Draft:Gamezop
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{{AFC comment|1=Per previous. -Lemonaka 06:41, 26 December 2024 (UTC)}}
{{AFC comment|1=References need to meet WP:ORGCRIT. A quick search outside of the draft found no references meeting this criteria. CNMall41 (talk) 19:43, 16 December 2024 (UTC)}}
{{AFC comment|1=Wikipedia is not an advertising platform. λ NegativeMP1 19:38, 10 December 2024 (UTC)}}
{{AFC comment|1=COI: the article's creator says so on their user page, and is also the creator of the company logo. Hoary (talk) 12:38, 6 November 2024 (UTC) The draft's creator has clarified matters. They're not the creator of the company logo; they're instead an employee of the company that created it and that is the subject of this article. -- Hoary (talk) 05:37, 7 November 2024 (UTC)}}
{{AFC comment|1=Concur with the previous comment about WP:NCORP but also want to note that the article is littered with WP:CORPTRIV and business jargon that makes it very difficult to evaluate which of its 90 sources have anything in-depth to say about the company. Has a bit of a WP:COMMERCIAL tenor. VRXCES (talk) 11:45, 6 October 2024 (UTC)}}
{{AFC comment|1=I am dubious about the article's passing of WP:NCORP, I would appreciate it if you gave the best 3 sources you believe indicate it does. Many of them are just minor announcements. ᴢxᴄᴠʙɴᴍ (ᴛ) 17:59, 2 October 2024 (UTC)}}
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{{Short description|Gamezop is a plug-and-play gaming platform that any app or website can integrate.}}
{{COI|date=November 2024}}{{Infobox company
| name = Gamezop
| logo = Gamezop Logo.png
| logo_alt = Gamezop logo
| industry = {{Unbulleted list||Digital Publishing|Gaming|Online Advertising}}
| founded = 27 July, 2015
| founder = {{Unbulleted list
| Yashash Agarwal
| Gaurav Agarwal
}}
| hq_location = New Delhi
| hq_location_country = India
| brands =
| num_employees = 75-150
| parent = Advergame Technologies Private Limited
| subsid =
| website = {{URL|gamezop.com|gamezop.com}}
}}
Gamezop is a plug-and-play gaming platform that enabling apps and websites to integrate casual games directly, eliminating the need for users to download separate gaming apps.{{Cite web |last=Lalwani |first=Priya |date=2023-02-06 |title=Marketing dollars will chase casual gamers in 2023: Gaurav Agarwal, Gamezop - Adgully.com |url=https://www.adgully.com/marketing-dollars-will-chase-casual-gamers-in-2023-gaurav-agarwal-gamezop-128141.html |access-date=2024-12-16 |website=www.adgully.com |language=en-US}} Founded in 2015 by brothers Yashash Agarwal and Gaurav Agarwal, the company is headquartered in New Delhi, India and reaches over 1 billion players through its 5,000+ global distribution partners.{{Cite web |last=Singh |first=-Rajiv Ranjan |title=Yashash Agarwal, Gaurav Agarwal - India's Young & Brightest Entrepreneurs in 40 Under 40 2023 - Fortune India |url=https://www.fortuneindia.com/40under40/yashash-agarwal-gaurav-agarwal?year=2023 |access-date=2024-12-16 |website=www.fortuneindia.com |language=en}}{{Cite web |date=2019-12-27 |title=How HTML5 Games Are Increasing Engagement And Driving Revenue For Apps |url=https://in.mashable.com/tech/9906/how-html5-games-are-increasing-engagement-and-driving-revenue-for-apps |access-date=2024-12-16 |website=Mashable India |language=en-in}}
History
Gamezop was founded in 2015 by brothers Yashash Agarwal and Gaurav Agarwal. The idea for Gamezop originated from Yashash's observations about the inefficiency of downloading apps for casual gaming.{{Cite web |last=Chandra |first=Nandini |date=2015-11-30 |title=Giving Gaming A Social Touch, Gamezop Promises To Be A Gamechanger |url=https://inc42.com/startups/gamezop/ |access-date=2024-09-23 |website=Inc42 Media |language=en}} Gamezop addresses this by embedding HTML5 games directly into apps and websites, which allows users to play games seamlessly without needing separate app installations.
Gaurav Agarwal, who had previously worked at Bain & Company, joined Yashash in building the company, contributing his experience to the company's business strategy.
The platform gained early recognition through accelerator programs like GSF Accelerator, and in 2020, it secured ₹32 crore in Series A funding led by BITKRAFT Ventures, Velo Partners, and FJ Labs.{{Cite web |title=Tech in Asia - Connecting Asia's startup ecosystem |url=https://www.techinasia.com/app-data-hundreds-games-meet-founder-india-play |access-date=2024-12-16 |website=www.techinasia.com |language=en-US}}{{Cite web |date=2020-08-28 |title=Gamezop raises Rs 32 crore in Series A led by BITKRAFT Ventures - CNBC TV18 |url=https://www.cnbctv18.com/startup/gamezop-raises-rs-32-crore-in-series-a-led-by-bitkraft-ventures-6764491.htm |access-date=2024-12-16 |website=CNBCTV18 |language=en}}This investment bolstered Gamezop’s presence in over 70 countries.
Business Model
Gamezop licenses games from global HTML5 developers, aggregates them into its platform, and embeds these games into apps and websites. Partners, such as Amazon, Paytm, Samsung, and OYO, use the platform to enhance user engagement and generate additional advertising revenue. Gamezop generates revenue through advertisements and shares this revenue with its distribution partners.
This approach enables partner apps to increase user engagement by up to 40% while sharing revenue generated by Gamezop.
Market Positioning
Gamezop primarily targets casual gamers aged 10 to 25, capitalizing on India’s burgeoning mobile gaming market. The platform leverages the growing popularity of HTML5 games, differentiating itself through its offline capabilities and simplified user experience. As of 2020, Gamezop boasts over 34 million monthly active users. While the platform faces global competition, it holds a niche position in India with limited direct competitors.
The gaming industry has seen a significant transformation over the past few years, with non-gamers increasingly transitioning to casual gaming. Gamezop's ability to embed games into non-gaming apps, like Amazon, Paytm, and Tata Play, positions it at the forefront of this trend. By unlocking new revenue streams through ad-monetized games and leveraging the rollout of 5G, Gamezop ensures a seamless and engaging user experience.
References
External Links
[https://www.gamezop.com/ Official Website]
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