Draft:Rocket Companies draft
{{AFC submission|d|corp|u=Annie13478|ns=118|decliner=Theroadislong|declinets=20250609112654|ts=20250609111539}}
{{AFC comment|1=(ec) You seem to be saying Rocket Mortgage is a subsidiary company, but this draft duplicates much of what is there. I would suggest improving that article and then starting a discussion there as to if it needs to be recharacterized or other articles spun off. Parent companies do not always merit standalone articles about their child companies, as usually the child companies get the coverage, not the parent. 331dot (talk) 11:29, 9 June 2025 (UTC)}}
{{AFC comment|1=Wierd instructions since removed . Log in as Annie13478 and navigate to: https://en.wikipedia.org/wiki/User:Annie13478/Rocket_Companies_draft
2. Scroll down and click edit source, marked below in yellow, where is says
Subsidiary companies [edit source]
3. Delete all of the text, and replace it with the following code: Theroadislong (talk) 11:27, 9 June 2025 (UTC)}}
----
{{Undisclosed paid|date=June 2025}}
{{short description|American fintech, mortgage lending, and real estate parent company}}
{{Infobox company
| name = Rocket Companies Inc
| former_names =
| logo =
| image =
| image_caption =
| type = Public
| traded_as = NYSE: RKT
| founder = {{unbulleted list|Dan Gilbert|}}
| industry = {{ubl|Financial technology|Mortgage lending| Real estate}}
| founded =
| location =
| location_city = Detroit, Michigan
| location_country = U.S.
| key_people = {{unbulleted list|Dan Gilbert (Chairman)|Varun Krishna (CEO)|Brian Brown (CFO){{cite web|last=Reindl|first=JC|title=Detroit's Rocket Companies Announce Executive Shuffle, Including CFO|url=https://www.freep.com/story/money/business/michigan/2022/10/03/rocket-companies-cfo-detroit-executives-jobs/69535570007/|date=October 3, 2022|website=Detroit Free Press}}|
Heather Lovier (COO){{cite web|last=Wolak|first=Sarah|title=Rocket Companie Hires First Cheif People and Places Officer|url=https://nationalmortgageprofessional.com/news/rocket-companies-hires-first-chief-people-and-places-officer|date=August 12, 2024|website=National Mortgage Professional}}|Jonathan Mildenhall {{Cite news|last=Graham|first=Megan|title=Rocket Cos. Hires Former Airbnb CMO Jonathan Mildenhall as Its CMO|url= https://www.wsj.com/articles/rocket-cos-hires-former-airbnb-cmo-jonathan-mildenhall-as-its-cmo-3acfbc50|date=January 4, 2024|website=Wall Street Journal}}|Shawn Malhotra (CTO) {{Cite news|title=Rocket Companies Hires Shawn Malhotra to Drive 'AI-Fueled Homeownership'|url= https://www.pymnts.com/personnel/2024/rocket-companies-hires-shawn-malhotra-to-drive-ai-fueled-homeownership/|date=May 6, 2024|website=PYMNTS TV}}}}
| products =
| brands =
| services =
| parent =
| revenue = Full Year 2024 adjusted revenue of $4.9 billion
| operating_income =
| net_income =
| assets =
| equity =
| owner =
| num_employees =
| subsid =
| website =
| footnotes =
}}
