasting |location=New York NY |date=June 23, 1969 |page=126}} Scribner had joined the Trigg-Vaughn group in 1957 and rose through the ranks to become vice-president of radio, and after the Doubleday acquisition, general manager of KITE.{{cite magazine |author= |title=Doubleday's builder of station groups: David Scribner |magazine=Broadcasting |location=New York NY |date=November 8, 1971 |page=65}}

During Scribner's tenure, the company's parent created two subsidiaries as adjuncts to the broadcasting enterprise: broadcast brokerage firm Doubleday Media and Doubleday Advertising.{{cite magazine |author= |title=Middlemen |magazine=Broadcasting |location=New York NY |date=January 28, 1974 |page=34}}{{cite magazine |author=Adelaide Peters |title=Banking on a multimedia approach for Manhattan Savings |magazine=Broadcasting |location=New York NY |date=July 15, 1974 |page=18}}

In the spring of 1971, Doubleday acquired the station KRIZ of Phoenix, Arizona, for $1 million from John L. Wheeler and James Manning.{{cite magazine |author= |title=FCC grants AM sale involving bank ownership |magazine=Broadcasting |location=New York NY |date=March 29, 1971 |page=94}}

In January 1973, Doubleday acquired KDWB of Saint Paul, Minnesota, from Valjon for $3.25 million.{{cite magazine |author= |title=Changing Hands|magazine=Broadcasting |location=New York NY |date=January 22, 1973 |page=16}} In April 1973, Doubleday sold KDEF AM-FM and KROD to Desert Horizons, a subsidiary of the publicly-owned Media Horizons group for $1,250,000.{{cite magazine |author= |title=Changing Hands|magazine=Broadcasting |location=New York NY |date=April 16, 1973 |page=30}} In September 1973, Doubleday sold KOSA-TV to Forward Communications of Texas for $2.25 million.{{cite magazine |author= |title=Ownership Changes|magazine=Broadcasting |location=New York NY |date=September 24, 1973 |page=82}} By year's end, Doubleday donated KDTV to Christian Broadcasting Network through a gift of stock valued at $2 million.{{cite magazine |author= |title=Changing Hands |magazine=Broadcasting |location=New York NY |date=December 3, 1973 |page=36}}

In April 1974, Gary Stevens, vice president and general manager of KRIZ, was appointed vice president and general manager of KDWB.{{cite magazine |author= |title=Fates & Fortunes |magazine=Broadcasting |location=New York NY |date=April 8, 1974 |page=60}} Two years later, he was promoted to senior vice president for research and development of Doubleday Broadcasting.{{cite magazine |author= |title=Fates & Fortunes |magazine=Broadcasting |location=New York NY |date=May 17, 1976 |page=68}} In December 1977, Stevens replaced David Scribner as president of Doubleday Broadcasting.{{cite magazine |author= |title=In Brief |magazine=Broadcasting |location=New York NY |date=December 12, 1977 |page=22}} Scribner bought KIDN, Pueblo, Colorado, in November 1979, for $780,000.{{cite magazine |author= |title=Actions |magazine=Broadcasting |location=New York NY |date=November 12, 1979 |page=83}}

In April 1974, Doubleday applied to the FCC to acquire the license of KWK in St. Louis, Missouri, from bankruptcy trustee Curtis L. Mann for $630,000 as part of its continued expansion.{{cite magazine |author= |title=Ownership Changes |magazine=Broadcasting |location=New York NY |date=April 29, 1974 |page=56}} Government approval of the acquisition was delayed until August 1976, pending grant of the KWK license renewal application and removal of a competing application to operate on the frequency.{{cite magazine |author= |title=OK for Doubleday |magazine=Broadcasting |location=New York NY |date=August 9, 1976 |page=40}}

In September 1974, Doubleday sold KDBC-TV (formerly KROD-TV) to Portal Communications, a subsidiary of Evening Post Publishing, for $5 million. With this, Doubleday exited the television market.{{cite magazine |author= |title=Actions |magazine=Broadcasting |location=New York NY |date=September 9, 1974 |page=74}} In July 1976, Doubleday acquired an FM companion to KDWB from Fairchild Minnesota for $800,000: WYOO-FM, licensed to the Twin Cities suburb of Richfield, Minnesota.{{cite magazine |author= |title=Changing Hands |magazine=Broadcasting |location=New York NY |date=July 19, 1976 |page=58}} The call sign was changed to KDWB-FM. In July 1978, Doubleday sold KRIZ to Family Life Broadcasting System for $700,000.{{cite magazine |author= |title=Changing Hands |magazine=Broadcasting |location=New York NY |date=July 3, 1978 |page=74}} In October 1978, Doubleday sold its San Antonio stations: KITE was sold to Lone Star Radio for $750,000. KITE-FM was sold to Lotus Texas for $750,000.{{cite magazine |author= |title=Approved |magazine=Broadcasting |location=New York NY |date=October 9, 1978|page=41}}

