Draft:Jim (mobile payment platform)

{{AFC submission|d|corp|u=PauloAFA|ns=118|decliner=CoconutOctopus|declinets=20250617105945|reason2=adv|ts=20250616161710}}

{{AFC comment|1=In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. PauloAFA (talk) 16:14, 16 June 2025 (UTC)}}

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{{Short description|AI-powered tap-to-pay platform for microentrepreneurs}}

{{Draft topics|internet-culture|software|business-and-economics|technology}}

{{Infobox software

| name = JIM

| logo = File:Logo JIM.svg

| logo_alt = Logo of JIM

| developer = CloudWalk

| released = {{Start date|2024|04|16}}

| operating_system = iOS

| platform = Mobile

| genre = Mobile payment, fintech

| license = Proprietary

| website = {{URL|https://www.jim.com}}

}}

JIM is a mobile-payment (tap-to-pay) and financial-technology platform developed by CloudWalk. Designed for individual entrepreneurs and very small businesses, the application combines an artificial-intelligence (AI) assistant with tap-to-pay card acceptance and same-day settlement of funds.{{cite web |url=https://www.cloudwalk.io/newsroom/cloudwalk-announces-us-launch-with-jim-com |title=CloudWalk Announces U.S. Launch with the Unveiling of Jim.com, an AI-Powered Digital Wallet |website=CloudWalk Newsroom |publisher=CloudWalk |date=16 April 2024 |access-date=16 June 2025 |language=en}} JIM was unveiled by CloudWalk founder and chief executive officer Luis Silva on 16 April 2024 during Web Summit Rio, ahead of an initial roll-out in the United States.{{cite news |url=https://startupi.com.br/2024/04/cloudwalk-lanca-app-e-expansao/ |title=CloudWalk lança app com IA para gestão de negócios e expande para os EUA |work=Startupi |date=16 April 2024 |access-date=16 June 2025 |language=pt}} TechCrunch lists Jim.com among CloudWalk’s flagship consumer brands in Latin America’s high-valuation startup landscape.{{cite web |url=https://techcrunch.com/2025/05/05/here-are-latin-americas-biggest-startups-based-on-valuation/ |title=Here are Latin America's biggest startups based on valuation |website=TechCrunch |date=5 May 2025 |access-date=16 June 2025 |language=en}}

Background

The technology that underpins JIM was first proven in {{ill|InfinitePay|pt}}, CloudWalk’s domestic merchant-services platform launched in 2019. InfinitePay serves more than two million Brazilian merchants and, in January 2024, reported coverage in all 5 570 municipalities of the country.{{cite news |url=https://valorinveste.globo.com/produtos/servicos-financeiros/noticia/2024/04/16/solucao-de-pagamentos-brasileira-foca-em-pequenos-empreendedores-dos-estados-unidos.ghtml |title=Solução de pagamentos brasileira foca em pequenos empreendedores dos Estados Unidos |work=Valor Investe |date=16 April 2024 |access-date=16 June 2025 |language=pt}} CloudWalk disclosed revenue of US$ 320 million for 2023, attributing part of the growth to InfinitePay’s tap-to-pay technology.{{cite news |url=https://www.bloomberg.com/news/articles/2025-02-04/brazil-payments-unicorn-triples-profit-touting-ai-deployment |title=CloudWalk Brazil Payments Unicorn Triples Profit, Touting AI Deployment |work=Bloomberg News |date=4 February 2025 |access-date=16 June 2025 |language=en}}

Technology and features

JIM turns any device equipped with near-field communication (NFC) into a payment terminal that accepts contactless credit and debit cards as well as mobile wallets, eliminating the need for dedicated point-of-sale hardware. The AI component offers contextual guidance and analytics, and the platform credits each sale to the merchant’s bank account in real time—an approach comparable to Brazil’s instant-payment network, Pix.

Market strategy

CloudWalk positions JIM for the United States, noting that real-time-payment infrastructure there remains limited even after the July 2023 launch of the FedNow Service.{{cite news |url=https://www.bloomberg.com/news/articles/2024-01-18/brazil-payments-unicorn-targets-us-in-start-of-lofty-global-push |title=Brazilian Fintech CloudWalk Takes Payments Tech to US in Start of Global Push |work=Bloomberg News |date=18 January 2024 |access-date=16 June 2025 |language=en}}{{cite press release |url=https://www.federalreserve.gov/newsevents/pressreleases/other20230315a.htm |title=Federal Reserve announces July launch for the FedNow Service |publisher=Board of Governors of the Federal Reserve System |date=15 March 2023 |access-date=16 June 2025 |language=en}} Industry statistics compiled by the U.S. Federal Reserve show that core non-cash payments in the country totalled US$ 128.5 trillion in 2021, up 9.5 percent from 2018.{{cite web |url=https://www.regreport.info/2023/04/21/feds-3-year-payments-study-shows-rising-average-values-of-noncash-payments-driven-by-ach/ |title=Fed's 3-year payments study shows rising average values of noncash payments, driven by ACH |website=Regulatory Report |date=21 April 2023 |access-date=16 June 2025 |language=en}} By comparison, Brazil’s Central Bank recorded R$ 50.6 trillion (≈ US$ 10 trillion) in retail-payment transactions during the first half of 2023.{{cite news |url=https://finsidersbrasil.com.br/pagamentos/com-empurrao-do-pix-pagamentos-somam-r-506-trilhoes-no-1o-semestre/ |title=Com 'empurrão' do Pix, pagamentos somam R$ 50,6 tri no 1º semestre |work=Finsiders Brasil |date=21 November 2023 |access-date=16 June 2025 |language=pt}}

Development and availability

A pilot programme with selected U.S. merchants began in the second quarter of 2024. According to its listing on the Apple App Store, the application is now publicly available for download nationwide across the United States.{{cite web |url=https://apps.apple.com/us/app/jim-com-instant-tap-to-pay/id6450964559 |title=JIM.com: Instant Tap to Pay |website=App Store |publisher=Apple |access-date=16 June 2025 |language=en}} CloudWalk has stated its intention to broaden distribution further during 2025.{{cite press release |url=https://www.businesswire.com/news/home/20250204302440/en/ADDING-MULTIMEDIA-CloudWalk-Closes-2024-with-US%24497-Million-in-Revenue-Triples-Net-Income-Driven-by-AI-and-Blockchain |title=CloudWalk Closes 2024 with US$497 Million in Revenue, Triples Net Income Driven by AI and Blockchain |publisher=Business Wire |date=4 February 2025 |access-date=16 June 2025 |language=en}}

= Integration with InfinitePay =

In April 2025 CloudWalk embedded an evolved version of the JIM assistant into InfinitePay, describing it as “an extra employee” for small businesses. The update automates tasks such as marketing-campaign creation, social-media content generation and basic business consulting.{{cite press release |url=https://www.businesswire.com/news/home/20250408572280/en/CloudWalk-Launches-JIM-on-InfinitePay-an-Intelligent-Assistant-That-Acts-as-an-Extra-Employee-for-Brazilian-Entrepreneurs |title=CloudWalk Launches JIM on InfinitePay: an Intelligent Assistant That Acts as an "Extra Employee" for Brazilian Entrepreneurs |publisher=Business Wire |date=8 April 2025 |access-date=16 June 2025 |language=en}}