Rocket Companies Inc, is the parent company of a range of fintech services focused on the homeownership, mortgage and real estate industries. Founded by Dan Gilbert in 1985, the company is based in Detroit. Rocket Companies’ subsidiaries include Rocket Mortgage, Rocket Loans, Rocket Money, and Rocket Homes.{{Cite news|last=Noble|first=Breana|title=Rocket Companies IPO Offers 100 Million Shares at $18 Each – Far Below Target|url= https://www.detroitnews.com/story/business/2020/08/05/rocket-companies-quicken-loans-ipo/3298571001/|date=August 5, 2020|website=The Detroit News}}
History
In 1985, Dan Gilbert founded Rock Financial, the company that would become Rocket Mortgage – the first of the Rocket Companies, in Metro Detroit. Rock Financial began as a mortgage broker,{{Cite news|last=Noble|first=Breana|title=Quicken Loans to Change Name to Rocket Mortgage|url=https://www.detroitnews.com/story/business/2021/05/13/quicken-loans-change-name-rocket-mortgage/5080730001/|date=May 13, 2021|website=The Detroit News}} and became a mortgage lender in 1988.{{Cite news|last=Hollmer|first=Mark|title=When Quicken Became Rocket Mortgage, What Followed?|url=https://www.mpamag.com/us/specialty/technology/when-quicken-became-rocket-mortgage-what-followed/420641|date=September 15, 2022|website=MPA Mag}} In 1996, the company developed “Mortgage in a Box”, a predecessor of their centralized online lending model. Then, in 1998, Gilbert digitized Rock Financial services, making it one of the first online mortgage lenders.{{Cite news|last1=Reindl|first1=JC|last2=Tompor|first2=Susan|title=Quicken Loans Files IPO Paperwork, Will Be Called Rocket Companies|url=https://www.freep.com/story/money/business/2020/07/07/quicken-loans-files-ipo-paperwork-rocket-companies/5394080002/|date=July 7, 2020|website=Detroit Free Press}}{{Cite news|last=Reindl|first=JC|title=How Southeast Michigan Became a Mortgage Power Center|url=https://www.freep.com/story/money/business/2021/03/05/southeast-michigan-mortgage-power-center/4544606001/|date=March 5, 2021|website=Detroit Free Press}} Rock Financial launched an IPO later that year.
In 1999, Rock Financial was acquired by Intuit and its name was changed to Quicken Loans. Gilbert repurchased the company from Intuit in 2002.
Quicken Loans moved its headquarters from Livonia, Michigan to downtown Detroit in 2011, bringing 1,700 employees into the city in the initial move.{{Cite news|last=Randolph|first=Ned|title=Detroit Native Dan Gilbert Bets Big on the City's Rebound|url=https://www.reuters.com/article/us-detroit-comeback-gilbert-idUSTRE7A17UG20111102/|date=November 2, 2011|website=Reuters}}
The following year, they became the nation’s largest online mortgage lender{{Cite news|last=Morris|first=Bill|title=Finally, a Downtown's Upswing|url=https://www.nytimes.com/2012/10/19/sports/baseball/a-long-awaited-upswing-for-downtown-detroit.html|date=October 18, 2012|website=New York Times}} and, in 2018, Quicken Loans became the largest mortgage lender in the country.{{Cite news|last=Williams|first=Candice|title=Quicken Loans Becomes Largest U.S. Mortgage Lender|url=https://www.detroitnews.com/story/business/2018/02/01/quicken-loans-mortgages/110027646/|date=February 1, 2018|website=The Detroit News}}
In 2020, Quicken Loans and several other tech-driven real estate and personal finance entities including Rocket Homes, Rocket Loans and Rocket Close became a publicly traded company under the name Rocket Companies.
