Draft:Maxposure Media Group
{{Infobox company
| name = Maxposure Limited
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| type = Limited
| traded_as =
| industry = Content Creation & Marketing, Inflight Content Service Provider (CSP), Advertising, Content Distribution, Technology
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| foundation = Coral Gables, Florida, U.S. ({{Start date|2006}})
| founders = Vikas Johari and Jorge Arauz
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| areas_served = India Worldwide
| key_people = Prakash Johari (CEO & Managing Director), Jorge Arauz (Global Editor-in-Chief)
| products =
| production =
| services = Inflight Entertainment, Digital Content, Video Content, Mobile Apps, Social Media, Augmented Realty, Artificial Intelligence, Magazines, Coffee Table Books, Catalogues, Targeted Advertising, Native Advertising, Content Service Provider, In-flight Wireless Streaming Server, Technology, Meta Data Services, Encoding Services, Editing Services, Translation
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| num_employees = 100 to 250{{cite web|url=http://www.maxposuremedia.com/about |title=Maxposure Limited |publisher=maxposuremedia.com |date= |accessdate=2013-03-14}}
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| homepage = {{URL|maxposuremedia.com}}
| location_country = India
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}}
Maxposure was founded by Vikas Johari and Jorge Arauz in Coral Gables, Florida. The CEO & Managing Director is Prakash Johari. Maxposure is headquartered in New Delhi with offices in Mumbai, Chennai, Bengaluru and Kolkata.
History
=Foundation=
Maxposure was incorporated in Coral Gables, Florida in 2006 by Vikas Johari and Editor-in-Chief & Editorial Director Jorge Arauz. The first office was set up at 1111 Lincoln Road, South Beach, Miami. The pilot issue of the flagship magazine, ANDpersand (a.k.a. &) was created from a dorm room at the University of Miami, where Johari and Arauz studied.{{cite web|url=http://www6.miami.edu/miami-magazine/winter2007/Departments/alumnidigest/alumnistory2.html |title=Alumni Digest |publisher=miami.edu |date= |accessdate=2013-03-14}} Later that summer, Maxposure entered India with the incorporation of Maxposure in New Delhi. In Fall of 2006, an Indian edition of ANDpersand was launched as a quarterly in Mumbai.{{cite web|url=http://www.afaqs.com/news/story.html?sid=15954_%91Andpersand+Magazine%92+to+launch+in+India+on+September+23 |title='Andpersand Magazine' to launch in India on September 23 |publisher=Afaqs.com |date=2006-09-12 |accessdate=2013-03-14}}
Expansion
= 2006 - 2011 =
In addition to ANDpersand, Maxposure has launched various publications in different genres including AndMore (fashion & style), Forms (interior design & architecture) and The BEAT (city & lifestyle). The company has in-house creative agency MaXcom;{{Cite web|title = MaXposure Digital {{!}} MaxCom|url = https://maxposure.in/other-services.php|website = maxposure.in|access-date = 2016-02-24}} online outsourcing division Maxposure Digital; and events division Equator.
In August 2009, the company began publishing SpiceRoute for SpiceJet Airlines. The in-flight magazine was the second contract publishing project for the company after Beyond Luxury.{{cite web|url=http://www.beyond-luxury.com/ |title=Beyond Luxury |publisher=Beyond Luxury |date= |accessdate=2013-03-14}} and in October 2009, Maxposure launched the Indian edition of Italian hair & beauty magazine Estetica. It marked the magazine's 25th international edition.{{cite web|url=http://www.indiainfoline.com/Markets/News/News.aspx?NewsId=8153 |title=Recent News Videos |publisher=Indiainfoline.com |date= |accessdate=2013-03-14}}
In June 2010, Maxposure acquired the license for the Indian edition of FHM from Next Gen Publishing Ltd. and Bauer Media Group in the United Kingdom. Maxposure released its first issue of FHM in August 2010 with Lisa Haydon on the cover.{{cite web|url=http://www.yourchennai.com/index.php/entertainment/books/641-maxposure-media-group-india-acquires-the-license-for-fhm-india-from-next-gen-publishing-ltd |title=MaXposure Media Group (India) acquires the license for FHM India from Next Gen Publishing Ltd |publisher=Yourchennai.com |date=2010-06-10 |accessdate=2013-03-14}} FHM is the UK's largest men's lifestyle media brand.{{cite web|url=http://www.ukmagz.co.uk/magdetail.php?magid=444 |title=FHM ::: UK Magazine; Magazine Publishers; Subscription |publisher=Ukmagz.co.uk |date= |accessdate=2013-03-14}} In July 2010, it launched Touchdown and the Indian edition of Mercedes Magazine. The former is the official magazine of the Mumbai International Airport and published for GVK. Mercedes Magazine is published exclusively for Mercedes-Benz India customers and was launched by Vidya Balan & Dr. Wilfried Aulbur, Managing Director & CEO, Mercedes-Benz India.