Draft:Katy Perry Collections

The brand was founded by American singer Katy Perry on February 16, 2017, when she partnered with Global Brands Group. The idea for Katy Perry Collections came from Perry’s passion for creativity and self-expression. Known for her eclectic and eye-catching style, Perry wanted to create a brand that reflected her personality while being accessible to a broad audience. Some inspirations for founding it wear Perry's Dalmatian-print pair of flats that she thrifted and her refusal to wear uncomfortable pumps.{{cite web |title=Katy Perry's refusal to wear uncomfortable heels inspires shoe line |url=https://www.thebeat925.ca/news/16410/katy-perry-s-refusal-to-wear-uncomfortable-heels-inspired-shoe-line|date=February 17, 2017}}

Perry bought back the line in 2022 after the holding company filed for bankruptcy in 2021. Perry is currently the sole owner.{{cite web |last1=Belgum |first1=Deborah |title=Katy Perry shares her experience buying back her footwear brand |url=https://wwd.com/accessories-news/footwear/katy-perry-shoe-collection-project-show-las-vegas-1235296104/ |website=www.wwb.com |date=August 10, 2022}}Afterwards, Perry relaunched the brand with the Summer/Spring 2022 Collection in the same year.{{cite magazine |last=Tolarico |first=Brittany |date=May 5, 2022 |title=Katy Perry Talks About Buying Back Her Footwear Brand: 'It's Time to Swing Bigger' |url=https://people.com/style/katy-perry-talks-buying-back-footwear-brand-time-to-swing-bigger/ |magazine=People |access-date=December 29, 2024}} She followed it by launching a collection called the Fall/Winter Part 2.{{cite web |last1=Claiborne |first1=Kinya |title=Katy Perry Collections Fall/Winter drop |url=https://styleandsociety.com/2023/10/23/katy-perry-collections-2023/ |website=www.styleandsociety.com |date=October 23, 2023}}

Katy Perry Collections stands out for its unique approach to footwear design.{{cite web |title=About Katy Perry Collections |url=https://katyperrycollections.com/pages/about-us |website=www.katyperrycollections.com |access-date=December 29, 2024}} Each piece in the collection is inspired by Perry’s personal experiences, style, travels, and music.{{cite magazine |last=Philips |first=Hedy |date=May 9, 2024 |title=Katy Perry Just Created Your Perfect Spring Shoe — and She Named It After Her Daughter! (Exclusive) |url=https://people.com/katy-perry-launches-shoe-collection-hsn-interview-exclusive-8646187#:~:text=The%20American%20Idol%20judge%20has,Perry%20wearing%20the%20Leilei%20sandal.&text=Never%20miss%20a%20story%20%E2%80%94%20sign,range%20from%20$69.99%20to%20$109.00 |magazine=People |access-date=December 29, 2024}}{{cite web |last1=Adducci |first1=Shannon |title=Katy Perry Is Her Own Boss Now — How Her Fashion Legacy Will Define Her Footwear Brand's Next Chapter |url=https://footwearnews.com/fashion/celebrity-style/katy-perry-shoe-brand-business-fashion-interview-1203293818/#:~:text=She%20seeks%20out%20a%20hook,the%20song%20and%20the%20look. |website=www.footwearnews.com |date=June 6, 2022}} From quirky motifs like ice cream cone features and animal prints to unconventional materials such as lucite and metallic finishes, the brand celebrates individuality and creativity.

The collection features a variety of styles, including:

• Heels: Striking designs that add a touch of glamor to any outfit.
• Flats: Comfortable yet chic options for everyday wear.
• Sandals: Perfect for summer, featuring bright colors and fun embellishments.
• Sneakers: Casual yet stylish, often with bold patterns or metallic accents.

Katy Perry Collections also emphasizes inclusivity, offering a wide range of sizes to cater to diverse customers.

The brand has been praised for its imaginative designs and commitment to affordability without compromising quality.{{cite web |last1=Clark |first1=Casey |title=Katy Perry's Spring Shoe Collection Is Her Best Yet |url=https://www.thedailybeast.com/katy-perry-shoes-collection-review-2022/#:~:text=If%20anything%2C%20they%20felt%20secure,may%20earn%20a%20small%20commission. |website=www.thedailybeast.com|date=April 16, 2022}} Critics and fans alike appreciate the playful nature of the shoes,{{cite web |title=Don't take out word for it...... |url=https://katyperrycollections.com/ |website=www.katyperrycollections |access-date=December 29, 2024}} which often serve as conversation starters.{{cite web |last1=Butler-Young |first1=Sheena |title=Katy Perry on how her shoe line will be a conversation starter |url=https://footwearnews.com/fashion/celebrity-style/katy-perry-footwear-collection-launch-exclusive-interview-303896/ |website=www.footwearnews.com |date=January 30, 2017}}

In terms of affordability, the brand has received recognition for offering statement footwear at prices significantly lower than high-end luxury brands. While not categorized as budget-friendly, Katy Perry Collections appeals to consumers who value artistic and unconventional designs without the luxury price tag. This has made it an attractive choice for fashion-forward individuals seeking accessible yet high-quality options. Additionally, the brand's focus on comfort and wearability has earned it a positive reputation among customers.

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