Draft:Sneaker authentication platforms in the resale market
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{{AFC comment|1=The tone is still a problem throughout the draft. Marketing jargon such as "thriving resale ecosystem" has no place in a Wikipedia article (that's just one example of such jargon – removing those words will not fix the overall issue). bonadea contributions talk 07:45, 19 June 2025 (UTC)}}
{{AFC comment|1=There are a lot of sources here about individual sneaker authentication platforms, but I'm not really seeing coverage on the subject as a whole. Specifically, only the "Your Next Shoes" source uses the phrase "sneaker authentication", and it only uses it once, which makes me doubt that the current sourcing is sufficient to demonstrate notability.
Also, be really careful with that Statista page. There's consensus that Statista should generally not be cited directly, and the current usage of the page is probably original research since the page doesn't directly relate resale to the importance of authentication.
This has nothing to do with the decline, but I'm not entirely convinced that this is the best name for the article. Moving the page to "Sneaker authentication platforms" might be better; "in the resale market" seems a little redundant. Anerdw (talk) 07:42, 19 June 2025 (UTC)}}
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Sneaker authentication platforms in the resale market
Sneaker authentication platforms help verify whether sneakers sold on secondary markets are genuine. These services have become increasingly relevant as the sneaker resale industry expands and counterfeit products grow more difficult to detect.{{cite web |title=Sneakers resale market value US and global 2019 |url=https://www.statista.com/statistics/1202148/sneaker-resale-market-value-us-and-global/ |website=Statista |access-date=19 June 2025}}
Background
The global appetite for sneakers—fueled by hype culture, celebrity collaborations, and exclusive releases—has led to a thriving resale ecosystem. However, this boom has also opened the door for counterfeit products. To help maintain trust in the marketplace, several platforms have introduced authentication services designed to screen for fakes before products reach the buyer.
How authentication works
Platforms typically rely on a combination of manual and digital methods. These include visual checks of stitching, logo
Industry adoption
Major resale platforms have developed their own approaches to sneaker authentication. StockX uses centralized centers to inspect all items before shipment and reportedly rejected hundreds of thousands of pairs that didn’t meet its standards.{{cite web |title=Is StockX Legit? 11 Must-Know Facts About Authentication |url=https://www.yournextshoes.com/stockx-legit/ |website=Your Next Shoes |access-date=19 June 2025}} GOAT combines photo-based pre-checks with in-person inspection and also offers sneaker cleaning and refurbishment services.{{cite web |title=GOAT – The “Greatest of All Time” Marketplace for Sneakerheads |url=https://d3.harvard.edu/platform-digit/submission/goat-the-greatest-of-all-time-marketplace-for-sneakerheads/ |website=Harvard Business School |access-date=19 June 2025}} In Southeast Asia, platforms like Novelship provide physical checks of logo placement, box labels, and internal markings to meet the needs of their regional customers.{{cite web |title=Novelship fills the gaps in the sneakers reseller market |url=https://sbr.com.sg/retail/news/novelship-fills-gaps-in-sneakers-reseller-market |website=Singapore Business Review |access-date=19 June 2025}}
Trends and momentum
The sneaker authentication market is expected to grow through 2033, with consumer demand for transparency and secure resale experiences helping to drive adoption.{{cite web |title=Q1 2025 Emerging Retail & Consumer Trends |url=https://www2.deloitte.com/us/en/pages/consumer-business/articles/q1-2025-retail-consumer-trends.html |website=Deloitte |access-date=19 June 2025}} As the value of limited-edition releases rises, buyers are increasingly looking for platforms they can trust.
Challenges in the process
Authentication services have received criticism over inconsistent standards and occasional failures to detect counterfeit items.{{cite web |title=Is StockX Legit? 11 Must-Know Facts About Authentication |url=https://www.yournextshoes.com/stockx-legit/ |website=Your Next Shoes |access-date=19 June 2025}}