Draft:Insightful

Insightful was established in Belgrade, Serbia in 2016 by Ivan Petrovic as WorkPuls. In 2022, Workpuls rebranded as Insightful.{{cite web |title=Workpuls Rebrands as Insightful on the Back of Impressive 2.5x YOY Growth |url=https://www.prnewswire.com/news-releases/workpuls-rebrands-as-insightful-on-the-back-of-impressive-2-5x-yoy-growth-301516845.html |website=PR Newswire |access-date=April 22, 2025 |language=en |date=April 4, 2022}} Sifted listed Insightful as one of the potential "next unicorns" from Southeast Europe; by this point, the company had raised around $4 million and had relocated to San Francisco, California.{{cite web |last1=Majic |first1=Josipa |title=Are these 9 companies the next southeast European unicorns? |url=https://sifted.eu/articles/balkan-soonicorns-unicorns-startups |website=Sifted |access-date=April 22, 2025 |date=November 24, 2022}} Business Insider reported that the company experienced a 45% year-over-year growth in 2024; the company attributed this to the "increased interest to employers wanting to keep workers accountable".{{cite web |last1=Sor |first1=Jennifer |title=Bosses are keeping tabs on their employees more than ever |url=https://www.msn.com/en-ca/money/careersandeducation/bosses-are-keeping-tabs-on-their-employees-more-than-ever/ar-AA1zd14T |website=MSN |access-date=April 22, 2025 |date=February 17, 2025}}{{Irrelevant citation|reason=The source never mentions the article topic.|date=June 2025}}

Insightful is a workplace analytics software company.{{cite web |last1=Gupta |first1=Shalene |title=Working from the office really is more distracting. Blame your coworkers |url=https://www.fastcompany.com/91148906/workplace-distractions-office-coworkers-phone-notifications-focus-survey |website=Fast Company |access-date=April 19, 2025 |date=July 2, 2024}} Their employee tracker application translates work data into productivity metrics. According to The Saturday Paper, the platform includes features such as employee time tracking, application usage monitoring, and screenshot capture.{{cite web |last1=Johnson |first1=Kurt |title=The companies monitoring staff using bossware |url=https://www.thesaturdaypaper.com.au/life/technology/2024/01/25/the-companies-monitoring-online-staff-productivity#mtr |website=The Saturday Paper |access-date=April 19, 2025 |language=en |date=January 27, 2024}}

According to Global Banking & Finance Review, Insightful has been part of the growing discussion around return-to-office mandates, providing tools to analyze employee productivity during hybrid work transitions.{{cite web |last1=Rich |first1=Wanda |title=RTO is the Biggest Topic for Workplace Leaders in 2025—Here's How to Think About It in Your Organization |url=https://www.globalbankingandfinance.com/rto-is-the-biggest-topic-for-workplace-leaders-in-2025-here-s-how-to-think-about-it-in-your-organization |website=Global Banking & Finance Review |access-date=April 19, 2025 |language=en |date=February 21, 2025}} Insightful and similar employee tracking software have drawn both praise and criticism. Supporters highlight their role in improving productivity and managing hybrid workforces, while critics, including privacy advocates, have raised concerns about employee surveillance and data privacy.{{cite web |last1=Allyn |first1=Bobby |title=Your Boss Is Watching You: Work-From-Home Boom Leads To More Surveillance |url=https://www.npr.org/2020/05/13/854014403/your-boss-is-watching-you-work-from-home-boom-leads-to-more-surveillance |website=NPR |access-date=April 19, 2025 |language=en |date=May 13, 2020}}{{cite web |last1=Sheng |first1=Ellen |title=Employee privacy in the US is at stake as corporate surveillance technology monitors workers' every move |url=https://www.cnbc.com/2019/04/15/employee-privacy-is-at-stake-as-surveillance-tech-monitors-workers.html |website=CNBC |access-date=April 19, 2025 |language=en |date=April 15, 2019}}

In 2023, PCMag graded Insightful as "Best for Employee Privacy" out of employee management software options.{{cite web |last1=McAllister |first1=Neil |title=The Best Employee Monitoring Software |url=https://www.pcmag.com/picks/the-best-employee-monitoring-software?test_uuid=01nEKitrPAQmw6jRcSPVArQ&test_variant=B |website=PCMag |access-date=April 19, 2025 |language=en |date=October 9, 2023}} The magazine gave Insightful 3.5 out of five stars in a review, praising it as "one of the more exciting entries we tested". They noted its "significantly less draconian" approach while criticizing the trial and setup period.

• Employee monitoring software
• Workforce management

• [https://www.insightful.io Official website]

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