Draft:Robinville Intech Pvt Ltd
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Robinville Intech Pvt. Ltd. (Robinville Art / Robinville) is an Indian talent management and entertainment company specializing in production, music, live events, and cross-border creative collaborations. Founded in 2009 by Austro-Indian entrepreneur Ishvinder Maddh, the company has evolved from a tourism and film facilitation agency into a leading force in the South Asian music and entertainment industry, representing artists, producing live experiences, and building global cultural bridges.
History
Robinville was established in 2009, initially focusing on promoting Austrian and Central European tourism destinations in India. Leveraging the founder's Indo-European background and industry connections, Robinville quickly became a key partner for major Bollywood film productions houses such as Dharma Productions, Yash Raj Films (YRF), UV Creations in Austria; acting as the service and/or line producers for blockbuster films such as Ae Dil Hai Mushkil,:{{Cite web |title=Ae Dil Hai Mushkil shot in Innsbruck {{!}} Business of Travel Trade |url=http://www.bottindia.com/2019/02/22/sightseeing-shopping-mice-luxury-innsbruck-has-it-all/ |archive-url=https://web.archive.org/web/20190705120901/http://www.bottindia.com/2019/02/22/sightseeing-shopping-mice-luxury-innsbruck-has-it-all/ |archive-date=2019-07-05 |access-date=2025-06-09 |website=www.bottindia.com |language=en-US}} Tiger Zinda Hai,{{Cite web |title='Tiger Zinda Hai' successfully wrapped |url=https://www.cine.tirol/en/tiger-zinda-hai-successfully-wrapped/ |access-date=2025-06-09 |website=Cine Tirol |language=en-US}} Saaho,{{Cite web |date=2019-07-04 |title=Indische Filmproduktion: Bollywood-Stars im Gletscherschnee |url=https://www.meinbezirk.at/stubai-wipptal/c-lokales/bollywood-stars-im-gletscherschnee_a3495855 |access-date=2025-06-09 |website=MeinBezirk.at |language=de}} Radhe Shyam, Brahmastra, Rocky aur Rani Kii Prem Kahaani, and Tiger 3.
The visual appeal of these films, combined with subsequent media coverage, became a major contributor to drawing attention to Austria as a tourist destination, resulting in over double the footfall of Indian tourists across major locations in Austria during 2015-19. [add the Tai-Werbe article link].
Between 2016 and 2023, Robinville represented Location Austria (the Austrian National Film Commission) in India and served as the official representative for Innsbruck Tourism for nearly a decade. These efforts further contributed to a significant increase in Indian tourist arrivals to Austria and strengthened Indo-European cultural ties.{{Cite web |title=Cooperation with the Indian Film Industry: Bollywood in Austria |url=https://www.vindobona.org/article/cooperation-with-the-indian-film-industry-bollywood-in-austria |access-date=2025-06-09 |website=Vindobona.org {{!}} Vienna International News |language=en}}{{Cite web |title=Bollywood drängt nach österreich |url=https://www.pressreader.com/austria/salzburger-nachrichten/20180911/281749860248393 |access-date=2025-06-09 |via=PressReader}}{{Cite web |date=2018-09-13 |title=Bollywood-Delegation auf Österreich-Tour |url=https://www.meinbezirk.at/pinzgau/c-lokales/bollywood-delegation-auf-oesterreich-tour_a2898578 |access-date=2025-06-09 |website=MeinBezirk.at |language=de}}
In 2020, amid the COVID-19 pandemic, Robinville pivoted from tourism and film to focus exclusively on the music and entertainment sector, winding down its tourism division by 2023. Currently, Robinville represents a select few artists with unique personas and musical styles.
Activities and Services
Robinville Art operates at the intersection of talent management, music production, live events, and global entertainment & brand partnerships. Its core activities include{{Cite web |title=Robinville Art |url=https://www.robinvilleart.com/ |access-date=2025-06-09 |website=Robinville Art |language=en}}
- Talent Management & Development: Representing a diverse roster of South Asian singers, songwriters, and producers, from mainstream stars to underground icons.
- Live Event Production: Organizing and executing live shows, tours, and performances in India and internationally, including appearances at major festivals such as Zomaland, Sunburn, Lollapalooza, Casa Bacardi, and the Indian Sneaker Festival.
- Music and Video Production: Supporting artists with creative strategy, production, and partnerships with music labels and film production houses.
- Legal and Business Representation: Providing comprehensive legal support, business management, licensing, publishing, and data analytics for artists and projects.
- Brand Collaborations and Sponsorships: Facilitating partnerships between artists and brands for campaigns, endorsements, and experiential activations. International Tour Negotiations: Managing logistics and negotiations for international tours, with successful shows in cities like London, Melbourne, Sydney, and Toronto.{{Cite web |title=Talwiinder |url=https://www.robinvilleart.com/talentrepresentation/talwiinder |access-date=2025-06-09 |website=Robinville Art |language=en}}
Notable Projects and Impact
Robinville Art has played a pivotal role in facilitating major Bollywood productions in Europe, contributing to Austria's rise as a preferred filming destination for Indian cinema. The company's efforts led to more than 100% growth in Indian tourist overnight stays in Austria between 2015 and 2019.
In music, Robinville Arts' artist roster includes artists like Talwiinder, NDS,{{Cite web |title=NDS |url=https://www.robinvilleart.com/talentrepresentation/nds |access-date=2025-06-09 |website=Robinville Art |language=en}} Sifr,{{Cite web |title=Sifr |url=https://www.robinvilleart.com/talentrepresentation/sifr |access-date=2025-06-09 |website=Robinville Art |language=en}} Toor{{Cite web |title=Toor |url=https://www.robinvilleart.com/talentrepresentation/toor |access-date=2025-06-09 |website=Robinville Art |language=en}} and few more artists with unqiue style.
References
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