In 2023, Rocket launched ONE+, a program that offers home loans for 1% down in an aim to provide lower income Americans with greater access to homeownership.{{Cite news|last=Stickford|first=Jim|title=Rocket Mortgage Launches ONE+ Program to Boost Homeownership|url=https://www.dbusiness.com/daily-news/rocket-mortgage-launches-one-program-to-boost-homeownership/|date=May 23, 2023|website=DBusiness}}
Rocket Companies hired Jonathan Mildenhall as its first CMO and Shawn Malhotra as the company’s first CTO in 2024. Malhotra focused on integrating AI into the homebuying process. {{Cite news|last=Bousquette|first=Isabelle|title=Rocket Cos. Taps Former Thomson Reuters Exec to Lead Companywide AI Efforts|url=https://www.wsj.com/articles/rocket-cos-taps-former-thomson-reuters-exec-to-lead-companywide-ai-efforts-18f1624c|date=May 6, 2024|website=Wall Street Journal}} The company developed Rocket Logic, an AI platform designed to simplify the road to homeownership.{{Cite news|last=Smith|first=Paige|title=Home Lender Rocket Seeks AI-Fueled Rebound After Bumpy Era|url=https://www.bloomberg.com/news/articles/2024-08-23/rocket-s-new-guard-aims-for-ai-fueled-rebound-after-bumpy-era|date=August 23, 2024|website=Bloomberg}}
The Rocket.com website, launched in 2025, contains finance and management tools aimed at streamlining the process of buying and selling a home. The site includes an AI agent{{Cite news|last=Jensen|first=Katie|title=Rocket Launches All-In One Platform Rocket.com For Buyers and Owners|url=https://nationalmortgageprofessional.com/news/rocket-launches-all-one-platform-rocketcom-buyers-and-owners|date=January 22, 2025|website=National Mortgage Professional}} that assists the client in collecting data from mortgage documents, completing forms, and correcting errors which may delay a mortgage’s approval. This automation has helped Rocket customers secure loans 2.5 times faster than the industry average.{{Cite news|last=Kell|first=John|title=How Rocket Companies' first-ever CTO is deploying AI aimed at making home buying easier|url=https://fortune.com/2024/12/11/rocket-companies-cto-ai-home-buying/|date=December 11, 2024|website=Fortune}}
The company's Super Bowl LIX ad included a live sing-along to the song Take Me Home, Country Roads,{{Cite news|last=Steinberg|first=Brian|title=Rocket Adds Live 'Country Roads' Sing-Along to Super Bowl Commercial, in Bid for 'Moment of Unity'|url=https://variety.com/2025/tv/news/rocket-sing-along-super-bowl-commercial-take-me-home-country-roads-1236301919/|date=February 9, 2025|website=Variety}}{{Cite news|last=Lacques|first=Gabe|title=How 'Take Me Home Country Roads' Super Bowl singalong came together for Rocket commercial|url=https://www.usatoday.com/story/sports/ad-meter/2025/02/09/take-me-home-country-roads-super-bowl-rocket-commercial/78329292007/|date=February 9, 2025|website=USA Today}}focusing on the American dream of homeownership.{{Cite news|last=Surnit|first=Andrea|title=Rocket Teases Emotional Super Bowl Ad Focused on American Homeownership|url= https://www.designrush.com/news/rocket-teases-emotional-super-bowl-ad-focused-on-american-homeownership|date=January 30, 2025|website=Design Rush}}
In 2025, Rocket Companies announced agreements to acquire Mr. Cooper Group, America’s largest mortgage servicer, and Redfin, one of the largest real estate brokerages in the county.{{Cite news|last=Lawler|first=Ryan|title=Rocket's Homeownership Strategy
|url= https://www.axios.com/pro/fintech-deals/2025/03/31/rocket-homeownership-strategy-mr-cooper|date=March 31, 2025|website=Axios}}
Subsidiary companies
Rocket Mortgage
Rocket Mortgage is the largest mortgage lender in the United States.{{Cite news|last1=Grace|first1=Molly|last2=Silbert|first2=Sarah|title=Rocket Mortgage, the Largest Lender in the U.S., is Launching a New Program to Help Renters Afford to Buy a Home|url= https://www.businessinsider.com/rocket-mortgage-rocketrentrewards-closing-cost-assistance-renters-2025-2|date=February 19, 2025|website=Business Insider}} It offers a fully online mortgage process.{{Cite news|last=Swanson|first=Brena|title=Game Changer? Quicken Loans takes Mortgage Lending Fully Digital|url= https://www.housingwire.com/articles/35683-game-changer-quicken-loans-takes-mortgage-lending-fully-digital/|date=November 24, 2015|website=Housingwire}}
