Draft:Apiable

Apiable was founded in Helsinki in 2020 to create a solution for companies struggling to effectively publish and monetize their APIs​.{{Cite web |date=2025-02-26 |title=Apiable - 2025 Company Profile - Tracxn |url=https://tracxn.com/d/companies/apiable/__D1pL26M8kp7CyMlLt4qmJNv-7CljBR80FDdtKzQ-VRk |access-date=2025-03-14 |website=tracxn.com |language=en}}

Allan Knabe, a co-founder and the CEO of Apiable, co-led the development of the platform based on the founding team’s experience with API products at Swisscom and their insight that many organizations lacked easy-to-use API portal tools.{{Cite web |title=Swisscom Case Study |url=https://cloud.google.com/customers/swisscom#:~:text=generating%20millions%20in%20new%20API-based%20revenue |access-date=2025-03-14 |website=Google Cloud |language=en}}

In November 2022, Apiable announced a pre-seed funding round of about $500,000 led by the Finnish venture capital firm Icebreaker.vc. The infusion of capital was intended to scale Apiable’s operations and meet growing demand, as more companies recognized the need to offer digital versions of their products via APIs​.{{Cite web |date=2022-11-25 |title=Apiable brings home $500,000 Icebreaker.vc-led funding to scale its no-code API-as-a-service |url=https://tech.eu/2022/11/25/xdao/#:~:text=use%20of%20no,its%20interface |access-date=2025-03-14 |website=Tech.eu |language=en-GB}}

During its early development, Apiable collaborated with its first customer, UK-based cycling insurer Bikmo, to refine the platform​. Working closely with Bikmo in 2021–2022 provided user feedback that helped shape Apiable’s portal for real-world use, ensuring the product was intuitive and met customer needs before a wider launch​.{{Cite web |date=2022-11-25 |title=Finnish startup raises $500K pre-seed for its no-code API Portals-as-a-service platform - ArcticStartup |url=https://arcticstartup.com/apiable-raises-500k-pre-seed/ |access-date=2025-03-14 |website=arcticstartup.com |language=en-US}}

The successful deployment with Bikmo and the completion of the pre-seed round in 2022 marked important milestones for Apiable as it began onboarding additional clients. In 2023, Apiable was included in EU-Startups’ annual list of “10 Finland-based startups to watch,” which highlighted the startup’s innovative approach to API management and its initial traction in the market​.{{Cite web |title=apiable.io |url=https://www.eu-startups.com/directory/apiable-io/ |access-date=2025-03-14 |website=EU-Startups |language=en-US}}

Apiable’s core product is a cloud-based API portal platform offered in a software-as-a-service (SaaS) model​.{{Cite web |last=FinSMEs |date=2022-11-28 |title=Apiable Raises $500K in Funding |url=https://www.finsmes.com/2022/11/apiable-raises-500k-in-funding.html#:~:text=The%20company%20intends%20to%20use,scale%20its%20platform%20and |access-date=2025-03-19 |website=FinSMEs |language=en-US}} The platform is a no-code solution, meaning users can set up and customize an API developer portal without coding expertise. It is designed to let organizations expose their application programming interfaces (APIs) to external developers, partners, or customers through a branded portal that centralizes API documentation, access requests, and key management​. Apiable’s portal service builds and hosts the developer portal for clients, providing features such as secure access controls and the ability to issue, revoke, or regenerate API keys for API consumers​.{{Cite web |title=Every Business is an API Business • Apiable |url=https://www.apiable.io/ |access-date=2025-03-19 |website=www.apiable.io}}

The solution is built to integrate with a company’s existing API infrastructure. Apiable supports multiple heterogeneous API gateways and backend services simultaneously, allowing organizations to connect all of their APIs to one unified portal via pre-built adapters​.{{Cite web |title=API Gateway Synchronization • Apiable |url=https://www.apiable.io/platform/api-gateway-synchronization |access-date=2025-03-19 |website=www.apiable.io}} This flexibility means that companies with several API management systems or cloud gateways can manage their APIs in one place. Users can also bundle multiple APIs into composite API products for specific business needs through the portal interface​.{{Cite web |title=API Products |url=https://www.apiable.io/platform/api-products |access-date=2025-03-19 |website=www.apiable.io}} By taking a no-code and ready-made approach, Apiable’s product significantly reduces the time and development effort required to launch an API portal—according to the company, a new portal can be deployed in less than an hour​. This allows organizations to focus on developing their core services and API offerings rather than on building portal infrastructure from scratch​​. Overall, Apiable’s services aim to simplify API onboarding and improve the developer experience for companies entering the API economy.{{Cite web |title=API Developer Experience • Apiable |url=https://www.apiable.io/platform/api-developer-experience |access-date=2025-03-19 |website=www.apiable.io}} The product is used by API providers to securely market and monetize their APIs while maintaining control over access and usage.{{Cite web |title=API Security • Apiable |url=https://www.apiable.io/platform/api-security |access-date=2025-03-19 |website=www.apiable.io}}

