Draft:Store friendly

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Storefriendly{{Cite web |title=Store Friendly - Crunchbase Company Profile & Funding |url=https://www.crunchbase.com/organization/store-friendly |access-date=2024-12-06 |website=Crunchbase |language=en}} Self Storage Group, founded in 2002, is a self-storage operator in Asia, recognized for its regional presence and range of services. The company has grown steadily to operate over 130 locations, managing more than 1.6 million square feet of storage space in Singapore, Hong Kong, Macau, Taiwan, and Shanghai. With the rising cost of housing and space in urban centers, Storefriendly{{Cite web |title=Storefriendly (Hong Kong) |url=https://selfstorageasia.org/storefriendly-hong-kong |access-date=2024-12-06 |website=SSAA |language=en-US}} has become an essential provider of services for personal and business storage needs.

Storefriendly caters to a diverse clientele, offering storage units in various sizes, climate-controlled wine storage, co-working spaces, and on-demand services such as pickup and delivery. It also integrates advanced technologies, including robotic storage systems and the StorefriendlyGO app, which enhances accessibility and security. With a focus on sustainability, Storefriendly incorporates energy-efficient and water-conserving designs in its facilities, positioning itself as a key provider of storage solutions in urban centers where housing and space constraints are prevalent.

Storefriendly{{Cite web |date=2024-09-18 |title=Storefriendly self storage: Franchising for growth - IMD business school for management and leadership courses |url=https://www.imd.org/research-knowledge/finance/case-studies/storefriendly-self-storage-franchising-for-growth/ |access-date=2024-12-06 |website=www.imd.org |language=English}} was a response to the need for storage in urban densification. Its expansion strategy began with the first self-owned facility, "Storefriendly Centre" in Singapore{{Cite web |date=2024-09-18 |title=Storefriendly self storage: Franchising for growth - IMD business school for management and leadership courses |url=https://www.imd.org/research-knowledge/finance/case-studies/storefriendly-self-storage-franchising-for-growth/ |access-date=2024-12-06 |website=www.imd.org |language=English}}, introduced in 2019. The center stood out due to the varied types of storage: personal mini-storage, large business units, and others all of which are designed to optimize space.

In 2021, Storefriendly launched the Storefriendly Tower in Kwun Tong{{Cite web |last=Times |first=Laotian |date=2021-10-06 |title=Storefriendly Announces Grand Opening of Storefriendly Tower (Kwun Tong), First Self-Owned Self Storage Building in Hong Kong |url=https://laotiantimes.com/2021/10/06/storefriendly-announces-grand-opening-of-storefriendly-tower-kwun-tong-first-self-owned-self-storage-building-in-hong-kong/ |access-date=2024-12-06 |website=Laotian Times |language=en-US}}, Hong Kong{{Cite web |title=Storefriendly Announces Grand Opening of Storefriendly Tower (Kwun Tong), First Self-Owned Self Storage Building in Hong Kong |url=https://vietnamnews.vn/media-outreach/1053901/storefriendly-announces-grand-opening-of-storefriendly-tower-kwun-tong-first-self-owned-self-storage-building-in-hong-kong.html |access-date=2024-12-06 |website=vietnamnews.vn |language=en}}{{Cite web |last=He |first=Kevin |date=2023-12-10 |title=Blackstone-Storefriendy Acquire Hong Kong Self-Storage Building |url=https://www.mingtiandi.com/real-estate/finance/blackstone-storefriendy-acquire-hong-kong-self-strorage-building/ |access-date=2024-12-06 |website=Mingtiandi |language=en-US}}, as part of its strategy to grow in urban markets{{Cite web |date=2024-09-18 |title=Storefriendly self storage: Franchising for growth - IMD business school for management and leadership courses |url=https://www.imd.org/research-knowledge/finance/case-studies/storefriendly-self-storage-franchising-for-growth/ |access-date=2024-12-06 |website=www.imd.org |language=English}}. This facility, the region's first fully self-owned self-storage building, incorporates automated storage technologies{{Cite web |title=Storefriendly Group Automated Safety Deposit Box System Project {{!}} BPS Global Group |url=https://bps-group.net/en/news/news_detail/corporate/154/ |access-date=2024-12-06 |website=bps-group.net}} to enhance efficiency and security, showcasing the company's focus on innovation within the self-storage industry.

Storefriendly{{Cite web |title=Storefriendly |url=https://www.ecommerceexpoasia.com/exhibitors/storefriendly |access-date=2024-12-06 |website=eCommerce Expo Singapore 2024 |language=en-SG}} has been recognized with the Self Storage Asia Awards as the Best Multi-Site Operator Store of the Year in 2023. The company also received an ESG Award for its sustainability efforts in Hong Kong and the Creative & Effective Marketing Award in 2023 for using AI in marketing campaigns.

Storefriendly operates a broad network of self-storage facilities across major urban centers in Asia, offering storage options for a diverse clientele, including individuals, businesses, and organizations. In Singapore, the company provides storage units in various sizes at competitive prices, catering to students, expatriates, and small local businesses. Storefriendly also integrates sustainability into its operations, incorporating energy-efficient designs and water conservation measures.

Storefriendly continues to adapt to market demands through technological advancements{{Cite web |date=2019-10-23 |title=Storefriendly proves self-storage can be innovative with film created by AI |url=https://www.marketing-interactive.com/storefriendly-proves-self-storage-can-be-innovative-with-film-created-by-ai |access-date=2024-12-06 |website=Marketing-Interactive |language=en}} and expansion strategies. The StorefriendlyGO system enhances security and accessibility, allowing customers to manage their storage needs through smartphone applications. The company is also expanding its presence by acquiring existing self-storage facilities{{Cite web |title=General Storage Co. of Singapore Acquires Store Friendly Self Storage Group |url=https://www.insideselfstorage.com/acquisitions-buying/general-storage-co-of-singapore-acquires-store-friendly-self-storage-group |access-date=2024-12-06 |website=www.insideselfstorage.com |language=en}} and developing new sites in high-demand markets, supported by collaborations with real estate firms to secure prime locations.

Storefriendly demonstrates its commitment to corporate social responsibility through initiatives led by the Storefriendly Foundation. These include supporting local charities, promoting sustainability through recycling and waste reduction programs, and encouraging employee participation in community service projects. These efforts underscore Storefriendly's dedication to contributing positively to the communities it serves.