{{cite web|author=|url=http://burnyourfuel.com/2010/07/05/news/car-news-news/mercedesmagazine-launched-today-india-mercedesbenz |title=Mercedes-Benz Launches MercedesMagazine Today In India |publisher=Burnyourfuel.com |date=2010-07-05 |accessdate=2013-03-14}} In September 2010, MaXposure acquired the rights to publish Elite Life for ICICI Prudential customers.{{cite web|url=http://www.indiantelevision.com/release/y2k10/nov/novrel70.php |title=News Releases > Estetica forays into The Middle East |publisher=Indiantelevision.com |date= |accessdate=2013-03-14}}
In July 2011, MaXposure launched Diabetic Living, under license from Meredith Corporation.{{cite web|url=http://www.afaqs.com/news/company_briefs/index.html?id=49243_Diabetic+Living+now+in+India |title=News > Company Briefs > Diabetic Living now in India |publisher=afaqs! |date=2011-05-08 |accessdate=2013-03-14}} Further in August 2011, Maxposure began publishing the in-flight magazine for Air India, India's oldest and largest airline. The publication rebranded as Shubh Yatra. It features editorial coverage in both English and Hindi{{cite web|url=http://www.bestmediainfo.com/2011/04/air-india-magazines-merged-maxposure-media-to-publish-namaskar/ |title=Air India magazines merged; Maxposure Media to publish Namaskar | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry |publisher=Bestmediainfo.com |date=2011-04-08 |accessdate=2013-03-14}} and reaches more than 2.5 million readers monthly.[http://www.airindiamagazine.in/AIR_INDIA.pdf] {{webarchive|url=https://web.archive.org/web/20111215213242/http://www.airindiamagazine.in/AIR_INDIA.pdf|date=December 15, 2011}} The acquisition positioned Maxposure as India's largest in-flight magazine publisher and the largest custom media publisher in India.{{cite web |date=2011-04-27 |title=Air India's in-flight magazine Namaskaar to be renamed |url=http://www.afaqs.com/news/story.html?sid=30355_Air+Indias+in-flight+magazines+Namaskaar+to+be+renamed |accessdate=2013-03-14 |publisher=Afaqs.com}}
= 2011 - 2014 =
On July 1, 2011, the European media conglomerate Gruner + Jahr acquired a 78.75% interest in Maxposure Media Group. Prakash Johari continued to own 21.25% in the company.[https://www.telegraphindia.com/?mode=details&id=27785 Gruner + Jahr Acquires Majority interest in MaXposure Media Group, India] The Telegraph, 4 August 2011.[http://www.guj.de/en/press/press-releases/gruner-jahr-acquires-majority-interest-in-maxposure-media-group-india/ Gruner + Jahr Acquires Majority interest in MaXposure Media Group, India] Gruner + Jahr, 3 August 2011.[http://www.moneycontrol.com/news/business/europes-gruner+jahr-acquires-7875maxposure-media_573188.html Europe's Gruner+Jahr acquires 78.75% in MaXposure Media] CNBC Money Control, 4 August 2011.
During the Gruner + Jahr era, Maxposure added marquee clients for content marketing services like Axis Bank{{Cite web|title = Axis Bank {{!}} About NRI Services {{!}} HomeComing Magazine|url = https://www.axisbank.com/webforms/nri_services/hm-magazine.aspx|website = www.axisbank.com|access-date = 2016-02-23}} Select Citywalk,{{Cite web|title = Select City Walk Magazine|url = http://www.selectcitywalk.com/magazine.php|website = www.selectcitywalk.com|access-date = 2016-02-23}} Crossings Republik, Credai,{{Cite web|title = CREDAI Times {{!}} Credai|url = http://credai.org/credai-times|website = credai.org|access-date = 2016-02-23}} Motor India Private Limited, Daimler India Commercial Vehicles,{{Cite web|title = CV magazine - BharatBenz trucks|url = http://bharatbenz.com/smarttrucking/|website = bharatbenz.com|access-date = 2016-02-23}} Ashok Leyland,{{Cite web|url = http://www.ashokleyland.com/sites/default/files/Milestones_%20July_Sept(Aug)_12_Final.pdf|title = Ashok Leyland Website (Magazine)|date = |access-date = |website = |publisher = |last = |first = }} Havells, Lifestyle Stores,{{Cite web|title = Circle Magazine - Issue IV|url = http://www.lifestylestores.com/index.html|website = www.lifestylestores.com|access-date = 2016-02-23}} Pantaloons Fashion & Retail,{{Cite web|url = http://pantaloons.com/pdf/pantaloons-final-book.pdf|title = Link to Pantaloon Website (Magazine)|date = |access-date = |website = |publisher = |last = |first = }} DLF Promenade,{{Cite web|title = DLF Promenade|url = http://dlfpromenade.com/our-magazine.asp|website = dlfpromenade.com|access-date = 2016-02-23}} Ambience Malls,{{Cite web|title = Ambience Mall Magazine {{!