In February 1979, Doubleday acquired an FM companion to KWK from Charles H. Norman for $2M: WGNU-FM, licensed to Granite City, Illinois.{{cite magazine |author= |title=Changing Hands |magazine=Broadcasting |location=New York NY |date=February 12, 1979 |page=41}} The call sign was changed to WWWK(FM), and later, KWK-FM.Doubleday engaged in a protracted legal battle for the call sign "KWK-FM", to align with KWK. The FCC declined to grant the call sign change on the grounds that Granite City was not contiguous to St. Louis, since it was located across the Mississippi River, the K/W call sign demarcation. The federal appellate court reversed the FCC, noting the Commission had granted many similar exceptions to the rule in the past. Doubleday Broadcasting Company, Inc., v. FCC, 655 F2d 417 (D.C. Cir. 1981). In July 1980, Doubleday acquired WBFG(FM) of Detroit from Trinity Broadcasting for $8.25 million, a record price for an FM station. The company hailed the purchase as a first step of an asserted effort to double the size of its broadcast holdings, aiming at the top ten media markets.{{cite magazine |author= |title=Big deal. |magazine=Broadcasting |location=New York NY |date=July 28, 1980 |page=83}} The call sign was changed to WLLZ(FM). In December 1981, Doubleday sold KHOW to Metromedia for $15 million.{{cite magazine |author= |title=Actions |magazine=Broadcasting |location=New York NY |date=December 7, 1981 |page=84}} This marked the sale of the last of the original Trigg-Vaughn stations. Also in December 1981, Doubleday acquired WAVA-FM, Arlington, Virginia, from WAVA for $8 million. In March 1982, Doubleday acquired WTFM(FM) of Lake Success, New York, from Friendly Frost for $8.7 million. The call sign was changed to WAPP(FM).{{cite magazine |author= |title=Ownership Changes |magazine=Broadcasting |location=New York NY |date=March 22, 1982 |page=91}}

In October 1982, Doubleday petitioned the FCC to revise its ownership regulations, which limited a single broadcaster to owning a maximum of seven AM, seven FM, and seven TV stations. Doubleday proposed that the Commission modify the rule to permit ownership of 14 radio stations, whether AM or FM.{{cite magazine |author= |title=Doubleday wants FCC to change ownership limits|magazine=Broadcasting |location=New York NY |date=October 11, 1982 |page=32}} Broadcasting magazine took an editorial position in favor of the proposal, contending, "The rule of seven never made any sense. It attaches the same value and influence to seven stations in the seven biggest markets and seven stations in the seven smallest."{{cite magazine |author= |title=One small step|magazine=Broadcasting |location=New York NY |date=October 11, 1982 |page=114}} In July 1984, the Commission instead relaxed its limits to permit ownership of up to 12 stations in each service.Amendment of the Commission's Rules Relating to Multiple Ownership of AM, FM and Television Broadcast Stations, 49 Fed. Reg. 31877 (August 9, 1984)

In April 1983, Doubleday, in conjunction with Mutual Broadcasting, launched the syndicated weekly radio AOR magazine "Rock USA," which, within two months, was carried on more than 100 stations nationwide.{{cite magazine |author= |title=Just Our Own Network Show and a New Chicago FM |magazine=Broadcasting |location=New York NY |date=June 20, 1983 |page=108}} The three-hour program originated in the WAPP studios and was delivered via satellite.{{cite magazine |author= |title=Dry run. |magazine=Broadcasting |location=New York NY |date=February 21, 1983 |page=44}} Mutual pulled the plug on the program in early 1984 due to apparent poor clearance in major markets.{{cite magazine |author= |title=Closed Circuit |magazine=Broadcasting |location=New York NY |date=November 7, 1983 |page=7}}

In April 1983, Doubleday acquired WMET(FM) of Chicago from Metromedia for $9.5 million.{{cite magazine |author= |title=Riding Gain |magazine=Broadcasting |location=New York NY |date=March 21, 1983 |page=66}} This was the company's seventh FM station acquisition, maxing out FM station ownership under FCC regulations. At this zenith of Doubleday's expansion efforts into major market radio, its lineup was:

Doubleday's two AM stations, KDWB and KWK, rounded out the company's portfolio. Citing underperformance, Doubleday sold KWK and KWK-FM to Robinson Broadcasting in February 1984 for $4.5 million.{{cite magazine |author= |title=Changing Hands |magazine=Broadcasting |location=New York NY |date=January 30, 1984 |page=89}}

