Draft:Andreas A. Andreadis

He holds a degree in Civil Engineering from Aristotle University of Thessaloniki and a Ph.D. from the University of London, UK.{{Cite web |title=Andreas Andreadis {{!}} DEF VIII |url=https://def-viii.delphiforum.gr/speaker/4210190622 |access-date=2025-02-17 |website=def-viii.delphiforum.gr |language=en}}{{Cite web |title=Andreas Andreadis |url=https://www.capsuletaccelerator.gr/andreas-andreadis/ |access-date=2025-02-17 |website=CapsuleT Accelerator for Travel & Hospitality Startups |language=en-US}}{{Cite web |title=Ανδρέας Α. Ανδρεάδης |url=https://sete.gr/speaker/andreas-a-andreadis/ |access-date=2025-02-17 |website=ΣΕΤΕ |language=el}}

From 2011 to 2017, Dr. Andreadis was President of the Board of Directors of SETE ([[Greek Tourism Confederation){{Cite web |title=Andreas Andreadis {{!}} DEF VIII |url=https://def-viii.delphiforum.gr/speaker/4210190622 |access-date=2024-11-13 |website=def-viii.delphiforum.gr |language=en}}{{Cite web |title=Andreas A. Andreadis |url=https://sete.gr/en/spokesman/andreas-a-andreadis/ |access-date=2024-11-13 |website=SETE |language=en-US}}, the key representative of the tourism sector to the Greek government. SETE's membership includes 14 national associations and 500 individual enterprises, collectively representing over 50,000 enterprises and more than 350,000 employees. He also served as President of [https://www.marketinggreece.com/en Marketing Greece S.A] {{Cite web |title=Board of Directors |url=https://www.marketinggreece.com/en/board-of-directors |access-date=2025-03-13 |website=Marketing Greece |language=en}}, a non-profit organization that worked with public and private institutions to promote tourism, and INSETE (SETE Institute), which conducted research and industry analysis.

Andreadis also served on the Board of Directors of the Bank of Greece from 2013 to 2016.{{Cite web |title="The Greeks are the greatest advantage of Greece" - Andreas Andreadis |url=https://impactalk.gr/en/leaders-talk/business/andreas-andreadis-greeks-are-greatest-advantage-greece |access-date=2024-11-13 |website=ImpacTalk |language=en}}{{Cite web |title=Andreas Andreadis |url=https://www.capsuletaccelerator.gr/andreas-andreadis/ |access-date=2024-11-13 |website=CapsuleT Accelerator for Travel & Hospitality Startups |language=en-US}}. Previously, from 2006 to 2011, he was President of the Board of Directors of the Hellenic Hotel Federation

Dr. Andreas Andreadis served as President of the Greek Tourism Confederation (SETE) from 2011 to 2017. During this period, SETE collaborated with the Greek government and industry stakeholders on various initiatives related to tourism development, infrastructure improvement, and policy advocacy.{{cite web |url=https://news.gtp.gr/2017/05/19/andreadis-passes-leadership-torch-greek-tourism-confederation-sete/ |title=Andreadis Passes Leadership Torch for Greek Tourism Confederation (SETE) |publisher=GTP Headlines |date=May 19, 2017 |access-date=March 13, 2025}}

During his presidency, SETE supported efforts to extend Greece’s tourism season and increase visitor arrivals. According to available data, international tourist arrivals in Greece increased from approximately 15.5 million in 2012 to 27.2 million in 2017.{{cite web |url=https://countryeconomy.com/trade/international-tourism/greece?year=2017 |title=International Tourism, Number of Arrivals – Greece |publisher=Country Economy |access-date=March 13, 2025}} This period also saw an increase in autumn tourism, which was estimated to generate €3.2 billion in revenue in 2016.{{cite web |url=https://www.ekathimerini.com/economy/201021/autumn-tourism-expected-to-generate-3-2-billion-euros/ |title=Autumn Tourism Expected to Generate €3.2 Billion |publisher=Ekathimerini |date=September 14, 2016 |access-date=March 13, 2025}}

As part of its promotional efforts, SETE established [https://www.marketinggreece.com/ Marketing Greece S.A]., a non-profit organization aimed at enhancing Greece’s tourism brand in collaboration with public and private institutions.{{cite web |url=https://sete.gr/en/spokesman/andreas-a-andreadis/ |title=Andreas A. Andreadis |publisher=SETE |access-date=March 13, 2025}} It also launched Discovergreece.com, a digital platform dedicated to promoting Greek tourism.{{cite web |title=Marketing Greece: What we do |url=https://www.marketinggreece.com/en/what-we-do |access-date=March 13, 2025 |publisher=Marketing Greece}}

In addition to promotional activities, SETE also played a role in industry research and workforce development through the establishment of the SETE Institute (INSETE), which focused on data analysis, training programs, and economic reports related to Greek tourism.