Rocket Money
Rocket Money is a budgeting app that links to users’ bank accounts to help track income and spending. The app includes features such as subscription cancellation and bill negotiation.{{Cite news|last=Ernst|first=Kelly|title=Rocket Money Review 2025: CNET's Editor's Choice Winner for Best Budgeting App|url= https://www.cnet.com/personal-finance/banking/rocket-money/|date=April 8, 2025|website=CNET}}
Rocket Homes
Rocket Homes is a real estate search platform which offers maps of nearby listings, referrals to real estate agents, and virtual reality tours of properties.{{Cite news|last=Hebron|first=Julian|title=Rocket Homes makes big steps in giving people a one-stop shop for home buying, financing, selling. Here's how.|url= https://finance.yahoo.com/news/rocket-homes-makes-big-steps-202933663.html|date=August 11, 2021|website=Yahoo Finance}}{{Cite news|last=Kim|first=Connie|title=Rocket Homes Real Estate Search App is Available for Buyers on Apple Vision Pro|url=https://www.housingwire.com/articles/rocket-homes-real-estate-search-app-is-available-for-buyers-on-apple-vision-pro/|date=February 6, 2024|website=Housingwire}}
Rocket Close
Rocket Close, formerly known as Amrock, is a title producer, settlement provider and appraisal management company.{{Cite news|last=Dilworth|first=Dianna|title=Rocket Unveils New Brand Identity Ahead of Super Bowl|url= https://brand-innovators.com/rocket-unveils-new-brand-identity-ahead-of-super-bowl/|date=January 14, 2025|website=Brand Innovators}}{{Cite news|last=Williams|first=Kim|title=Rocket Companies Reveals New Logo as Part of Rebranding, Plans Super Bowl Ad|url=https://www.detroitnews.com/story/business/2025/01/14/rocket-companies-reveals-new-logo-as-part-of-rebranding-plans-super-bowl-ad/77701727007/|date=January 14, 2025|website=Detroit News}}
Rocket Loans
Rocket Loans is an online personal loan company which features an online application with same-day funding.{{Cite news|title=Our Companies|url=https://www.rocketcompanies.com/our-companies/|website=Rocket Companies}}
Rocket Title Insurance Company
Formerly known as Amrock Title Insurance Company, Rocket Title Insurance Company is a nationwide title insurer.{{Cite news|last=Kelly|first=Chris|title=How Rocket Companies' Rebrand Sets the Stage for a New Super Bowl Approach|url=https://www.marketingdive.com/news/rocket-companies-rebrand-super-bowl/737120/|date=January 14, 2025|website=MarketingDive}}
ForSaleByOwner.com
ForSaleByOwner.com is a real estate site which enables homeowners to buy and sell properties on their own.{{Cite news|last=Jensen|first=Jeremiah|title=Quicken Loans sister company In-House Realty acquires ForSaleByOwner.com
|url=https://www.housingwire.com/articles/43457-quicken-loans-sister-company-in-house-realty-acquires-forsalebyownercom/|date=May 23, 2018|website=Housingwire}}
Core Digital Media
Core Digital Media is an advertiser in the mortgage and insurance world.
Lowermybills.com
Lowermybills.com provides comparisons for mortgages, reverse mortgages, refinancing, loans and insurance.{{Cite news|last=Lane|first=Ben|title=Quicken Loans Parent Acquires Mortgage Shopping Website LowerMyBills.com
|url=https://www.housingwire.com/articles/38892-quicken-loans-parent-acquires-mortgage-shopping-website-lowermybillscom/|date=January 26, 2017|website=Housingwire}}
Lendesk
Based in Vancouver, LenDesk is a technology company that offers a suite of products to digitize the home loan experience for Canadian mortgage brokers and their clients.{{Cite news|last=Waddell|first=Dave|title=Rocket Innovation Studio Looking for Talent to Fuel Continued Growth|url=https://betakit.com/mortgage-startup-lendesk-acquired-by-quicken-loans-parent-company/|date=April 24, 2019|website=Betakit}}
Rocket Innovation Studio
Rocket Innovation Studio, based in Windsor, Ontario, recruits Canadian talent to develop technology solutions for Rocket Companies.{{Cite news|last=Kirkwood|first=Isabelle|title=Mortgage Startup, Lendesk, Acquired by Quicken Loans Parent Company|url=https://windsorstar.com/news/local-news/rocket-innovation-studio-looking-for-talent-to-fuel-continued-growth|date=May 6, 2021|website=Windsor News}}
Woodward Capital Management
Woodward Capital Management is a firm which specializes in private label mortgage-backed securities.
