Draft:Finis, Inc
{{Short description|American swimwear manufacturer}}
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Finis is an American manufacturer of competitive swimwear and swimming equipment. Its headquarters are in California.
History
Finis Inc. is an American company founded in 1993 by Olympic gold medalist swimmer Pablo Morales and former water polo player John Mix. The company produces monofins and swimming-related accessories.{{Cite news |title=The selling of a sport: Former Olympian Pablo Morales is behind Finis |url=https://vault.si.com/vault/1997/02/10/the-selling-of-a-sport-former-olympian-pablo-morales-is-behind-finis-the-sole-us-maker-of-monofins |archive-url=http://web.archive.org/web/20210419122909/https://vault.si.com/vault/1997/02/10/the-selling-of-a-sport-former-olympian-pablo-morales-is-behind-finis-the-sole-us-maker-of-monofins |archive-date=2021-04-19 |access-date=2025-06-16 |work=Sports Illustrated Vault {{!}} SI.com |language=en-us}}{{Cite web |title=Finis - Openwaterpedia |url=https://www.openwaterpedia.com/wiki/FINIS |access-date=2025-06-16 |website=www.openwaterpedia.com}}
Morales contributed to product development and international distribution, while Mix oversaw domestic operation.
Products
In 2007, Finis released the SwiMP3, an underwater MP3 player that used bone-conduction technology to transmit sound through the cheekbones.{{Cite web |date=2007-04-28 |title=SwiMP3 v2: Bone conducting underwater MP3 player gets an upgrade |url=https://www.engadget.com/2007-04-27-swimp3-v2-bone-conducting-underwater-mp3-player-gets-an-upgrade.html |access-date=2025-06-16 |website=Yahoo News |language=en-SG}} In 2013, the company introduced Neptune, a bone-conduction MP3 player with updated controls and display features.{{Cite news |last=Goode |first=Lauren |date=2013-09-24 |title=Review of Finis's Neptune MP3 player and Underwater Audio's waterproofed iPod Shuffle |url=http://online.wsj.com/article/SB10001424052702304213904579095223997236240.html |access-date=2025-06-16 |work=Wall Street Journal |language=en-US |issn=0099-9660}}
The Hydro Tracker GPS (circa 2012) was designed for open-water swimming and cycling and recorded route, speed, and distance data.{{Cite web |last=Team |first=ABC News |title=Tracker knows where you swim or bike |url=https://abcnews.go.com/Technology/tracker-swim-bike/story?id=16142891 |access-date=2025-06-16 |website=ABC News |language=en}} The Hydro Hip is a resistance-training belt designed to promote hip rotation during freestyle and backstroke.{{Cite news |last=Clark |first=Aaron |date=2005-08-25 |title=Swimming Gear That Flipper Would Envy |url=https://www.nytimes.com/2005/08/25/fashion/swimming-gear-that-flipper-would-envy.html |access-date=2025-06-16 |work=The New York Times |language=en-US |issn=0362-4331}}
Research and scientific studies
A study published in the Journal of Strength and Conditioning Research reported an association between training with Finis bone-conduction music devices and improved 50-yard freestyle performance compared to training without music.{{Cite journal |last1=Tate |first1=Angela R. |last2=Gennings |first2=Chris |last3=Hoffman |first3=Regina A. |last4=Strittmatter |first4=Andrew P. |last5=Retchin |first5=Sheldon M. |date=2012-04-01 |title=Effects of Bone-Conducted Music on Swimming Performance |journal=The Journal of Strength & Conditioning Research |language=en-US |volume=26 |issue=4 |pages=982 |doi=10.1519/JSC.0b013e31822dcdaf |pmid=22371093 |pmc=3312977 |issn=1064-8011}}