Andreadis also participated in investment and policy discussions regarding tourism. During a panel discussion reported by [https://www.ekathimerini.com/economy/1251110/hospitality-leaders-discuss-investment-opportunities-and-challenges-in-greek-tourism-sector/ Ekathimerini], he highlighted Greece’s comparative advantages in tourism investment, emphasizing the sector’s role in economic growth.{{cite web |url=https://www.ekathimerini.com/economy/1251110/hospitality-leaders-discuss-investment-opportunities-and-challenges-in-greek-tourism-sector/ |title=Hospitality Leaders Discuss Investment Opportunities in Greek Tourism |publisher=Ekathimerini |date=2024 |access-date=March 13, 2025}}

In an interview with [https://impactalk.gr/en/leaders-talk/business/andreas-andreadis-greeks-are-greatest-advantage-greece ImpacTalk], he also discussed the role of quality services and the human factor in hospitality, stating that Greece’s people are one of its biggest advantages in tourism.{{cite web |url=https://impactalk.gr/en/leaders-talk/business/andreas-andreadis-greeks-are-greatest-advantage-greece |title=Andreas Andreadis: "The Greeks Are the Greatest Advantage of Greece" |publisher=ImpacTalk |access-date=March 13, 2025}}

In a 2016 interview with The Guardian, Andreadis commented on the resilience of Greek tourism despite economic challenges, noting that the sector remained a key contributor to employment and national revenue.{{cite news |url=https://www.theguardian.com/business/2016/may/28/greece-tourism-boom-athens-jobs-growth |title=Greek Tourism Boom Brings Jobs and Growth to Athens |work=The Guardian |date=May 28, 2016 |access-date=March 13, 2025}}

Andreas Andreadis is the CEO and Co-Managing Partner of the Sani/Ikos Group, a prominent entity in the luxury resort industry. In 1995, Andreas, alongside his brother Stavros and his cousin Fokion, assumed leadership of Sani Resort, a family-founded enterprise established in 1970. Under their management, Sani Resort expanded into a group of five hotels, recognized in the Mediterranean hospitality sector.{{cite web |title=Meet the man behind Ikos Resorts |url=https://travelweekly.co.uk/articles/62411/meet-the-man-behind-ikos-resorts |publisher=Travel Weekly |date=2016}}{{Cite web |last=Ltd |first=Jacobs Media Group |title=Meet the man behind Ikos Resorts |url=https://travelweekly.co.uk/articles/62411/meet-the-man-behind-ikos-resorts |access-date=2025-01-30 |website=Travel Weekly |language=en}}

In 2015, the Andreadis brothers partnered with Mathieu Guillemin and additional stakeholders to form the Sani/Ikos Group. This collaboration led to the creation of Ikos Resorts, which introduced an innovative all-inclusive concept known as "Unconditional Luxury." The all-inclusive model includes dining options with Michelin-starred menus and a range of included amenities. {{cite web |title=The man turning all-inclusive into healthy profits |url=https://hotelsmag.com/news/the-man-turning-all-inclusive-into-healthy-profits/ |publisher=Hotels Mag |date=2024}}{{Cite web |title=The man turning all-inclusive into healthy profits |url=https://hotelsmag.com/news/the-man-turning-all-inclusive-into-healthy-profits/ |access-date=2025-01-30 |website=HOTELSMag.com |language=en-US}}

As of 2024, the Sani/Ikos Group operates resorts in Greece and Spain, with announced plans for further expansion. As of 2024, the group operates seven beachfront resorts in Greece and Spain, with plans for further expansion, including new openings in Greece, Spain, and Portugal between 2026 and 2028.{{cite web |title=CEO Interview: How Sani/Ikos Group plans to grow across the Mediterranean |url=https://www.hospitalityinvestor.com/strategy/ceo-interview-how-saniikos-group-plans-grow-across-mediterranean |publisher=Hospitality Investor |date=2024}}{{Cite web |last=Whyte |first=Patrick |date=2023-08-17 |title=Exclusive: Sani/Ikos CEO on company's €1bn expansion plans {{!}} Hospitality Investor |url=https://www.hospitalityinvestor.com/strategy/ceo-interview-how-saniikos-group-plans-grow-across-mediterranean |access-date=2025-01-30 |website=www.hospitalityinvestor.com |language=en}}

In recognition of their contributions to the hospitality industry, Andreas and Stavros Andreadis were honored with the IHIF Lifetime Achievement Award in 2023. The award was given in recognition of their contributions to the hospitality industry..{{cite web |title=Sani/Ikos Group CEO honored with IHIF Lifetime Achievement Award |url=https://www.hospitalitynet.org/news/4116336.html |publisher=Hospitality Net |date=2023}}{{Cite web |date=2023-05-15 |title=Stavros and Andreas Andreadis to be presented IHIF Lifetime Achievement Award |url=https://www.hospitalitynet.org/news/4116336.html |access-date=2025-01-30 |website=Hospitality Net |language=en-us}}

Andreadis is a father of three children.

{{Reflist}}

• [https://www.ihf.gr/dr-andreas-a-andreadis/ Dr. Andreas Andreadis CEO Sani/Ikos Group]
• [https://sete.gr/speaker/andreas-a-andreadis/ Ανδρέας Α. Ανδρεάδης]
• [https://news.gtp.gr/2023/05/19/greek-hoteliers-stavros-and-andreas-andreadis-honored-with-ihif-lifetime-achievement-award/ Greek Hoteliers Stavros and Andreas Andreadis Honored with IHIF Lifetime Achievement Award | GTP Headlines]
• [https://www.ekathimerini.com/economy/255512/andreas-a-andreadis-let-s-make-greece-the-no-1-service-provider-country-in-the-world/ Andreas A. Andreadis: Let’s make Greece the No. 1 service provider country in the world]