Apiable’s platform has been adopted by companies in various sectors looking to accelerate their API initiatives. An early user of the service was Bikmo, a cycling insurance provider, which partnered with Apiable to launch embedded insurance APIs for bike retailers.{{Cite web |title=API revolution: Bikmo's journey with embedded insurance – Intelligent SME.tech |url=https://www.intelligentsme.tech/2024/06/04/api-revolution-bikmos-journey-with-embedded-insurance/#:~:text=This%20insight%20led%20to%20a,led%20approach |access-date=2025-03-19 |language=en-GB}} The Apiable portal enabled Bikmo to quickly provide a suite of API products to e-commerce partners, allowing bike shops and online retailers to integrate insurance offerings at the point of sale​. Bikmo’s CEO, Dave George, credited Apiable as “instrumental in enabling us to provide a suite of API products, meaning we can launch with partners quickly and easily,” adding that the platform became a long-term part of Bikmo’s technology ecosystem.{{Cite web |last=Allen |first=Patricia |date=2022-11-25 |title=Finnish startup Apiable secures fresh funding to help companies join the API economy |url=https://www.eu-startups.com/2022/11/finnish-startup-apiable-secures-fresh-funding-to-help-companies-join-the-api-economy/#:~:text=Dave%20George,%20CEO,%20Bikmo:%20%E2%80%9CIn,%E2%80%9D |access-date=2025-03-19 |website=EU-Startups |language=en-US}} This collaboration helped Bikmo transition to an API-first strategy, demonstrating Apiable’s impact on a customer’s ability to create new digital revenue streams through third-party integrations.{{Cite web |last=Knabe |first=Allan |title=API REVOLUTION: BIKMO'S JOURNEY WITH EMBEDDED INSURANCE |url=https://app-eu1.hubspotdocuments.com/documents/25312451/view/987546168?accessId=7fe49e |access-date=2025-03-19 |website=Apiable Content}} The successful case with Bikmo also showcased how Apiable’s solution could shorten development timelines (saving “months in development time,” according to Bikmo’s team) by handling the API portal infrastructure and security considerations out-of-the-box.{{Cite web |title=API Revolution: Bikmo's Journey with Embedded Insurance • Apiable |url=https://www.apiable.io/resources/bikmos-api-revolution |access-date=2025-03-19 |website=www.apiable.io}}

Apiable is a registered AWS Partner within the AWS Partner Network (APN), providing its portal solution to AWS customers looking to streamline API onboarding and external developer engagement.{{Cite web |title=AWS Partner Solutions Finder |url=https://partners.amazonaws.com/partners/0018a00001mUBh2AAG/ |access-date=2025-03-19 |website=partners.amazonaws.com}} In 2024, Apiable announced that it had joined the AWS ISV Accelerate Program, an invite-only co-sell program for Amazon Web Services partners.{{Cite web |last=Oy |first=Apiable |title=Apiable joins the AWS ISV Accelerate Program and deepens its relationship with AWS to simplify API onboarding and monetization |url=https://www.prweb.com/releases/apiable-joins-the-aws-isv-accelerate-program-and-deepens-its-relationship-with-aws-to-simplify-api-onboarding-and-monetization-302214172.html |access-date=2025-03-19 |website=www.prweb.com |language=en}} This partnership with AWS enables Apiable to deepen its collaboration with the cloud provider and offer its API portal solution to AWS customers as part of their API onboarding and monetization initiatives.

Apiable’s platform is also available through cloud marketplaces – for example, it is listed for use with Amazon API Gateway – reflecting its interoperability with major API management environments.{{Cite web |title=AWS Marketplace: Apiable - API portal for Amazon API Gateway |url=https://aws.amazon.com/marketplace/pp/prodview-w4g2lylotnhxi |access-date=2025-03-19 |website=aws.amazon.com}}

The inclusion of Apiable in Tech publications’ watchlists and its coverage in tech media underscore the company’s role in advancing the API economy trend.

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