Draft:Nory

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Nory is a software company that provides an AI-based restaurant management system. Headquartered in Dublin, Ireland, the company develops tools for hospitality businesses to forecast sales, plan labour, manage inventory, and monitor performance. Nory’s platform is used by restaurants across Europe, the United Kingdom, and the United States.

History

Nory was founded in 2019 by Conor Sheridan, an entrepreneur and former operator of the Dublin-based restaurant group Mad Egg. The company was established to address operational challenges in multi-site hospitality businesses, including staffing inefficiencies, inventory waste, and inaccurate sales forecasting.

In 2025, Nory raised a US$16 million (€14.7 million) Series A funding round led by Accel, with participation from Cavalry Ventures, Playfair Capital, Samaipata, and Triplefair. The investment brought the company’s total funding to approximately US$25 million and was intended to support further product development and international growth.

Product

Nory’s platform uses machine learning to help restaurants manage operational processes by aggregating and analysing data from multiple business areas. The system provides recommendations aimed at improving efficiency and profitability.

Core features of the platform include:

Sales forecasting based on historical and real-time data
Labour scheduling and planning tools
Inventory tracking with predictive capabilities
Site and team performance monitoring

The software is designed for use by both independent operators with multiple locations and larger, multi-site hospitality groups.

Customers

Nory’s client base includes hospitality businesses operating across the United Kingdom and Europe. Reported users of the plat{{Cite web |title=Success Stories — Nory |url=https://www.nory.ai/success-stories |access-date=2025-06-17 |website=www.nory.ai |language=en}}form include:

Wok to Walk
Badiani
Oakberry (Ireland)
Tasty African Food
Camille Thai
Bubble CiTea
CUPP

These businesses represent a range of quick-service and fast-casual dining models.

Recognition

class="wikitable"

!Year

!Recognition

!Source

2025

|Included in the Sifted 100: UK & Ireland Leaderboard

|Sifted

2023

|Named among "AI startups to watch"

|EU-Startups

2022

|Listed in the TechIreland database of high-potential Irish software companies

|TechIreland

Funding

class="wikitable"

!Year

!Round

!Amount Raised

!Lead Investor

!Other Participants

2025

|Series A

|$16 million (€14.7 million)

|Accel

|Cavalry Ventures, Playfair, Samaipata, Triplefair

2022

|Seed

|$9 million

|Cavalry Ventures

|Playfair, Samaipata

References

https://www.siliconrepublic.com/start-ups/nory-funding-ai-platform-hospitality-restaurant-management-conor-sheridan

https://www.businessinsider.com/nory-restaurant-management-startup-raises-16m-funding-from-accel-2024-5

https://www.independent.ie/business/irish/hospitality-management-platform-nory-secures-147m-in-funding/a893387856.html

https://www.msn.com/en-ie/money/other/hospitality-management-platform-nory-secures-147m-in-funding/ar-BB1mOqWM?ocid=BingNewsSearch

https://techfundingnews.com/nory-snaps-16m-to-help-restaurants-thrive-in-challenging-market-by-boosting-hospitality-efficiency/

https://www.businesspost.ie/making-it-work/inside-nory-the-irish-ai-firm-shaking-up-how-restaurants-are-run/

https://www.maddyness.com/uk/2024/08/28/meet-nory-growing-the-restaurant-industry-successfully/

https://forbes.es/economia/465271/nory-sistema-operativo-para-la-hosteleria-cierra-una-ronda-de-15-millones-liderada-por-el-fondo-accel-2/

https://www.eu-startups.com/2024/05/london-based-nory-raises-e14-7-million-series-a-to-spearhead-ai-across-the-hospitality-industry/