Draft:Destream
Destream is a financial technology platform designed for online content creators, including live streamers, bloggers, and social media influencers. It is headquartered in Limassol, Cyprus, and was founded in 2017 by Tachat Igityan, the current CEO.
Overview
Destream provides tools for creators to monetize their content by receiving tips and donations from viewers across various streaming and social media platforms. The platform was officially launched at Gamescom 2019 in Cologne, Germany, where the founders demonstrated its donation system for streamers.[https://www.fintechfutures.com/fintech-start-ups/fintech-start-up-destream-to-launch-bank-card-aimed-at-internet-content-creators FinTech Futures – "Fintech start-up destream to launch bank card aimed at internet content creators"] (January 31, 2022)
In 2022, the company announced plans to launch a dedicated payment card to simplify access to creator earnings.{{Cite web|url=https://www.fintechfutures.com/fintech-start-ups/fintech-start-up-destream-to-launch-bank-card-aimed-at-internet-content-creators|title=Fintech start-up destream to launch bank card aimed at internet content creators|website=www.fintechfutures.com}} That same year, the Deputy Ministry of Innovation in Cyprus officially recognized destream as an "innovative start-up," a status that granted tax incentives for local investors.[https://cyprus-mail.com/2022/11/26/tachat-igityan-cfo-co-founder-of-destream Cyprus Mail – "Tachat Igityan: CFO, Co-founder of destream"] (Nov 26, 2022)
Throughout 2022, destream continued to expand its features and regional presence. In a November 2022 interview, Igityan noted that the Deputy Ministry of Innovation in Cyprus had officially recognized destream as an "innovative start-up," a status that provided tax incentives for local investors.{{Cite web|url=https://cyprus-mail.com/2022/11/26/tachat-igityan-cfo-co-founder-of-destream|title=Tachat Igityan: CFO, Co-founder of destream|date=November 26, 2022|website=cyprus-mail.com}}
In 2024, the company introduced a Creator Ambassador Program to foster community engagement and platform feedback.[https://www.netinfluencer.com/destream-new-ambassador-program-for-creators/#:~:text=destream%2C%20a%20financial%20platform%20specializing,over%2030%2C000%20users%20in%20Europe NetInfluencer – "Financial Platform Destream Announces Creator Ambassador Program"] (Dec 19, 2024)
Features
Destream offers a range of features to support content monetization and audience interaction:
- Tipping/Donations: Allows creators to receive tips and donations from their audience in various currencies (including fiat and crypto). Viewers can donate via multiple payment methods, all consolidated on the creator’s destream profile.
- Multi-Currency Support: Supports payouts and donations in multiple currencies. For example, a creator can accept donations from abroad in the donor’s local currency or in cryptocurrency, with destream handling conversion and storage of funds.
- Streaming Widgets: Provides overlay widgets and alerts for live streams, such as on-screen notifications for new tips, followers, or fundraising goals. These tools integrate with streaming platforms to enhance audience engagement during broadcasts.{{Cite web|url=https://www.netinfluencer.com/destream-new-ambassador-program-for-creators/|title=Financial Platform Destream Announces Creator Ambassador Program After Hitting 30,000 European Users – Here’s What Early Participants Get|first=Dragomir|last=Stojkov|date=December 19, 2024|website=www.netinfluencer.com}}
- Marketplace: An online marketplace where creators can spend their accumulated earnings on digital goods and services, such as gift cards and other services, with no bank intermediation required.
Marketing and Events
Destream maintains a presence at industry conventions through sponsorships, partnerships, and interactive booth experiences:
- In 2019, the company launched at Gamescom, a major gaming convention in Cologne, Germany, where it demonstrated its tipping system for streamers.
- In 2022, the company participated in TwitchCon Amsterdam, one of its early in-person outreach efforts.{{Cite web|url=https://marketingsherpa.com/article/case-study/audience-engagement|title=Audience Engagement: Examples from in-person events and in the digital channel|first=content: MarketingSherpa, design: Scott McDaniel, code: Steve Beger|last=MECLABS|date=September 10, 2024|website=MarketingSherpa}}
- In 2024, destream participated in TwitchCon Rotterdam as an official exhibitor, implementing an engaging, carnival-themed booth that resulted in 80% of attendees engaging with the platform.
- Destream was also listed as an official sponsor of Cyprus Comic Con 2024, reflecting its support for regional events and the local creator community.{{Cite web|url=https://cypruscomiccon.org/sponsors/destream/|title=Destream}}
- The platform was recognized as one of the Top 5 Performance Marketing Campaigns for its creative and data-driven campaign strategies aimed at Gen Z creators.{{Cite web|url=https://www.performancemarketingworld.com/article/1918623?utm_source=website&utm_medium=social|title=Electrolux, Samsung, Old Jamaica, Bombay Sapphire, and DeStream: Top 5 performance marketing campaigns|website=www.performancemarketingworld.com}}
- Destream is also listed as an official exhibitor at TwitchCon Rotterdam 2025.{{Cite web|url=https://twitchcon.com/|title=TwitchCon|website=TwitchCon}}