Draft:Freeletics
{{Short description|Freeletics fitness app}}
{{Draft topics|internet-culture|media|business-and-economics|technology}}
{{AfC topic|product}}
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{{Infobox company
| name = Freeletics GmbH
| logo =
| type = Private (GmbH)
| founded = March 2013
| headquarters = Munich, Germany
| key_people = Daniel Sobhani (CEO)
| industry = Fitness
| products = Freeletics app, STÆDIUM
| website = [https://www.freeletics.com www.freeletics.com]
}}
Freeletics is a fitness app published by Freeletics GmbH, a company based in Munich, Germany.
Overview
Freeletics provides bodyweight-based training programs that incorporate elements of calisthenics and high-intensity interval training (HIIT). The workouts are typically organized into time-efficient circuits and can be performed without gym equipment.
The application also includes features related to nutrition and mental wellbeing. In some regions, the company has promoted group training sessions led by local community members.
History
Freeletics was founded in March 2013 by Mehmet Yilmaz, Joshua Cornelius, and Andrej Matijczak at the Center for Digital Technology and Management in Munich. It initially launched with a YouTube video, newsletter, and PDF workout guides.{{cite web |url=https://omr.com/de/die-freeletics-story-diese-drei-typen-haben-mit-einem-youtube-video-einem-newsletter-und-drei-pdfs-angefangen-und-sind-dank-cleverem-marketing-heute-millionaere/ |title=YouTube, Newsletter, PDFs: So is Freeletics grown |website=OMR |date=2015-03-10 |language=de |access-date=2025-06-24}}
In October 2017, Freeletics opened its first branded outdoor “Training Ground” in Berlin’s Monbijoupark.{{cite web |url=https://www.minhle.de/freeletics-training-ground-berlin/ |title=The first official Freeletics Training Ground in Berlin |website=Minh Le |date=2017-10-22 |language=de |access-date=2025-06-24}}
In December 2018, Freeletics raised US$45 million in Series A funding led by FitLab, Causeway Media Partners, JAZZ Venture Partners, and Tony Robbins.{{cite web |url=https://www.fastcompany.com/90275973/tony-robbins-backed-fitness-app-freeletics-raises-45-million |title=Tony Robbins-backed fitness app Freeletics raises $45 million |website=Fast Company |date=2018-12-04 |access-date=2025-06-24}}{{cite web |url=https://techcrunch.com/2018/12/04/freeletics-raises-45m-for-its-ai-powered-fitness-coach/ |title=Freeletics raises $45M for its AI-powered mobile fitness coach |website=TechCrunch |date=2018-12-04 |access-date=2025-06-24}}{{cite web |url=https://venturebeat.com/2018/12/04/fitness-app-developer-freeletics-raises-45-million-to-expand-internationally/ |title=Fitness app developer Freeletics raises $45 million to expand internationally |website=VentureBeat |date=2018-12-04 |access-date=2025-06-24}}
In September 2020, Freeletics secured US$25 million in Series B funding led by JAZZ Venture Partners and Causeway Media Partners.{{cite web |url=https://www.handelsblatt.com/unternehmen/handel-konsumgueter/fitness-start-up-freeletics-erhaelt-25-millionen-dollar-finanzierung/26189086.html |title=Freeletics receives $25 million funding |website=Handelsblatt |date=2020-09-16 |access-date=2025-06-24}}{{cite web |url=https://techcrunch.com/2020/09/23/ai-powered-fitness-app-freeletics-scores-25m-series-b/ |title='AI-powered' fitness app Freeletics scores $25M Series B |website=TechCrunch |date=2020-09-23 |access-date=2025-06-24}}
In November 2021, Freeletics introduced “STÆDIUM,” an AI-enabled weight-training program for at-home users.{{cite web |url=https://www.faz.net/pro/d-economy/fitness-app-freeletics-zuhause-wie-im-fitnessstudio-trainieren-17616226.html |title=Munich fitness app gears up with AI-powered training |website=FAZ.NET |date=2021-11-03 |access-date=2025-06-24}}
Recognition
Freeletics has been covered by several international publications. Fast Company profiled its Series A funding and noted its growing popularity in Europe. Forbes reported on the company’s partnership with UFC fighter Stephen “Wonderboy” Thompson to develop AI-enhanced fitness plans.{{cite web |url=https://www.forbes.com/sites/simonogus/2019/12/16/ufc-fighter-stephen-thompson-on-partnering-with-ai-fitness-app-freeletics-and-how-technology-has-changed-mma/ |title=UFC Fighter Stephen Thompson on partnering with AI-fitness app Freeletics |website=Forbes |date=2019-12-16 |access-date=2025-06-24}}
External links
- [https://www.freeletics.com Official website]