Draft:Tinify
{{AFC submission|d|corp|u=Thijsdez|ns=118|decliner=KylieTastic|declinets=20241227133438|ts=20241227114211}}
{{Short description|Image optimization technology company}}
{{Draft topics|internet-culture|software|business-and-economics|technology}}
{{AfC topic|other}}
{{advert|date=December 2024}}
{{Infobox company
| name = Tinify
| logo = thumb
| type = Private
| foundation = 2013
| location_country = The Netherlands
| area_served = Worldwide
| industry = Technology
| products = Image optimization and compression services
| homepage = {{URL|https://tinify.com}}
}}
Tinify is a SaaS technology company that provides online image compression and optimization services. Its products, such as TinyPNG and TinyJPG, enable users to upload, store, manage, manipulate, and deliver compressed images for websites and applications.
History
Tinify was founded to help address increasing performance demands on websites and digital platforms. Through its core services, TinyPNG and TinyJPG, the company initially focused on optimizing PNG and JPEG images. Over time, Tinify introduced a range of integrations, including APIs, plugins, and extensions for platforms such as WordPress and Magento.{{cite web|title=TinyPNG WordPress Plugin|url=https://wordpress.org/plugins/tiny-compress-images/|publisher=WordPress Plugin Directory|access-date=6 December 2024}}
As the need for efficient image delivery grew, Tinify expanded its features to include adaptive scaling and responsive resizing, aiming to improve mobile performance and user experience. The company’s services have also been integrated into broader website performance strategies, aligning with industry best practices recommended by performance and SEO experts.{{cite web|title=Optimizing Images for the Web|url=https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization|publisher=Google Developers|access-date=6 December 2024}}
Services
Tinify’s core offerings focus on reducing image file sizes without significantly impacting visual quality. Users can compress images through a web interface. Users can also automate the process using the API.{{cite web|title= Tinify API|url=https://tinify.com/developers|access-date=6 December 2024}} The company provides tools to manage large volumes of images, integrate seamlessly with content management systems, and streamline workflows for developers and designers.
Funding and Business Model
Tinify operates on a freemium model. Offering a limited number of free compressions and paid plans for higher usage tiers. Details about its funding, investors, and financial growth are not publicly disclosed. The company claims to have a global user base, from independent developers and small businesses to larger enterprises seeking optimized media delivery.
Reception
Industry professionals and web development guides have mentioned Tinify’s services as effective solutions for improving load times and user experiences. Third-party articles and tutorials often list TinyPNG and TinyJPG among recommended tools for image optimization.{{cite web|title=Image Optimization Tools for Web Developers|url=https://www.smashingmagazine.com/|publisher=Smashing Magazine|access-date=6 December 2024}}