In January 1985, Doubleday acquired WHN of New York City from Mutual Broadcasting to pair with its WAPP(FM) station.{{cite magazine |author= |title=Sold. |magazine=Broadcasting |location=New York NY |date=January 21, 1985 |page=94}} The $13 million price tag was the largest standalone AM sale of the year.{{cite magazine |author= |title=Station and Cable Trading. |magazine=Broadcasting |location=New York NY |date=January 28, 1985 |page=63}} It was the company's final acquisition. In May 1985, Doubleday announced its plans to relocate WHN and WAPP(FM) to the historic Kaufman Astoria Studios in Queens.{{cite magazine |author= |title=On the move |magazine=Broadcasting |location=New York NY |date=May 13, 1985 |page=96}}

In November 1985, Doubleday agreed to sell four of its stations to a new entity headed by Robert Sillerman for $27 million to help reduce the debt of its parent company.Doubleday acquired a controlling interest in the New York Mets in 1980 for a record price of $21.1 million. The team was losing money, an estimated $1 million in 1982 alone. {{cite journal|first=Edward|last=Tivnan|title=Doubleday Rocks and Rolls|website=Newyorkmetro.com|url=https://books.google.com/books?id=nMoBAAAAMBAJ&pg=PA55|date=February 7, 1983|publisher=New York Media, LLC|pages=55–|issn=0028-7369|access-date=May 18, 2025|archive-date=October 4, 2023|archive-url=https://web.archive.org/web/20231004084749/https://books.google.com/books?id=nMoBAAAAMBAJ&pg=PA55#v=onepage&q&f=false|url-status=live}} The deal included KDWB AM-FM, WLLZ(FM), and KPKE(FM).{{cite magazine |author= |title=Doubleday slices radio portfolio to three |magazine=Broadcasting |location=New York NY |date=November 4, 1985 |page=28}} That same month, it agreed to sell WMET(FM) to World Class Communications for $12.5 million.{{cite magazine |author= |title=Ownership Changes |magazine=Broadcasting |location=New York NY |date=November 18, 1985 |page=108}}

In January 1986, Gary Stevens left Doubleday to become the first vice president of financial firm Wertheim & Co., focusing on mergers and acquisitions in the communications sector.{{cite magazine |author= |title=Riding Gain |magazine=Broadcasting |location=New York NY |date=December 16, 1985 |page=112}} In February 1988, he left Wertheim to form his own brokerage firm, Gary Stevens & Company.{{cite magazine |author= |title=Riding Gain: Open for business |magazine=Broadcasting |location=New York NY |date=February 8, 1988 |page=97}}

In March 1986, Doubleday agreed to sell WHN/WAPP(FM) and WAVA(FM) to Emmis Broadcasting for a total of $53 million, broken down as $15 million for WHN, $21 million for WAPP(FM), and $17 million for WAVA(FM).{{cite magazine |author= |title=Doubleday takes Emmis bid for radio stations |magazine=Broadcasting |location=New York NY |date=March 3, 1986 |page=81}} The deal closed five months later. Emmis changed the WAPP call sign to WQHT. The sale represented Doubleday's exit from radio broadcasting.{{cite magazine |author= |title=Riding Gain on Radio: Emmis closes on Doubleday |magazine=Broadcasting |location=New York NY |date=August 18, 1986 |page=62}}

David Scribner died in 1984 at age 58.{{cite magazine |author= |title=In Memoriam David G. Scribner |magazine=Broadcasting |location=New York NY |date=May 21, 1984 |page=5}} In December 1986, Doubleday was acquired by West German publishing company A.G. Bertelsmann.{{cite news |url=https://www.nytimes.com/1986/12/18/arts/german-firm-completes-acquisition-of-doubleday.html |title=German Firm Completes Acquisition Of Doubleday |first=Edwin|last=McDowell |newspaper=The New York Times |date=December 18, 1986}} The sale did not include the New York Mets, which, earlier in the year, had been sold to Nelson Doubleday Jr., and Fred Wilpon. Gary Stevens died in 2025 at age 84.{{cite web |url=https://radioink.com/2025/02/18/former-wmca-good-guy-radio-exec-gary-stevens-passes/?vgo_ee=Q0Kl57IiFjqiFz9o5lBMzDOMyTJW8yGCh3%2FHas%2FMzVCeIA%3D%3D%3AeqLXkzzrl4w9x2m4MU0TC1P8mPLtvdnW| website=RadioInk Daily Headlines |title=Former WMCA “Good Guy” & Radio Exec Gary Stevens Passes | access-date=May 19, 2025}}

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Category:Doubleday family

Category:Defunct radio broadcasting companies of the United States