Philanthropy
Rocket Community Fund serves as the philanthropic partner company of Rocket Companies.{{cite news|last=Hirsch|first=Lauren|title=Dan Gilbert Will Invest $500 million to Help Revitalize Detroit|url= https://www.nytimes.com/2021/03/25/business/dan-gilbert-will-invest-500-million-to-help-revitalize-detroit.html|date=May 25, 2021|website=The New York Times}}{{Cite news|last=Williams|first=Candice|title=Rocket Mortgage, Detroit Pledge $5M to Rehab More Homes|url=https://www.detroitnews.com/story/news/local/detroit-city/2021/04/15/rocket-mortgage-detroit-pledge-5-million-rehab-more-homes/7225464002/|date=April 15, 2021|website=The Detroit News}}
The fund has launched initiatives that focus on homeownership,{{Cite news|last=Ward|first=Janelle|title=Rocket Community Fund Partners with Philanthropic Orgs to Tackle Housing Instability|url=https://theatlantavoice.com/atlanta-beltline-partners-with-philanthropic-orgs-to-tackle-housing-instability/|date=February 15, 2023|website=The Atlanta Voice}}{{Cite news|last=Rahal|first=Sarah|title=In Push to Reduce Veteran Homelessness, Housing Projects Provide 'Safe Stability'|url= https://www.detroitnews.com/story/news/local/wayne-county/2023/11/10/highland-park-housing-provides-safe-stability-for-veterans-in-need/71407208007/|date=November 10, 2023|website=The Detroit News}} digital inclusion,{{Cite news|last=Coutre|first=Lydia|title=Cleveland Foundation, Rocket Community Fund to Support Digital Equity-Focused Role with City of Cleveland|url= https://www.crainscleveland.com/nonprofits/cleveland-foundation-rocket-community-fund-support-digital-equity-focused-role-city|date=July 21, 2022|website=Crain’s Cleveland Business}}{{Cite news|title=New Initiative to Provide 'Digital Access' to all Detroiters Within Next 5 Years|url= https://www.clickondetroit.com/news/local/2020/05/20/new-initiative-to-provide-digital-access-to-all-detroiters-within-5-years/|date=May 20, 2020|website=Click on Detroit}}
and education and building opportunity and equity for residents of the company’s home city of Detroit.{{Cite news|last=Stitt|first=Chanel|title=New Fund Launches in Effort to Provide Loans, Support to Minority Contractors in Detroit|url= https://www.freep.com/story/money/business/michigan/2022/04/05/motor-city-contractor-fund/9467830002/|date=April 5, 2022|website= Detroit Free Press}}
In 2021, Rocket Community Fund announced an investment of $500 million in Detroit to be spent over the course of 10 years.{{Cite news|last=Kisner|first=Kim|title=Creating Lasting Change:How the Gilbert Family Foundation is Shaping Detroit's Future|url= https://detroitisit.com/creating-lasting-change-how-the-gilbert-family-foundation-is-shaping-detroits-future/ |date=September 3, 2024|website=Detroitisit}} That same year, they gave $5 million to the Rehabbed & Ready program which rehabilitates homes in Detroit and helps residents access financing for homeownership.
In 2023 the company announced that its team members, along with those from partner companies, have spent 1 million hours volunteering in the community.{{Cite news|title=Making Time to Give: Rocket's Volunteers Go Above and Beyond|url= https://www.themortgagenote.org/making-time-to-give-rockets-volunteers-go-above-and-beyond/|date=November 7, 2023|website=The Mortgage Note}}
References
{{reflist}}