Draft:Haus (incrementality platform)

Haus was founded in 2021{{Cite web |last=Wiggers |first=Kyle |date=2023-08-03 |title=Haus, which helps companies measure marketing ROI, raises $17M |url=https://techcrunch.com/2023/08/03/haus-which-helps-companies-measure-marketing-roi-raises-17m/ |access-date=2025-06-23 |website=TechCrunch |language=en-US}} by Zach Epstein, who previously led marketing measurement initiatives at Google. Epstein observed during his time at Google that marketing measurement infrastructure tended to be expensive and complicated, leading him to develop what he described as an affordable, streamlined "growth intelligence" platform.

The company operates as an marketing science platform that enables brands to conduct geo experiments and measure the incrementality of their marketing investments. The platform allows users to configure on-demand regional experiments to test different marketing strategies and conduct demand forecasts, accounting for effects of seasonality and business health.

Haus focuses on providing tools that help companies understand causal relationships in their marketing efforts, using first-party data without requiring cookies or third-party identifiers.{{Cite web |last1=Kamau |first1=Pie |last2=Weekly |first2=Startup |title=Haus raises $17m Series A funding to build the future of growth intelligence |url=https://startup-weekly.com/Haus-raises-17m-Series-A-funding-to-build-the-future-of-growth-intelligence/ |access-date=2025-06-23 |website=Startup Weekly |language=en}} The platform is designed to help organizations differentiate "signal from noise" in their marketing efforts, particularly for large organizations with significant organic momentum.

Haus has raised multiple rounds of funding since its founding:

In August 2023, Haus announced it had raised $17 million in Series A funding led by Insight Partners, bringing the company's total funding to $24 million. At the time of the Series A, the company had grown its customer base to approximately 25 brands and employed 24 people.

In July 2024, Haus raised an additional $20 million in funding led by 01 Advisors.{{Cite web |last=Flynn |first=Kerry |date=2024-07-30 |title=Haus raises $20M for marketing science platform |url=https://www.axios.com/pro/media-deals/2024/07/30/haus-marketing-data-platform |access-date=2025-06-23 |website=Axios |language=en}} Company CEO Zach Epstein described this additional raise as "opportunistic" to bring on more partners and grow the team and product scope.

• Zach Epstein - Chief Executive Officer and Founder
• Olivia Kory - Chief Strategy Officer{{Cite AV media |url=https://www.youtube.com/watch?v=QM2LZ2c4ZSs |title=Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus) |date=2024-09-20 |last=Limited Supply |access-date=2025-06-23 |via=YouTube}}
• Joe Wyer - Head of Science{{Cite web |title=Joe Wyer - Head Of Science at Haus Analytics |url=https://theorg.com/org/haus-analytics/org-chart/joe-wyer |access-date=2025-06-23 |website=THE ORG |language=en}}

Epstein previously worked at Google, where he led marketing measurement initiatives for large corporate customers. Kory has been featured in various industry podcasts discussing marketing measurement and incrementality testing.{{Cite web |title=Spotify |url=https://open.spotify.com/episode/7wrdUdXLQ3bJpJmTtoHSBH?si=f3b54dc390dc4f44 |access-date=2025-06-23 |website=open.spotify.com}}

Haus has been featured in various industry publications and podcasts. The company's approach to incrementality testing has been highlighted in AdExchanger, with case studies demonstrating its effectiveness for brands.{{Cite web |last=Hercher |first=James |date=2024-08-22 |title=How Incrementality Tests Helped Newton Baby Ditch Branded Search |url=https://www.adexchanger.com/commerce/how-incrementality-tests-helped-newton-baby-ditch-branded-search/ |access-date=2025-06-23 |website=AdExchanger |language=en-US}}

Chief Strategy Officer Olivia Kory has appeared on multiple industry podcasts, including the Mobile Dev Memo podcast, where she discussed marketing measurement strategies and the transition from correlation-based to causal-based measurement approaches.{{Cite web |last1=Memo |first1=Mobile Dev |last2=Seufert |first2=Eric Benjamin |date=2023-12-06 |title=Podcast: How to measure a marketing campaign (with Olivia Kory) |url=https://mobiledevmemo.com/podcast-how-to-measure-a-marketing-campaign-with-olivia-kory/ |access-date=2025-06-23 |website=Mobile Dev Memo by Eric Seufert |language=en}} She has also been featured on the "She Leads" podcast discussing operations and strategy roles.{{Cite AV media |url=https://www.youtube.com/watch?v=23JkONqOGGg |title=103: Olivia Kory {{!}} Head of Operations & Strategy, Haus |date=2023-07-19 |last=She Leads |access-date=2025-06-23 |via=YouTube}}

The company's work has been referenced in broader industry discussions about incrementality testing and measurement methodologies in advertising trade publications.{{Cite web |last=Hercher |first=James |date=2024-12-17 |title=For Incrementality Testing, It's One Step At A Time |url=https://www.adexchanger.com/adexchanger-talks/for-incrementality-testing-its-one-step-at-a-time/ |access-date=2025-06-23 |website=AdExchanger |language=en-US}}

In September 2024, LinkedIn named Haus #34 of 50 top startups in the United States.{{Cite web |title=LinkedIn Top Startups 2024: The 50 U.S. companies on the rise |url=https://www.linkedin.com/pulse/linkedin-top-startups-2024-50-us-companies-rise-linkedin-news-hxote |access-date=2025-06-23 |website=www.linkedin.com |language=en}}

The company operates in the marketing measurement and analytics space, addressing challenges that have intensified due to privacy regulations and changes in data sharing practices by digital platforms. According to industry surveys, many marketing leaders lack confidence in their organization's data, and marketing, sales, and finance teams at 40% of companies cannot agree on a definition of "successful ROI."

["Haus raises $17M Series A led by Insight Partners to build the future of growth intelligence"]. PR Newswire. August 3, 2023. Retrieved June 23, 2025.

["Haus raises $20 million for marketing science platform"]. Axios Pro. July 30, 2024. Retrieved June 23, 2025.

Seufert, Eric (April 30, 2025). [https://mobiledevmemo.com/podcast-getting-fit-with-advertising-measurement-with-olivia-kory/ "Podcast: Advertising measurement in an uncertain economy (with Olivia Kory)"]. Mobile Dev Memo. Retrieved June 23, 2025.

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:Category:Companies based in the United States :Category:Marketing companies :Category:Analytics companies :Category:Companies established in 2021 :Category:Privately held companies