}} Advertise in Mall Magazine|url = https://maxposure.in/publication.php?mag=ambience|website = maxposure.in|access-date = 2016-02-23}} Fashion Design Council of India, Isuzu Motors India{{Cite web|url = http://www.isuzudmax.in/wp-content/uploads/2014/10/Final_Isuzu_book.pdf|title = ISUZU|date = |access-date = |website = |publisher = |last = |first = }} and Ministry of External Affairs (India){{Cite web|title = MaXposure Media Group {{!}} Corporate Publisher in India|url = http://www.maxposure.in|website = www.maxposure.in|access-date = 2016-02-23}}{{Cite web|title = MEA {{!}} India Perspectives|url = http://www.mea.gov.in/india-perspectives.htm|website = www.mea.gov.in|access-date = 2016-02-23}}
On December 5, 2014, the founders bought back their stake from Gruner + Jahr for Rs 40 Crore.{{Cite web|title = MaXposure Media Group founders buy back stake from Gruner+Jahr for Rs 40crore - The Economic Times|url = http://economictimes.indiatimes.com/industry/media/entertainment/media/maxposure-media-group-founders-buy-back-stake-from-grunerjahr-for-rs-40crore/articleshow/45386232.cms|website = The Economic Times| date=5 December 2014 |access-date = 2016-02-23}}{{Cite web|title = MaXposure founders buy back stake from Gruner+Jahr.|url = http://www.business-standard.com/article/pti-stories/maxposure-founders-buy-back-stake-from-gruner-jahr-for-rs-40cr-114120500839_1.html|access-date = 2016-02-23}}{{Cite web|title = MaXposure Media Group buys back stake from Gruner and Jahr|url = http://www.fipp.com/news/industrynews/maxposure-media-group-buys-back-stake-from-gr|website = fipp.com| date=12 December 2014 |access-date = 2016-02-23}}
= 2014-present =
In March 2015, Maxposure sold its consumer magazines portfolio to focus entirely on content marketing & inflight entertainment content services. Since 2015, Maxposure has been producing in-flight publications and content marketing initiatives for airlines and airports around the world including Vistara, a joint venture between Tata Sons Limited and Singapore Airlines Limited (SIA);{{Cite web
| url = https://maxposure.in/publication.php?mag=vistara
| title = Vistara {{!}} Inflight Magazine of Tata Singapore Airlines
| website = maxposure.in
| access-date = 2016-02-28
| url = http://www.bestmediainfo.com/2014/11/vistara-appoints-ogilvy-as-creative-and-maxus-as-media-agency/
| title = Vistara appoints Ogilvy as Creative and Maxus as Media agency {{!}} Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.
| website = www.bestmediainfo.com
| access-date = 2016-02-28
| url = https://www.airvistara.com/trip/inflight-magazine
| title = Inflight Magazine {{!}} Read Vistara Magazine Online
| website = www.airvistara.com
| access-date = 2016-02-28
}} GoGetter for GoAir; FLY Smiles for Bangalore-based airline Air Pegasus;{{Cite web|url=https://maxposure.in/publication.php?mag=fly-smiles|title=Fly Smiles {{!}} Inflight Magazine of Air Pegasus Airlines|website=maxposure.in|access-date=2016-03-10}} Gulf Life for Gulf Air, the national carrier of Kingdom of Bahrain;{{Cite web|url=https://maxposure.in/publication.php?mag=gulf-life|title=Gulf Life {{!}} In-flight Magazine of Gulf Air Airlines|website=maxposure.in|access-date=2016-03-10}} Nawras for Air Arabia, and AirAsia India's Travel 3Sixty. The company continues to expand content marketing projects with The Oberoi Group, ITC Hotels, Taj Hotels and SalamAir across India & the Gulf Cooperation Council. On August 26, 2019, Maxposure was awarded the duties to transform its retail catalogue (Hello 6E) into a full-fledged in-flight magazine by IndiGo.
On January 23, 2024, Maxposure listed on the National Stock Exchange. {{Cite web |last=India |first=NSE |title=Maxposure Limited Share Price Today, Live NSE Stock Price, News – NSE India |url=https://www.nseindia.com/get-quotes/equity?symbol=MAXPOSURE |archive-url=https://web.archive.org/web/20250323012848/https://www.nseindia.com/get-quotes/equity?symbol=MAXPOSURE |archive-date=2025-03-23 |access-date=2025-06-08 |website=NSE India |language=en-US |url-status=live }} In 2025, Maxposure acquired Neutral Digital, a London-based company specializing in immersive experiences, CGI and XR-driven aviation solutions. {{Cite web |last=Staff |first=Entrepreneur |date=2025-04-11 |title=Maxposure Acquires London-Based Aviation XR Tech Firm Neutral Digital |url=https://www.entrepreneur.com/en-in/news-and-trends/maxposure-acquires-london-based-aviation-xr-tech-firm/489875 |access-date=2025-06-08 |website=Entrepreneur |language=en}}
References
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