Draft:Don't Click Play

In 2023, Max released her second studio album Diamonds & Dancefloors and embarked on her debut headlining concert tour, On Tour (Finally). In September, she started working on her third studio album after the end of the tour.{{cite web |last=Gotto |first=Connor |date=September 11, 2023 |title=Ava Max admits touring has 'changed how I see the art of making music' as she begins work on third studio album |url=https://retropopmagazine.com/ava-max-admits-touring-has-changed-how-i-see-the-art-of-making-music-as-she-begins-work-on-third-studio-album/#google_vignette |access-date=May 3, 2025 |website=Retropop |language=en-GB}} On April 9, 2025, Max shared a link to a website called "Don't Click Play on Ava Max", where visitors could click a "Sign the Petition" button and listen to a snippet of an upcoming album single.{{cite magazine |last=Dailey |first=Hannah |date=April 9, 2025 |title=Ava Max Trolls Fans With Fake Petition Protesting Her Own Music |url=https://www.billboard.com/music/music-news/ava-max-fake-petition-protesting-music-1235942854/ |access-date=May 2, 2025 |magazine=Billboard |publisher=Penske Media Corporation |location=United States |ISSN=0006-2510 |OCLC=732913734 |language=en-US}} She announced the album on May 1, by quoting Ed Sheeran's announcement of his upcoming eighth studio album, Play, on Twitter.{{cite magazine |last=Iasimone |first=Ashley |date=May 3, 2025 |title=Ava Max Announces 'Don't Click Play' Album, Reveals Release Date & Cover Art |url=https://www.billboard.com/music/music-news/ava-max-dont-click-play-album-release-date-cover-art-1235961909/ |access-date=May 4, 2025 |magazine=Billboard |publisher=Penske Media Corporation |location=United States |ISSN=0006-2510 |OCLC=732913734 |language=en-US}}{{cite web |last=Stickler |first=Jon |title=Ava Max to Release Third Album 'Don't Click Play' in August |url=https://www.stereoboard.com/content/view/247540/9 |access-date=May 26, 2025 |website=Stereoboard |date=May 6, 2025}}

As described by Billboard, the album cover features Max inside a flaming triangle resembling a play button, gripping its edges — possibly symbolizing the intense energy she aims to convey with the album.{{cite magazine |last=Peters |first=Mitchell |date=June 1, 2025 |title=Fans Choose Ava Max's 'Lovin Myself' as This Week's Favorite New Music |url=https://www.billboard.com/music/music-news/ava-max-lovin-myself-new-music-poll-results-1235986965/ |access-date=June 4, 2025 |magazine=Billboard |publisher=Penske Media Corporation |location=United States |ISSN=0006-2510 |OCLC=732913734 |language=en-US}}

In March 2024, Max posted a snippet of her single "My Oh My" and indicated that it was the beginning of a new era.{{cite web |last=Romero |first=Andrea |date=March 20, 2024 |title=Ava Max presenta un adelanto de 'My Oh My', el primer single de su tercer disco |trans-title=Ava Max presents an advance of 'My Oh My', the first single from her third album |url=https://los40.com/2024/03/20/ava-max-presenta-un-adelanto-de-my-oh-my-el-primer-single-de-su-tercer-disco/ |access-date=April 4, 2024 |publisher=Los 40 |language=es-ES}} In an interview with Billboard the following May, she stated that she was preparing for her third album cycle "with no heartbreak attached and no man attached," describing "My Oh My" as "the beginning of me" and reflecting on a period of personal healing.{{cite magazine |last=Kaufman |first=Gil |date=January 2, 2025 |title=Ava Max Asks Fans to 'Respect My Art' and Not Leak Her Songs |url=https://www.billboard.com/music/pop/ava-max-asks-fans-respect-art-not-leak-songs-phenomenon-1235867952/ |access-date=May 4, 2025 |magazine=Billboard |publisher=Penske Media Corporation |location=United States |ISSN=0006-2510 |OCLC=732913734 |language=en-US}} The song was initially intended to be the lead single of her third studio album;{{cite magazine |last=Kaufman |first=Gil |date=May 7, 2024 |title=Ava Max on Proudly Entering 'My Oh My' Era With No Heartbreak, No Man Attached: 'This Is the Beginning Of Me' |url=https://www.billboard.com/music/pop/ava-max-talks-my-oh-my-third-album-barbie-soundtrack-interview-1235675858/ |access-date=May 3, 2025 |magazine=Billboard |publisher=Penske Media Corporation |location=United States |ISSN=0006-2510 |OCLC=732913734 |language=en-US}} however, after the release of her single "Spot a Fake" on September 20,{{cite web |last=Pérez García |first=Sandra |date=September 20, 2024 |title=Ava Max nos vigila con prismáticos y no deja pasar ni una en su nuevo single: 'Spot a Fake' |url=https://los40.com/2024/09/20/ava-max-nos-vigila-con-prismaticos-y-no-deja-pasar-ni-una-en-su-nuevo-single-spot-a-fake/ |access-date=September 20, 2024 |website= |publisher=Los 40 |language=es-ES}} she revealed that only the latter would be included on the album.{{cite AV media |date=November 30, 2024 |title=Ava Max Is 'Forever Young' |url=https://www.youtube.com/watch?v=HbOTgL4rGyw |access-date=May 3, 2025 |publisher=AskAnythingChat |via=YouTube}}

On February 7, 2025, Max released "Lost Your Faith" as the lead single of her third studio album, indicating that "Spot a Fake" was scrapped from the album.{{cite web |last=Williams |first=Aaron |date=February 7, 2025 |title=Ava Max Sends A Message Of Hope With The Optimistic 'Lost Your Faith' |url=https://uproxx.com/pop/ava-max-lost-your-faith/ |access-date=February 19, 2025 |website=Uproxx |location=United States |language=en-US}}{{cite magazine |last=Mier |first=Tomás |date=March 19, 2025 |title=Ava Max Teases a 'New Album' as She Drops 'Lost Your Faith' Video |url=https://www.rollingstone.com/music/music-news/ava-max-new-album-lost-your-faith-video-1235299098/ |access-date=May 2, 2025 |magazine=Rolling Stone |publisher=Penske Media Corporation |ISSN=0035-791X |OCLC=969027590 |location=United States |language=en-US}} An accompanying music video was released on March 18, 2025. On May 23, 2025, Max teased the second single from the album via her social medias, "Lovin Myself", was released on May 29.{{cite magazine |url=https://www.rollingstone.com/music/music-news/ava-max-lovin-me-single-video-dont-click-play-1235350258/ |title=Ava Max Takes Back Her Power on New Single 'Lovin Myself' |magazine=Rolling Stone |publisher=Penske Media Corporation |ISSN=0035-791X |OCLC=969027590 |location=United States |first=Larisha |last=Paul |date=May 29, 2025 |access-date=May 30, 2025}}

{{reflist}}

{{Ava Max}}

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:Category:2025 albums

:Category:Ava Max albums

:Category:Atlantic Records albums

:Category:Upcoming albums

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{{Drafts moved from mainspace|date=May 2025}}